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IT ALL STARTS HERE 15 — 21 FEB 2024

DIScovER ScREEnIngS, ATTEnDEES, & PRogRAmmE HIgHLIgHTS

efm-berlinale.de

FrOM T He e D iTO r

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e’re thrilled to unveil the latest edition of Pickle for Berlinale and European Film Market 2024, marking our 16th presence at these events.

As tradition holds, Berlinale continues to spotlight Indian cinema, with over half a dozen noteworthy Indian filmmakers featured in this year’s selections.

Among them are Raam Reddy’s The Fable, starring Manoj Bajpayee (ENCOUNTERS), P S Vinothraj’s Adamant Girl, and Sidhartha Jatla’s In the Belly of a Tiger (FORUM), alongside Gavati Wad’s O Seeker, Utkarsh’s Remote Occlusions, Sunil Sangzgiri’s Two Refusals (FORUM EXPANDED), Nishi Dugar’s Sour Candy, and Subarna Dash’s The Girl Who Lived in the Loo (GENERATION SHORT FILMS). Notably, talents formerly part of Berlinale Talents now shine on the festival stage, solidifying Berlinale’s status alongside the Toronto International Film Festival in championing Indian cinema annually.

India maintains a strong presence at Berlinale/EFM, offering both mainstream and independent Indian filmmakers and producers a vital platform for showcasing their work and exploring co-production opportunities with global studios.

This year saw over 30 Indian companies and 120 delegates in attendance, underscoring India’s growing engagement on the international cinematic scene.

With the latest announcement of upto $3.6 million in incentives, India is now one of the world’s largest incentive givers.

Already, over half-a-dozen projects have received approval, with co-production activity notably on the rise. With 16 co-productions underway and support from states and streamlined business processes, the Indian film and audiovisual industry experiences a significant surge, particularly in post-production, animation, and VFX services. For further details and opportunities, visit the film facilitation office at India Stand 38, Martin-Gropius-Bau, European Film Market.

India’s Media & Entertainment industry offers ample growth potential for global and domestic stakeholders, with government initiatives strategically aligned to harness this potential. We eagerly seek to forge impactful partnerships with India, leveraging the convergence of innovation and digital transformation in the industry. The focus on Intellectual Property (IP) underscores the value Indian studios place on this aspect, enhancing the sector’s appeal to global entities.

Your feedback and suggestions are invaluable to us. Feel free to reach out for inquiries regarding participation in global film markets and upcoming festivals in the months ahead.

We are pleased to announce Government’s significant incentives geared at increasing film shooting, co-production, and post-production operations in India, with the ultimate goal of establishing the country as a global filmmaking hub.

n vidyasagar pickle media nat@pickle.co.in, www.pickle.co.in

Pickle Volume XIX 2nd Edition Published by Pickle Media Private Limited Email: natvid@gmail.com  Mumbai  Chennai No.2, Habib Complex Dr Durgabhai Deshmukh Road RA Puram CHENNAI 600 028

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JYOTI DESHPANDE, CEO - VIACOM18 PRESIDENT - JIO STUDIOS CO-CHAIR - FICCI MEDIA & ENTERTAINMENT

THE PATHFINDER READY D TO TA DY T TAKE KE ON POST POST-PANDEMIC P NDEMIC CHALLENGES PA CHALLENGES, MEDIA VETERAN JYOTI DESHPANDE, SPEAKS HER MIND ON THE ROAD TO RECOVERY AND AND GRAND VISION TO HELP THE INDIAN M&E SECTOR NAVIGATE TOWARDS BECOMING A $100 BILLION INDUSTRY

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Biren Ghose

INDIA FOCUSED MIPCOM ISSUE

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Architect of

DECEMBER D ECE CEM MBE BER R 201 2019 9

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Amit Khanna poet, lyricist, writer, filmmaker and historian

Excerpts from the book published by Harper Collins India

AMAZEMENT

FOR A DECADE NOW, BIREN GHOSE HAS BEEN THE FACE OF TECHNICOLOR INDIA. HERE’S HOW THE GLOBAL M&E SERVICES GIANT HAS TRANSFORMED INDIA INTO ONE OF ITS MOST PROLIFIC GLOBAL HUBS FOR THE ANIMATION, VFX, GAMING INDUSTRY

THE MEDIA FOR FIVE DECADES, AMIT KHANNA HAS BEEN THE TORCHBEARER AND VISIONARY OF INDIAN MEDIA AND ENTERTAINMENT INDUSTRY. HIS NEW BOOK — ‘WORDS, SOUNDS, IMAGES’ — TRACES THE HISTORY OF M&E IN INDIA FROM THE INDUS VALLEY CIVILIZATION TILL MODERN TIMES. WE DELVE DEEP INTO HIS UNIQUE MIND...

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IFFI SHINES IFFI’S GOLDEN JUBILEE EDITION AT GOA WAS FULL OF ENERGY AND HOPE, AND WILL BE ETCHED IN OUR MEMORY FOR A LONG TIME. FROM HONOURING THE FILM INDUSTRY LEGENDS RAJINIKANTH AND AMITABH BACHCHAN TO DIGITAL INTERACTIVE EXHIBITION, MASTERCLASSES AND FILM BAZAAR, IT WAS A NINE-DAY CINEMATIC FEAST FOR FILM LOVERS AND INDUSTRY DELEGATES FROM ACROSS THE WORLD

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P Jayakumar CEO, Toonz Animation Group

INDIA AT MIPCOM 2023 CONTENT LeSSonS BUYSFroM FROM INDIA

Miptv 2021

Filmed in Ukraine President Volodymyr Zelenskyy’s Palace, RRR song featuring lead actors Ram Charan and Junior NTR has garnered over 145 million views on YouTube

aniMation MaSterS SUMMit 2021 4-8 May

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Spreading poSitivity Expanding Toonz’s global footprint and transforming it for new age viewing and learning in its 21st year, p Jayakumar, CEO, Toonz Animation Group, tells pickle that how the Indian animation pioneer is spreading positivity through MyToonz OTT platform, online animation education arm Ri8Brain www.pickle.co.in and1partnership globally India’s with Only studios Media BIZ magazine for the world www.pickle.co.in 1 India’s Only Media BIZ magazine for the world

GAME CHANGER INdIA’s NEw EduCAtIoN PolICy Allows studENts to PuRsuE CREAtIvE ARts, PERfoRMING ARts ANd dEsIGN wHICH wIll HElP M&E As AN AltERNAtIvE subjECt fRoM 6tH GRAdE to PHd. As AN AdvoCAtE of MAINstREAMING of MEdIA EduCAtIoN, AsHIsH sK HAs sPENt AlMost two dECAdEs PRoPAGAtING tHE IdEA to tHE woRld wItH tHE zEAl of A CRusAdER. IN AN INsIGHtful INtERvIEw wItH PICKlE, tHE fouNdER of PuNNARyuG ARtvIsIoN ANd sCREENyuG CREAtIoNs, tElls How tHE NEP Is A GAME CHANGER

Countdown to Glory!

NAATU NAATU As MM Keeravani’s song is nominated for Best Original Song at the Oscars 2023, SS Rajamouli’s RRR is redefining Indian cinema’s worldwide reach

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Vision. It drives the stories you tell.

