Page 1


PREVISE MILLENNIUM 2.0

We have one planet. At Previse we borrow what nature creates and return what we borrow in good faith. We are the bio-healthy leaders in skin care.


Š Copyright 2015 Previse LLC. All Rights Reserved.


PUBLISHER & EDITOR IN CHIEF DEPUTY EDITOR ASSISTANT EDITOR CREATIVE DIRECTOR DIGITAL DIRECTOR DIRECTOR OF TRANSMEDIA DIRECTORS OF SOCIAL MEDIA FASHION DIRECTOR FASHION EDITOR BEAUTY DIRECTOR TRAVEL EDITOR NY EDITOR VEGAN EDITOR FEATURES EDITORS

CONTRIBUTING EDITOR CONTRIBUTING WRITERS

CONTRIBUTING PHOTOGRAPHERS

ASSISTANT PHOTOGRAPHERS

KEY MAKE UP ARTIST CONTRIBUTING MAKE UP ARTISTS

CONTRIBUTING HAIRSTYLIST

WARDROBE STYLISTS

WARDROBE ASSISTANTS

ANNA GRIFFIN FIONA TEDDS KELLY CALAGNA JOHANNA BJÖRK BRIAN NARVY KAREN SNYDER AHLIA BETHEA REBECCA BAUGH SARAH GRIFFIN BERNS JOHANNA BJÖRK KRISTEN ARNETT NICHOLA ZED SASS BROWN EVA BLOOMFIELD KELLY CALAGNA BETH DOANE STAR NOOR COURTNEY GERRING MARCI ZAROFF STARRE VARTAN LAURISSA TRUEMPER MOIRA SCOTT BRITTA PLUG REBECCA CASCIANO POPPY CROSS AMANDA CRATER VEENA CLAY LILY TSE LAUREL HOUSE MARAN GIULIANO HALEY BALLARD RUSSELL BAER EMILY PEREZ TOTO CULLEN ANGEL ROMERO MICHAEL JOHNSON JAMIE LEBOWITZ GREGORY WHITEHEAD JOSHUA WHEELOCK KRISTEN ARNETT JENNA ANTON CAITLIN ROSS MIKAL SKY MELISSA DEZARATE JONATHAN MASON CAITLIN ROSS RACHAEL GARCIA AMBER STOLEC LIZ POLDEN ALI LEVINE MELISSA DINARO ELYSE HAMME

NEVER MISS AN ISSUE. TO SUBSCRIBE, GO TO COCOECOMAG.COM COCO ECO MAGAZINE is published by Coco Eco Magazine. Copyright 2008-2015 Coco Eco Magazine. All Rights Reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without the written permission of the Publisher.

4

|

COCO ECO MAGAZINE

| SPRING/SUMMER 2015

cocoecomag.com


CONTENTS EDITOR’S LETTER

8

CONTRIBUTORS

10

COCO ECO EDITOR LOVES

12

BY ANNA GRIFFIN

FASHION NORMA KAMALI

16

BY FIONA TEDDS

STYLING CHANGE

20

50

BY MARCI ZAROFF

FASHION EDITOR LOVES

23

BY JOHANNA BJÖRK

CRADLE TO CRADLE MAKING FASHION POSITIVE

24

BY SASS BROWN

VEGAN EDITOR LOVES

28

BY EVA BLOOMFIELD

CONTRIBUTING EDITOR LOVES

31

BY COURTNEY GERRING

SPOTLIGHT ON FASHION: THE WAY FORWARD

32

BY JOHANNA BJÖRK

SWEET SEDUCTION

36

BEAUTY

50

ESSENTIAL SUMMER BEAUTY

PHOTOGRAPHED BY HALEY BALLARD

SPIRIT OF FREEDOM PHOTOGRAPHED BY EMILY PEREZ

86 68

BY ANNA GRIFFIN

BEAUTY DIRECTOR LOVES

70

BY KRISTEN ARNETT

HARMFUL BEAUTY

72

BY LILY TSE

WARM WEATHER MOISTURIZERS

77

BY BRITTA PLUG

WHOLE BODY BEAUTY

78

BY MAREN GIULIANO

HOT, BRIGHT SUMMER COLOR!

80

BY REBECCA CASCIANO

SUPERFOOD SMOOTHIE: BERRY BURST

81

BY LAURISSA TRUEMPER

118 6

|

COCO ECO MAGAZINE

| SPRING/SUMMER 2015

SPOTLIGHT ON BEAUTY: ROSE-MARIE SWIFT

82

BY KRISTEN ARNETT

SWEPT AWAY

86

PHOTOGRAPHED BY TOTO CULLEN

cocoecomag.com


GREEN IS THE NEW BLACK ISSUE 31 U Spring/Summer 2015

94

CELEBRITY GINA RODRIGUEZ: POPPING HOLLYWOOD’S CHERRY!

94

BY ANNA GRIFFIN

WARRIOR WOMEN WHEN PASSION MEETS PURPOSE

106

BY BETH DOANE

CULTURE

106

FEATURES EDITOR LOVES

146

BY BETH DOANE

OUR HORNS ARE UP

148

BY NICHOLA ZED

CORPORATE GIANTS

152

BY KELLY CALAGNA

DEPUTY EDITOR LOVES

157

BY FIONA TEDDS

AQUAFONICS: THE GLOBAL WATER CRISIS

158

BY STAR NOOR

LITTLE GREEN MONSTER: BMW I3

MEN WE LOVE

162

BY KELLY CALAGNA

IN THE EYE OF THE CYBER STORM INNOVATORS OF CHANGE

118

BY STAR NOOR

CLEANING UP THE DIRTY SIDE OF SURFING

130

BY COURTNEY GERRING & FIONA TEDDS

ECO CHIC RETREAT: RIVIERA NAYARIT

170

BY AMANDA CRATER

GO ECO CHIC GUIDE TO NYC

166

BY VEENA CLAY

TELL ALL SCREW THE RULES OF DATING

136

BY LAUREL HOUSE

140

TAKE ACTION

144

THE GREEN SPORTS ALLIANCE

174

BY STARRE VARTAN

ECO CHIC RESORT: BORGO EGNAZIA BY POPPY CROSS

REBELS WITH A CAUSE BY ANNA GRIFFIN

140

176

BY MERCY SHERMAN & MOIRA SCOTT

EVENTS

BY KELLY CALAGNA

GLOBAL GREEN PRE-OSCAR BASH RED CARPET GREEN DRESS THE ENVIRONMENTAL MEDIA AWARDS

180 182 184

TABLE OF CONTENTS

|

7


COCO ECO

|

EDITOR’S LETTER

After our cover shoot. L-R: Angel, Mona, Melissa, Michael, Anna, Russell, Gina, Kelly, Sarah, Jenna, Jaime.

LETTER TO YOU GREEN IS THE NEW BLACK! GREEN IS THE NEW BLACK! It’s a statement and a bold acclamation, but what does it mean? When I consider this question, I think of the classic LBD made famous by Audrey Hepburn, in Breakfast at Tiffany’s. It became a statement of the time, forever to become a stylish and much-needed staple in any woman’s wardrobe. Our statement of the time is living eco-consciously, which is now not only a much-needed staple of life, but is the stylish way to live. It isn’t about screaming climate change statistics, preaching to the choir, hugging trees, or smelling like patchouli. It’s about a fully immersive world of fashion, beauty, and lifestyle; of change and conservation; of awareness and intelligence; of consideration and action; of ethics and esthetics, that sustains this world and the people who live on it. Now the choices are endless, and the compromises non-existent. The discoveries on this journey to a sustainable lifestyle reveal a growing, global marketplace of innovative, chic, and unique products, places and brands. Inspiring thought-leaders and HQWUHSUHQHXUVDUHLQĂ XHQFLQJFKDQJHDQHZZD\RIGRLQJ EXVLQHVVDQGDQLQWHOOLJHQWOLIHVW\OHFKRLFHWKDWUHGHĂ€QHVWKH old connotation of ‘luxury.’ How, where, and by whom it was made becomes the conversation; what footprint is left versus the imprint made, and how it is contributing to a better world, become the interest. This issue of Coco Eco is the perfect illustration of how the world is rapidly changing, and how sustainability now incorporates effortlessly into our daily lives. Beginning with our cover story, Golden Globe winner and ‘next big thing,’ Gina Rodriguez, who is breaking Hollywood’s barriers, to the latest projects from eco-pioneers, Pharrell, Miranda Kerr, Kristen Bell, and Adrian Grenier.

