Pickle NAB April 2025 Edition

FROM THE EDITOR

Welcome to the NAB 2025 edition of Pickle, where we delve into the dynamic convergence of content, technology, and worldwide collaboration. This year’s NAB Show in Las Vegas, taking place from April 5-9, promises to be a groundbreaking event, attracting industry leaders, creators, and innovators from 160 countries. India’s presence in the global media and entertainment technology arena is on the rise, with more than 400+ participants registered, solidifying its role as a vital market and a provider of innovative solutions.

The world of content creation and distribution is undergoing a swift transformation, fuelled by groundbreaking technologies and evolving global policies. AI is transforming workflows across the board, from production to post-production. Meanwhile, evolving tariff structures and shifting economic policies in the U.S. create both challenges and opportunities for Indian stakeholders. As AI integrates seamlessly into various sectors, conversations increasingly revolve around ethics, efficiency, and the nuances of creative control.

This edition offers an in-depth exploration of India’s competitive advantage, highlighting the ease of doing business, attractive government incentives, and the country’s expanding influence in global content creation. As India strengthens its foothold in the entertainment and technology sectors, its role as both a market and a solutions provider continues to grow.

Virtual production and technological innovations take center stage as India harnesses artificial intelligence, real-time rendering, and immersive storytelling tools to redefine content creation. With an increasing number of Indian companies adopting these advanced techniques, the industry is witnessing a paradigm shift in how stories are told and experienced.

To further explore the latest trends and innovations shaping NAB this year, we present an exclusive column by Sam Matheny, offering expert insights into the future of media technology and its global impact.

Finally, we turn the spotlight on key influencers and rising tech innovators who are shaping the future at NAB 2025. From visionary entrepreneurs to pioneers in AI-driven media solutions, this section profiles the individuals driving change in the ever-evolving landscape of content and broadcasting.

Discover the possibilities in this edition, engage with industry leaders, and seize the opportunities that NAB 2025 has to offer. Your insights are essential as we strive to keep you updated on the newest advancements in content and

If you have any questions, need details about participation, or are interested in collaboration opportunities, don’t hesitate to get in touch.

n vidyasagar pickle media nat@pickle.co.in, www.pickle.co.in

Pickle Volume XVII 9th Edition

Published by Pickle Media Private Limited

Email: natvid@gmail.com l Mumbai l Chennai No.2, Habib Complex

Dr Durgabhai Deshmukh Road

RA Puram CHENNAI 600 028

For advertising: natvid@gmail.com / pickle@pickle.co.in

Pickle Business Guide 2025 Copyright 2025 by Pickle Media Pvt Ltd. All Rights Reserved.

Senior Editor : Vivek Ratnakar

Editorial Coordinators : Maitreyi Vidyasagar, Shruti Sundaranand

Design: Jose J Reegan, James, D Sharma, S Lakshmanan

Photo Editor : K K Laskar

Admin & Operations : B Rajalakshmi

Email: natvid@gmail.com

Pickle is an ad supported business guide tracking the filmed entertainment business in India.

India’s only media biz magazine for the world markets

EXHIBITS: APRIL 6-9, 2025

EDUCATION: APRIL 5-9

LAS VEGAS, NEVADA

The tech, the trends, the people. Join the thousands of visionaries and storytellers conve ning to ind the inspiration, tools and t echnologies needed to create, distribute and monetize content.

Contact Anushree Ramchandani, NAB Show's representative in India, to learn more about joining her delegation and registering with her code.

Email: aramchandani.nabshow@gmail.com

WhatsApp: +91 98110 65185

A global media and entertainment summit with focus on collaboration, investment, co production, entertainment technology, regulations, film in India, AI in media ...

For more details

javed.ahmad@cii.in

neetu.sikka@cii.in

For the Love of Television

11-12 October 2025

Cannes, France

13-16 October 2025

Cannes, France

18-21 November 2025

Cancun, Mexico

February 2026

London, United Kingdom

INDIA’S FLAVORFUL M&E EDGE

FLAVORFULM&EEDGE

At NAB 2025, India’s presence is stronger than ever, showcasing the country’s vast potential, technological advancements, and policy-driven initiatives aimed at fostering growth in the audio-visual industry

India’s media and entertainment (M&E) sector is experiencing an unprecedented transformation, emerging as a global powerhouse driven by innovation, government initiatives, and strategic collaborations.

The sector has witnessed a compounded annual growth rate (CAGR) of 10-12% over the past decade, making it one of the fastestgrowing industries in the world.

According to a recent EY-FICCI report, the industry is expected to reach $70 billion by 2030, driven by increased digital consumption, expanding broadband penetration, and rising disposable incomes. The OTT market alone is projected to touch $15 billion by 2030, positioning India as one of the largest digital entertainment markets globally.

The sector comprises over 900 television channels, 40+ OTT platforms, and nearly 1,200 FM radio stations. The demand for regional content is also surging, with vernacular OTT platforms seeing 40% year-on-year growth, further contributing to the expansion of the industry.

At NAB 2025, India’s M&E industry stands tall, offering a compelling mix of creativity, technology, and market opportunity.

Prime Minister’s Vision: Creating a Global M&E Powerhouse

Prime Minister Narendra Modi has emerged as a champion of India’s media and entertainment (M&E) sector, reinforcing his vision of ‘Create in India for the World.’ Under his leadership, India has positioned itself as a global powerhouse in content creation, leveraging its rich cultural heritage, skilled talent, and technological prowess.

PM Modi’s strategic push for India’s creative industries has led to transformational initiatives such as WAVES (World Audio-Visual Entertainment Summit), which amplifies India’s role in global AVGC (Animation, Visual Effects, Gaming, and Comics) leadership. His strong advocacy for ‘Create in India for the World’ has accelerated the international success of Indian content, fostering cross-border collaborations, opening new markets, and driving exponential growth in exports of films, digital media, and gaming.

DRIVING ITS GLOBAL APPEAL. THIS EDGE STEMS FROM A COMBINATION OF LOW LABOR COSTS, AFFORDABLE INFRASTRUCTURE, AND A SKILLED YET COMPETITIVELY PRICED WORKFORCE

India Cine Hub: The Evolution of Film Facilitation Office (FFO)

Rebranded as India Cine Hub, the former FFO continues to streamline filming processes, attract foreign productions, and position India as a premier destination for international film and content production. Enhanced incentives, simplified regulations, and single-window clearances have further bolstered India’s appeal for global filmmakers.

The Hub, established by the Ministry of Information & Broadcasting, Government of India, is a key initiative to promote and facilitate film shootings in India for both global and Indian filmmakers. Operated under the National Film Development Corporation (NFDC), it serves as a singlewindow clearance system to streamline the process of obtaining permissions, accessing resources, and exploring India’s diverse filming locations.

The ICH aims to make India an attractive destination for film production by offering support for feature films, TV/ web shows, series, and co-productions. It provides services like script evaluation, liaison officer support (with expenses borne by the government if assigned), and assistance with local permissions.

The Indian Institute of Creative Industry: Bridging the Skill Gap

The upcoming Indian Institute of Creative Industry (formerly NCoE) will serve as a premier institution catering to AVGC professionals. With a hub-and-spoke model, it aims to provide cutting-edge training, research, and international collaborations, ensuring India remains a talent hub for the global M&E industry.

The IICT is envisioned as a premier institution akin to the Indian Institutes of Technology (IITs), but focused on creative technology. It will be located in Mumbai’s Film City, Goregaon, with a financial allocation of Rs 400 crore from the central government. The institute aims to drive innovation in fields like film production, digital content, visual effects (VFX), animation, audio-visual storytelling, media innovation, and Web 3.0 technologies.

It’s part of a broader push to position India as a global hub for the creative economy. The IICT will not only be an educational institution but also a center for cutting-edge research and industry collaboration, with regional hubs planned in cities like Hyderabad.

State Policies Driving AVGC

Growth

Several Indian states are strategically establishing themselves as hubs for Animation, Visual Effects, Gaming, and Comics (AVGC) by implementing progressive policies, offering tax incentives, and developing dedicated infrastructure.

Karnataka leads with its AVGC Centre of Excellence in Bengaluru, providing stateof-the-art facilities like motion capture and post-production labs, supported by the Karnataka Startup Policy 202227, which includes subsidies and a streamlined single-window clearance system.

Maharashtra, home to Mumbai’s Bollywood ecosystem, leverages its 2015 IT policy to promote AVGC, offering tax breaks and hosting over 600 studios, bolstered by institutions like Whistling Woods.

North East India: The Next AVGC Frontier

North East India, with its rich cultural heritage and breathtaking landscapes, is rapidly emerging as a promising hub for the Animation, Visual Effects, Gaming, and Comics (AVGC) sector.

The region’s diverse traditions, folklore, and natural beauty provide a unique canvas for film production and digital content creation, making it an untapped resource for storytelling and creative innovation as of April 1, 2025.

Government incentives are pivotal in this transformation. Schemes like the North East Special Infrastructure Development Scheme (NESIDS) and the Prime Minister’s Development Initiative for North East (PM-DevINE) fund infrastructure projects in connectivity, power, and digital access, enhancing the region’s appeal for AVGC activities.

States are also offering subsidies and tax breaks, aligning with national efforts like the AVGC Promotion Task Force, which

Telangana drives growth through its IMAGE Policy, establishing the IMAGE City in Hyderabad with high-quality infrastructure and incentives like land allocation and power exemptions, attracting both Indian and foreign studios.

Tamil Nadu is crafting its AVGC-XR Policy 2023, planning clusters and a Centre of Excellence, capitalizing on its VFX and post-production strengths in Chennai.

These specialized clusters, backed by financial incentives (e.g., Karnataka’s 15% capital subsidy, Telangana’s up to Rs. 30 crore investment subsidies), robust digital infrastructure, and a skilled talent pool, position India as a cost-effective, high-quality destination for global studios and content creators.

With the national AVGC market eyeing a $26 billion valuation by 2030, these state-led efforts enhance India’s appeal for investment, fostering innovation and job creation in the creative economy.

aims to create 20 lakh jobs nationwide by 2030.

Infrastructural development is accelerating this shift. Improved road networks (e.g., 4,000 km under construction), railway expansions, and digital advancements—like 5G labs and broadband expansion in rural areas— are bridging logistical gaps. Guwahati’s 3D printing Centre of Excellence and plans for AVGC-focused clusters further bolster production capabilities.

Skill training initiatives are equally critical. Programs like the North East Entrepreneurship Development Programme (NEEDP) and Tele-education projects in Assam and Sikkim are upskilling youth in animation, VFX, and gaming.

Collaborations with institutions like IIM Calcutta Innovation Park and the upcoming National Centre of Excellence for AVGC in Mumbai aim to harness the region’s talent pool.

With its cost-effective production potential and growing ecosystem, North East India is poised to become a growth engine for AVGC, contributing to India’s ambition of capturing 5% of the $800 billion global market while showcasing its unique identity on the world stage.

India’s Thriving Startup Ecosystem in M&E

India’s dynamic startup ecosystem is fostering innovation across content creation, gaming, AIdriven animation, and immersive storytelling. Platforms like India AVGCXR Startups and incubation centers are nurturing disruptive ideas, drawing global investors, and accelerating industry growth.

India’s startup ecosystem in the Media & Entertainment (M&E) sector is experiencing a dynamic surge, driven by digital transformation, a massive audience base, and supportive government policies.

India boasts the world’s third-largest startup ecosystem, with over 1.28 lakh startups, including a significant number in M&E. This sector is projected to grow at an 8.3% CAGR, reaching $43.03 billion (Rs. 3,65,000 crore) by FY28, fueled by digital media, OTT platforms, online gaming, and animation/VFX.