Register Today!

Use code ID74 for a FREE Exhibits Pass!

The audio you produce. The experiences you create. Widen your angle at NAB Show, the preeminent event for the entire broadcast, media and entertainment industry.

Discover a swell of tech and tools across three all-encompassing destinations: CREATE, CONNECT and CAPITALIZE. Learn the trends and techniques paramount to your specific role in the content economy. Network with innovative people and global visionaries at the forefront of this fast-changing business.

EXHIBITS: APRIL 14-17, 2024 | EDUCATION: APRIL 13-17 LAS VEGAS, NV To join the Indian Delegation contact Anushree Ramchandani, aramchandani.nabshow@gmail.com.

Meet CII at EFM, Berlin, India Stand, 38, Gropius Bau; 15th-18th February 2024

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Gmail - Fwd: Inscription Films et Projets | Dernier appel pour l’édition 2024 // Film and Project Submissions | Last Call for the

Festival 9-15 June 2024 M i f a 11 - 1 4 J u n e 2 0 2 4

Film and Project Submissions Last Call for the 2024 Edition The Annecy Festival 2024 edition is around the corner! So, hurry up and hurry up and try to compete in the Official Selection or to be selected for the Mifa Pitches!

I’m submitting a film!

You have until: Thursday 15 th February 2024 at 11:59 pm (French time) for Short Films, Graduation Films, TV Films, Commissioned Films Friday 15 th March 2024 at 11:59 pm (French time) for Feature Films Sunday 31 st March 2024 at 11:59 pm (French time) for VR Works.

If you have any questions, please contact Laurent Million, Head of Films & Programme Planning.

Register my film www.annecyfestival.com

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Berlinale 2024 Honorary Golden Bear for Martin Scorsese 14

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T

he 74th Berlin International Film Festival will award US-director, producer and screenwriter Martin Scorsese the Honorary Golden Bear for his lifetime

achievement. Killers of the Flower Moon, his latest film, is one of his greatest achievements. Since the 1970s, the Oscar-winning director has been one of the most influential filmmakers in the world of cinema with over 70 films. His best-known films include Taxi Driver (1975) Raging Bull (1980), After Hours (1985), The Color of Money (1986), Goodfellas (1990), Cape Fear (1991), The Age of Innocence (1993), Casino (1995), Gangs of New York (2002), The Aviator (2004), The Departed (2006), Shine a Light (2008), Shutter Island (2010), Hugo (2011), The Wolf of Wall Street (2013), Silence (2016) and The Irishman (2019).

The versatile director is also very committed to historical film heritage.

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Top Trends @EFM 2024 At the European Film Market, industry professionals can anticipate key trends shaping the future of filmmaking. From technological advancements to industry-wide discussions, here are the top trends to watch out for at EFM

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EFM Busy Post Writers’ strike

Co-Production Market

Following the end of the writers’ strike in Hollywood, the European Film Market (EFM) sees a surge in activity. The market remains robust and he upcoming 2024 edition shows promising signs of continued success, with sold-out exhibition spaces and increasing registration numbers.

The 21st Berlinale Co-Production Market presents 34 film projects from 27 countries seeking international partners for cofinancing and realization. Notably, 17 projects are directed by women. The selection encompasses diverse themes, including political conflicts and family dynamics, with a focus on fresh perspectives and emerging talent. The event facilitates over 1,500 oneon-one meetings among producers, world sales companies, and funding organizations.

Over 360 films have emerged from past projects, including award-winning titles.

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Italy is the “Country in Focus” for 2024. The program aims to showcase the work of Italian filmmakers from different perspectives and offer an opportunity to network with producers, distributors, investors and experts.

The Italian film and media industry continues to have a strong presence at the EFM with over 1,000 accredited participants, 60 exhibiting companies, and nearly 80 films in market screenings this year. This will enable to showcase Italy’s rich and diverse production and distribution landscape to foster collaboration opportunities.

EFM Startups 2024 celebrates its 10th edition by spotlighting innovative startups in production, development, and distribution. During the four-day platform at the Berlinale, these startups showcase technological advancements, engage with industry leaders, and explore funding opportunities. Selected companies will pitch their ideas, participate in one-on-one meetings, and attend roundtable discussions, following thorough preparation sessions leading up to the event.

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Books at Berlinale 2024 presents ten international books poised for screen adaptation. Hosted on February 18, the event showcases works tackling diverse themes from social issues to historical intrigue. Six publishers and four literary agencies have submitted the selections, reflecting global trends in literature and cinema.

EFM has been constantly evolving to embrace new trends and sectors. Through its Diversity & Inclusion initiative launched in 2018, the EFM provides a platform for visibility, advocacy, and empowerment. The initiative aims to foster a more equitable, inclusive, and sustainable film industry, amplifying underrepresented voices and driving transformative change.

Italy as ‘Country in Focus’ 2024

Artificial Intelligence in Focus

Book Adaptations

EFM Startups

Diversity and Inclusion

The EFM Industry Sessions 2024 will spotlight the intersection of human and machine learning, skills, and equity, addressing key developments shaping the film industry. With a special focus on Artificial Intelligence (AI), discussions will explore its evolving role across the film value chain, from script development to distribution. The sessions will delve into questions about the impact of AI on film creation and the future balance between human and machine intelligence. Additionally, topics such as sustainability, fair remuneration, and contemporary leadership will be explored, alongside discussions on new business strategies and independent animation.

The program includes various formats like think tanks, workshops, and podcasts, complemented by EFM Startups showcasing innovative tools and services. The event also fosters networking opportunities and initiatives promoting equity, inclusion, and mental health awareness in the industry.

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INDIA @ BERLINALE 2024

encounters the fable Director: Raam Reddy Book: Raam Reddy Producers: Pratap Reddy, Sunmin Park Executive Producer: Ethan Park Co-producer: Ganesh Shetty Associate Producer: Juhi Agarwal Starring: Manoj Bajpayee, Priyanka Bose, Deepak Dobriyal, Tillotama Shome, Hiral Sidhu India / USA 2024 Hindi, English World Sales: Maxmedia Jepark@maxmedia.org

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One day, Dev discovers individual burnt trees in his orchard in the Indian Himalayas. Despite all efforts, larger and larger fires break out, eventually forcing Dev to realize the truth about himself and his family.

Spring 1989. High up in the Indian Himalayas, where birds fly low to avoid getting lost in the clouds, Dev owns a sprawling estate with several orchards. The friendly and balanced man lives in a colonial-style house with his family. He spends a large part of his time building human-sized wings, which he puts on in the morning hours to take short sightseeing flights over the plantations. One day, while walking across the grounds, he discovers a single burnt apple tree. A short time later there were already several. Dev and his foreman monitor the workers on the plantations, which causes unrest. A group of nomads come under suspicion and a corrupt police officer gets involved, while a group of loyal men stand guard outside the property at night. Despite all measures, a large fire breaks out a week later and engulfs an entire mountainside full of trees. In his search for the culprit, Dev also resorts to armed violence. The slow burning of the plantations forces him to face the truth about himself and his family.