Our fashion stories take us from NYC and a smart, 70s inspired, urban wardrobe set against the backdrop of an eco-luxury hotel (“Sweet Seductionâ€?), to Santa Barbara, CA (“Spirit of Freedomâ€?), and bikinis on horseback at the beach. Beauty has us “Swept Awayâ€? with key looks and products for summer, while educating every girl with what she needs to know in “Harmful Beauty.â€? Eco-chic travel takes us to NYC, Italy, and Mexico, and in culture we explore diverse subjects such as rhino poaching (“Our Horns Are Upâ€?), water scarcity (“Aquafonicsâ€?), and cyber hacking (“In the Eye of the Cyber Stormâ€?), while celebrating business leadership in our new column, “Corporate Giants.â€? Modern-day, dating advice in “Screwing the Rules,â€? and a review of the BMW i3 (“Little Green Monsterâ€?) keep it moving. And this is just a teaser... We hope you enjoy this issue, get inspired, and have a fabulous summer. As always please pass this print edition on once you are done with it, and ask the recipient to pass it on or recycle LW/HW¡VNHHS&RFR(FRRXWRIWKHODQGĂ€OODQGWKHPHVVDJH moving forward. Our planet needs it.

Warmest,

ANNA GRIFFIN PUBLISHER & EDITOR-IN-CHIEF

On the cover: Gina Rodriguez, photographed by Russell Baer. Dress: Dalia MacPhee, Necklace: Vivienne Westwood

8

|

COCO ECO MAGAZINE

| SPRING/SUMMER 2015

cocoecomag.com


Let’s recycle right! It’s critical that all of us recycle, but it hasn’t always been easy to know what items go in which bin. That's why there are now labels for standardized recycling bins, to help people recycle more and help people recycle right. And they’re working! Fact is, recycling right is the #1 thing we can do to help the environment and the economy. It’s far too important to be so confusing. To learn more about this non-profit solution and to select the standardized labels that work for your recycling program, visit:

The standardized labels on bins make it easy for people to recycle right!


CONTRIBUTORS

WHY IS GREEN YOUR NEW BLACK? SASS BROWN NY EDITOR

Green for me has always EHHQLQÀQLWHO\PRUH interesting than black. It’s the color of my eyes, my birthstone, and the single most important quality I look for in the clothing I buy. I choose to support independent designers, artisans and craftspeople, buy vintage or make do and mend.

BETH DOANE FEATURES EDITOR

True beauty is created when we live a conscious lifestyle. A lifestyle that embraces integrity, compassion and respect for the world we share.

AHLIA BETHEA & REBECCA BAUGH SOCIAL MEDIA DIRECTORS

Green is our new black because environmentalism is no longer a movement. It is as familiar in an intelligent lifestyle as a little black dress is in a sophisticated wardrobe.

10

|

COCO ECO MAGAZINE

| SPRING/SUMMER 2015

FIONA TEDDS DEPUTY EDITOR

“Elegance is eliminationâ€? said &ULVWREDO%DOHQFLDJDUHĂ HFWLQJRQWKH importance of discerning taste when it comes to fashion. The same can be said of an eco-conscious lifestyle; FXUDWH\RXUOLIHWRUHĂ HFWDOHYHORI sophistication that illustrates care for yourself and the planet.

cocoecomag.com


RUSSELL BAER PHOTOGRAPHER

Black is always a perfect choice in fashion. It photographs amazing and is always in style. Being ‘Green” in today’s world is smart, sexy, aware and will never go out of style.

NICHOL A ZED TRAVEL EDITOR

KRISTEN ARNETT BEAUTY DIRECTOR

As our world becomes increasingly ecologically aware that everything is connected, surely we must all agree that green is a much better color to describe our new global journey, than black.

Being green is not a trendy accessory. It’s an essential piece we must “put on” everyday as the basis of our living. Through our commitment to sustainability we promote health for our bodies and our earth that sustains all of life. Nothing is more basic or important than that.

EMILY PEREZ PHOTOGRAPHER

We didn’t inherit the earth from our grandparents. We are borrowing it from our grandchildren.

COURTNEY GERRING CONTRIBUTING EDITOR

Green symbolizes growth, new life, and Going forward. And green juice pretty much rocks too!

CONTRIBUTORS

|

11


COCO ECO EDITOR LOVES WITH PLANET AND VACATION IN MIND, WHAT I WON’T LEAVE HOME WITHOUT

BY ANNA A GRIFFIN

2

3

1

4 5

1. VOID NAIL POLISH

4. CALLEEN CORDERO SULA CLUTCH

Have a neon pink HISSY FIT. DBP, Formaldehyde, and Toulene-free. $18, voidbeauty.com

Have a metallic moment with this gold patina, limited edition, hand-made in the US, eco-chic, leather clutch. $425, calleencordero.com

2. G-STAR RAW TAILOR CROP JACKET

5. ACQUACURES HYDRASILK ORGANIC COCONUT SKIN REPAIR

Whether at Coachella or in St. Bart’s, the ultimate denim jacket from Pharrell and G-STAR RAW, using recycled ocean plastic. $260, rawfortheoceans.g-star.com 3. IKEN WATCHES

Be bold in neon, with $1 for every orange watch face sold EHQHĂ€WWLQJDQWLEXOO\LQJRUJDQL]DWLRQWKH)DUOH\3URMHFW $34.95, ikienwatches.com

12

|

COCO ECO MAGAZINE

| SPRING/SUMMER 2015

Immerse yourself in this handcrafted, organic, hydrating, divinely luxurious and deliciously-scented skin repair. $42.50, acquacures.com 6. STELLA MCCARTNEY OVERSIZED CAT EYE SUNGLASSES

%HĂ€HUFHLQWKHVHVLJQDWXUHVXPPHUVKDGHV made from 54% natural sources. $300, stellamccartney.com cocoecomag.com


6

7

8

10 12 11

9

7. UNDER THE CANOPY “ZOE LOVE� BOYFRIEND TEE

/RYHPDNLQJDVWDWHPHQWLQ*276&HUWLĂ€HG Organic Cotton. $42, underthecanopy.com

10. EVOLUE HYDRATING YDRATING SERUM

3URWHFW\RXUQDWXUDOEHDXW\DQGĂ€JKWDJLQJZKLOHSOXPSLQJ OE GĂ€ K KO minimizing wrinkles, and hydrating your skin. $75, evoluebeauty.com

8. VITAMIN A ECOLUX BIKINI

11. PREVISE SUNSHEER SUNSCREEN MOISTURIZER

%HDUHDOEHDFKEDEHLQUHF\FOHGĂ€EHUVWKDWGRQDWH to environmental organizations. $84 Top, Briefs $98, vitaminaswim.com

Block harmful UVA and UVB radiation with a delicious hint of summer grapefruit, and donate to environmental causes. $36, previsecare.com

9. LAURA ELIZABETH JEWELRY COURTENAY CUFF

12. ORGANIC GLAM CREAMY LIPSTICK

Make a natural statement in crafted recycled brass, recycled silver, gold or rose-gold petal. $165, lauraelizabethjewelry.com