Expanding Market Access and Global Collaborations

Streaming giants like Netflix, Amazon Prime Video, and Disney+ Hotstar are tapping into India’s diverse content ecosystem to bolster their global footprint, leveraging co-production treaties, content localization, and Indian IP-driven storytelling to reshape entertainment trends as of April 1, 2025.

Co-production Treaties: India’s 17 coproduction agreements (e.g., with the UK, Canada, and Italy) enable cost-sharing and talent exchange, reducing production costs by up to 40% via incentives like cash rebates. Netflix’s The Archies (2023) and Amazon’s The Family Man showcase how these treaties blend Indian narratives with global appeal, accessing international tax benefits and markets.

Content Localization: With India’s 1,600+ dialects and 22 official languages, platforms localize content to penetrate its

Key drivers include India’s 78 crore internet users, 55 crore smartphone users, and the world’s cheapest data costs, enabling a mobile-first consumption trend—82% of entertainment app time is spent on mobiles.

Startups like STAGE, a hyperlocal OTT platform with 4.4 million paying subscribers and Rs. 180 crore in annual recurring revenue, exemplify the rise of regional content.

Others, such as Filmboard Movie Technologies and Quidich Innovation Labs, both National Startup Award winners in 2022, are innovating in film production and broadcast technology. The sector has also birthed seven unicorns, reflecting its high-growth potential.

Government initiatives like Startup India and increased FDI (100% allowed in M&E) bolster this ecosystem, alongside a vibrant funding landscape—$2.8 billion raised by gaming startups alone in the past five years. With digital media overtaking traditional formats (38% of M&E revenue in 2023), India’s youthful population and rising disposable incomes continue to propel this thriving sector forward.

78 crore internet users. Disney+ Hotstar offers regional dubs (e.g., Tamil, Telugu) for hits like The Mandalorian, while Netflix’s Sacred Games and Amazon’s Made in Heaven mix Hindi and English with local idioms, resonating globally. This approach drives 60-70% of their Indian viewership from Tier-2/3 cities, a model now exported to Southeast Asia and Africa.

Indian IP-Driven Storytelling: Streaming giants are mining India’s rich storytelling heritage—mythology, literature, and regional cinema—for universal appeal. Netflix’s Baahubali: Before the Beginning (pre-production) and Disney+ Hotstar’s Mahabharata adaptations amplify epic narratives, while Amazon’s Panchayat exports small-town charm. Indian IPs contribute 15-20% of their global original content, with 80% of Netflix’s Indian slate targeting international audiences by 2025.

This strategy fuels subscriber growth— Netflix added 6 million Indian users in 2024 alone—and positions India as a content powerhouse, with localized Indian stories like RRR and Kantara influencing global trends in culturally rooted, high-impact entertainment.

Cost-Effective Production Advantage

India continues to offer worldclass production facilities at highly competitive costs. With an abundance of skilled professionals, cutting-edge VFX studios, and technology-driven production pipelines, India is a preferred destination for international content development.

India’s cost-effective production advantage in the Media & Entertainment (M&E) sector is a key factor driving its global appeal. This edge stems from a combination of low labor costs, affordable infrastructure, and a skilled yet competitively priced workforce.

Producing a feature film in India costs significantly less than in Western markets—averaging $5-10 million compared to $50-100 million in Hollywood—while delivering highquality output in areas like VFX, animation, and live-action shoots. For instance, VFX work in India is 30-50% cheaper than in the U.S. or Europe, with top studios like Red Chillies VFX and PhantomFX offering world-class services at a fraction of the cost.

The availability of diverse locations—

mountains, deserts, urban hubs— eliminates expensive set construction, often reducing location costs by 40-60%.

A vast talent pool, including 2.5 million STEM graduates annually and over 1 million freelancers in M&E (e.g., via platforms like Upwork), keeps wages low yet skilled—editors or animators earn $500-1,000 monthly versus $4,000-6,000 in the West. Government incentives like the Film Facilitation Office and up to 40% cash rebates under co-production treaties further slash expenses.

Coupled with advanced tech adoption (e.g., virtual production) and a weak rupee (enhancing export value), India’s cost advantage makes it a go-to destination for global studios and OTT platforms seeking quality at scale.

Digital Transformation and AI Integration

India’s rapid digitalization, coupled with advancements in AI, ML, and cloud computing, is revolutionizing content production and distribution. AI-powered dubbing, virtual production, and blockchain-enabled rights management are some of the innovations driving India’s M&E sector forward.

WAVES: India’s Global Platform for Creative Exchange

The World Audio Visual & Entertainment Summit (WAVES) 2025 is an inaugural global event hosted by India, scheduled for May 1-4, 2025, at the Jio World Convention Centre in Mumbai. Spearheaded by the Ministry of Information & Broadcasting and aligned with Prime Minister Narendra Modi’s vision, WAVES aims to position India as a leading hub for media, entertainment, and creative innovation.

Inspired by platforms like the World Economic Forum in Davos, it seeks to unite top media CEOs, entertainment icons, creators, policymakers, and innovators from around the world to foster collaboration, trade, and dialogue.

The summit will spotlight India’s strengths in film, digital media, animation, gaming, VFX, and regional content, while promoting technological

advancements like AI, virtual production, and immersive experiences. Key features include the Global Media Dialogue (culminating in the WAVES Declaration 2025), over 30 Create in India Challenges to boost the creator economy, WaveXcelerator for M&E startups, and the first-ever e-Bazaar for 24/7 global content trade.

With India’s M&E sector projected to reach $43 billion by FY28, WAVES 2025 is set to amplify the country’s creative prowess, nurture talent, and drive international partnerships, reinforcing its role in the global creative economy.

With favorable government policies, rapid digital adoption, and a thriving content ecosystem, India’s M&E sector is poised for unprecedented growth. NAB 2025 serves as a platform for Indian industry leaders to showcase the nation’s capabilities, foster collaborations, and attract investments that will shape the industry’s future.

As the world tunes into India’s storytelling prowess and technological innovations, the country is well on its way to becoming a global leader in the media and entertainment space.

Indian M&E by Numbers

INR 2.68 Trillion (US $31.6 Billion)

190 Million (2024) to 214 Million (2026)

Digital Subscription Revenue (2024)

Grew 15% to reach INR 102 billion TV Screen Growth From

Paid Music Subscriptions

Increased from 7 million to 10.5 million India’s screen count 9,000

Digital Media Share of M&E Revenue (2024)

32% (Overtook TV for the first time)

Paid Video Subscriptions

Grew by 11 million, reaching 111 million across 47 million households

OOH Media Growth (2024)

10%, with Digital OOH growing 78%

Jaju, Secretary, Ministry of Information & Broadcasting, Government of India

Sanjay

INDIA’S AVGC-XR INDUSTRY POISED FOR GLOBAL DOMINANCE

India’s AVGC-XR industry is poised to take the lead in the global creative economy, supported by policy initiatives, innovation, and a vision aimed at transforming storytelling and technology says Sanjay Jaju, Secretary, Ministry of Information & Broadcasting, Government of India

India’s animation, visual effects, gaming, and extended reality (AVGCXR) industry stands at the threshold of a transformative era, according to Sanjay Jaju, Secretary of the Ministry of Information & Broadcasting.

Speaking at GAFX 2025 in Bengaluru, Sanjay Jaju emphasized the sector’s potential in driving economic growth, fostering global cultural exchanges, and positioning India as a leader in the global media and entertainment landscape.

“Waves World”: India’s Global Media and Entertainment Summit

Sanjay Jaju announced the launch of “Waves World,” a global media and entertainment summit scheduled for May 1 to May 4 in Mumbai. This significant event will unite stakeholders from diverse entertainment sectors, including television, film, gaming, social media, generative AI, and live events. The summit, featuring prominent industry leaders and policymakers, seeks to foster collaborations and create business opportunities.

Sanjay Jaju, Secretary, Ministry of Information & Broadcasting, Government of India

He elaborated on the philosophy behind Waves World, emphasising that its core mission extends beyond economic growth to include the pursuit of inner harmony and cultural exchange. The summit will integrate music, storytelling, and digital media to serve as a platform for fostering innovation and unity across borders. An advisory board comprising executives from Netflix, Amazon, and Sony has played a crucial role in shaping the event’s vision, ensuring it aligns with the industry’s evolving needs.

Create in India Challenge: Highlighting India’s Creative Talent

The government has initiated the “Create in India” challenge as part of a larger effort to strengthen India’s creative economy. This initiative encourages content creators from various fields—such as animation, gaming, filmmaking, and music—to present their talents. The challenge has garnered remarkable participation, serving as a testament to India’s creative potential, with thousands of entries submitted. Finalists will have the chance to showcase their work at Waves World, highlighting India’s capacity to generate world-class creative content.

India’s Soft Power and the Orange Economy

Sanjay Jaju emphasised India’s rich historical legacy of storytelling, which

is deeply intertwined with cultural milestones like the Indus Valley Civilisation, Sama Veda, Mahabharata, and Ramayana. He stated that this rich heritage offers a strong foundation for the country’s aspirations in the AVGCXR industry. As India is set to emerge as the world’s third-largest economy, harnessing its creative industries will be essential for driving further economic growth.

Prime Minister Narendra Modi’s focus on the “orange economy” in his Independence Day address highlights the government’s dedication to fostering a world-class media and entertainment industry. The Ministry of Information and Broadcasting is playing a crucial role in ensuring that Indian content creators and animators gain a global platform, allowing the country’s narratives to reach international audiences while reinforcing India’s message of peace and harmony.

Indian Institute of Creative Technology (IICT): Addressing Skill Shortages

In response to the necessity for a strong educational framework to bolster the AVGC-XR industry, Sanjay Jaju has announced the creation of the Indian Institute of Creative Technology (IICT). Positioned as a leading institution similar to IITs and IIMs, IICT will focus on the creative sector, providing advanced education and research opportunities.

INDIA IS POISED TO BECOME A GLOBAL LEADER IN MEDIA AND ENTERTAINMENT, THANKS TO ITS ADVANCED INFRASTRUCTURE, GOVERNMENT SUPPORT, AND COLLABORATION WITHIN THE INDUSTRY. THE FORTHCOMING WAVES WORLD SUMMIT, THE GROWTH OF IICT, AND THE ONGOING EMPHASIS ON INDIGENOUS CONTENT CREATION THROUGH INITIATIVES SUCH AS CREATE IN INDIA ILLUSTRATE A STRATEGIC PLAN AIMED AT REALISING THIS VISION

IICT seeks to bridge skill gaps through partnerships with international universities, the establishment of industry-focused incubation centres, and the implementation of AI-enhanced curricula. The institute intends to implement a hub-and-spoke model to create centres of excellence in various states, thereby guaranteeing access to high-quality education in media and entertainment technology. The initiative will facilitate collaborations with prominent global companies, including Deloitte, Nvidia, Autodesk, Adobe, and Foundry, thereby enhancing India’s technological capabilities in content creation.

Support

for Policy and Institutions in the AVGC-XR Ecosystem

Sanjay Jaju highlighted the importance of establishing policies to ensure long-term growth in the industry. The government is currently engaged in developing policy frameworks aimed at offering financial incentives, advancing infrastructure development, and enhancing skill programs. India aims to enhance its share in the global media and entertainment industry from the current 2% to a more competitive 4-10% by fostering an ecosystem that supports startups and innovation.

One of the main goals is to decentralise media and entertainment production beyond metropolitan areas, allowing smaller creative hubs to develop.

Bengaluru, known as India’s startup capital, is being urged to engage in initiatives such as Wavex, an accelerator program aimed at nurturing nextgeneration media and entertainment enterprises.