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INDIA @ BERLINALE 2024 FORuM | In the Belly of a Tiger Director: Siddartha Jatla Book: Amanda Mooney, Siddartha Jatla Producers: Sarada Uma, Fang Li, Bhavana Goparaju Co-producers: Nishtha Satyam, Heliang Ma, Axel Hadiningrat, Giovaanni Rahmadeva, Ye Sun, Patrick Mao Huang An older couple. Bhagole and Prabhata are indebted farmers. He decides to let a tiger kill him to save the family. The Last Night: a surreal love story. The film: mythological, expressionistic and deeply sad.

Starring: Lawrence Francis, Poonam Tiwari, Sorabh Jaiswar, Jyoti, Sonali World sales: Flash Forward Entertainment info@ffe.com.tw

FORuM | Kottukkaali (The Adamant Girl) Director: Vinothraj PS Producers: Sivakarthikeyan D, Kalai Arasu P Executive Producer: Banu Priya Production: Sivakarthikeyan Productions LLP Starring: Soori Muthuchamy, Anna Ben India 2024, Tamil, Subtitles: English Meena remains silent, stubborn. She loves a man from a lower caste. The family thinks she is possessed and the magic is driven out of her. The day dawns, a road movie begins, casually telling of religious fervor and crazy misogyny.

FORuM eXPANded | O SeeKeR Director: Gavati Wad Producer Gavati Wad Starring: Varun Sahni, Rajashree Sawant Wad, Bhavik Shah, Utkarsh, Gavati Wad USA / India 2024, Hindi, English O Seeker explores science, politics, spirituality and superstition in postpandemic India. The 16mm film creates a puzzle of open questions from conversations about grief, loss and absurd events - whether real or imagined.

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INDIA @ BERLINALE 2024 FORuM eXPANded | Remote Occlusions

Director: Utkarsh India / USA 2024 Without dialogue Contact: utkarsh@alum.calarts.edu No flickering or noise, no artifacts. No fog, clouds or trees. No objects in the scan area that are similar to the target object. No objects that can cause a continuous change to the image. Hit rate: 95 percent.

GeNeRATION SHORT FILMS | Anaar danaa (Sour Candy) Director: Nishi Dugar Producer: Nishi Dugar Co-producers: Kush Patel, Anirudh Chordia Starring: Veda Agrawal, Manav Hinduja, Lavya Jain, Manjari Saxena, Suryakanta Bothra India 2024, Hindi Contact: films.nishidugar@gmail.com Guddal, a spirited five-year-old, loves eating Anaar Daana – sour sweets. She gets into a lot of mischief with her brother Laddoo. One day, a sad event shakes up their idyllic world.

GeNeRATION SHORT FILMS | The Girl Who Lived in the Loo Director: Subarna Dash Producer: Subarna Dash Starring: Sneha Das, Pratyusha Mitra India 2024, English, Bengali Production Satyajit Ray Film & Television Institute d.subarnaa@gmail.com A ten-year-old girl has found her refuge: the toilet. It is quiet and safe in this quiet place, but also a bit lonely. She slowly tries to find a way to deal with her obsession and find her way in life.

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indiA REWRITES incEnTiVE SCRIPT TO BOOST FILMING

VISIT INDIA STAND 38 MARTIN-GROPIUS-BAU EUROPEAN FILM MARKET BERLINALE

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India unveils a game-changing boost for filmmakers:

$ 3.6 mn

Upto incentives for filming and service work, aimed at elevating its status as a global cinematic hub

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India introduces a ground breaking initiative to empower filmmakers: offering upto $3.6 mn in incentives for filming and service projects, with the goal of enhancing its position as a premier destination in the global film industry. It presents a great opportunity to participants at the Berlinale’s European Film Market to kick start their filming, co-production endeavours, or service engagements in India

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n the sprawling landscape of the global film industry, India stands out as a beacon of diversity, culture, and cinematic heritage. With a history spanning over a century, the Indian film industry has not only contributed significantly to the world of cinema but has also continuously evolved, offering new opportunities and avenues for filmmakers worldwide.

However, India’s allure in the global film industry is not just about its heritage anymore but also its evolving incentives for international filmmakers.

With the recent announcement by the Film Facilitation Office (FFO) under the Information and Broadcasting Ministry, India has set a new benchmark in incentivizing foreign film production and service work.

The global film production and distribution market, valued at over US$77.2 billion, continues to witness remarkable growth year after year. The rise of Over-theTop (OTT) platforms has further fuelled this growth, with a staggering 599 English-language TV shows produced in 2022 alone, marking a 7% increase from the previous year. Amidst this dynamic landscape, India has emerged as a prominent player, witnessing a remarkable 56% increase in the number of foreign films shot within its borders over the previous fiscal year.

Recovering from the shock of global pandemic, in 2022, India witnessed a cinematic resurgence with 1,623 movies released, marking a 9% increase from 2019 levels. Gross Box Office revenues

By incentivizing international co-productions, India aims to diversify its cinematic offerings while strengthening its position as a global hub for collaborative filmmaking endeavours 24

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Key Features of Revised Incentives Increase in Incentive Percentage: A significant surge from 30% to upto 40% in incentives for foreign film production including bonus of 5% each for employing Indian crew and for Significant Indian Content Cap Limit Elevated cap limit of Rs. 300 Million(~$3.6 Mn) with an additional 5% bonus for projects featuring Significant Indian Content (SIC).

Objective To position India as a preferred destination for medium and big-budget international film projects, fostering artistic expression and cultural exchange.

Administration Administered by FFO under the National Film Development Corporation (NFDC), the scheme aims to streamline the process of obtaining incentives, promoting a film-friendly ecosystem in India.

soared to $1.3 billion, a threefold increase over the previous year. The exponential growth extended beyond domestic boundaries, with 335 films released overseas, reflecting a remarkable 170% increase from 2021. With projections estimating the industry to reach USD 3 billion by 2025, India’s cinematic prowess shows no signs of slowing down.

What India Offers?

India’s appeal to filmmakers lies in its rich tapestry of skilled manpower, exotic locations, world-class technical expertise, and a treasure trove of diverse content, music, and culture.

From the snow-capped peaks of the Himalayas to the sun-kissed beaches of Goa, India offers a

India’s prominence at Berlinale 2024 showcases its exceptional Ease of Doing Business and attractive incentives for filmmakers. With a spotlight on its thriving audio-visual landscape, India invites international collaborators to partake in its burgeoning industry

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Before Start of Production / Service

After Completion of Shoot / Service

 O btain Filming Permission/Sign Contract

Within 90 Days Apply for Disbursal

 A pply for Interim Approval

 A uditor scrutinizes documents

 S tart Production/ Shoot

 Committee meets

myriad of breathtaking backdrops that serve as the perfect canvas for storytelling.

offering up to 35% reimbursement of India spend for international productions. With a focus on promoting quality cinema and cultural exchange, the scheme extends additional bonuses for significant Indian content, further diversifying the cinematic landscape.

At the forefront of India’s cinematic resurgence is the Film Facilitation Office (FFO), serving as a single-window mechanism to facilitate filming permissions and grant official co-production status. Under the purview of the Information and Broadcasting Ministry, FFO streamlines the process of obtaining film visas for international cast and crew, thereby fostering a conducive environment for foreign productions.