Protect and nourish the perfect red pout with Shea Butter, Green Tea, Grape, Lemon & Orange. $39, theorganicpharmacy.com

EDITOR LOVES

|

13


COCO ECO

|

FASHION

A NEW YORK FASHION ICON:

NORMA KAMALI BY:

16

|

COCO ECO MAGAZINE

| SPRING/SUMMER 2015

Fiona Tedds

cocoecomag.com


“ BEAUTY IS NOT SOMETHING YOU CAN BUY. IT’S SOMETHING YOU HAVE TO DEVELOP AND THROUGH GOOD HEALTH, YOU’RE PROBABLY GOING TO GET THE BEST RESULTS.�

Norma Kamali is, as Andre Leon Talley so accurately described her, an American fashion pioneer. During the more than forty years she has been in the New York fashion business, she has consistently shown remarkable foresight regarding the state of the industry, the new technological developments that impact it, and the desires of women themselves when it comes to how they want to dress. She has embraced innovation and technology whilst maintaining a creativity that keeps her on top of her game and in business. She is ready for more. Kamali grew up in New York, and as a result she describes herself as â&#x20AC;&#x153;...spoiled, because this is all I know and Iâ&#x20AC;&#x2122;ve had to live by a higher standard from a very young age.â&#x20AC;? She was educated at the Fashion Institute of Technology and opened KHUĂ&#x20AC;UVWVWRUHLQ'XULQJWKHQH[WGHFDGHLQ1HZ<RUN fashion was at its most original, according to the designer, and as designs became increasingly clingy and body consciousâ&#x20AC;&#x201D; â&#x20AC;&#x153;I donâ&#x20AC;&#x2122;t think I wore a piece of underwear through the â&#x20AC;&#x2DC;70s!â&#x20AC;? Kamali laughingly commentsâ&#x20AC;&#x201D;her technical skills were honed by the demands of newly invented stretch textiles. Kamaliâ&#x20AC;&#x2122;s designs have always shown remarkable innovation; she transformed sleeping bags and army surplus parachute silk into her now famous Sleeping Bag Coatsâ&#x20AC;&#x201D;â&#x20AC;&#x153;cocoons of femininityâ&#x20AC;? as ALT beautifully describes themâ&#x20AC;&#x201D;and like Coco Chanel, took inexpensive jersey fabric and turned it into her revolutionary 1980 collection, heralding the beginning of leisurewear fashions. Her desire has always been to produce clothing that, whilst sexy and modern, transcends fashion. That she continues to produce and sell clothing originally designed nearly forty years ago is testament to the classic nature of her designs. Whilst her famous red swimsuit worn in the iconic image of )DUUDK)DZFHWWIURPKDQJVLQWKH6PLWKVRQLDQ.DPDOL¡V designs have recently been worn on stage by performers such as

BeyoncĂŠ, Miley Cyrus, and Katy Perry. With the body-conscious nature of her designs, Kamali has always concerned herself with movement and performance in her clothes. She has designed costumes for numerous dance companies, working extensively with choreographer Twyla Tharp, and her current lookbook, used to showcase her clothing to buyers, is a funky video mashup of a model dancing in Kamali designs. Kamali certainly embodies her own brand, and not just in WKHĂ&#x20AC;HOGRIIDVKLRQ6KHKDVDOZD\VEHHQDQDGYRFDWHRIWKH importance of exercise and a healthy diet in order for a woman to really look good: â&#x20AC;&#x153;Beauty is not something you can buy. Itâ&#x20AC;&#x2122;s something you have to develop and through good health, youâ&#x20AC;&#x2122;re probably going to get the best results.â&#x20AC;? Products that she believes in are sold in her Wellness CafĂŠ in NYC, everything from delicious organic teas to raw make-up, all sourced by the designer herself. She only eats organic and exercises every day, while also Ă&#x20AC;QDQFLDOO\KHOSLQJZLWKWKHJ\PPHPEHUVKLSVRIKHURZQVWDII believing that those who work out regularly are more motivated and accomplished. Kamaliâ&#x20AC;&#x2122;s even been known to lead a quick ZRUNRXWLQKHURZQRIĂ&#x20AC;FHVZKHQWKHDWPRVSKHUHLVVOXJJLVK When meeting the designer, it is impossible not to be struck by her energy. She shines with vitality.

FASHION

|

17


COCO ECO

|

FASHION

This incredible drive to embrace life in all ways has motivated Kamali in her lifeâ&#x20AC;&#x2122;s goalâ&#x20AC;&#x201D;the empowerment of women. Her â&#x20AC;&#x2DC;Hey Babyâ&#x20AC;&#x2122; campaign, launched in 2012, seeks to bring DQHQGWRWKHREMHFWLĂ&#x20AC;FDWLRQRIZRPHQWKHURRWRIPDQ\ female self-esteem and image issues. Kamali believes sharing womenâ&#x20AC;&#x2122;s stories about moments when they were caused pain or embarrassment brings awareness to both sexes of the detrimental effects of such behavior. Kamaliâ&#x20AC;&#x2122;s long career is peppered with accolades, not just in the Ă&#x20AC;HOGRIIDVKLRQ6KHKDVZRQDZDUGVIRUDUFKLWHFWXUHDQGLQWHULRU design, and has been an important player in both fashion DQGEXVLQHVVHGXFDWLRQ$IWHUZRUNLQJEULHĂ \RQD81,9$& FRPSXWHULQWKHPLGVDW1RUWKZHVW$LUOLQHVVKHFRUUHFWO\ predicted the importance of technology in business, leading her

WREHWKHĂ&#x20AC;UVWGHVLJQHUWRKDYHDQH%D\VWRUH6KHFRQWLQXHVWR EHDYLVLRQDU\LQWKLVĂ&#x20AC;HOGZLWKKHUDXGLRZHEVLWHVWKDWDOORZKHU to walk customers through her style inspirations and designs. It is an understatement to say that Norma Kamali is a unique ZRPDQ6KHKDVDOZD\VEHHQEROGDQGĂ&#x20AC;HUFHO\LQGHSHQGHQW a designer who has a very clear vision of who she is and what her customers want. Her brand has four linesâ&#x20AC;&#x201D;Swim, KamaliKulture, Sweats and Activeâ&#x20AC;&#x201D;and now she is about to go global. Itâ&#x20AC;&#x2122;s impossible to wonder why this hasnâ&#x20AC;&#x2122;t happened earlier, DVVKHH[HPSOLĂ&#x20AC;HVWKHDFWLYHOLIHVW\OHRIFRQWHPSRUDU\ZRPHQ%XW knowing Norma, this is a very well-considered decision that will propel her into the next stage of her fabulous life. normakamali.com

Norma Kamali Summer/Pre-Fall 2015

18

|

COCO ECO MAGAZINE

| SPRING/SUMMER 2015

cocoecomag.com


COCO ECO

|

FASHION

THE TIPPING POINT OF ECOFASHION:

STYLING CHANGE Twenty years ago when I coined and trademarked the term “ECOfashion,” I knew that it was not if, but when the world would wake up to the magnitude and multitude of detrimental impacts of the fashion industry. Like any burgeoning industry or movement, it’s been a long and winding road. BY:

Marci Zaroff

Clockwise, from top left: Amber Valletta & Christy Turlington; Diane Von Furstenberg & Amber Valletta; Dom Drake, Harvey Russack, Sara Beltran, Kelley Blevins & Marci Zaroff at Fashion Group International “Night of the Stars” (photo by Timothy Smith); Fashion Group International “Rising Star Awards” with Harvey Russack & Dom Drake of The Green Shows, with the New York sustainable fashion community; James & Suzy Cameron and Samata Pattinson (photo by Joel Bedford).