The Future of India’s AVGC-XR Industry

Sanjay Jaju expressed optimism about India’s future in the AVGC-XR sector. India is poised to become a global leader in media and entertainment, thanks to its advanced infrastructure, government support, and collaboration within the industry. The forthcoming Waves World Summit, the growth of IICT, and the ongoing emphasis on indigenous content creation through initiatives such as Create in India illustrate a strategic plan aimed at realising this vision.

As India advances in merging technology with creative storytelling, the country is poised to become a hub for media innovation, serving not just the Global South but the entire world. According to Sanjay Jaju, the upcoming decade will see India take centre stage in the media and entertainment industry, propelled by its dedication to nurturing talent, investing in advanced technology, and crafting engaging narratives that connect with audiences globally.

INDIA’S FIRST-EVER WAVES SUMMIT TO

BRING M&E INDUSTRY TOGETHER ON A GLOBAL STAGE

“The forthcoming WAVES (World Audio Visual & Entertainment Summit) will provide a new global identity to India’s creative prowess. Major events like WAVES not only generate significant revenue but also shape perceptions and propel economic growth. This initiative harnesses India’s vast creative talent, positioning our nation as a global leader in the media and entertainment sector.”

Prime Minister Narendra Modi

“The intersection of creativity, media, and technology is transforming the global media landscape. WAVES 2025 embodies this convergence, empowering creators from all walks of life to generate highvalue content. We are bringing together the biggest names in technology, media, and entertainment to Mumbai from May 1-4, 2025, to celebrate this evolution.”

Ashwini vaishnaw,

Minister

for Railways, Information & Broadcasting and Electronics & Information Technology, Government of India

“WAVES will serve as a pivotal platform for fostering collaboration and innovation in the Media and Entertainment industry. Economic and political rebalancing is moving towards cultural balancing—we cannot be truly global without being deeply rooted in the local. WAVES 2025 captures this spirit. I urge ambassadors and high commissioners to highlight the opportunities for global partnerships under this initiative.”

S. Jaishankar External Affairs Minister (EAM)

“WAVES Summit 2025 will open doors for joint ventures, co-productions, and business expansion, allowing global media companies to engage with India’s dynamic creative sector. The Government of India remains committed to fostering a conducive environment for the M&E industry by supporting ease of doing business, content localization, and infrastructure development.”

Dr. L. Murugan Minister of State for Information and Broadcasting and Parliamentary Affairs

“There’s a lot of activity going on in our country in the media and entertainment space. We thought it would be the right time for us to mount an event, which could be a convergence event, to invite all the leaders of the media and entertainment industry. This platform will simplify global business interactions, helping creators secure funding, brand collaborations, and distribution opportunities.”

Sanjay Jaju, Secretary, Ministry of Information and Broadcasting

Waves 2025 Unites Media, Entertainment, And Tech, Bringing Global Leaders Together For Collaboration, Culture, And Innovation

The World Audio-Visual & Entertainment Summit (WAVES) is set to be the first-ever convergence event for the entire Media & Entertainment (M&E) sector, taking place from May 1 to May 4, 2025, at the Jio World Convention Centre and Jio Greens in Mumbai, India. This landmark event aims to blend technology with the human touch, showcasing India’s rich cultural heritage and the strengths of its M&E industry.

India boasts a vibrant and diverse cultural landscape, characterized by its performing arts, literature, and philosophical traditions. The country is home to the world’s largest film industry and a young, dynamic creator ecosystem that is rapidly growing in the digital space. The summit is expected to highlight these strengths, emphasizing the importance of spirituality and holistic well-being, which are deeply rooted in Indian culture.

The event will feature a packed agenda over four days, including conferences, exhibitions, cultural performances, and opportunities for networking and collaboration. Attendees can expect to engage with ministers, officials, and

policy leaders from various countries, fostering a global dialogue on the future of media and entertainment. The summit will also serve as a platform for innovators and content creators to showcase their work and explore new opportunities.

The inaugural ceremony will take place on May 1, 2025, with the presence of the Honorable Prime Minister of India, Shri Narendra Modi, who has expressed his vision for the summit to become a global event akin to Davos. The ceremony will include the inauguration of the Bharat Pavilion, which will showcase India’s creative transformation from “Kala to Code.”

Throughout the summit, various tracks will be available for attendees, including the Thought Leaders Track, which will feature plenary sessions and panel discussions with industry experts. The WAVES Bazaar will allow for interaction between sellers and buyers, with over 1,500 sellers and 5,400 buyers expected to participate. The WaveXcelerator will provide a platform for startups to pitch their ideas to venture capitalists and industry leaders.

Cultural events will also play a significant role in the summit, with classical concerts and fusion performances scheduled throughout the four days. The WAVES Culturals & Concerts segment will highlight India’s rich performing arts heritage, featuring events at prestigious venues such as the Nita Ambani Cultural Centre and the NSCI Dome.

In addition to the cultural showcases, the summit will host masterclasses and workshops for content creators, allowing them to learn from industry leaders and enhance their skills. The PM’s CEO Roundtable will provide a unique opportunity for high-level discussions between the Prime Minister and top global CEOs, fostering collaboration and innovation in the M&E sector.

The event will culminate in the announcement of the WAVES Awards, recognizing outstanding contributions to the media and entertainment industry. The awards will celebrate creativity, innovation, and excellence, further reinforcing India’s position as a global leader in the M&E landscape.

With over 30 star speakers and numerous sessions planned, WAVES promises to be a transformative event for the M&E sector. The advisory board includes prominent figures from the industry, such as A.R. Rahman, Amitabh Bachchan, and Shah Rukh Khan, ensuring that the summit will attract significant attention and participation from both national and international audiences.

WAVES represents a significant milestone for India’s M&E industry, providing a platform for collaboration, innovation, and cultural exchange. As the world increasingly turns to digital media and entertainment, this summit will serve as a beacon for the future of the industry, showcasing India’s unique strengths and rich cultural heritage while fostering global dialogue and cooperation. With its ambitious agenda and high-profile participants, WAVES is poised to become a landmark event in the global media and entertainment calendar.

THE GAME-CHANGING GLOBAL MARKETPLACE FOR M&E

From scripts to screens, WAVES Bazaar transforms how creators, buyers, and investors connect in the entertainment industry

The media and entertainment industry is undergoing a digital revolution, and at the forefront of this transformation is WAVES Bazaar, a pioneering online marketplace designed to bridge gaps and foster global collaborations. To be held concurrently with WAVE Summit, WAVES Bazaar is set to become the ultimate business hub for media professionals, revolutionizing how content creators, businesses, and investors connect and collaborate.

A New Era of Media & Entertainment Networking

With Prime Minister Narendra Modi’s vision of elevating the WAVES Summit into a flagship event akin to the Davos Summit for finance and economy, WAVES Bazaar emerges as a key instrument in achieving this goal. The platform has already witnessed significant traction since its launch, boasting 5,500 buyers, over 2,000 sellers, and approximately 1,000 registered projects spanning various entertainment verticals.

Positioned as a one-stop digital marketplace, WAVES Bazaar is

designed to evolve into a comprehensive networking hub with AI-powered matchmaking, virtual B2B meetings, pitching sessions, and exclusive industry events. Indian Missions across the globe are actively onboarding international content creators and companies, strengthening its global reach.

What Sets WAVES Bazaar Apart?

WAVES Bazaar is not just another online platform—it is an ecosystem that caters to the diverse needs of the Media & Entertainment industry. The platform brings together stakeholders across film, television, animation, gaming, advertising, XR, music, sound design, radio, and more, providing a structured space for business interactions and highvalue partnerships.

Whether it’s a filmmaker looking for production partners, a game developer seeking investors, an advertiser searching for the right platform, or an artist wanting to showcase their work globally, WAVES Bazaar is designed to cater to every aspect of the industry’s business needs.

Key Features & Benefits

Q Comprehensive Industry Integration – A unified space for film, TV, gaming, animation, music, and advertising professionals.

Q Global Networking & Visibility – Access to a worldwide audience and potential business collaborators.

Q Seamless Buyer-Seller Transactions – A structured marketplace for smooth business interactions.

Q AI-Powered Matchmaking –Intelligent tools to connect the right partners.

Q Exclusive Industry Events & Virtual Pitching – Engage with investors, festival programmers, and industry leaders.

Q Expanding Horizons: Industry Segments & Verticals

WAVES Bazaar features a segmented approach to cater to the vast Media & Entertainment landscape, including:

Q Film & TV/Web Series: A marketplace for scripts, co-productions, and completed projects.

Q Gaming & E-Sports: A dedicated hub for game concepts, IPs, and assets.

Q Animation & VFX: A platform to showcase animation and visual effects services.

Q Music & Sound: Licensing opportunities for music producers and sound designers.

Q Advertising & Influencer Marketing: A meeting ground for brands and media agencies.

Who Should Join?

WAVES Bazaar is open to professionals across the creative and entertainment sectors, including film producers, animation studios, gaming developers, music professionals, advertising agencies, radio & podcast creators, and publishing houses. Additionally, the platform serves buyers such as OTT platforms, production houses, brands, and event organizers looking for high-quality content and partnerships.

A Game-Changer for the Future

With its digital-first approach, WAVES Bazaar is redefining business networking in the entertainment industry. By eliminating geographical barriers, the platform ensures faster connections, better deal-making, and enhanced global collaborations. It offers a secure viewing room for market screenings, allowing investors and buyers to preview curated content before acquisition.

WAVES Bazaar at WAVES Summit 2025

A curated selection of buyers and sellers from the WAVES Bazaar marketplace will be provided a physical platform to pitch projects, hold business discussions, and finalize deals.

The Future is Here

As the industry embraces digital transformation, WAVES Bazaar stands as a trailblazer in media business collaboration. Whether you’re an investor seeking highpotential projects, a filmmaker looking for coproduction deals, or a brand searching for the right media partners, WAVES Bazaar provides the tools, connections, and opportunities to thrive in the entertainment industry.

WAVES BAZAAR A TURNING POINT FOR INDIA’S CREATIVE ECONOMY

With the announcement of $1 billion funding, global co-productions, and AI-powered content expansion, WAVES Bazaar is set to transform India’s creative economy

By Ashish SK

For years, India has been a powerhouse of creativity, talent, and innovation in media and entertainment. However, we have always found ourselves traveling to different corners of the world to showcase our work, seek collaborations, and secure funding. This changes now. The WAVES Summit, happening from May 1-4, 2025,

at the Jio Center in Mumbai, brings an unprecedented opportunity for India’s media and entertainment sector. At the heart of this event is WAVES Bazaar, a dynamic marketplace that will serve as a catalyst for growth, international partnerships, and the global expansion of Indian content.

A Unified Platform for a Diverse Industry

The WAVES Bazaar is a revolutionary concept. Traditionally, professionals in film, OTT, television, animation, gaming, VFX, comics, advertising, and events had to participate in multiple global markets, traveling far and wide to connect with potential collaborators. With WAVES Bazaar, all these verticals converge in one place, offering a seamless environment to network, fund projects, and create business opportunities.

For small studios, freelancers, and emerging content creators, this platform provides direct access to international production and distribution. The announcement of $1 billion funding will fuel fresh ideas, supporting both individuals and companies in their creative pursuits. Whether it’s signing co-production agreements, selling content, or securing international outsourcing deals, WAVES Bazaar is designed to empower and elevate every stakeholder in the industry.

Ashish SK is the Founder of Punnaryug Artvision & Screenyug Creation. He also serves as the Chairman of FICCI AVGC-XR Forum

THE GLOBAL RECOGNITION OF INDIAN STORYTELLING, ANIMATION,

AND GAME DEVELOPMENT HAS GROWN EXPONENTIALLY. WE ARE NO LONGER JUST A SERVICE PROVIDER; WE ARE CREATORS OF INTELLECTUAL PROPERTY WITH IMMENSE CULTURAL SIGNIFICANCE. INDIA HAS SIGNED CO-PRODUCTION AGREEMENTS WITH 17 COUNTRIES, AND AT WAVES BAZAAR, WE WILL TAKE THIS COLLABORATION FURTHER, DEVELOPING INTERNATIONAL PARTNERSHIPS THAT WILL REDEFINE HOW OUR CONTENT IS PRODUCED AND DISTRIBUTED.