Central to India’s strategy in attracting foreign filmmakers is the revamped incentives scheme,

In 60 Days

 Disbursal

Incentives for International Production - Live Shoots The incentives scheme for international production of live shoots in India offers a significant boost to filmmakers aiming to bring their projects to Indian soil. Projects approved for filming after April 1, 2022,

India’s media and entertainment industry, particularly in the AVGC sector, is experiencing rapid growth, presenting a wealth of opportunities for startups and investors. EFM serves as a global stage to showcase India’s diverse audiovisual offerings, attracting international interest

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are eligible to avail themselves of these incentives. The scheme extends a reimbursement of 30% of the qualifying production expense (QPE) incurred in India, with bonus of 5% for employing 15% or more Indian crew and an additional 5% bonus for significant Indian content. The incentives are capped at ₹300 million, providing filmmakers with substantial financial support to bring their cinematic visions to life while promoting cultural exchange and diversity in storytelling.

Incentives for International Production - Animation For international production projects focused on animation, post-production, and visual effects services, India offers an attractive incentives scheme designed to foster collaboration and investment in the country’s burgeoning animation industry.

With no prior permission required, international animation and post-production service providers can avail themselves of a reimbursement of up to 30% of the qualifying production expense

(QPE) in India. Furthermore, projects featuring significant Indian content stand to benefit from an additional5% bonus for Significant Indian Content further incentivizing filmmakers to explore the creative possibilities offered by India’s animation sector.

Incentives for International Co-Productions India’s incentives scheme for international co-productions aims to facilitate creative collaborations between Indian and foreign filmmakers while promoting cultural exchange and access to financial resources. Projects granted co-production status after April 1, 2022, are eligible to claim incentives, including a reimbursement of 30% of the qualifying production expense (QPE) incurred in India. With a cap of ₹300 million, these incentives can be claimed in two stages - interim and final - providing filmmakers with financial support at key stages of production. By incentivizing international co-productions, India aims to diversify its cinematic

SIKKIM

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India’s enhanced filming incentives not only signify a quantum leap in its commitment to nurturing the film industry but also herald a new era of collaboration and creativity on a global scale

offerings while strengthening its position as a global hub for collaborative filmmaking endeavours.

Claiming the Incentives Once a foreign production project has been approved and completed in India, the process of claiming incentives begins. The filmmaker or production company must submit a detailed application, including all necessary documentation, to the designated authorities.

This typically involves providing evidence of expenses incurred during production, such as invoices, contracts, and audited expense

statements. For live shoots, permissions from the Ministry of Information & Broadcasting or Ministry of External Affairs (for documentaries) are essential.

Following the submission, a thorough evaluation is conducted by a specialized committee to verify the eligibility and authenticity of the claims. This streamlined process ensures transparency and efficiency, encouraging more foreign filmmakers to explore the vast opportunities India has to offer.

Role of Nodal Officers and Indian Missions Abroad Nodal officers and 124 Indian Missions abroad play a crucial role in facilitating the seamless execution of filming projects in India. Acting as liaisons between filmmakers and various state administrations, these officers serve as key points of contact for obtaining necessary clearances and permissions. With representatives stationed across 36 states/ union territories and central agencies, nodal officers streamline communication channels, expedite bureaucratic processes, and provide invaluable assistance to filmmakers navigating the complexities of India’s regulatory landscape.

India’s cost-effective production solutions, coupled with its rich cultural heritage, make it a compelling destination for global filmmakers. The country’s vibrant cultural tapestry serves as an endless source of inspiration, enriching the content produced and resonating with audiences worldwide

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India boasts state-of-the-art studios, post-production facilities, and technological resources spread across major cities like Hyderabad and Bengaluru. With advanced infrastructure dedicated to production and post-production activities, India emerges as an attractive destination for overseas filmmakers

Additionally, Indian missions abroad act as facilitators, offering support and guidance to international filmmakers interested in exploring opportunities in India. Their proactive engagement ensures that filmmakers receive timely assistance, fostering a conducive environment for film production and enhancing India’s appeal as a preferred destination for international projects. India’s

enhanced filming incentives not only signify a quantum leap in its commitment to nurturing the film industry but also herald a new era of collaboration and creativity on a global scale. As international filmmakers flock to explore the myriad possibilities that India offers, the country’s cinematic journey embarks on an exciting trajectory, promising endless opportunities for storytelling, cultural exchange, and artistic expression.

KERALA

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THOUGHT LEADER

 M&E A Catalyst for India’s Global Ascendancy The media and entertainment industry, currently valued at $26 billion, is poised for significant growth, projected to reach $35 billion by 2025.

With conservative estimates suggesting a 10% growth rate, maintaining this growth trajectory could double the industry’s value, unlocking vast potential for India says Nivruti Rai, Managing Director and CEO of Invest India

I

t’s fascinating that India’s media and entertainment industry is valued at a staggering $26 billion. A significant portion of this revenue, about 80%, comes from television, digital media and print media. Television alone contributes about $9 billion, while digital media and online gaming contribute $10.3 billion collectively.

Over the past two decades, while the world was busy building physical infrastructure, India was focusing on digital

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advancements.

This strategic focus has paid off, with India now boasting the cheapest data cost per GB globally, at just 13 cents, compared to the global average of $3.5.

In some coutries, it might reach $6 to $10. So India drove innovation through both public and private sector initiatives, as well as a large number of network competitors. And we were able to keep our data cost low.

This affordability has led to a remarkable surge in data

consumption, with Indians consuming about 20 GB per month on average, significantly higher than the global average of 12 GB. In fact, India alone accounts for 25% of global data consumption.

Looking at the $26 billion revenue of the M&E industry, it’s a culmination of various sectors: television, digital media, online gaming, and print media, all contributing significantly to this staggering figure.

However, what particularly excites me is the promising growth within the Animation and Visual Effects (VFX) sector.

Today, the animation and visual effects (VFX) industry stands at a remarkable $3 billion. However, just two years ago, this industry was valued at a modest $1.5 billion. Witnessing its rapid growth to over $3 billion is truly remarkable.

Looking ahead, the entire media and entertainment industry, currently valued at $26 billion, is projected to soar to $35 billion by 2025.

Let’s do a quick calculation: in just three years, we’re witnessing a jump from $26 billion to $35 billion.

Even with a conservative estimate of 10% growth, the potential is evident. And as we’ve heard from reports, several sub-industries are

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Nivruti Rai, MD & CEO Invest India, highlighted the potential of India’s software industry to generate more value for Animation VFX Gaming Comics (AVGC) industry by churning out original IPs through front-end development which will usher in a new growth era for the media & entertainment sector.

Nivruti Rai Managing Director and CEO of Invest India

experiencing even more robust growth rates—ranging from 16% to 35%.

Imagine the opportunities that lie ahead. By 2030, if we maintain a modest growth rate of 10%, we will have more than doubled the industry’s current value.

This presents a significant opportunity for growth and innovation.

It’s remarkable to note that out of our nation’s vast workforce of 500 million, approximately 10% are skilled in software development, totaling around 5 million individuals.

However, when it comes to gaming, the numbers are significantly smaller, with only 20,000 developers.