20

|

COCO ECO MAGAZINE

| SPRING/SUMMER 2015

cocoecomag.com


Challenges are no longer perceived as roadblocks, but opportunities. In the past, naysayers could not comprehend an intersection of great design with ecology, wellness and community. A new day in fashion has arrived, built on the premise of no compromise. ECOfashion, also known as ´HWKLFDOÂľRU´VXVWDLQDEOHÂľIDVKLRQLVĂ&#x20AC;QDOO\KHUHDQGLW¡V here to stay. 7KHIDVKLRQLQGXVWU\FRQWULEXWHVWRRYHURIWKHZRUOG¡V carbon emissions, signifying over 1 trillion-kilowatt hours a year. Fashion utilizes over 3 trillion gallons of fresh water DQQXDOO\DQGSROOXWHVRIWKHZRUOG¡VVXSSO\RIODQGĂ&#x20AC;OOV DUHSDFNHGZLWKWH[WLOHZDVWHRIWKHZRUOG¡VPRVWWR[LF pesticides and nearly 20% of the most harmful insecticides are used on conventional cotton, making it a leading cause of air DQGZDWHUSROOXWLRQ$VKLIWWRFHUWLĂ&#x20AC;HGRUJDQLFFRWWRQFDQPDNH a huge difference in protecting human and planetary health, while also minimizing climate change. LVWKH\HDURIWKHWLSSLQJSRLQW'HVLJQHUVDQGFKDQJH makers alike are waking up to an unprecedented paradigm shift. From innovation in manufacturing methods, such as waterless dyeing and seaweed-based printing, to apparel waste FROOHFWLRQ ,&2 WRQRYHOĂ&#x20AC;EHUVDQGIDEULFVOLNHRUJDQLFFRWWRQ ECOlyptus, and RPET from recycled plastic, sustainable fashion LVUHGHĂ&#x20AC;QLQJWKH´IDVKLRQVWDWHPHQWÂľ ,WLVQRZHYLGHQWWKDWPRGHUQVW\OHTXDOLW\Ă&#x20AC;WDQGFRORUDUHQRW mutually exclusive with social and environmental accountability. 7RSURYHWKLV6X]\&DPHURQ¡V´5HG&DUSHW*UHHQ'UHVVÂľDQG /LYLD)LUWK¡V´*UHHQ&DUSHW&KDOOHQJHÂľERWKVW\OHFHOHEULWLHV with the beauty and importance of sustainable design at the Academy Awards. When asked, â&#x20AC;&#x153;Who/what are you wearing?â&#x20AC;? with millions of viewers tuned in, stars are given a powerful platform to generate awareness. Trade collaborations are instrumental in connecting the dots. )DVKLRQ*URXS,QWHUQDWLRQDOSDUWQHUVZLWK7KH*UHHQ6KRZV DQGWKH&RXQFLORI)DVKLRQ'HVLJQHUVRI$PHULFD &)'$  co-creates with Lexus to produce their annual â&#x20AC;&#x153;ECOfashion $ZDUGVÂľ)XUWKHUZLWKVRFLDODQGYLUDOPHGLDĂ RXULVKLQJ ECOfashion content is making its way into the mainstream. Building on a dedication to sustainable design, Lexus sponsored P\UHFHQWVKRUWĂ&#x20AC;OPVHULHVDriving Fashion Forward with Amber Valletta, which unveiled the impacts of the fashion industry with a positive lens focused on innovative solutions. 1RQSURĂ&#x20AC;WSDUWLFLSDWLRQE\JURXSVOLNHWKH(WKLFDO)DVKLRQ Forum and Textile Exchange has also propelled the ECOfashion movement. The Sustainable Apparel Coalition has engaged over 33% of the apparel manufacturing volume worldwide around WKHLU+,**,QGH[&ROODERUDWLYHHIIRUWVIURPWKH2UJDQLF Trade Association, Organic Cotton Accelerator and Organic Cotton Coalition have transformed the cotton industry, while *UHHQSHDFH¡V´'HWR[ÂľFDPSDLJQVHHNVFKDQJHZLWKWKHLUDFWLYLVW

Alysia Reiner, Marci Zaroff, Erin Schrode, William McDonough, Zem Joaquin, Lynn Lear & Dawn Olivieri at Cradle-to-Cradle Innovation Institute Gala Photo: John Walder

efforts. Additionally, the birth of innovative breeding JURXQGVVXFKDVWKH%URRNO\Q)DVKLRQ 'HVLJQ$FFHOHUDWRU shines even more light on the powerful message of the ECOfashion movement. For industry insiders, navigating a complex supply chain can EHGDXQWLQJ)RUWXQDWHO\DQXPEHURIH[FLWLQJFHUWLĂ&#x20AC;FDWLRQV have been launched over the past few years. Having been LQVWUXPHQWDOLQWKHGHYHORSPHQWRIWKH*OREDO2UJDQLF7H[WLOH 6WDQGDUG *276 DQGWKHĂ&#x20AC;UVW)DLU7UDGH7H[WLOH&HUWLĂ&#x20AC;FDWLRQ with Fair Trade USA, I believe that transparent methodologies are pillars of credibility. Consumers need to know what to look for and to trust our efforts. The Cradle-to-Cradle Innovation ,QVWLWXWHUHFHQWO\ODXQFKHGDQHZFRPSUHKHQVLYHFHUWLĂ&#x20AC;FDWLRQ in the fashion industry. Fashion Positive evaluates material health, material reuse, renewable energy, water stewardship DQGVRFLDOIDLUQHVVRIDĂ&#x20AC;QLVKHGJDUPHQW8QGHUWKH&DQRS\ 6WHOOD0F&DUWQH\DQG/RRPVWDWHZHUHDPRQJ)DVKLRQ3RVLWLYH¡V leadership launch brands. The revolution has arrived, as witnessed by the unprecedented JUDVVURRWVHQJDJHPHQWDURXQGODVW\HDU¡VĂ&#x20AC;UVW´)DVKLRQ 5HYROXWLRQ'D\ÂľFRXQWULHVDQGWHQVRIWKRXVDQGVRISHRSOH worldwide wore their clothes inside out to honor the victims of the Bangladesh Rana Plaza factory collapse and to urge our global community to ask Who made my clothes? These types of consumer efforts are converging with supply chain initiatives, ECOfashion brands, blogs and thoughtfully curated online shops. With an increase in online saturation from responsible consumption heavyweights like Ecouterre, Master & Muse, Zady, Lux & Eco, Ethica and Modavanti, consumers, especially Millennials, are demanding the fusion of style and substance. 7KHUHDUHPDQ\VSRNHVLQWKHZKHHORI(&2IDVKLRQ&HUWLĂ&#x20AC;HG 2UJDQLF *276 )DLU7UDGH0DGHLQWKH86$]HURZDVWH recycled/repurposed/vintage, â&#x20AC;&#x153;slow fashionâ&#x20AC;? and even carbonneutral manufacturing, with a focus on addressing climate change solutions. The wheel is turning and gaining momentum, and with our collective desire and action, we canâ&#x20AC;&#x201D;and willâ&#x20AC;&#x201D; create a cleaner, greener fashion reality.

FASHION

|

21


FASHION EDITOR LOVES SUMMER LIVING & LOVING

Good stuff that inspires healthy, happy, stylish summer living.