Empowering India’s Soft Power

The global recognition of Indian storytelling, animation, and game development has grown exponentially. We are no longer just a service provider; we are creators of intellectual property with immense cultural significance. India has signed co-production agreements with 16 countries, and at WAVES Bazaar, we will take this collaboration further, developing international partnerships that will redefine how our content is produced and distributed. Beyond business, the event is also fostering talent through skill-based competitions in animation, XR, gaming, and other creative fields. Over the last few months, more than 30 challenges have taken place across different cities in India, culminating in the WAVES Summit. This is proof that the vision of WAVES has expanded beyond a business event—it is a movement that is empowering artists, folk creators, and digital content makers to reach new heights.

AI and the Future of Creativity

Artificial Intelligence is often viewed with skepticism, with many fearing it will replace jobs. However, at WAVES, we will demonstrate how AI is not a threat but an enabler. Those who embrace AI in their production processes will thrive, as it offers cost efficiency, improved quality, and faster content creation. AI-driven localization will allow Indian content to be instantly adapted into multiple languages, breaking global barriers and making our stories more accessible worldwide.

Through WAVES Bazaar, we are also forging a strong connection between India’s IT industry and media sector. The combination of creative arts and technology is the future, and this platform will showcase how these two industries can collaborate to redefine content production, distribution, and consumption on a global scale.

From a Consumer Economy to a Creative Powerhouse

Hon’ble Prime Minister Narendra Modi’s vision for India’s media and entertainment sector is clear: we must shift from being a consumer economy to a creator economy. Today, our contribution to the global entertainment industry is around 2-3%. With the structured approach of WAVES and its long-term vision, we have the potential to capture 12-20% of the global market within the next five years.

This is just the beginning. WAVES Bazaar is not a one-time event; it is the foundation of a continuous effort to establish India as a leader in media and entertainment. For the first time, our industry has a unified platform where businesses, artists, and entrepreneurs can find the resources, support, and opportunities to take their work to the world stage.

The Indian creative industry has waited for this moment for a long time. Now, with WAVES Bazaar, we are not just participating in the global market—we have a vision to shape it.

CREATE IN INDIA THE WAVES OF A CREATIVE FUTURE

Big ideas, bigger WAVES—India’s creative economy surges forward with a global platform at WAVES 2025!

By Biren Ghose

India is on the brink of a creative renaissance. The launch of a national campaign, “Create in India”, by the Indian Prime Minister marks a historic moment, designed to elevate the country’s creative technology industries to global heights. It is a call to action for storytellers, designers, performers, animators, technologists, and visionaries to come together and shape a new era of entertainment expression and experience.

At the heart of this movement is WAVES (World Audio Visual Entertainment Summit), set to take place from May 1 to 1–4, 2025, at the Jio World Convention Centre in Mumbai.

As the name suggests, this shall be the annual “high tide” for the cultural and creative industry.

A Movement in Motion

WAVES is more than an acronym. It’s a living metaphor. Just as ocean WAVES are created by the transfer of wind energy to water, WAVES is powered by the transfer of creative energy from imagination to execution. The campaign embodies the belief that storytelling, design, media, and performance can ripple outward, shifting perceptions, inspiring change, and generating lasting cultural impact.

“Create in India” represents a powerful partnership between government and industry — united in their vision to lead the next global creative technologies.

The campaign positions creativity not just as an artistic pursuit but as a vital economic driver, a diplomatic soft power, and a key to the future leveraging India’s creative talent and reaping the demographic dividend.

A Collaborative Platform for the Creative Economy

Aligning with PM Narendra Modi’s vision of showcasing India’s creative strength on the global stage, WAVES is set to make its grand entry at the Jio World Centre, Mumbai, from May 1st to 4th, 2025. It will serve as a

Biren Ghose is Chairman of the CII National Committee for AVGC XR and Managing Director - Asia Pacific, Technicolor Group

WAVES

IS STRUCTURED TO DRIVE MEASURABLE OUTCOMES. FROM B2B DEAL-MAKING AND COPRODUCTION OPPORTUNITIES TO POLICY DIALOGUES AND CONTENT SHOWCASES, THE SUMMIT IS DESIGNED TO TURN CREATIVITY INTO COMMERCE

collaborative platform where global giants and creative minds from across the world will converge in India, reflecting the dynamic spirit of the nation’s creative community. Participants will engage with a diverse range of industry leaders, policymakers, and innovators, spotlighting advancements in animation, gaming, entertainment technology, and both regional and mainstream cinema.

The Science of a Storyware

Like ocean WAVES, creativity also has stages of evolution. WAVES is a perfect metaphor to describe the flow of Indian content:

Q “Capillary WAVES” are the early ripples — short films, animation, VFX, music videos, game design, Instagram reels, YouTube shorts, pitches for markets and creative prototypes. WAVES has been aggregating these capillaries through nationwide challenges and contests, promoted by the Ministry of Information & Broadcasting. The finalists at the event shall be those that bubble to the top from among thousands of creators who participated across the country across all facets of storytelling disciplines.

Q “Gravity WAVES” emerge when these small ideas find momentum. At the WAVES Bazaar, creators and companies will pitch, trade, and collaborate on scaling ideas into immersive productions and globally viable IPs.

Q “The Wave Crest” represents the cultural peaks – success at the box office, TRPs, views and likes, etc. The majestic peak that rises to its maximum before becoming one with the universe, only to be followed by a succession of others….

The WAVES event shall be a global confluence. Its positioning is to be the “Davos of the creative sector”. Across its various offerings, producers, investors, writers, coders, animators, and technologists shall collaborate in synergistic new formats.

The Business of Creativity

WAVES is structured to drive measurable outcomes. From B2B deal-making and coproduction opportunities to policy dialogues and content showcases, the summit is designed to turn creativity into commerce. As in physics, waveforms are defined by amplitude, frequency, and reach. Similarly, in the creative realm, success is measured in impact, resonance, and global visibility.

“Create in India” provides the environment to nurture this. By fostering platforms, global market access, various funding avenues, and the opportunity to think in an atmosphere of open expression, India creates the ‘space’ for creative industries to scale with confidence.

Global Reach, Local Soul

While WAVES points to global ambition, its foundation is deeply rooted in India’s cultural wealth. The stories, myths, music, and artistry of India have always had universal resonance. What’s new is the medium: animation, XR, immersive environments, AI-generated content, gamification, virtual production and real-time, next-gen storytelling.

Each wave that crests during the summit will reflect the unique rhythm of Indian creativity — original, emotional, grounded, and technically world-class.

WAVES – ONE Melody, MANY Voices

This is a creative interpretation of what WAVES means to me as one that has represented the case for a global summit to the Central Government for many years.

NAB 2025 SHAPING THE FUTURE OF MEDIA AND ENTERTAINMENT

NAB 2025 UNVEILS CUTTING-EDGE AI, CLOUD, STREAMING, AND CREATOR TRENDS, SHAPING THE FUTURE OF MEDIA WITH GAME-CHANGING TECH, INSIGHTS, AND INNOVATIONS

The NAB Show 2025 promises to be a landmark event, bringing together industry pioneers, emerging technologies, and transformative ideas that will define the future of media and entertainment. As the premier global gathering for broadcasting, streaming, and content creation, NAB 2025 is set to unveil cuttingedge advancements in artificial intelligence (AI), cloud virtualization, streaming, the creator economy, and sports media. From expert-led panels to immersive hands-on experiences, NAB 2025 is the ultimate destination for professionals seeking to stay ahead in an evolving digital landscape.

AI-Powered Content Creation and Consumption

Artificial intelligence continues to reshape media production and distribution. At NAB 2025, AI’s role in content personalization, automated editing, deepfake detection, and audience analytics will take center stage. Key exhibitors will showcase AI-driven tools that enhance storytelling, automate metadata tagging, and improve audience engagement through personalized content recommendations. The event will also explore AI’s ability to combat misinformation and optimize revenue generation through predictive analytics.

Cloud Virtualization: The Backbone of Future Media Operations

As content production grows increasingly complex, cloud virtualization is revolutionizing workflows by enhancing scalability, reliability, and efficiency. NAB 2025 will highlight innovations in cloud-based live production, remote collaboration, and AI-powered content indexing. Sessions will feature industry leaders discussing how broadcasters and streaming platforms are leveraging cloud technology to streamline operations while reducing infrastructure costs and environmental impact. The adoption of cloud-based solutions will be a major focus, illustrating how virtualization enhances security, storage, and performance across media ecosystems.

The Next Era of Streaming and Monetization Strategies

The streaming industry is undergoing rapid transformation, with new

revenue models emerging to combat subscription saturation. At NAB 2025, major OTT platforms, broadcasters, and tech innovators will discuss the evolution of streaming, including AI-driven content discovery, sports streaming dominance, bundling strategies, and ad-supported videoon-demand (AVOD). The event will feature panels on maximizing revenue through hybrid models, improving user experiences, and leveraging AI to analyze viewer behavior and optimize advertising strategies.

The Creator Economy: Disrupting Traditional Storytelling

The rise of independent content creators has redefined entertainment, challenging traditional Hollywood structures. NAB 2025 will bring together digital influencers, studios, and brands to explore new monetization models, self-financing strategies, and direct-to-consumer content distribution. Creator-focused workshops and panels will cover

AS THE PREMIER GLOBAL GATHERING FOR BROADCASTING, STREAMING, AND CONTENT CREATION, NAB 2025 IS SET TO UNVEIL CUTTING-EDGE ADVANCEMENTS IN ARTIFICIAL INTELLIGENCE (AI), CLOUD VIRTUALIZATION, STREAMING, THE CREATOR ECONOMY, AND SPORTS MEDIA

topics such as leveraging social media platforms, securing brand partnerships, and employing AIdriven analytics to grow audiences. The Creator Economy will continue to shape entertainment’s future, enabling independent storytellers to reach global audiences without the constraints of traditional studios.

Revolutionizing Live Sports Production and Fan Engagement

Sports media remains a key pillar of the entertainment industry, and NAB 2025 will showcase the latest innovations in live sports production, immersive broadcasting, and fan engagement strategies. Experts will discuss how AI, 5G, and cloud technologies are driving interactive experiences, real-time analytics, and personalized viewing options. The Sports Summit will feature discussions on the future of sports rights, investments, and digital-first sports consumption trends, providing valuable insights for media companies, leagues, and advertisers.

Conferences, Workshops, and Special Sessions

NAB 2025’s extensive lineup of conferences and workshops will cater to professionals across various media disciplines. Highlights include:

Q Cinematographer Workshop: Led by Roberto Schaefer, this workshop will explore the integration of AI, virtual production, and advanced camera automation in modern filmmaking.

Q Editor Workshop: A deep dive into the art of film editing, featuring insights from Jeff Groth on the evolving role of editing in storytelling.

Q Sports Summit: A comprehensive look at the intersection of sports media, technology, and business, focusing on rights, distribution, and fan engagement.

Q Streaming Summit: Covering trends in content bundling, advertising, and video workflows, this summit will provide critical insights for streaming service providers.

Q Post | Production World: Offering expert training in production workflows, editing techniques, and emerging film technologies.

Q Women’s Leadership Summit (#GALSNGEAR CONNECT): An empowering forum discussing career growth and financial strategies for women in media and entertainment.

Q Broadcast Engineering and IT Conference: Exploring forward-looking technical topics shaping the future of radio, television, and digital media.