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Despite this gap, there are immense opportunities, especially considering that gaming heavily relies on software running on sophisticated hardware.

During my tenure at Invest India over the past four and a half to five months, I’ve been focused on advancing AI accelerators, graphics technology, computing capabilities, and platforms to empower software development for gaming.

The potential for growth is evident when you consider the vast number of software developers.

Additionally, it’s essential to recognize our contributions to the global audio-video services market.

We currently account for 2%

India’s 5 million software developers highlight the massive opportunity for the Indian gaming sector, which around 20,000 game developers currently support. While citing examples of globally recognised Indian IPs like Little Bheem and Raji (Top Game from India), an ancient epic, she also emphasised the power of culturally driven products worldwide. of this industry, with export figures reaching around 800 million in recent years.

Similarly, in the animation and visual effects sector, our contributions stand at an impressive 10%.

The dream I envision for our nation is one where we harness the potential of our vast population, which constitutes 20% of the world’s people. This means leveraging data, artificial intelligence (AI), stunning graphics, and captivating animation. My dream is for our exports to reflect this ambition, aiming for a significant share of at least 20% in global markets. While achieving 10% or even 2% is commendable, aiming higher is crucial.

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My dream is for our exports to reflect this ambition, aiming for a significant share of at least 20% in global markets. While achieving 10% or even 2% is commendable, aiming higher is crucial

requires our exceptional software developers, compelling content, captivating stories, and inspirational heroes to drive our narrative forward.

Imagine the impact of our 5 million software developers, who have already established India as a global hub for software expertise. With the Centers of Excellence (COEs) that we are establishing across our nation, we’re nurturing talent and fostering innovation. It fills me with pride to hear about the remarkable progress in states like Karnataka, Mizoram, Meghalaya, Sikhim and others, with each region contributing unique strengths to our collective success.

Indeed, we possess a wealth of content and stories waiting to be shared with the world. Drawing inspiration from epics like the Mahabharata and Ramayana, our stories have the potential to resonate globally, captivating audiences far and wide.

With 5 million software developers, we have the potential to cement India’s reputation as a software powerhouse, shaping the world’s technological landscape. Imagine the transformative power of COEs in driving innovation, supported by robust digital infrastructure and skilled workforce.

Consider the impact of reducing data costs to 13 cents, while the rest of the world pays significantly more. This affordability unlocks boundless opportunities, particularly in the gaming industry.

However, achieving this

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Our history spans an impressive 3000 years, with evidence suggesting even older roots stretching back 5000 to 7000 years.

While much of this history may not be extensively documented, we have ample proof of 7000 years of rich cultural heritage, including tales of historical heroes and awe-inspiring architecture.

However, it’s perplexing to see our own beloved characters are overlooked while counterparts from other cultures gain international acclaim. This raises the question: why focus solely on the back end? We have a treasure trove of ideas and concepts waiting to be brought to life.

I envision India taking center stage in the gaming industry. But to realize this vision, we need a supportive government— one that nurtures and empowers its citizens to reach their full potential. I see the government’s role akin to that of a mother, clearing obstacles from her children’s paths so they can ascend to great heights.

It’s astounding to note that India leads the charge in gaming consumption, utilizing 90% of its devices for gaming and digital

content consumption, compared to the global average of 50%. This presents a significant opportunity for us to drive hardware and software innovations and collaborate on policy frameworks to further bolster this burgeoning industry.

India’s youthful vigor is poised to take the lead in shaping the digital gaming landscape and adding value to this imaginary world. I firmly believe that this is a low-hanging fruit. Gaming isn’t just about entertainment—it’s also a powerful tool for education. Drawing from my experience in the tech industry, I’ve witnessed firsthand the transformative impact of gaming-based AI education programs.

We’ve trained millions of individuals, and the potential for further growth and impact is immense.

Looking ahead, I see opportunities for tourism and education to benefit from the gaming industry.

It’s about leveraging this platform not only for leisure but also for learning and exploration.

Together, let’s harness the power of gaming to enrich lives and propel India forward into a brighter future.

As Invest India, the nation’s Investment Promotion Agency, we are committed to partnering with states to pave the way for India to become the front end of the gaming industry. Together, let’s shine brightly on the global stage and showcase the incredible talent and creativity our nation has to offer.

(Nivruti Rai, MD & CEO Invest India, shared her vision in a keynote address at the inauguration of Bengaluru GAFX 2024)

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ADVANTAGE INDIA

India’s Rise as a Global Hub for

Audio-Visual

Excellence India’s thriving audio-visual industry, coupled with government support, diverse offerings, and strategic initiatives, make it a compelling destination for overseas production houses and filmmakers. Engaging with the Indian audio-visual business presents an opportunity to tap into a dynamic market poised for exponential growth

I

ndia’s presence at Berlinale 2024 deftly positions the nation as the premier destination for the global film industry.

The spotlight is on India’s remarkable Ease of Doing Business and the alluring incentives offered. This strategic move not only highlights India’s potential but also beckons overseas collaborators to partake in this burgeoning industry. Here’s a comprehensive look at why engaging in the audio-visual business with India is a wise decision.

Advantages of Partnering with India in AVGC High Growth Potential

India’s media and entertainment industry is poised to evolve into a content hub for the global audiovisual market. EFM serves as an ideal stage to showcase the diverse range of audiovisual and cinematic work produced in India, attracting international interest.

India’s AVGC sector is currently experiencing an exponential surge, offering

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a wealth of opportunities for startups and investors alike. The industry’s dynamic growth trajectory promises a fertile ground for innovation and expansion.

India’s demographic dividend, characterized by a young and tech-savvy population, is fuelling the rapid rise of the AVGC sector. The appetite for engaging content across various platforms has created an insatiable demand for skilled professionals, pushing the industry to unprecedented heights.

Abundant Talent Pool With a sprawling pool of skilled professionals in game development, animation, and visual effects, India stands at a competitive advantage. The availability of such specialized talent nurtures a thriving ecosystem for AVGC startups.

The educational landscape in India has been quick to adapt, churning out graduates with a keen understanding of cuttingedge technologies in AVGC. Institutions like the National Institute of Design (NID), Industrial Design Centre (IDC), and numerous private academies are producing world-class talent.

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Robust Infrastructure for Production and Post-Production Work India stands out as an attractive destination for overseas production houses and filmmakers due to its well-developed infrastructure dedicated to production and post-production activities.

Images Towers in Hyderabad Hyderabad’s Images Towers exemplify India’s commitment to providing worldclass infrastructure for the film and media industry. This state-of-the-art complex houses modern studios, postproduction facilities, and technological resources, ensuring seamless workflows for filmmakers.

Centres of Excellence in Bengaluru and Across India Bengaluru, often referred to as the Silicon Valley of India, hosts several Centers of Excellence dedicated to animation, visual effects, gaming, and comics (AVGC). These centers offer cutting-edge technology, training, and research facilities, providing a fertile ground for creative endeavors in the audio-visual sector.

State-of-the-Art Studios and Facilities India boasts a network of state-of-the-art studios equipped with the latest technology for film and audio production. These facilities are spread across major cities, offering a diverse range of settings and resources to cater to various genres and requirements.