BY JOHANNA BJÖRK

2

3

1

4

5

6

7

1. TALON MINI SKULL BRACELET CUFF WITH OPAL EYES

This delicate, yet edgy cuff is handmade with recycled metals by designer Emily Hirsch, who recently relocated from NYC to Ojai. $264, talonnyc.com 2. ALLSWELL NOTEBOOK 2

With half lined and half unlined pages, this notebook invites you to both write and draw. Made in the US from recycled materials. $21, allswellcreative.com 3. ECO PEACE BIKINI

The new Eco Peace by Aqua Green swimwear collection is made in California using sustainable materials and dyes. It’s beach time! $158, aquagreen.net 4. LIVING IN STYLE SCANDINAVIA

Got cabin fever? Get inspired by classically modern Scandinavian interiors with a deeply rooted connection to nature. $65, teneues.com

5. AUGUST UNCOMMON MON CIVIL DISOBEDIENCE TEA

My favorite tea right now is August Uncommon’s Civil Disobedience—a robust black tea with cardamom, pine and tobacco notes. It comes in a stylish magum jar and makes a great iced tea for hot summer days. $119, august.la 6. EARTH MAMA ANGEL BABY OIL

As a new mom, I love versatile products that I can use for myself and my baby, like this scent-free, natural baby oil. $12.95, earthmamaangelbaby.com 7. MANDUKA EKO MAT

Get back to your yoga practice with this eco-friendly yoga mat made from biodegradable, non-Amazon harvested, natural tree rubber. It’s toxic-free, provides great cushioning and a sturdy non-slip surface. $88, manduka.com

FASHION

|

23


COCO ECO

|

FASHION

REMAKING THE WAY WE MAKE THINGS

CRADLE TO CRADLE: MAKING FASHION POSITIVE BY:

Sass Brown

24

|

COCO ECO MAGAZINE

| SPRING/SUMMER 2015

cocoecomag.com


Photo: courtesy of Loomstate

When it comes to groundbreaking thinkers in sustainable product development, the change agents that immediately spring to mind are William McDonough and Michael Braungart, whoâ&#x20AC;&#x2122;s book Cradle to Cradle published in 2002, challenged everything we thought we knew about product design and production. Cradle to Cradle disputed the then gold standard of â&#x20AC;&#x153;reduce, reuse, recycle,â&#x20AC;? as simply less bad, and instead proposed a cradle to cradle product development mindset. McDonough and Braungartâ&#x20AC;&#x2122;s concept was in essence biomimicry, ZKHUHWKHHQGRIRQHOLIHÂłZKHWKHUWKDWRIDĂ RZHURUD manufactured productâ&#x20AC;&#x201D;acts as the raw material to create new life, thereby replacing the straight line of birth to death, with a circle, or a closed-loop system. Fast-forward to 2010 and the establishment of the Cradle WR&UDGOH3URGXFWV,QQRYDWLRQ,QVWLWXWHDQRQSURĂ&#x20AC;W organization that administers the Cradle to Cradle FHUWLĂ&#x20AC;FDWLRQWRSURGXFWPDQXIDFWXUHUV7KH,QVWLWXWH evaluates, and assesses product innovation, to spur the creation of high-quality products that transform the production of consumer goods, providing a clear evaluation RIPDQXIDFWXUHUV¡VXVWDLQDEOHFRPPLWPHQW&HUWLĂ&#x20AC;FDWLRQ works as effectively for a pair of jeans as it does for a building, never the less, the fashion industry remains VLJQLĂ&#x20AC;FDQWO\EHKLQGDQXPEHURIRWKHULQGXVWULHVWKDW

have made impressive strides towards sustainability. :LWKRQO\DSSDUHOFRPSDQLHVFHUWLĂ&#x20AC;HGRXWRIWKH WRWDOFHUWLĂ&#x20AC;HGEUDQGVIDVKLRQKDVDORWRIJURXQG to make up. Enter Fashion Positive, a Cradle to Cradle program, set to transform how apparel is made. Fashion Positive LVWKHĂ&#x20AC;UVWDQGRQO\FRPSUHKHQVLYHSURJUDPWKDWKHOSV fashion brands, designers and suppliers continuously improve how their clothes are made, what resources are used, and what happens to them at end of life in order to make a positive impact on the environment, the economy and society. The program helps fashion businesses ORRNDWĂ&#x20AC;YHPDMRUFDWHJRULHV0DWHULDO+HDOWK0DWHULDO Reuse, Renewable Energy, Water Stewardship and Social Fairness. Launched in 2014, so far 5 apparel companies KDYHDFKLHYHG&UDGOHWR&UDGOHFHUWLĂ&#x20AC;FDWLRQLQFOXGLQJ Rework, Trigema, Workwear, Revive-bio and Revive-tech, all of which are European, and mostly in the workwear or active wear markets. FASHION

|

25


COCO ECO

|

FASHION

Wendy Schmidt, Schmidt Family Foundation; Susan Sarandan, Actress and activist; Lewis Perkins, Senior Vice President Cradle to Cradle Products Innovation Institute; Frederique van del Wal, Model and entrepreneur Photo: Patrick McMullan

Conscious that fashion apparel manufacturers have on the ZKROHDORQJZD\VWRJRWRFHUWLĂ&#x20AC;FDWLRQ)DVKLRQ3RVLWLYH provides funding to select brands and suppliers to develop the next generation of forward-looking materials, products and practices. Creating a resource library that indexes inventive fabrics, dyes, trims, and thread, that meet the Cradle to Cradle &HUWLĂ&#x20AC;HG3URGXFW6WDQGDUGZLOOPDNHLWHDVLHUIRUIDVKLRQ EUDQGVWRVRXUFHFHUWLĂ&#x20AC;HGPDWHULDOVÂłWKHĂ&#x20AC;UVWVWHSWRFUHDWLQJ DFHUWLĂ&#x20AC;HGJDUPHQWRUFROOHFWLRQ3DUWQHULQJZLWKLQGXVWU\ leaders at the cutting edge of fashion design, Fashion Positiveâ&#x20AC;&#x2122;s Leadership Partners include Stella McCartney, Loomstate, G-Star RAW, Bionic Yarn, Saitex, and Maiyet. This short list of Industry Leadership Partners are all working towards Cradle WR&UDGOHFHUWLĂ&#x20AC;FDWLRQZKLOHDOVRDFWLQJDVEUDQGDPEDVVDGRUV for the program. Using the Cradle to Cradle framework, Fashion Positive Leadership Partners can develop truly innovative products and materials to transform the fashion industry. Using the circular economy model, the program guides designers and manufacturers to make products in fundamentally better ways. 7KHLUFHUWLĂ&#x20AC;FDWLRQVWDQGDUGVDOVRKDUPRQL]HZLWKRWKHULQGXVWU\ measurements, such as the Sustainable Apparel Coalitionâ&#x20AC;&#x2122;s HIGG Indexâ&#x20AC;&#x201D;a tool for measuring the environmental and VRFLDOSHUIRUPDQFHRIDSSDUHOSURGXFWV(QYLURQPHQWDO3URĂ&#x20AC;W & Loss, and Natural Capital Accountingâ&#x20AC;&#x201D;both forms of accounting that allow a brand greater understanding of the environmental impact of doing business.

26

|

COCO ECO MAGAZINE

| SPRING/SUMMER 2015

Amber Valletta Photo: Patrick McMullan

CERTIFICATION WORKS AS EFFECTIVELY FOR A PAIR OF JEANS AS IT DOES FOR A BUILDING, NEVER THE LESS THE FASHION INDUSTRY REMAINS SIGNIFICANTLY BEHIND A NUMBER OF OTHER INDUSTRIES THAT HAVE MADE SIGNIFICANT STRIDES TOWARDS SUSTAINABILITY. Stella McCartney is perhaps the most renowned of the six Leadership Partners, recognized from inception as setting the ethical standard for a luxury fashion brand. Committed to being responsible, they have proven their dedication time and again, through a multitude of sustainable undertakings IURPSRZHULQJWKHLU/RQGRQRIĂ&#x20AC;FHVZLWKUHQHZDEOHHQHUJ\ to furnishing their stores with second-hand furniture, and of course producing sustainable clothing. Stella McCartneyâ&#x20AC;&#x2122;s eco-friendly products include shoes with biodegradable soles, lingerie made from organic cotton and recycled metal hardware, and a line of totes produced in Nairobi in collaboration with the international Trade Centers Ethical Fashion Program (ITC). Stella McCartneyâ&#x20AC;&#x2122;s aim for Fashion Positive is to create a Cradle WR&UDGOH&HUWLĂ&#x20AC;HGÂ&#x152;OX[XU\IDVKLRQFROOHFWLRQ Bionic Yarn and their Creative Director, Pharrell Williams, are the textile stars behind the RFTO G-Star RAW denim line. cocoecomag.com