Q CineCentral: A hands-on hub for cinematic storytelling and emerging production tools.

Q Business of Entertainment: Produced in partnership with The Ankler, this forum will bring together Hollywood’s top executives to discuss industry-shaping trends.

Q NAB Small and Medium Market Radio Forum: Addressing key challenges and opportunities for smaller radio stations in a rapidly shifting media landscape.

THOUGHT LEADER

Sam Matheny Executive Vice President and Chief Technology Officer, NAB

THE NEXT 100 YEARS OF INNOVATION VIA COLLABORATION CONTINUES at NAB Show

Join

us in Las Vegas from April 5 to 9 to collaborate on the future

By Sam Matheny

The National Association of Broadcasters (NAB) has a long history of innovation. We celebrated NAB’s 100th anniversary at the 2023 NAB Show in Las Vegas. In the first 100 years, NAB played a pivotal role in developing, promoting, and expanding the use of innovative technologies that inform, entertain, and engage audiences around the world. And that work continues today, as we are well underway with the next 100 years.

In the fall of 2023, NAB was honoured by the Academy of Television Arts & Sciences with the presentation of the Philo T. Farnsworth Corporate Achievement Award and the Engineering, Science & Technology Emmy Award. I had the privilege of accepting that award along with members of our technology team.

In my remarks that evening, I noted that through the development and implementation of new tools, techniques and standards, we’ve been able to use the same 6 Megahertz (MHz) channel to evolve from black and white with mono audio to colour with stereo, to high definition with 5.1 surround sound, and to ultra-high definition with object-oriented audio.

We are indeed doing so much more with that same scarce spectrum resource through continued innovation and investment in technology.

For example, last year we were delighted to partner with In-

tel to bring live 8K coverage of select events from the 2024 Olympic Games in Paris to the NAB Technology Lab in Washington, D.C. The 2023 NAB Show germinated the seed for that idea. It is only fitting to say that it all started in Futures Park, a special exhibition area that features emerging technologies that are not yet commercially available. Ravindra Velhal of Intel was exhibiting on behalf of the 8K Association in Futures Park, and we struck up a conversation about the possibility of doing something from Paris that would move the industry forward. We proceeded to collaborate and, with Ravi’s leadership, were able to deliver a “glass-to-glass” 8K Ultra High-Definition experience. By “glass-to-glass”, I mean that the images were initially captured by native 8K cameras and delivered and displayed on a native 8K television set with no upscaling.

The 8K video format was 7680 x 4320, 10bit HDR at 60 frames per second, resulting in a raw bit rate of approximately 48 Gb/s. In Paris, Intel used Versatile Video Coding (VVC) to shrink the live raw feeds by about 1000:1. This made it possible to send a 20–60 Mb/s livestream over the internet. In NAB’s lab, the live stream was compressed and decoded on a PC with an Intel® CoreTM i9 processor. It was then shown on a regular 8K TV.

One of only two locations in the United States to offer this experience. The collaboration was successful, and we were able to share this effort with policy makers and technologists from organ-

isations such as NASA and the Federal Communications Commission (FCC). They were delighted with the results and the ability to witness the future of television firsthand.

Moving into 2025 and taking a related step, in February NAB filed a petition with the FCC seeking a full transition to ATSC 3.0. There are already over 400 programme channels being broadcast from 100 transmitters in 80 markets in the U.S. These transmissions are available to approximately 77% of all television households in the U.S.

That sounds great, but it’s only possible because broadcasters have agreed to share channels, which limits what they can do with the new standard. They are still required to offer their services in ATSC 1.0.

A full transition to ATSC 3.0 will mean each broadcaster no longer has to share their channel and can make full use of their spectrum to deliver advanced services that will better serve their communities.

This includes options like 8K Ultra HD broadcasts, broadcasting to mobile phones, interactive apps that combine broadcast and broadband, and advanced broadcast data services like the Broadcast Positioning System (BPS TM) that can add a new level of security to the economy and the country.

In 2021 Pamela Kumar, Director General of Telecommunications Standards Development Society, India (TSDSI), gave the keynote address at NAB’s Broadcast Engineering and IT (BEIT) Conference as part of NAB Show. She

NAB was recognised with an Engineering, Science and Technology Emmy Award in 2023. Pictured left to right are: Lynn Claudy, Senior Vice President, Technology; Sam Matheny, CTO; Kelly Williams, Vice President Technology Policy and Standards; John Clark, senior vice president, Emerging Technology

spoke passionately about globally harmonised standards as an objective and about global collaboration and consensus building as the mechanisms. Since then, TSDSI has recommended ATSC 3.0 for use in India to broadcast directly to mobile devices. Additionally, there has been strong collaboration between Sinclair Broadcast Group and Saankhya Labs on software-defined radios and building mobile handsets equipped with ATSC 3.0. This collaboration, both on foundational standards and commercial applications, will yield success in India, the U.S., and other nations, like Brazil and South Korea, which are also deploying ATSC 3.0.

This year, Futures Park will once again be in the West Hall of the Las Vegas Convention Centre, and we are delighted to have exhibitors from

around the globe participating, including the 8K Association (W3492), the Ultra HD Forum (W4051), the Korea Radio Promotion Association (W3957), the University of Oregon Reality Lab (W3946), and several others.

NAB will also be demonstrating BPS in our PILOT booth (W4042). And the opening session of our BEIT Conference on Saturday morning will feature a live 4K Ultra HD conversation with astronauts on NASA’s International Space Station and a panel about the future of delivering large-scale live events like the moon landing.

I invite you to attend the NAB Show, Futures Park, and the BEIT Conference, not just for a visit, but also to collaborate.

3x3 basketball was one of the sports produced in 8K from the 2024 Olympic Games in Paris

Sam Matheny and the Opening Ceremony of the 2024 Paris Olympics in 8K on display at the NAB Technology Lab in Washington, D.C.

REVOLUTIONIZING 8K LIVE BROADCASTING

Intel’s cutting-edge AI technology not only improved the viewing experience but also paved the way for the future of 8K high-definition streaming across nine countries.

As the Official Worldwide AI Platform Partner for the Paris 2024 Olympic and Paralympic Games, Intel redefined broadcast standards through revolutionary 8K streaming. This technological feat was led by Ravi Velhal, Intel’s worldwide content technology strategist and 8K lead, who played a crucial role in bringing this ambitious initiative to life.

Pioneering 8K Live OTT Broadcast for the Olympic Games

In association with OBS (Olympic Broadcasting Services) and RHBs (Rights Holder Broadcasters), Intel pioneered 8K OTT live broadcast delivery of selected Olympic Games Paris 2024 events to nine countries, including India. Additionally, in collaboration with GloboTV, the Games were streamed to the 8K TV consumer base in Brazil. This partnership with NAB marks a major step in democratizing 8K live broadcasting and carrying NAB’s century-long legacy forward.

A New Era of “More, Better, Faster Pixels” Broadcasting

Watching the Olympic Games in 8K resolution was an unparalleled experience. Every detail, from the athletes’ perspiration under stadium lights to the crowd’s passionate cheers, was preserved with crystal clarity. Once a distant vision, Intel’s collaboration with

Ravi Velhal pioneering 8K high-definition streaming

Olympic Broadcasting Services and other broadcasters turned it into reality.

Intel showcased the world’s first 8K OTT broadcast using H.266/VVC (Versatile Video Coding) during Paris 2024. Encoding and streaming 8K content required compressing raw feeds of 48 gigabits per second into a VVC-enabled livestream of just 40 to 60 megabits per second—a staggering 1,000:1 compression ratio achieved in milliseconds. This breakthrough was powered by Intel’s 5th Generation Xeon CPUs, setting a new benchmark for live sports broadcasting.

The Technical Marvel of 8K Streaming

Broadcast-grade cameras captured footage in 8K at 60 frames per second,

Ravi Velhal Intel’s 8K Poineer and his team with Thomas Bach, President IOC and Yiannis Exarchos, CEO OBS TV (Olympic Broadcast Services)

combining high dynamic range (HDR) with 32 audio channels for an immersive experience. These raw feeds were processed by a specialized encoder, “broadcast in a box,” powered by Intel processors.

Before the Games, Velhal explained, “Our goal is to make 8K mainstream. It’s about providing live 8K streaming in the highest quality at the lowest bandwidth, allowing fans worldwide to experience the Olympics like never before.”

A Legacy of Innovation

Intel’s commitment to enhancing the Olympic experience is longstanding. During Tokyo 2020, Intel collaborated with OBS to webcast 416 hours of content, handling 4.7 petabytes of data. In Beijing 2022, Intel delivered the world’s first fully produced 8K virtual reality broadcast feed.

With Paris 2024, Intel solidified its position as a pioneer in 8K streaming. This technology not only transformed live viewing experiences but also laid the foundation for future broadcasting standards.

The Future of Low-Latency Streaming

Achieving ultra-low latency in live broadcasting remains a major challenge.

During the Olympics, the delay from camera to TV was reduced to mere seconds—once thought impossible. Intel’s collaboration with industry partners helped overcome this barrier.

“Paris 2024 demonstrates that the future of low-latency, high-definition 8K livestreaming is now,” Velhal stated.

Throughout the Games, Intel’s AI platform processed petabytes of data frame by frame, ensuring fast-moving visuals were streamed with precision while minimizing delay.

A Vision for the Future

Intel’s groundbreaking work will leave a lasting impact on sports broadcasting. By leveraging advanced technology to deliver stunning 8K content, Intel enhanced viewer engagement and set the stage for future innovations. This historic deployment of 8K live streaming reached audiences in the UK, France, Germany, Malaysia, India’s Whistling Woods campus, and Brazil via TV Globo.

With Ravi Velhal leading the charge, Intel turned the Paris 2024 Olympics into a defining moment in sports broadcasting, ensuring audiences worldwide experienced the Games like never before.

SHAPING THE NEXT ERA OF M&E

Meet the pioneers redefining media and entertainment at NAB 2025. From AI and cloud-driven-innovation to cutting-edge streaming, cybersecurity, and immersive storytelling, these global leaders are transforming how content is created, distributed, and experienced. Get insights fromexpertsattheforefrontoftechnological evolution in the entertainment industry.

CINEMATIC VISION CATALYST

THAÏS CASTRALLI

Director of Photography at Kodak

Thaïs Castralli, an AFI-trained cinematographer, blends technology and storytelling through collaborations with Leica, Zeiss, and Kodak. From São Paulo to Hollywood, her expertise in lenscraft and visual aesthetics shapes compelling narratives across film, television, and commercial productions..

MEDIA INTEGRITY ARCHITECT

ERIC WENGROWSKI

Founder & CEO

STEG.AI

Founder of Steg.AI, Eric is advancing AI-powered steganography for secure media. A Rutgers PhD and NYU Cybersecurity postdoc, his background includes roles at Siemens, DARPA, and Microsoft Research.

A winner at LDV Summit, he is pioneering the intersection of computational imaging, forensics, and AI to combat digital fraud and set new cybersecurity standards.

GEN Z ECOSYSTEM ARCHITECT

DYLAN HUEY

CEO

REACH

As CEO of REACH, Dylan mobilizes 2,500+ creators with a collective reach of 350M+ followers across 75+ universities. He connects Gen Z talent with brands like Disney and YouTube while advocating for mental health through TEDx talks. A 6M+ influencer, he is reshaping the creator economy through inclusive innovation and strategic partnerships.

NAB SHOW FIGURES

63,000 total registrants from 160 countries

CLOUD MEDIA INNOVATOR

DANIEL GOLLER

Chief Research Officer

EngineLab

Co-founder and CRO at EngineLab, pioneering cloud and AI solutions in media and entertainment. Led the development of Untold Studios’ first cloud-native platform, transforming global VFX workflows. A PhD-driven innovator with experience at BMW and Audi, he merges academic rigor with scalable technology to revolutionize collaborative content creation.

