******************************************************************************
A social media strategy is a list of all the things you want to do with social media and the goals you want to achieve. It guides your actions and tells you whether you’re succeeding or not. If you make your plan more explicit, it will be more effective.
1. Set goals that are appropriate for your company. Identifying your goals is the first step in building a social media strategy. The first step toward achieving your social goals, whether you want to increase your following or develop a more active community, is to write them down. In any event, your goals will dictate your social media marketing strategy as well as the amount of time and effort you’ll need to put into your campaigns. You can hire a digital marketing company to assist you. ● Boost brand recognition ● Make sales and generate leads. ● Boost community participation