In Partnership with Parley For the Oceans, and Sea Shepherd Conservation Society, Bionic Yarn are using recovered plastic waste from the worldâ&#x20AC;&#x2122;s shorelines, and transforming it into fabric. The project helps to collect some of the 40 million pounds of plastic that has accumulated in giant slow moving whirlpools in the worlds oceans, known as the Vortex, some of which gets washed ashore, spoiling coastlines and harming sea life. Working with Fashion Positive, Bionic Yarns is also developing a closed loop material process by shredding garments at end of life, WXUQLQJWKHPLQWRQHZĂ&#x20AC;EHUDQGVSLQQLQJLWEDFNLQWRKLJKJUDGH Bionic yarn and fabric. They are also evaluating the entirety of their manufacturing processes and materials currently in their supply chain. Vietnamese manufacturer Saitex, employs more than 2,500 workers, and manufactures over 1,500 denim jeans per day. Their state-of-the-art sewing plant is built to LEED platinum standard, and utilizes a number of innovative, sustainable initiatives, including solar energy, water recycling, rainwater harvesting, and using green chemistry. The average water footprint for the production of a pair of jeans is 140 liters SHUSDLUZKLOH6DLWH[XVHRQO\,QSDUWQHUVKLSZLWK)DVKLRQ Positive, Saitex is committed to innovating fashion and textile SURGXFWLRQWRPHHW&UDGOHWR&UDGOH&HUWLĂ&#x20AC;FDWLRQVWDQGDUGV G-Star RAW has been working towards sustainability since ZLWKXQGHUWDNLQJVOLNHWKHLUUDZGHQLPMHDQVPDGHIURP untreated denim direct from the factory. Pharrell Williams, of Bionic Yarn, and G-Star RAW, collaborated to produce the Ă&#x20AC;UVWFROOHFWLRQPDGHZLWKGHQLPIDEULFFUHDWHGIURPUHF\FOHG plastic from the ocean. Their Fashion Positive initiative is to FUHDWHD&UDGOHWR&UDGOHFHUWLĂ&#x20AC;HGGHQLPFROOHFWLRQ:RUNLQJ with both Bionic Yarn and Saitex, both of whom are Fashion Positive Leadership Partners, and currently underway with WKHLU&UDGOHWR&UDGOHFHUWLĂ&#x20AC;FDWLRQVXSSRUWVWKHLURZQ DPELWLRQRIFHUWLĂ&#x20AC;FDWLRQ

â&#x20AC;&#x153; DESIGNERS ARE UNIQUELY RESPONSIBLE FOR THE IMPACTS AND STORIES OUR PRODUCTS TELL, BOTH GOOD AND BAD. FASHION POSITIVE IS THE CONNECTIVE TISSUE EMPOWERING DESIGNERS TO TAKE FULL ACCOUNTABILITY FOR THE BEAUTIFUL PRODUCTS WE DELIVER TO THE WORLD.â&#x20AC;? - Scott Mackinlay Hahn of Loomstate DVWUDWHJLFSDUWQHUVKLSZLWK1HVWDQLQGHSHQGHQWQRWIRUSURĂ&#x20AC;W dedicated to training and developing artisan businesses, they are together helping to promote entrepreneurship, prosperity and dignity in places that need it most. As the latest addition to the Fashion Positive Leadership Partners Program, their initiative is still in the developmental stage. According to Scott Mackinlay Hahn, co-founder of Loomstate, â&#x20AC;&#x153;Designers are uniquely responsible for the impacts and stories our products tell, both good and bad. Fashion Positive is the connective tissue empowering designers to take full accountability for the beautiful products we deliver to the world.â&#x20AC;? Fashion Positive provides the support, guidelines and metrics, to guide designers to make more sustainable decisions, and ultimately produce a truly sustainable collection. FFFHUWLĂ&#x20AC;HGRUJ fashionpositive.org stellamccartney.com g-star.com

bionicyarn.com loomstate.org sai-tex.com maiyet.com

Loomstate was established on the inspired idea of crafting a â&#x20AC;&#x153;truly sustainableâ&#x20AC;? T-shirt. Making quality clothing to create a sustainable future means caring for the health of the farmer growing the cotton, the health of the community they live in, and the communities of all those who contribute to the production of their garments, from farmers to sewers. Loomstate are now partnering with Fashion Positive to create a total lifestyle capsule collection that includes a T-shirt, denim jeans, hoodie, hat and business casual dress shirt, produced from organic cotton, and incorporating the Cradle to Cradle circular economy model for recyclability. Maiyet is a pioneering luxury brand that celebrates rare artisanal skills, revives ancient techniques, and elevates the perceived value of global craft through their utilization in their collection. Working with master craftsmen and women from India, Indonesia, Italy, Kenya, Mongolia and Peru, Maiyet is deeply committed to forging partnerships with global artisans. Making

Pharrell Williams Photo: courtesy of G-Star RAW

FASHION

|

27


VEGAN EDITOR LOVES BRIGHTEN UP YOUR SPIRITâ&#x20AC;&#x201D;AND YOUR WARDROBE

Make your summer sizzle with the latest trends while supporting trailblazing vegan brands!

BY EVA BLOOMFIELD

1

2

3

4

2

6 5

8

7

28

1. MACBOOK SLEEVE BY ROK CORK

5. JAMES PAYNE JUNKIE SLIP JACKET

For all of those hip techies out there, this eye-catching, eco-happy Macbook Sleeve is sure to please. $89.99, rok-cork.ca/collections/vegan

James Payne does ethical rebel-wear like no other. This classic motorcycle jacket with a delicate edge is a must-have. $440, wearejamespayne.com

2. ROOT SCIENCE REBORN MASK

6. LA BELLA FIGURA RADIANT CREME BLUSH

Root Science has stirred up a mix of brightening superfoods to produce the ultimate cleansing cocktail. For your face, that is. $50, shoprootscience.com

7KH-XVW-HQQDRUJDQLFEOXVKH[HPSOLĂ&#x20AC;HVWKDWFRYHWHGVXPPHU JORZZLWKDĂ XVKRIRUFKLGSLQN ODEHOODĂ&#x20AC;JXUDEHDXW\FRP

3. LURK FRAGRANCE IN RSW005

7. VILLAGE SANDALS BY OLSENHAUS

Smelling of whiskey and rose, this clean scent leaves you feeling a bit dirtyâ&#x20AC;&#x201D;in the best of ways. $225, lurkmade.com/shop

These go-to sandals will glam up a night out and look great slung over your shoulder during a walk on the beach. $140, olsenhaus.com

4. REFORMATIONâ&#x20AC;&#x2122;S MAIDEN DRESS

8. THE CARTER BACKPACK BY M.R.K.T.

6XPPHULVIRUGRQQLQJĂ RUDOSDWWHUQVDQGVKRZLQJVRPH legâ&#x20AC;&#x201D;and the eco-friendly Maiden Dress is the frock for the job. $268, thereformation.com

Life-changing adventure calls for an open heart and a backpack. But make sure the backpack comes in Tangerine. $95, mrktstore.com

|

COCO ECO MAGAZINE

| SPRING/SUMMER 2015

cocoecomag.com


CONTRIBUTING EDITOR LOVES IT’S SUMMER AND WE ARE ON THE MOVE The sun is peeking through the clouds and it’s time to shed a few layers and bring out some color. Let the warmer temperatures and latest sustainable pieces grab all of our hearts this season.