Advanced Post-Production Studios Post-production is a critical phase in filmmaking, and India offers an array of advanced post-production studios. These facilities are equipped with the latest editing, sound design, visual effects, and color grading tools, ensuring high-quality output for both domestic and international productions.

Digital Intermediate (DI) Facilities India’s DI facilities are on par with global standards. These specialized studios play a pivotal role in enhancing the visual quality of films through processes like color correction, digital mastering, and visual effects integration.

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Specialized Sound Studios India hosts specialized sound studios with state-of-the-art equipment and experienced technicians. These studios cater to every aspect of sound design, including dialogue recording, Foley, sound effects, and mixing, ensuring immersive and high-quality audio experiences in films.

Cost-Effectiveness India’s cost of production is notably lower compared to many other nations. This cost-effectiveness is a magnet for AVGC companies looking to maximize efficiency without compromising on quality.

The favourable exchange rate, coupled with lower operational costs, positions India as an attractive destination for companies seeking to stretch their production budgets.

This advantage translates into high-quality output at a fraction of the cost incurred in other countries.

Cultural Diversity as a Creative Reservoir India’s rich cultural tapestry and diverse traditions serve as an unparalleled resource for creative inspiration. This vibrant heritage lends itself to compelling storytelling and the creation of immersive gaming experiences.

From the vivid festivals of Holi and Diwali to the age-old tales of the Mahabharata and Ramayana, India’s cultural wealth provides an endless wellspring of narratives. This cultural richness permeates through AVGC creations, adding depth, authenticity, and resonance to the content produced.

Localization Expertise India’s multilingual and multicultural population grants a unique understanding of local player preferences. This expertise ensures that games and visual content are tailored to cater to diverse target markets effectively.

The ability to seamlessly adapt content for various linguistic and cultural nuances sets India apart in the global market.

This localized approach enhances user engagement, ensuring that products resonate with audiences worldwide.

Global Reach through Digital Platforms Digitization and expanded internet access in India have lowered barriers to entry for smaller businesses offering specialized skills and services in content creation. This creates a fertile ground for collaboration and innovation.

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The ubiquity of digital platforms and the global popularity of gaming open up immense opportunities for Indian AVGC companies to connect with a worldwide audience.

With the proliferation of smartphones and easy access to high-speed internet, Indian AVGC products have the potential to reach billions of users globally. Platforms like YouTube, Netflix, and various gaming networks provide a vast canvas for Indian creators to showcase their talent.

Governmental Backing and Initiatives The Indian audio-visual industry is a champion sector supported by the Government of India, experiencing rapid growth. This backing ensures a conducive environment for filmmakers and production houses.

The Indian government has recognized the potential of the AVGC sector and actively supports its growth. Initiatives like the National Centre of Excellence in Animation, Gaming, and Visual Effects, along with various incentives and grants, underscore the government’s commitment.

Through policies like the National Digital Communications Policy and the National Education Policy, the government is laying a robust foundation for the AVGC sector to thrive. Financial incentives, tax benefits, and infrastructure support are being extended to both startups and established players. India currently has 16 collaboration agreements, signalling a commitment to international partnerships. The recently revised incentive policy enhances the attractiveness of filming in India.

Revised Incentives The revised incentives for international film production in India introduce significant enhancements to bolster the country’s allure as a prime destination for global filmmaking. With the incentive percentage raised from 30% to 40%, alongside an elevated cap limit of Rs. 30 crore (~$3.6M) and an additional 5% bonus for projects featuring Significant Indian Content (SIC), India demonstrates a robust commitment to supporting foreign film ventures while promoting cultural exchange.

Leveraging Intellectual Property and Co-Production Treaties The focus on forging new ties, leveraging intellectual property, and utilizing co-production treaties and free trade agreements will enable India to access

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markets in ASEAN, Australia, and the UAE. This approach aims to increase India’s market share in the global audiovisual industry.

Collaborative Ecosystem India’s film industry benefits from collaborative workspaces and innovation hubs, fostering a creative ecosystem for filmmakers, animators, designers, and technicians to collaborate and bring their visions to life.

India’s AVGC sector thrives in a collaborative ecosystem that encourages networking, knowledge-sharing, and partnerships.

This dynamic environment fosters synergy between startups, established companies, educational institutions, and industry associations. Incubators, accelerators, and co-working spaces are hubs of innovation and collaboration.

Content as a Primary Driver The importance of content in the audiovisual industry cannot be overstated.

Technological tools are enablers, but content remains the driving force. India’s content creators are well-equipped to cater to diverse platforms and global audiences.

Leveraging Emerging Technologies India’s vibrant technology landscape enables AVGC startups to harness cuttingedge technologies like virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) to craft innovative and immersive experiences.

The convergence of technology and creativity is at the heart of India’s AVGC success story. Pioneering startups are pushing the boundaries of what is possible, leveraging emerging tech to create experiences that captivate audiences on a global scale.

Rising Domestic Market The burgeoning popularity of gaming among Indian consumers, coupled with increasing disposable income and widespread access to smartphones, creates a substantial domestic market for AVGC startups to tap into.

With a combination of a thriving ecosystem, a rich pool of talent, cost-effective solutions, and government support, India beckons overseas collaborators to embark on a mutually rewarding journey in the audiovisual business. The time to engage with India is now, as it surges ahead as a global hub for audio-visual excellence.

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INDIA THE WORLD’S AUDIO VISUAL FACTORY --CONTENT HUB OF THE WORLD

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Fastest Growing Audio-Visual Market in the World Ease of Doing Business 100% FDI in Film, TV, Animation, Gaming Sectors Massive Digitization Innovation Driven Technology Expertise

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Indian Cinema’s Global Ascent

A New Era of Influence The Indian film industry is evolving, and this is evident. This would not only assist Indian cinema grow its international clientele and presence, but it would also aid Indian enterprises in general and the Indian brand in particular says Ravi Kottarakara, President, Film Federation of India and South Indian Film Chamber of Commerce

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ndia as a cinema nation is occupying a significant space in the domestic and global mind. Not only is India’s economy growing strong, the filmed entertainment space is exciting. Indian film industry is top in the radar of the government

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to expand its soft power, globally.

Showcasing India’s creative economy is India’s theme at the Global Film Festivals and Markets.

For the first time, in our recent past we have acknowledged Indian

cinema under one bucket and has a national audience. There are many cinemas of India, produced in the filmmaking centres across the country. Our films have created a familiarity and acceptance across India, not only amongst the diaspora but also among the local audiences internationally.

Some of the clear examples are films like RRR, KGF, Kantara, Baahubali, PS1,2, Jawaan, Pathan, 2018 among others. Our Regional films are not only the new National, but emerging global.

The upto $3.6 million incentive offered by India is a welcome step as it will facilitate more film shoots, co-production activities, and post-production work in the country.

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has signed co-production treaties with 16 countries and MoU between FFI, SIFCCI with the Spanish Film Commission is the beginning to expand our footprint in new territories and enable ease of doing business. Last week we had an investors meeting with UAE participated by a large number of Indian producers. The idea is to strengthen producers in connecting with investors.

Ravi Kottarakara, President, Film Federation of India and South Indian Film Chamber of Commerce

This is the changing face of Indian cinema and it is clearly visible.