BROADCAST INNOVATION LEADER

ERIN CALLAGHAN

President, Enterprise Partnerships

Futuri

With over 25 years of experience in broadcasting, Erin is driving AI-powered solutions to futureproof media. Having steered digital transformations at Cox and Capstar, she now helps global broadcasters accelerate revenue and audience growth through automation and advanced media technology.

SHAPING THE NEXT ERA OF M&E

VFX INDUSTRY LEADER

DARREN FRANKEL

Head of Film & Television

Adobe

A seasoned VFX expert with 35+ years in global post-production, Darren has shaped visual storytelling as Adobe’s Head of Film & TV. Formerly a Marvel VFX lead and President of Stargate Studios, he has consulted for industry giants like Untold Studios and Framestore. A TV Academy executive and Northwestern/ UCLA alum, he bridges technology and creativity to set industry standards.

STREAMING TECH LUMINARY

DR. ABDUL REHMAN

Chief Product Officer

IMAX Corporation

An Emmy-winning innovator and founder of SSIMWAVE (acquired), Dr. Rehman is a driving force behind IMAX Enhanced and VisionPro

App. With a background in academia (Waterloo, Munich) and industry (BlackBerry), he is redefining home cinema through cutting-edge streaming and image enhancement technologies.

MULTIMEDIA EDUCATION LEADER

KELSEY BRANNAN

YouTube Host & Creative

Director

Gal Media Creative LLC

Founder of Premiere Gal, Kelsey Brannan is a leading educator in video and photography, providing accessible tutorials to a global audience. Her expertise empowers creators with professional-grade multimedia skills through engaging, practical content.

CREATIVE TECH CATALYST

FRED GRINSTEIN

Co-Founder

Machine Cinema

Fred is redefining media innovation as cofounder of Machine Cinema, where he leads AI-driven storytelling events like Gen Jam. A former exec at Anonymous Content, Viceland, and A&E (Storage Wars, Cash Cab), he is a sought-after keynote speaker at the intersection of AI, XR, and traditional media.

STREAMING VISIONARY

ERIC

BLACK

CEO, CTO

Uplynk

A trailblazer in live streaming, Eric pioneered NBC Universal’s first Super Bowl stream (2010) and six Olympics, playing a pivotal role in Peacock’s development. As Uplynk’s CEO/ CTO, he has won nine Emmys and a Tech Emmy, earning recognition as an Edward R. Murrow honoree. His innovations continue to revolutionize global event broadcasting.

AI ART PIONEER

HELENA PACKER

Chief Creative Officer

Bluemoon AI

An AMPAS SciTech leader and awardwinning VFX founder (Oscar, Emmy, Clio), Helena is shaping the future of AI in creative expression. As CCO of Bluemoon AI, she drives artistic innovation at the convergence of VFX and technology, redefining the boundaries of media and art.

AI DATA INNOVATOR

JESSE REDNISS

CEO

Precise.ai

Jesse Redniss, an Emmy-nominated media strategist and former AI/VR innovator at WarnerMedia, is redefining data privacy in AI ecosystems as CEO of Precise.ai. His work enables secure cross-industry collaboration using federated machine learning, balancing enterprise data solutions with consumer privacy.

AI MEDIA VISIONARY

ERIK BARMACK

Founder Wild Sheep Content & AI in Hollywood

Former VP of International Originals at Netflix, Erik launched global hits like The Witcher and Money Heist, as well as the company’s anime division. As the founder of Wild Sheep Content (25+ projects sold) and AI in Hollywood, he is leading the future of AI-driven storytelling through cross-border innovation.

CINEMA TECH

VISIONARY

ANDERS BALLESTAD

Head of Content & Studio Relations

Barco

A PhD physicist and inventor of Barco’s Lightsteering HDR technology, Anders founded MTT Innovation, now part of Barco. He is shaping the future of HDR postproduction by merging cutting-edge technology with storytelling to elevate cinematic experiences worldwide.

AI STORYTELLING PIONEER

ALBERT BOZESAN

Creative Director, AI Media Storybook Studios

As Creative Director at Storybook Studios, Europe’s leading AI-driven studio, Albert is pioneering AI-enhanced filmmaking. A TEDx speaker and AI creativity educator at TU Munich, he has collaborated with Warner Bros., Paramount, and Audi while authoring bestselling books on media and technology.

MEDIA TECH PIONEER

ANNIE CHANG

Science & Technology Council Chair AMPAS

As Universal’s VP and a leader in immersive media strategies, Annie has played a key role in transitioning studios to digital formats (iTunes, Blu-ray). Chair of the AMPAS SciTech Council, she has shaped global media standards through her work with the UHD Alliance, SMPTE, and ACES/IMF.

GLOBAL TECH STRATEGIST

ARIEL BARIL

VP Technology SEMEA

Paramount

Overseeing Paramount’s technology landscape across Southern Europe, Africa, and the Middle East, Ariel has a track record of driving innovation. A former CEO of Ananey Tech (acquired by Paramount) and Tel Aviv University physics graduate, he advances broadcast and IT ecosystems.

B2B AI VISIONARY

ASHISH AGRAWAL

Founder & CEO

Eon Media Corp.

With 19+ years of experience in streaming and OTT innovation (AT&T, Fox, Rogers), Ashish leads Eon Media in pioneering AI-driven B2B solutions. He merges deep tech expertise with strategic insight to redefine media distribution and audience engagement.

DIGITAL SOLUTIONS ARCHITECT

ATHEER SABTI

Worldwide Enterprise Architect

HCLTech

A media technology expert with 20+ years in digital video, Atheer specializes in hybrid cloud migration, workflow automation, and asset monetization. With a dual background in computer science and an MBA, he modernizes infrastructure to build scalable, automated media ecosystems.

SHAPING THE NEXT ERA OF M&E

AI MEDIA CATALYST

BEN BUDDE

VP of Revenue

ElevenLabs

As VP of Revenue at ElevenLabs, Ben empowers media companies and creators with cutting-edge AI audio solutions. A former Marine and trusted tech strategist, he bridges AI with industry needs, driving scalable innovation and efficiency.

AI RADIO VISIONARY BRENDON CASSIDY

CTO

Super Hi-Fi

Brendon is transforming radio with AI-driven automation at Super Hi-Fi. With a background at Virgin Digital, CBS Radio, and Disney, he holds patents for AI-powered music and ad placement systems used by iHeart, Sonos, and Peloton.

DESIGN-TECH EDUCATOR

CHRIS CONVERSE

Partner

Codify Design Studio

A leader in design and animation for 30+ years, Chris has authored over 100 courses and spoken at 325+ industry events (Adobe MAX, NAB). His work merges technology and design to empower creatives with interactive tools.

CREATIVE EDUCATION

VISIONARY CHAITANYA

CHINCHLIKAR

VP, Business Head & CTO

Whistling Woods International

A global speaker and edtech strategist, Chaitanya integrates AI and VR into media education. With 20+ years of experience, he has shaped India’s film training landscape, driving digital transformation in creative academia.

INCLUSIVE WORKPLACE

VISIONARY

DAISY

AUGERDOMINGUEZ

C-Suite Executive, Author & Thought Leader

An award-winning executive (Google, Disney, Moody’s), Daisy is the founder of Auger-Dominguez Ventures, advising Fortune 500s on equity, burnout solutions, and the future of work. Author of Inclusion Revolution, she is a recognized speaker and industry thought leader.

AI FILMMAKING PIONEER HOON KIM

CEO

Beeble AI

Hoon Kim, co-founder and CEO of Beeble AI, is revolutionizing virtual production by replacing traditional LED walls with AI-driven VFX solutions. His technology transforms green screen footage into high-quality visual effects, enabling creators to produce films, commercials, and music videos 30 times faster while significantly reducing costs. As a leading AI researcher, Kim is redefining the future of filmmaking by making high-impact storytelling more accessible and efficient.

MEDIA SECURITY VANGUARD

JUAN REYES

Executive Director

8K Association

Juan Reyes, President of Tech Align Group and Director at the 8K Association, leads initiatives on content security and UHD technology standards. With 23 years in M&E, he has been instrumental in advancing compliance, interoperability, and the global 8K ecosystem.

CREATOR TECH

WEB3 CULTURE ARCHITECT

JAKE BECKER

Director of Creators & Founding Team

Genies

Jake Becker is a driving force behind Genies, leading AI-powered avatar and IP partnerships with major sports organizations like the NBPA, MLBPA, and NFLPA. As a pioneer in Web3 culture, he’s shaping the “new internet” through Smart Avatars, redefining digital identity and fan engagement for Gen Z and Gen Alpha. Becker’s work bridges celebrity influence, AI, and virtual ecosystems to create an interactive and immersive digital future.

AI CONTENT

VISIONARY

JASON YANG

CEO & Co-founder

Bluemoon AI

Jason Yang is at the forefront of AIpowered media innovation as the CEO of Bluemoon AI. A former founder of DGene (AI-driven digital twins) and an MIT PhD, Yang integrates AI and NLP to streamline media production workflows. His pioneering work in volumetric capture and interactive tools is empowering creators to produce content with unprecedented efficiency, reshaping the future of digital storytelling.

TECH LIFESTYLE VISIONARY

JENNY KIM CALABRESE

Content Creator

jennybdoll

Jenny Kim Calabrese translates cutting-edge technology into real-world applications, engaging over 218K followers through her insights on AI, smart devices, and multimedia tech. Partnering with leading brands like Snapdragon, Google, and Ray-Ban Meta, she simplifies complex innovations, making them accessible and practical for creators and consumers alike.

VIDEO CLOUD VISIONARY JERRY HE

Head of Video Cloud

Alibaba Cloud

Jerry He leads Alibaba Cloud’s video services, driving advancements in live streaming, video-on-demand, and AI-powered media processing. A former architect at Microsoft Azure Media and Facebook Messenger, he plays a key role in shaping China’s top media platforms and influencing global video technology infrastructure.

GENAI ECOSYSTEM ARCHITECT

JEFF ALLEN

Founder & CEO

Flikforge

Jeff Allen is transforming AI-driven video production as the CEO of Flikforge. With a deep background in finance and technology—having raised over $400M across 50+ VC deals and secured $15B+ in exits—he blends technical expertise with strategic growth. His work focuses on building scalable, brand-safe AI media solutions that redefine content creation and market leadership in the digital age.

DIGITAL SECURITY ARCHITECT

DR. JOSEPH DEGOL

Chief Technology Officer

Steg.AI

Dr. Joseph DeGol, CTO of Steg.AI, is a leader in forensic watermarking technology, securing digital content across industries. With a background at Microsoft MR and 15+ research papers, patents, and prestigious NSF/NDSEG honors, his work advances digital media security and 3D analytics.

SHAPING THE NEXT ERA OF M&E

MEDIA SYSTEMS STRATEGIST

JITU BADLANI

Senior Director of Communications, Media & Entertainment

LTIMindtree

With over 22 years at Disney, Fox, and Cognizant, Jitu Badlani is a trusted advisor in media technology innovation. As Senior Director at LTIMindtree, he bridges enterprise strategy with cutting-edge streaming solutions, accelerating digital transformation for global media leaders.

EVANGELIST

JOHN CANNING

Director of Developer Relations (Creators)

AMD

John Canning drives AMD’s ecosystem for creators, focusing on virtual production, digital humans, and immersive media. With over 25 years in media, he fosters industry partnerships and enhances creative workflows through advanced technology solutions.

AI VIDEO PIONEER

JOSE PUGA

CEO & Co-founder

Imaginario AI

Jose Puga leads Imaginario AI in revolutionizing video automation and curation using AI. Backed by Comcast and NVIDIA, his platform serves over 30K users, including top studios. With 15+ years at BBC and Warner Bros., Puga is reshaping scalable content innovation.