BY COURTNEY GERRING

1

3 7

5

2 4

6 1 AMY DIGREGORIO 1. TEMPLE PLACE HAMMERED CUFF

3 TIM 3. TIMBERLAND METAL FRAME ADVANCED PLUS POLARIZED SUNGLASSES

These 14 karat gold beauties can be worn stacked or switch it up and wear one solo. The gemstones come in an array of colors to suit your style. $65, amydigregorio.com

No one can go through summer without a protective and fashionable pair of sunnies. Timberland’s sunglasses have polarized lenses that protect against UVA and UVB rays. The Polycarbonate lens is designed for extreme activities outdoors. $98, timberland.com

2. ANTIK BATIK INGLEWOOD SWEATER IN INDIGO

The perfect pairing for cool summer evenings, the Inglewood Sweater can be worn solo or thrown over a cami. This bohemianchic statement piece uses a jacquard knitting technique combined with geometric details and is created with an artisanal dyeing process. $288, shopbop.com

4. KAYU OVERSIZED TOTE

An oversized tote that can be used for a summer weekend getaway or for that day at the beach. It’s made of all natural materials such as seagrass. Every Kayu product is created by artisans. $138, kayudesign.com

8

5. HENRY & BELLE CUT-OFF SHORT MISHA

7. LSTN EBONY WOOD BOWERYS

Henry & Belle are on top of their denim game, whether it’s a pair of jeans or cut-off shorts. These denim cutoffs are made with 100% Supima cotton fabric for endless softness. $158, shophenryandbelle.com

This is the ultimate on-the-go accessory. Based in L.A., LSTN makes individually handcrafted earbuds from real wood and through their work with the Starkey Hearing Foundation, help provide hearing to those in-need. $49.99, lstnheadphones.com

6. THE ORGANIC PHARMACY CELLULAR PROTECTION SUN CREAM

Come summer, I will be reaching for Organic Pharmacy’s Cellular Protection Sun Cream, with an SPF of 18 and ingredients such as; pearl extract, green tea, and Shea Butter for hydration. $69, theorganicpharmacy.com

8. LUZ SWIMWEAR ONE-PIECE SWIMSUIT

Luz Swimwear is produced at an ethical workshop in Peru and made with ecological cotton. Choose your color preference and head to the beach. $159, luzcollections.com

FASHION

|

31


COCO ECO

32

|

|

SPOTLIGHT ON FASHION

COCO ECO MAGAZINE

| SPRING/SUMMER 2015


THE WAY FORWARD GETTING READY FOR THE FUTURE OF FASHION BY:

Johanna BjĂśrk

PHOTOGRAPHY & ORIGINAL ARTWORK:

from the journals of Karen Stewart Brown

Karen Stewart and Howard Brown are very enthusiastic about the future. The Co-Founders of ethical fashion brand Stewart+Brown have dedicated their careers to purpose-driven design, and with their newest venture, FUTUREADiÂŽ, they are sharing their combined wisdom with the world. â&#x20AC;&#x153;Our vision is for FUTUREADiÂŽ to become and open-source creative collective and incubator,â&#x20AC;? Brown says. â&#x20AC;&#x153;We donâ&#x20AC;&#x2122;t operate like an agency nor do we aspire to; we operate more OLNHDYLUWXDOFRPPXQLW\ZRUNVKRSLQDYHU\G\QDPLFDQGĂ XLG ZRUNĂ RZWKDWDOORZVXVWRIRFXVRQĂ&#x20AC;QGLQJRSHQORRSVROXWLRQV to challenging problems with a customized â&#x20AC;&#x2DC;best-in-classâ&#x20AC;&#x2122; team of experts.â&#x20AC;? Unlike Stewart+Brown, FUTUREADiÂŽ is not a brand or product line, but rather a collective that helps its partners build the next-generation of FUTUREADiÂŽ brands, technologies and products. The concept for FUTUREADiÂŽ came about through mutual discourse with fashion and textile industry leaders and experts who were all frustrated with the current lexicon of sustainabilityâ&#x20AC;&#x201D;how words and concepts like â&#x20AC;&#x153;eco,â&#x20AC;? â&#x20AC;&#x153;ethical,â&#x20AC;? â&#x20AC;&#x153;environmental,â&#x20AC;? â&#x20AC;&#x153;greenâ&#x20AC;? and â&#x20AC;&#x153;sustainableâ&#x20AC;? have lost their relevance due to years of opportunistic misuse and greenwashing.

â&#x20AC;&#x153;This is why we sat down and studied the problem,â&#x20AC;? Stewart H[SODLQV´:KLOHUHĂ HFWLQJRQRXUGHFDGHVRILQYROYHPHQW working in the ethical fashion movement, we drew up a list of characteristics of sustainability-related issues that are critical to business, industry, designers, workers, consumers and all stakeholders in the ecosystem.â&#x20AC;? FUTUREADiÂŽ is a fusion of science, business, education and the arts, designed to engineer innovative sustainable strategies and solutions. Brown and Stewart envision it to be used as a verb as well. â&#x20AC;&#x153;FUTUREADiÂŽ brands and products embed sustainability into their design process to create better products using less resources while driving positive long-term results to the triple bottom line,â&#x20AC;? Brown says. â&#x20AC;&#x153;We see many faces of changeâ&#x20AC;&#x201D;in our climate, in our culture, in our connections to RQHDQRWKHU:HEHOLHYHUHVLOLHQFHÂłWKHFDSDFLW\WRLQĂ XHQFH and adapt to changeâ&#x20AC;&#x201D;is essential to meeting these changes and challenges they present.â&#x20AC;?

FASHION

|

33


COCO ECO

|

SPOTLIGHT ON FASHION

â&#x20AC;&#x153; FUTUREADIÂŽ IS NOT JUST A TERM OR LABEL, BUT A FORWARD-LOOKING WAY OF THINKING ABOUT PRODUCTS, BRANDS, AND BUSINESSES AND WHAT RESOURCES THEY NEED TO SURVIVE THE UPS AND DOWNS, BOOMS AND BUSTS, SURPLUS AND SHORTAGES OF THIS CRAZY FAST AND CONNECTED GLOBAL ECONOMY IN WHICH WE ALL EXIST.â&#x20AC;? In naming their new venture, the pair wanted a term that took the politics out of the equation and instead placed a focus on positives and non-divisive issues we can all come together behind. â&#x20AC;&#x153;We searched for a term that would sum it up; ring optimistic, be attainable and appealing to all while promoting realistic solutions to some of humanityâ&#x20AC;&#x2122;s biggest problems and barriers to our well being,â&#x20AC;? Stewart says. â&#x20AC;&#x153;Each and every one of us is a stakeholder in the future. The lower case â&#x20AC;&#x153;iâ&#x20AC;? in )8785($'LÂ&#x160;VLJQLĂ&#x20AC;HVWKDWWKHVHOILVFULWLFDOWRWKHWHUPEXW not dominant. â&#x20AC;&#x153;FUTUREADiÂŽ is not just a term or label, but a forwardlooking way of thinking about products, brands, and businesses and what resources they need to survive the ups and downs, booms and busts, surplus and shortages of this crazy fast and connected global economy in which we all exist,â&#x20AC;? Brown adds. â&#x20AC;&#x153;We feel that the best way to achieve this goal is to embed the concept of FUTUREADiÂŽ into a brand and productâ&#x20AC;&#x2122;s DNA, and especially, the design process. If your product is not â&#x20AC;&#x153;readyâ&#x20AC;? for the future, it wonâ&#x20AC;&#x2122;t survive. Itâ&#x20AC;&#x2122;s as simple as that.â&#x20AC;?