This would help Indian cinema expand its global footprint, increase its overseas film business, but also facilitate the overall Indian businesses and the Indian brand worldwide.

Indian film industry has successfully transitioned post COVID pandemic and strategically positioned to help India’s economy achieve $5 trillion by 2025.

This was our idea when the Film Federation of India and South Indian Film Chamber of Commerce signed an MoU with the Spanish Film Commission.

To connect and increase collaboration between producers, filmmakers, talents and technicians between India and Spain.

We would be the bridge to make this happen connect filmmakers and producers to meet, greet, network and do business. India

the upto $3.6 million incentive offered By india is a welcome step as it will facilitate more film shoots, co-production activities, and post-production work in the country 41

The Indian content on screen reaches over 100 countries on all major streaming platforms. This is just the tip of the iceberg and is set to increase in the coming years. After Hollywood, Indian cinema has the highest reach (in terms of distribution for films) and reaches over 100 territories globally. India’s strength is emotional content -- telling human stories that resonate the world over, irrespective of the language barrier.

The Indian film industry is fairly unique in the world. The country, along with America and China, is among the few that can sustain their industry domestically.

What is unique is that you can make a film just for India, or even one region within India and still make it successful everywhere.

(Ravi Kottarakara, film industry veteran of 40-years, is a champion for the growth and development of the Indian film industry.

He is President of India’s leading film industry body Film Federation of India (FFI) and also President, South Indian Film Chamber of Commerce (SIFCCI).

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All in All

ALLU ARJUn Allu Arjun, a versatile actor whose film Pushpa introduced a fresh storyline to Indian cinema, is preparing for its sequel. Nicknamed “Stylish Star” and “Bunny” by admirers, Allu Arjun has received global recognition for his captivating cinematic presence over the past two decades

Allu Arjun in soon to be released Pushpa 2

Indian star at Berlinale

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llu Arjun, often referred to as the “Stylish Star” of Telugu Cinema, has left an indelible mark on the industry through his charismatic performances, unique style, and a dedicated fan base. His impact extends beyond just being a successful actor; he has significantly influenced trends, redefined genres, and contributed to the growth and popularity of Telugu cinema on a national and international scale.

With a string of box office successes and a significant influence on youth culture, Allu Arjun stands as a true icon, seamlessly blending star power with substance in the world of entertainment.

Allu Arjun’s father is Allu Aravind, a prominent and respected figure in the Telugu film industry.

Allu Aravind is not only a successful film producer but also a key player in the field of film distribution and exhibition. He is the founder of Geetha Arts, a renowned film production company in the South Indian film industry.

Innovative Style and Iconic Dance Moves: Allu Arjun is synonymous with style and is recognised for his innovative fashion sense both on and off-screen. His distinct dance moves, characterised by grace and energy, have set a new standard in the industry. From the famous “Seeti Maar” step to the “Butta Bomma” dance, Allu Arjun’s style has become iconic, creating trends that resonate not only in Telugu cinema but across the country.

Versatility in Acting: Allu Arjun has showcased remarkable versatility in his choice of roles. From action-packed films like “Arya” to the socially relevant “Race Gurram” and the recent critically acclaimed “Ala Vaikunthapurramuloo” and “Pushpa: The Rise - Part 1” he has proven his ability to excel in a variety of genres. His performances often blend intense emotion with effortless charm, earning him accolades from audiences and critics alike.

Pan-Indian Appeal: While Allu Arjun is a sensation in the Teluguspeaking states, his popularity has transcended regional boundaries. With a growing fan base in other parts of India and even internationally, he has played a crucial role in putting Telugu cinema on the national map. His films,

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when dubbed or subtitled, have found success in multiple languages, contributing to the industry’s wider recognition.

Box Office Success: Allu Arjun’s films consistently perform well at the box office. His ability to draw audiences to the theaters is a testament to his star power.

Movies like “Sarrainodu,” “Duvvada Jagannadham,” and “Pushpa: The Rise” have not only been commercially successful but have also broken records, establishing him as one of the industry’s top actors.

Allu Arjun’s all important Cameo in Yevadu: Allu Arjun was seen playing a stunning cameo in cousin Ram Charan’s film Yevadu. The stylish star’s character was the spine of the film, and will be responsible for the twist and is paired opposite Kajal Aggarwal. Apparently, the makers were on the lookout for someone who was energetic and spirited, and Allu Arjun was the obvious choice. As Ram Charan said during the launch, the film wouldn’t have been possible if Allu Arjun hadn’t given the green signal.

Influence on Youth Culture: Allu Arjun’s impact goes beyond the screen, as he has become a youth icon. His style, dialogue delivery, and on-screen persona resonate with the younger generation, influencing trends in fashion, dance, and even lifestyle choices. His social media presence further amplifies his connection with fans, making him a role model for many.

Philanthropic Initiatives: Beyond his contributions to cinema, Allu Arjun is actively involved in philanthropy. His efforts towards social causes, especially during challenging times, showcase a sense of responsibility and empathy, earning him respect not only as an actor but as a compassionate individual.

Allu Arjun’s impact on Telugu Cinema is multifaceted. From his distinctive style and versatile acting to his influence on youth culture and philanthropic endeavors, he has become a force to be reckoned with in the entertainment industry. As he continues to evolve in his career, fans eagerly anticipate the next chapter in the journey of the Stylish Star including his immediate release ‘Pushpa 2: The Rule’.

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ToP FilMs oF Allu ARJun | WATcH noW

Pushpa | The Rise The film depicts the rise of a low-wage laborer, Pushpa Raj, in the red sandalwood smuggling syndicate. Red sandalwood is a rare wood that grows only in the Seshachalam Hills of Chittoor, Andhra Pradesh.

sarrainodu Gana(Allu Arjun) is an ex-military officer who comes back home to do good for the society.

One fine day, he helps an entire village and also saves Maha Lakshmi(Rakul Preet) without knowing that she is under a threat from the very powerful Dhanush( AadiPinisetty). An upset Vairam Dhanush, sets for Gana who is busy with his own life and is about to get married to Hansita Reddy(Catherine Tresa). Rest of the story is as to how Gana faces Vairam Dhanush and saves his entire family.

Ala Vaikunthapurramuloo The movie is about how a son separated from his family as a baby helps the family during the time of crisis.

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dJ duvvada Jagannadham Dhuvvada Jaganadham(Allu Arjun) is a small time brahmin boy who goes against all odds and helps others.

Seeing this quality of his, a high-profile cop(Murali Sharma) asks him to become DJ, a man who fights crime in disguise. This is the same time when Dhuvaada falls in love with Pooja(Pooja Hegde) the daughter of a high profile minister(Posani) involved with yet another crime lord Royyala Naidu(Rao Ramesh) who also operates in disguise.

On the other hand, DJ decides to take on Royyala Naidu in his mission but does not know who he is in actual life.

Rest of the story is as to how Duvvada Jagannadham alias DJ manages to finish Royyala Naidu.

naa Peru surya In the film, an angry soldier is challenged to alter his behavior to fulfill his dream of serving at the border.

