Digital Marketing Explained by Digital sky 360

DIGITAL MARKETING EXPLAINED

Digital Marketing is a broad term refers to Techniques / Methods / Strategies used to market your products or Services digitally using different Accessible devices such as Mobile phones, Computers, Laptops, LedTvs, Tablets, etc.

Businesses leverage these mediums and various methods like Social media marketing / Search engine marketing / In-app marketing etc. to attract, engage and generate leads of their respective consumers either in B2B or B2C businesses by Digital marketing agency.

Digital marketing comprises methods like SEO ( Search engine Optimisation ), SMM ( Social media marketing ), E-Mail marketing, Google platforms, Facebook, Linkedin, Twitter or even Youtube, etc. in order to strategized tech-

Let’s go back to 1990 !!

It’s tough to imagine the digital space without services of Google like Gmail / Google Chrome / Google search / Maps / Youtube( taken over by Google ) but if we still try and peep into the Era back in year 1990 when this whole Multi-billion dollar industry initiated, where the current valuation of “Search engine industry” is rated a t US $ 14.87 Billion and is expected to reach 55.6 billion by 2025 though if we try and see the history it’s very interesting.

Digital marketing was born in the year 1990 because the “ First Search engine “ was ever created then was called “ Archie “ Founded by Alan Emtage from Montreal, though he didn’t earn anything off his invention as he didn’t Patent his innovation and Archie was able to index only FTP Sites as “webpages” were not invented then.

A few years later in 1994 “Yahoo” was born, Founders Jerry Yang and David filo incorporated Yahoo on 2nd March 1995, this was the year when Web-based emails started and companies like AOL / HOTMAIL /NETSCAPE /Yahoo mail entered in the space of Digital marketing and majority traffic was received by AOL and it should not surprise many people who were cogent in 1998, The first Online marketing tool was Email / Web Chat.

In the same year, Google was Formed by “Larry Page & Sergey Brin” who introduced single box homepage and that’s where links started forming and Google introduced us to its first algorithm i.e Page Rank na me d after its Founder I.e“Larry Page” which is a way of measuring the importance of Web pages.

In year 2000 Google introduced Ad words which is a platform for Search and display ads & by 20 04 Online marketing and Advertising industry started booming.

The decade of 2000 -2010 was a Revolution Facebook went live in the year 2004, Linkedin founded in the year 2006, Instagram in the year 2010, Google Chrome 2008, Apple launched its revolutionized PDA operated with IOS in the year 2007 all these applications in the digital space have literally changed the way of communications and computing upside down.

Impact of Major Google Algorithm Updates in Digital marketing space: Explained in brief by digital marketing agency ahmedabad.

PANDA – 2011 : The change aimed to lower the rank of “low-quality sites” or “thin sites”, in particular “content farms”, and return higher-quality sites near the top of the search results.

PENGUIN – 2012 : meaning that the presence of a large number of low-quality links pointing to one page of your website could result in a reduction of Google’s trust in your entire website.

HUMMINGBIRD – 2013 : “Hummingbird” places greater emphasis on natural language queries, considering con- text and meaning over individual keywords.

PIGEON – 2014 : This update provides the results based on the user location and the listing available in the local directory.

MOBILE GEDDON – 2015 : The main effect of this update was to give priority to websites tha t display well on smartphones and other tabular or mobile devices

Google Rank Brain Google Panda

Google Mobile Friendl y

DIGITAL MARKETING EXPLAINED

Google Piret

Google

Google

Pigeon

Possu m

ALGORITHM UPDATES

RANK BRAIN – 2015 : RankBrain is a component of Google’s core algorithm which uses machine learning, to deter- mine the most relevant results to search engine queries POSSUM – 2016 : The update will filter out similar listings for industry and location in the same way it would nor- mally filter out a business’s second listing FRED – 2017 : Google Fred is a n algorithm designed by Google to target black-hat tactics that are connected to overly aggressive monetization. Google Fred specifically looks for excessive ads

Modern Digital marketing has Revolutionised & Advanced over time —The ongoing advancements in the voice-activated capabilities of devices are making voice search very popular resulting in increasing opportunities for the market.

—As smartphone Searches are getting popular marketers continue to leverage micro-moments to attract their audience’s attention, These are the moments where customers are looking for a particular thing and when their intention is a t decision stage they get drawn to the brand and leave with higher brand recall value.

—Live streaming content is effective because it’s free, takes a short time to produce while it offers a real-time user engagement, and viewers use your content based on your time.

—Programmatic advertising means using AI ( Artificial Intelligence ) to automate a d buying so you can target more specific audiences, Its a Real-time bidding a d platform that can use various data-driven targeting options derived from Various buying behaviors of consumers across the digital space, Its a method that automates the process of identifying and displaying relevant ads across millions of possible placements using data-driven technology.

—Content marketing by Digital marketing agency a hme da b ad is trending higher than ever before, As users are getting more experiential centric and looking for personalization research suggests that Content marketing trend is increasing drastically be it Blogs, Video content, Podcasts, webinars, Vlogs, etc.

—Social media, The ever-growing portfolio of digital channels connecting people across the world. There are more than 4 billion active users only comprising two leading social media channels i.e Facebook and Instagram where content is widely spread and these channels are used as great Advertising platforms. The social messaging platforms like FB Messenger / WeChat / Whatsapp along with the technique of Automated bots have been picked up really well too.

Thank you.