MEDIA INNOVATION LEADER

JOSH BRANDAU

Founder & CEO

Nota

Josh Brandau, CEO of Nota, empowers media companies with AI-driven storytelling tools. Former CRO/CMO of the LA Times and a strategist at EssenceMediaCom, he bridges legacy media with tech-driven content distribution, optimizing modern digital narratives.

CREATIVE RIGHTS

CHAMPION

KATHLEEN GRACE

Chief Strategy Officer

Vermillio

Kathleen Grace pioneers AI-driven solutions for digital content rights at Vermillio. A former leader at New Form (23+ series sold) and a key architect of YouTube Spaces, she specializes in scaling media ecosystems and protecting creators’ digital assets.

MEDIA REVENUE ARCHITECT

KIRA BACA

Chief Revenue Officer

Fabric

With over 25 years in M&E, Kira Baca drives revenue growth at Fabric, specializing in media supply chain solutions. She has led strategic partnerships and major post-merger integrations at Technicolor, Sony, and Rightsline, solidifying her industry leadership.

BROADCAST TECH

PIONEER

RAYMUNDO BARROS

Chief Technology Officer

Globo

Raymundo Barros, CTO of Globo, is at the forefront of Brazil’s media transformation. A pioneer in digital TV transitions and 4K/8K HDR production, he has played a pivotal role in shaping the future of broadcasting in Latin America. Formerly an engineering director for iconic telenovelas and series, his leadership continues to elevate industry standards and immersive storytelling.

XR & VIRTUAL PRODUCTION INNOVATOR

RENE AMADOR

Co-Founder & CEO

ARwall

As CEO of ARwall, Rene Amador is redefining virtual production with AI-driven solutions. With multiple patents and accolades from NAB and CES, he has led over 350 high-profile projects for Disney, Sony, and others. His Emmy-recognized work continues to push the boundaries of immersive storytelling and virtual production globally.

IMAGING STANDARDS ARCHITECT

ROD BOGART

Principal Color Scientist

Epic Games

Rod Bogart, Epic Games’ Principal Color Scientist, has revolutionized film and broadcast imaging. With contributions to OpenEXR, ACES, and SMPTE IMF, his innovations have shaped color workflows at ILM, Pixar, and beyond. As ACES vice-chair and HDR pioneer, his expertise continues to drive advancements in virtual production and global cinema.

MARKETING INNOVATION LEADER

RHEA ALLEN

President & CEO

Peppershock Media

Rhea Allen, founder of Peppershock Media, has been helping global brands craft compelling marketing strategies since 2003. A Boise State professor and top 5% podcast host, she leads The Marketing Expedition Community and delivers industry-shaping insights through keynotes, creative campaigns, and scalable strategies for Fortune 100 enterprises.

SAAS PRODUCT VISIONARY

RICHARD PERKETT

Chief Product Officer

Amagi

Richard Perkett drives SaaS innovation at Amagi, bringing 11+ years of experience scaling Rapid7’s cybersecurity platform. A cross-industry strategist in CRM and enterprise storage, he pioneers usercentric product ecosystems, optimizing experiences and shaping media technology’s future.

CREATIVE TECH EDUCATOR

RICH HARRINGTON

CEO & Founder

ThinkTAP

Richard Harrington, founder of Photofocus and author of 30+ books, empowers visual creators through AI-driven tools like Radiant Photo. A global speaker and NAB chair, his 200+ educational courses have transformed the fields of video, photography, and motion graphics, blending cutting-edge technology with artistic excellence.

TECH LEADERSHIP TRAILBLAZER

SARAH FOSS

CTO

Audacy

As CTO of Audacy, Sarah Foss is at the helm of innovation in audio technology and advertising platforms. A 25year media veteran, Tech Bae co-founder, and ORBIE honoree, she drives digital infrastructure, data optimization, and streaming monetization while championing diversity in tech leadership.

SHAPING THE NEXT ERA OF M&E

SYNTHETIC MEDIA GUARDIAN

RIJUL GUPTA

CEO

Deep Media AI

As CEO of DeepMedia, Rijul Gupta is leading the fight against DeepFake risks with ethical AI solutions. A Yale-trained machine learning expert and patented inventor, he previously worked with Nike and Nordstrom. His company develops secure synthetic media solutions that balance innovation with global accountability.

CREATOR COMMERCE STRATEGIST

SAEYOUNG CHO

Sr. Influencer Lead

Unilever

Saeyoung Cho, Unilever’s Senior Influencer Lead, drives datadriven strategies for brands like Nike, Disney, and HBO. Formerly Captiv8’s CSO and Horizon Media Director, she architects full-funnel influencer campaigns, industry tools, and cultural storytelling initiatives that fuel global brand growth.

AI LOCALIZATION

PIONEER

SAGI REUVEN

CRO

Deepdub

Sagi Reuven is transforming media localization as CRO of Deepdub. ai. A seasoned sales leader, he spearheads AI-driven dubbing technology, helping studios scale content worldwide with lifelike generative AI voices. His work fosters cross-cultural engagement and revenue growth for the entertainment industry.

AI MEDIA INNOVATOR

SURBHI MADAN

Media AI Solution Architect

Intel Corporation

Surbhi Madan is shaping the future of AI-powered video transformation at Intel. A multimedia strategist with a decade of expertise, she accelerates cloud and edge deployments for broadcasters and telecoms, redefining workflows for scalable, next-generation media experiences.

STREAMING PROTOCOL PIONEER

DR. SERGIO AMMIRATA

Founder & Chief Scientist

SipRadius

Dr. Sergio Ammirata, Chief Scientist at SipRadius and RIST Forum Director, has transformed media transport through the Emmy-winning Dozer protocol and libRIST (integrated into VLC and FFmpeg). His contributions to RIST standards have redefined secure, scalable streaming technology in broadcast and open-source ecosystems.

CUT, EDIT, ENHANCE: AI JOINS THE DIRECTOR’S CHAIR

AI can cut costs, speed up VFX, and assist with storytelling—but directors will always be the true visionaries behind the camera says Dr

S. Raghunath

Dr S. Raghunath Professor of Strategy at the Indian Institute of Management Bangalore and Chairman of the South Asia Board Academy of International Business.

Artificial Intelligence (AI) is revolutionising the entertainment industry by reducing costs, enhancing creativity, and personalising content. Studios and independent filmmakers are increasingly leveraging AI in scriptwriting, casting, editing, special effects, and distribution.

Will directors and producers lose their creative control?

The answer is a resounding “No”, as directors will focus more on orchestration & storytelling while using AI as a real-time visual collaborator. Producers

will become AI strategists, using AI for budgeting, marketing, and data-driven decision-making. The best films will still require human intuition, emotion, and unpredictability. Directors who use AI to enhance their vision, not replace it, will push movie making forward. AI is expected to assist creativity, not dictate it. The best filmmakers will find a balance between AI-driven efficiency and human artistic expression.

Director Jon Favreau (“The Mandalorian”) used AI in virtual production. He used NVIDIA Omniverse and Unreal Engine to make virtual

AI IN MOVIE MAKING IS NOT ABOUT REPLACING CREATIVITY BUT ENHANCING IT. THE INDUSTRY WILL CONTINUE TO EVOLVE AS AI

IMPROVES EFFICIENCY, REDUCES COSTS, AND ENABLES HYPER-PERSONALISED, INTERACTIVE STORYTELLING

sets instead of real locations. He also used AI-driven cinematography to simulate natural lighting in real time, which made it possible to blend CGI and live action more smoothly and cut down on post-production work. He reportedly allowed onthe-spot cinematography decisions, keeping the director’s artistic control, enabling unique storytelling choices without budget constraints.

Director Robert Zemeckis in (“The Irishman”) – used AI for digital de-ageing. He used AI-powered deepfake de-ageing for actors like Robert De Niro & Al Pacino. There was no need for makeup or body doubles. AI altered actors’ faces in postproduction to depict different timelines without needing younger actors. The director maintained actor authenticity instead of using fully digital doubles.

It is obvious that AI automates tedious tasks such as editing, VFX rendering, scheduling, and budgeting, freeing up directors and producers to focus on storytelling and their artistic vision. AIgenerated storyboards, pre-visualisation, and digital sets allow movie makers to experiment with different cinematographic styles, camera angles, and visual aesthetics before shooting. AI can suggest alternative plot structures, character

arcs, and twists based on audience preferences or past successful films. When used creatively, it can inspire nonlinear storytelling, interactive films, or procedural narratives.

AI tools like NVIDIA Omniverse, Runway ML, and Audio2Face provide directors with more control over visual effects, animation, and realtime cinematography. AI can augment a director’s vision by suggesting lighting adjustments, digital cinematography, or alternative scene edits.

Small studios and independent filmmakers can now create high-quality VFX, digital sets, and AIpowered animation without a massive budget. Directors and producers must control AI, not the other way around.

Here’s how they can ensure AI serves creativity rather than replaces it.

AI-generated storyboards & pre-visualisation help test creative ideas before filming. AI-assisted cinematography lets directors preview lighting, camera angles, and VFX in real time. AI script analysis helps refine pacing and plot without replacing the writer. For example, an independent filmmaker can use Runway AI to generate different visual styles before choosing a final aesthetic.

AI should not dictate final edits, character emotions, or storytelling arcs. Directors should override AI suggestions when artistic choices conflict with AI recommendations. AIgenerated music should complement human composers, not replace them. A director might use AI-assisted editing (e.g., Adobe Sensei) for rough cuts but personally refine the final sequence for emotional impact.

AI can replace expensive CGI or green screens but should not replace actors or practical effects entirely. AI should speed up workflows without replacing the need for human

cinematographers, editors, and artists. AI can be used for marketing & audience insights, but storytelling should remain human-driven. A small studio using AIdriven VFX for set extensions instead of building full sets but still relying on actors’ real performances

Every great director has a distinct visual style. So AI should enhance, not homogenise it. AI tools should be customised to fit the director’s artistic vision, not force them into a generic, AI-optimised look. AI can be used for experimental storytelling, but human intuition, emotion, and spontaneity should drive decision-making. A filmmaker might use AIenhanced rotoscoping to create a unique aesthetic rather than relying on AI’s default styles.

Bottom line: AI is a tool, not a storyteller. Directors must ensure their human perspective remains central. The best films will balance AI efficiency with human artistry. AI can democratise movie-making, making highend production accessible to smaller studios without

replacing the director’s creative decisions. AI will not reduce creativity—unless movie makers let it do so. Directors and producers who embrace AI as a creative ally will push filmmaking into new and exciting directions. The most innovative films of the future will be those where AI enhances storytelling, not dictates it.

AI-facilitated movie-making is at the inflection point where value innovation is a distinct possibility, emphasising the simultaneous pursuit of differentiation and low cost to create new market spaces for the entertainment industry.

AI in movie making is not about replacing creativity but enhancing it. The industry will continue to evolve as AI improves efficiency, reduces costs, and enables hyperpersonalised, interactive storytelling. Studios that embrace AI-driven value innovation will lead the future of entertainment.

Caution: Excessive reliance on AI-generated scripts may lead to movies becoming predictable and repetitive. AI analysing box office trends might overuse clichés. If

AI dictates how scenes should be shot, edited, or composed, it could reduce a director’s personal style. AIgenerated cinematography may prioritise “optimal” shots over artistic risk-taking.

AI can predict which movies, actors, and themes will be successful based on past data. This could lead producers to prioritise commercially safe films instead of original, risky, or unconventional projects. If AI starts creating synthetic actors, AI-driven deepfake performances, or fully AIgenerated films, does the human director still have authorship? Can an AIgenerated film truly be “artistic” if it’s optimised purely for audience engagement?