G-Starâ&#x20AC;&#x2122;s RAW for the Oceans collection

The business climate is tough, especially in the fashion world, and our natural resources are disappearing at an alarmingly rapid rate. â&#x20AC;&#x153;On the other hand,â&#x20AC;? Stewart says, â&#x20AC;&#x153;there is more opportunity now than there has ever been. Technology has the potential to be a great enabler for people, communities and businesses who are working together, exchanging ideas and solving problems.â&#x20AC;? â&#x20AC;&#x153;To be a viable business today, tomorrow and into the future, brands need to have a basic understanding that stewardship and business growth are complementary, resources have limits, and climate change requires business change,â&#x20AC;? Brown adds. â&#x20AC;&#x153;Brands need to envision their business 5, 10, 20 years out. How will they secure the commodities to enable sustained growth and operations? By embedding FUTUREADiÂŽ principles, brands can focus on every step in their design, development and production phases and analyze the collateral damage of conventional methods versus the near-to-long term EHQHĂ&#x20AC;WVRID)8785($'LÂ&#x160;VROXWLRQÂľ With over 50 combined years working in design, marketing, media and the apparel industryâ&#x20AC;&#x201D;for brands like Urban 2XWĂ&#x20AC;WWHUV$QWKURSRORJLH)UHH3HRSOH-&UHZ3DWDJRQLD Burton Snowboards, ESPN, X Games and, of course, Stewart+Brownâ&#x20AC;&#x201D;the duo has developed a highly specialized skillset, with a primary focus on sustainability and functional consumer goods. Launched over fourteen years ago, Stewart+Brown was an early pioneer in the ethical fashion movement, building and maintaining their own transparent global supply chains and distribution systems. Their unique combination of intuition, insight, entrepreneurial spirit and interdisciplinary alignment with science, culture, and design perfectly position Karen Stewart and Howard Brown to lead the sustainable fashion movement forward. They are ready for the future. futureadi.com

Karen Stewart Brown and Howard Brown

34

|

COCO ECO MAGAZINE

| SPRING/SUMMER 2015

cocoecomag.com


TEXTILE INDUSTRY INNOVATIONS THAT EXEMPLIFY THE FUTUREADIÂŽ STANDARD: LIVING TEXTILES

â&#x20AC;&#x153;We are super intrigued with regenerating bacteria â&#x20AC;&#x2DC;textiles,â&#x20AC;&#x2122; and self-healing garments with the capacity to grow and change because they are alive,â&#x20AC;? Stewart Brown says.â&#x20AC;? Equally intriguing are textiles made using platelets, moss, bacteria and SODQWFHOOXORVH´7KHELRORJLFDOUHHQJLQHHULQJRIQDWXUDOĂ&#x20AC;EHUV VXFKDVZRROKHPSDQGRWKHUVHPLDULGJURZQĂ D[IDPLO\ plants that are spun, knitted, shaped, formed, and treated to EHFRPHVXSHUĂ&#x20AC;EHUVWKDWDUHERWKUHQHZDEOHDQGUHYROXWLRQDU\ is fascinating and holds tremendous potential,â&#x20AC;? she adds. CRAILAR

&5$L/$5Ă&#x20AC;EHUVGUDPDWLFDOO\UHGXFHFKHPLFDODQGZDWHU usage. The USDA designated CRAiLAR as a 100% BioPreferredÂŽ product in April 2012. â&#x20AC;&#x153;From dirt to shirt,â&#x20AC;? WKLVHQYLURQPHQWDOO\IULHQGO\SURFHVVSURGXFHVĂ&#x20AC;EHUVZLWK properties similar to cotton while helping to prevent a cycle of environmental harm. S.CAFE

$QHZĂ&#x20AC;EHUIURP7DLZDQPDGHIURPUHF\FOHGFRIIHHJULQGV Big names like The North Face, Puma and Timberland are already using it, while coffee sellers like Starbucks and 7-Eleven are said to be some of the suppliers. EVRNU

An innovative new technology that recycles cotton garment ZDVWHWRFUHDWHDSUHPLXPUHQHZDEOHĂ&#x20AC;EHU VROOMI

´:HOLNHWKHVHSURSULHWDU\WHFKQLFDOĂ&#x20AC;EHUVEHFDXVHWKH\XWLOL]H DVSHFLDOL]HGNQLWWLQJWHFKQLTXHWRHQJLQHHUVLQJOHOD\HUIDEULFV with advanced two-sided performance,â&#x20AC;? Brown says. â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s ideal IRUQH[WWRVNLQDSSOLFDWLRQVVLQFHWKHĂ&#x20AC;QHPLFURQZRRO construction features a thin inner layer of high performance wicking yarns designed to pull moisture off the body and disperse it onto the outer facing surface of the fabric.â&#x20AC;? BIOMIMICRY 3.8

Biomimicry seeks sustainable solutions by emulating natureâ&#x20AC;&#x2122;s patterns and strategies to create products that are well-adapted to life on earth. Biomimicry 3.8 aims to inspire, educate and connect the growing community of biomimicry practitioners around the world and provides innovation consulting, training for professionals and curricula development for educators. 3D PRINTING

As 3D printing technology becomes more widely available and DIIRUGDEOHLW¡VJRLQJWRFRQWLQXHWRLQĂ XHQFHKRZZHPDNH WKLQJVÂłIURPSURWRW\SHVWRĂ&#x20AC;QLVKHGSURGXFWV

FASHION

|

35


COCO ECO

36

|

|

FASHION

COCO ECO MAGAZINE

| SPRING/SUMMER 2015

cocoecomag.com


Grey jumpsuit: Kowtow Rain coat: Terra New York Scarf: The Family Jewels Vintage Clothing Hat: Patricia Underwood Shoes: Arden Wohl Bag: Jack Germain Glasses: Vintage - stylistâ&#x20AC;&#x2122;s own

SWEET SEDUCTION

Set against the backdrop of the luxurious Benjamin Hotel in the city that never sleeps, and with an eco-chic, 70s-inspired wardrobe to play with, the taste of seduction has never been so sweet.

STORY BY FIONA TEDDS PHOTOGRAPHED BY HALEY BALLARD @ MB REPS STYLED BY AMBER STOLEC MAKE-UP BY KRISTEN ARNETT HAIR BY JONATHAN MASON, USING ALTERNA MODEL: ALEX JAY AT ONE MANAGEMENT PHOTOGRAPHIC ASSISTANT: JOSHUA WHEELOCK PRODUCTION ASSISTANT: COURTNEY GERRING Special thanks to Cole Hernandez, Berani Ramiall, Crop Organic Vodka, Under The Canopy, Juice Press, Blossom NYC, Hu Kitchen, and Pria at Whole Foods Market, Midtown East. Shot at the Benjamin Hotel, Midtown Manhattan, NYC.

FASHION

|

37


COCO ECO

|

FASHION

Dress: Costello Tagliapietra Earrings: Nicole Romano Belt: Calleen Cordero Rings: Stephanie Kantis Ring: Anna Katarina Shoes: Calvin Klein Collection – stylist’s own Earrings: Nicole Romano

38

|

COCO ECO MAGAZINE

| SPRING/SUMMER 2015


Jumpsuit: Daniel Silverstein Shrug: Delikate Rayne Shoes: Vintage John Paul Gaultier - stylistâ&#x20AC;&#x2122;s own Bracelet: Nicole Romano Belt: Nicole Romano Clutch: Kayu Earrings: Nicole Romano

FASHION

|

39


COCO ECO

|

FASHION

Pants/Cape: Kowtow Shirt: The Family Jewels Vintage Clothing Belt: The Family Jewels Vintage Clothing Rings: Stephanie Kantis Necklace: Stephanie Kantis Shoes: Pedro Garcia

40

|

COCO ECO MAGAZINE

| SPRING/SUMMER 2015

cocoecomag.com


FASHION

|

41

Coco Eco Magazine  

Issue 31, Spring / Summer 2015 preview