How to grow your local business using Local SEO services?

How to grow your local business using Local SEO services?

Many business owners and marketing managers wonder how Ranking on Google works?

Local SEO services are a very important chapter in the textbook of digital marketing, The organic method to Rank your company’s virtual asset on the Google SERP ( Search engine results page ), Over 6 billion searches on the Internet daily makes SERP as one of the most important platforms for the exchange of Products / Services.

Search engine brings the Relevant Websites on the Search results page when a user types relevant keyword which gives the signals to Google about the search Keywords and users Intent, accordingly, Google brings up the relevant websites on the search results page according to their Ranking parameters.

Generally, there are three types of queries i.e Informational / Transactional / Navigational, More than 75% of traffic is due to Informational search queries eg. “ How can I grow my business online “ and Digital marketer uses them as an opportunity to address those queries and a blog “How to grow your business using SEO services “ is optimized to appear on the user’s SERP which can eventually divert the traffic to the website.

There are various Search engines like Yahoo / Yandex / Baidu but over 90% of traffic on the Internet is routed to Google Search engine due to its Usability, Popularity, It’s Network, etc.

So if you’re based out of China / Russia then Google Search engine is your One-Stop destination for Optimisation.

WHY RANKING ON GOOGLE SERP IS IMPORTANT? The search engine is a Virtual location for buyers and sellers to come together and exchange their goods/services as there are over 63K Search queries every second and over 3.8 million searches every hour. This means that a lot of buyers are searching about your products/services or related to them on Google and if your website isn’t ranking over there means you’re losing a lot of business. Also, Hubspot’s Research indicates over 75% of users never even scroll past the first page of search results and that’s where it’s important for Small / Midscale business prioritize to rank higher on SERP which can be achieved by working with a digital marketing agency.

Ranking on the 1st page of Google is the Goal/objective of every Company who wish to practice SEO but due to heavy traffic and Solving User’s query is the ultimate objective of Google due to which Google updates their Algorithm’s (You can read about my blog on Google’s Algorithm’s here ) continuously and due to fast use of latest technologies like Machine learning / AI ( Artificial Intelligence ) Ranking on 1st page of SERP has been a challenge for every digital marketer

Let’s Look at,

TOP 7 RANKING FACTORS IN 2020 : 1.) HIGH QUALITY CONTENT : Developing content which solve’s users query and provides Original & Relevant information in form of Blog / E-book / Images / Infographics / Video format / Text . Content that is free of Duplicate content and Keyword Stuffing which also works as bad signal for Ranking.

2.) MULTI-DEVICE FRIENDLY WEBSITE: Due to wide availability of Smartphones and data availability there are over 50% searches which happens on the smartphone, and various informational videos are consumed on Smart Led’s / Tablets, etc. which creates an opportunity for the advertiser to develop a website which is multi-device friendly especially for the Mobile phones

3.) USER EXPERIENCE: Good User Interface and User experience is a very very important point of SEO and Ranking factors, A good website with a good layout and well-organized content and CTA’s will result in more traffic and ultimately higher ranking

4.) ON-PAGE ELEMENTS: These are SEO Technical terms used for behind the scene’s work done by marketers like Improving Meta Data content, Title Tag, Sitemap, Alt tags, Page Title, etc. helps a website to attract more relevant & organic traffic on SERP

5.) AUTHORITATIVE BACKLINKS: Most important and time-consuming job to be done by Digital marketer is finding the relevant and authoritative backlinks which is the most important ranking factor, This simply means that if your website gets the back-link from a website which has more authority and domain score and this activity ultimately gives signals to google which acts as a Top ranking factor since the inception of SEO.

6.) SOCIAL SIGNALS: When people share your content on social networks, that’s another sign that it’s valuable though Google directly stated that social shares are not a direct ranking factor though Research shows that top-ranking pages in Google have plenty of Social shares which creates indirect traffic to your webpage

7.) DOMAIN SECURITY: Due to increasing data loss Google announced back in 2017 itself that chrome will mark websites as “not secure” in the URL bar if HTTPS is not done, This can be resolved by working with a good digital marketing company.

“How does Google search works?”

TOP 10 ADVANTAGES OF SEO ON YOUR BUSINESS : 1.) BUILD BRAND AWARENESS & CONSIDERATION

2.) IMPROVE YOUR ONLINE REPUTATION

3.) NAVIGATE YOUR CONSUMERS

4.) PROVIDE ALL UPDATED BUSINESS INFORMATION & NOTIFICATIONS TO YOUR STAKEHOLDERS

5.) SEO CAN REDUCE YOUR MARKETING EXPENDITURE

6.) INCREASE YOUR CHANCES TO PULL QUALIFIED LEADS

7.) DEVELOP LONG-LASTING VIRTUAL ASSET ON SERP

8.) SEO PROVIDES BETTER USER EXPERIENCE

9.) SEO BUILDS TRUST AND CREDIBILITY

10.) INFLUENCE BUYERS PURCHASE DECISION AND SALES

HOW TO EXECUTE SEO PROCESS : — ASSOCIATION WITH GOOD SEO / DIGITAL MARKETING AGENCY

— HIRING SEO / DIGITAL MARKETING EXPERTS

— GETTING TRAINED ON SEO PROCESS & EXECUTION

— WORKING WITH SEO FREELANCERS

CONCLUSION: We recommend working with a well established or a Startup digital Marketing Agency as they come with Resources / Tools and Best in class Knowledge which will Deliver Results for your Firm. Also, Know that Leads generated from SEO campaigns & Local SEO services usually have much higher conversion rates than those generated from push Marketing campaigns i.e Paid Advertising. Search engine marketing strategies are used to increase your company’s presence online that means whenever a potential customer searches for your brand/services, or a related Product / Service, your owned Virtual asset on SERP are displayed in the search results through Search engines tend to attract qualified traffic as search results reflect a specific intention on the part of the user. When a firm ranks higher in search results, it reflects credibility and inspires consumer confidence and buying decisions. While SEO is a long-term term process and needs continuous efforts to influence Rankings and Conversions.