The final question is: Will AI reduce the creativity of directors and producers?

AI may not replace creativity, but it will change how creativity is applied in movie making. Whether AI enhances or diminishes creativity depends on how directors and producers integrate it into their workflows.

INDIA’S M&E INDUSTRY A BILLION SCREENS, ENDLESS OPPORTUNITIES

With digital overtaking TV, AI reshaping content, and global ambitions rising, India’s M&E sector is poised for unprecedented growth

The Indian Media and Entertainment (M&E) sector is undergoing a transformative shift, driven by digital innovation, evolving consumer preferences, and technological advancements. The latest FICCI-EY report, Shape the Future, highlights key trends shaping the industry and outlines its growth trajectory for the coming years.

The Rise of Digital Media and Content Innovation

Digital media has officially surpassed television to become the largest segment of the M&E industry, contributing 32% of total sector revenues in 2024. This marks the end of television’s 25-year dominance, signaling a fundamental shift in content consumption habits. Digital platforms are redefining engagement through interactivity, gamification, and advanced

analytics, providing consumers with content tailored to their preferences. Prominent industry leaders emphasize the role of technology and globalization in expanding the reach of Indian content. Kamal Haasan, Chairman of FICCI M&E South, envisions a screen-agnostic audience unified by digitalfirst experiences that transcend linguistic and geographic barriers. Meanwhile, Kevin Vaz, Chairman of FICCI M&E Committee, highlights India’s growing presence on the global stage with recognitions at Cannes and the Oscars.

The Growth of TV and Sports Consumption

Despite digital media’s rise, television continues to hold substantial ground, with TV screens expected to grow from 190 million in 2024 to 214 million in

2026. The resurgence of cinema and regional content consumption is evident, while sports broadcasting has undergone a revolution with real-time statistics, multi-language commentary, and high-quality mobile coverage. The merger of Star India and Viacom18 is set to redefine sports broadcasting, leveraging digital advancements for greater audience engagement.

Emerging Business Models and New Revenue Streams

Subscription models are evolving to keep pace with changing consumption habits. Digital subscriptions grew by 15% in 2024, with paid video subscriptions increasing by 11 million to reach 111 million across 47 million Indian households. The rise of Free AdSupported Television (FAST) channels and the creator-led economy is reshaping traditional revenue models.

In advertising, new media now accounts for 56% of total ad revenues, surpassing traditional media’s share. However, television advertising has declined by 20% due to falling ad volumes and the shift to connected TVs. Innovations such as SME advertising platforms and bundled content packages are expected to enhance monetization opportunities across segments.

Live Events, Print, and Gaming: Industry Adaptation

The live events segment grew by 15%, driven by government and election-related events, personal celebrations, and ticketed experiences. Similarly, Out-ofHome (OOH) media saw a 10% rise, with digital OOH growing by 78%, contributing 12% of total revenues. Radio revenues also witnessed a 9% growth.

India’s M&E industry stands at an inflection point, driven by technological disruptions, digital transformation, and evolving consumer behaviors. With a billion screens of opportunity, the industry is set to reshape itself through strategic investments, policy advocacy, and innovation

Meanwhile, the print industry continues to adapt, with advertising revenues growing by 1%, despite a decline in subscriptions. Rising cover prices and falling circulation have led to increased diversification, with print companies now generating up to 8% of revenues from events and community engagements.

Gaming remains a key pillar of the M&E sector, though its transactionbased growth slowed due to regulatory challenges, including a 28% GST on deposits and the proliferation of illegal offshore betting sites.

Animation, VFX, and Theatrical Developments

India’s strengths in animation and VFX are positioning the country as a global content hub, although the Hollywood writers’ strike led to a temporary 9% decline in demand. Meanwhile, the Indian film industry is shifting toward quality over quantity, with fewer films being greenlit due to rising production costs and declining pre-sales opportunities.

The theatrical landscape is poised for expansion, with low-cost theaters expected to emerge in Tier-III and IV cities, increasing audience reach from 100 million to 175 million. Scaling of film TVOD (Transactional Video on Demand) and the growth of connected TVs and wired broadband will further boost monetization avenues.

Future Projections and Industry Evolution

The M&E sector is projected to grow at a CAGR of 7%, reaching INR 2.68 trillion (US$31.6 billion) in 2025 and INR 3.07 trillion (US$36.1 billion) by 2027. By then, digital and online gaming will contribute 46% of total revenues, while traditional media will account for 41%. Advertising is expected to make up 52% of total revenues, while subscription models will shrink to 35%.

Television will continue to evolve, with Direct-to-Mobile (D2M) services increasing accessibility beyond households. The OTT subscription market is set to grow, with households increasing from 47 million in 2024 to over 65 million by 2027. Print and radio will diversify further, with nontraditional revenue streams playing a critical role.

A Billion Screens of Opportunity

India’s M&E industry stands at an inflection point, driven by technological disruptions, digital transformation, and evolving consumer behaviors. With a billion screens of opportunity, the industry is set to reshape itself through strategic investments, policy advocacy, and innovation. The continued rise of digital platforms, regional content, and AI-driven media technologies will define the future of India’s entertainment landscape, ensuring its place as a global powerhouse in content creation and distribution.

DIGITAL MEDIA HAS OFFICIALLY SURPASSED TELEVISION TO BECOME THE LARGEST SEGMENT OF THE M&E INDUSTRY, CONTRIBUTING 32% OF TOTAL SECTOR REVENUES IN 2024. THIS MARKS THE END OF TELEVISION’S 25-YEAR DOMINANCE, SIGNALING A FUNDAMENTAL SHIFT IN CONTENT CONSUMPTION HABITS

CELEBRATING A CENTURY OF CINEMATIC BRILLIANCE OF INDIAN FILM LEGENDS

Honoring cinema’s finest: The CII Purbo Bharat Summit celebrated a century of legendary filmmakers with eyes fixed on the future of India’s creative economy

In a time of swift digital evolution, where contemporary storytelling is reshaping the film industry, the heritage of Indian cinema trailblazers remains a source of inspiration for countless filmmakers and movie enthusiasts. The CII Purbo Bharat Big Picture Summit 2025 made a significant move in honouring and preserving a rich legacy by recognising five iconic figures who have profoundly influenced the Indian film industry—Ritwik Ghatak, Salil Chowdhury, Tapan Sinha, Guru Dutt, and Raj Kapoor. Family members of these legends were invited to accept the honour that recognises their lasting contributions, which will continue to illuminate the creative economy of Purbo Bharat. A short film highlighting their work was also played at the event.

The Masters of Indian Cinema: A Tribute

Tapan

Sinha

(1924-2009) – The Humanist Filmmaker

Tapan Sinha’s films were a celebration of humanism, morality, and compassion. Drawing inspiration from global cinema while staying deeply rooted in Indian ethos, his films like Kabuliwala (1957), Hatey Bazarey (1967), and Safed Haathi (1977) exemplified storytelling that resonated across generations. His ability to capture the nuances of everyday life earned him immense respect and accolades.

Raj Kapoor (19241988) – The Showman Who Defined Indian Cinema

The undisputed ‘Showman of Indian Cinema,’ Raj Kapoor was an actor, producer, and director who captivated audiences with his blend of romance, social themes, and iconic music. Films like Awara (1951), Shree 420 (1955), and Mera Naam Joker (1970) transcended national borders, making him a beloved figure in global cinema. His legacy continues to shape Bollywood’s storytelling style.

Tapan Sinha grandchildren Aanontyo Anindya Kakoli and Proshoma Anindya Kakoli received the memento from Dr C V Ananda Bose, Governor of West Bengal

Raj Kapoor family friend in Kolkata Purnima Dutta received the memento from Dr C V Ananda Bose, Governor of West Bengal

Salil Chowdhury (1925-1995) – The Musical Revolutionary

A composer, poet, and screenwriter, Salil Chowdhury was a visionary who seamlessly blended Indian classical music with Western symphonies. His compositions in films like Madhumati (1958), Anand (1971), and Rajnigandha (1974) became timeless, capturing the emotional depth of Indian storytelling. Beyond Bollywood, his contribution to Bengali and Malayalam cinema remains unparalleled.

Guru Dutt (1925-1964) – The Painter of Cinematic Melancholy

A visionary director, actor, and producer, Guru Dutt’s films were an exquisite blend of artistic brilliance and deep introspection. His masterpieces Pyaasa (1957) and Kaagaz Ke Phool (1959) explored existential dilemmas with unparalleled visual storytelling. Despite his tragically short life, his influence on cinematic craft, particularly in framing and lighting, remains legendary.

Guru Dutt daughter-in-law Kavita Dutt and grand daughter Gouri Dutt received the memento from Dr C V Ananda Bose, Governor of West Bengal

Salil Chowdhury, daughter Antara Chowdhury received the memento from Dr C V Ananda Bose, Governor of West Bengal

Ritwik Ghatak (19251976) – The Poet of Partition and People’s Struggles

Ritwik Ghatak’s cinema was deeply embedded in the socio-political realities of his time. Known for his stark portrayal of partition’s aftermath and its impact on human lives, his films like Meghe Dhaka Tara (1960), Komal Gandhar (1961), and Subarnarekha (1962) remain masterpieces of realism. His work, infused with haunting music and poetic imagery, continues to influence filmmakers exploring themes of displacement and resilience

THE CII PURBO BHARAT BIG PICTURE SUMMIT 2025 MADE A SIGNIFICANT MOVE IN HONOURING AND PRESERVING A RICH LEGACY BY RECOGNIZING FIVE ICONIC FIGURES WHO HAVE PROFOUNDLY INFLUENCED THE INDIAN FILM INDUSTRY

Bridging Past and Future

The centenary tribute at the CII Purbo Bharat Big Picture Summit 2025 featured commemorative discussions, panel sessions, and film screenings. The presence of the families of these luminaries added emotional depth to the occasion, as they shared personal anecdotes and insights into the creative genius of their forebears.

“The timeless contributions of these cinematic legends continue to guide the industry,” said Goutam Ghose, acclaimed filmmaker and Summit Co-chair. “Their stories, struggles, and artistry are as relevant today as they were decades ago.”

The tribute not only reflected on the artistic heritage left behind but also served as a source of inspiration for emerging filmmakers. As Purbo Bharat’s creative economy expands, the lessons drawn from these maestros will be instrumental in shaping its future.

Looking Ahead

By integrating the wisdom of the past with the tools of the future, the Indian entertainment industry is poised for an era of global excellence. As Purbo Bharat celebrated a century of cinematic brilliance, the CII Purbo Bharat Big Picture Summit 2025 stood as a bridge between legacy and innovation, ensuring that the spirit of these legends continues to inspire storytellers for generations to come.

Ritwik Ghatak son Ritaban Ghatak and grand nephew Atreyo Mukhopadhyay received the memento from Dr C V Ananda Bose, Governor of West Bengal

‘A

New Vision for the Creative Economy’

The CII Purbo Bharat Big Picture Summit, themed ‘Culturally Rooted, Creatively Global’, brought together the brightest minds in cinema, television, streaming, and digital media to chart the next phase of the creative economy in East and North-East India. This summit served as a catalyst for the Media and Entertainment industry’s growth, foster cross-sector collaboration, and promote innovative strategies designed to reshape the region’s creative landscape.

A key highlight of the event was the release of the CII Media & Entertainment Sector Report 2025, A New Vision for the Creative Economy. This report provides an in-depth analysis of the evolving dynamics of the creative industries in Eastern and North-Eastern India, emphasizing the impact of digital transformation, infrastructural challenges, and the need for strategic policy interventions. The report envisions a comprehensive roadmap for the growth of cinema, music, performing arts, and digital content industries, ensuring sustainable development while retaining the region’s rich cultural identity.

Pickle’s