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Allu Arjun is a carefree guy who lives a relaxed life. This carefree life is disrupted when Allu Arjun decides to oppose a corrupt and evil politician named Ravi Kishan. An enraged Ravi decides to take revenge on Allu Arjun’s family and he uses all his powers to harass them.

Badrinath Badri, a skilled warrior trained by a religious Guru and martial arts expert, Bheeshma Narayan, is the film’s protagonist. Badri attempts to restore the faith of Alakananda, an atheist woman who has fallen in love with him. At the same time, his Guru suspects him of being in love with Alakananda, which is against the rules for becoming his successor: Ashwini Kalsekar, Rakesh Varre, Rao Ramesh, and Pragathi costar in the film.

Julayi Allu Arjun believes in making quick money. His father Narayana Murthy (Tanikella Bharani) is against this attitude and believes in hard work.

In Hyderabad, Allu Arjun comes across Ileana and falls in love with her. While this is unfolding, Sonu Sood makes his own plans to extract revenge on Allu Arjun.

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iddarammayilatho Allu Arjun is the lead guitarist of a band based in Spain. Catherine Tresa heads to Spain for her higher studies where she finds a diary belonging to Amala Paul. Catherine comes across Allu Arjun in real life and starts teasing him by passing off snippets from the diary as her own psychological predictions. The story in the diary comes to an abrupt end and Catherine confronts Allu Arjun about the same.

s/o satyamurthy Allu Arjun is the son of Europe’s rich est business tycoon Prakash Raj. One fine day, Prakash Raj dies in a car accident and Allu Arjun is held responsible for all his father’s debts.

Things take an ugly turn as Allu Arjun heads back to India with his entire family. He falls in love with Samantha. Twist in the tale arises when Rajendra Prasad throws an open challenge to Allu Arjun in order to marry his daughter.

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Race Gurram

Thought Leader

CREA-TECH BOX OFFICE SECRET Action Movies

Where Fantasy Meets Fortune

Action movies are big business and have been creating a very large market pan India as it does internationally.

By Dr S. Raghunath, Professor of Strategy, Indian Institute of Management Bangalore

Top-Grossing Movies 1995-2024, Adjusted for Ticket Price Inflation Movie

Release Date

Theatrical Distributor

MPAA Rating

Total Gross

Inflation-Adjusted Gross

1

Avatar

Dec 18, 2009

20th Century Fox

PG-13

$785,221,649

$1,064,124,576

2

Avengers: Endgame

Apr 26, 2019

Walt Disney

PG-13

$858,373,000

$986,754,117

3

The Avengers

May 4, 2012

Walt Disney

PG-13

$623,357,910

$824,617,936

4

Spider-Man: No Way Home

Dec 17, 2021

Sony Pictures

PG-13

$814,115,070

$821,277,378

5

Jurassic World

Jun 12, 2015

Universal

PG-13

$652,306,625

$814,794,415

6

Black Panther

Feb 16, 2018

Walt Disney

PG-13

$700,059,566

$809,179,714

7

Avengers: Infinity War

Apr 27, 2018

Walt Disney

PG-13

$678,815,482

$784,624,259

8

The Dark Knight

Jul 18, 2008

Warner Bros.

PG-13

$534,235,491

$782,992,362

9

Top Gun: Maverick

May 27, 2022

Paramount Pictures

PG-13

$718,732,821

$718,732,821

10

Avatar: The Way of Water

Dec 16, 2022

20th Century Studios

PG-13

$684,075,767

$684,075,767

11

The Dark Knight Rises

Jul 20, 2012

Warner Bros.

PG-13

$448,139,099

$592,827,217

12

Twister

May 10, 1996

Warner Bros.

PG-13

$241,688,385

$575,787,034

13

Men in Black

Jul 1, 1997

Sony Pictures

PG-13

$250,690,539

$575,111,598

14

The Super Mario Bros. Movie

Apr 5, 2023

Universal

PG

$574,934,330

$574,934,330

15

Avengers: Age of Ultron

May 1, 2015

Walt Disney

PG-13

$459,005,868

$573,348,960

16

Transformers: Revenge of the Fallen

Jun 24, 2009

Paramount Pictures

PG-13

$402,111,870

$564,565,065

17

Iron Man 3

May 3, 2013

Walt Disney

PG-13

$408,992,272

$529,727,993

18

The Lost World: Jurassic Park

May 22, 1997

Universal

PG-13

$229,086,679

$525,551,784

19

Captain America: Civil War

May 6, 2016

Walt Disney

PG-13

$408,084,349

$496,777,822

20

The Matrix Reloaded

May 15, 2003

Warner Bros.

R

$281,553,689

$491,668,382

21

Captain Marvel

Mar 8, 2019

Walt Disney

PG-13

$426,829,839

$490,667,926

22

Transformers

Jul 2, 2007

Paramount Pictures

PG-13

$319,246,193

$488,613,713

23

Wonder Woman

Jun 2, 2017

Warner Bros.

PG-13

$412,563,408

$484,313,566

24

Jurassic World: Fallen Kingdom

Jun 22, 2018

Universal

PG-13

$417,719,760

$482,830,858

25

Transformers: Dark of the Moon

Jun 29, 2011

Paramount Pictures

PG-13

$352,390,543

$467,928,423

T

he more absurd or fantasy based situations in the movie, the higher is the box office collection.

Most heroes are one dimensional and predictable while the action sequences are big and spectacular. Action heroes are killing machines that are dedicated to altering the future of a tormented set of human beings in the clasp of marauding monstrous villains.

In these movies, the spectacular action sequences that unfold are utterly absorbing in the most amazing special effects. The plot hovers around intense vulnerability of the victims threatened by the persistent pursuit of ugly narcissism by the villians and the dogged commitment to altruism by the hero.

47

The Nature of Heroism In Action Movies These action movies promote heroism based on expediency, the focus is on what promotes “excitement” and undercurrents of palpable tension on the imminent possibilities of physical annihilation that is “gory death”. Unless physical annihilation is at stake there is no “rising action” possible in this scheme of movie making. The main character is periodically infused with an adrenaline rush to “avenge” caused by intermittent experiences of tragic unbearable injustice or loss of loved ones.

The character arc is different in the action movies. The hero does not transform in a classic character arc, the context and circumstances evolve and yield

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irrefutable evidence of the determination, competence and the intelligence of the hero. This trend may be seen in Indian action movies like Jawan, Salaam, and Pushpa.

As the movie gravitates to the end as a resolution of the burgeoning mayhem, the hero shines in all his glory in the display of the height of his courage “and the depth of his altruism. The very act of saving the victims at a high risk of losing one’s own life brings the attribution of self sacrifice.

The “act of doing good even at the cost of risking one’s life” occupies the centre stage of attention. Above all the ‘hero’ in the action movie displays toughness and being in control. The hero does not allow ambiguities, uncertainties or weaknesses to mellow down his fiery resolve and offers a fantasy of control and power to the audience.

The Central Role of ‘Fusion’ Between Technology and Creativity For such a genre of “action movies”, in this day and age of “virtualization”

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the real cinematic impact is generated through the infusion of technology and those techies who collaborate with the creatives from the scripting and the story boarding stage. Visuals with action sequences and dialogues go hand in hand.

The editing team has to combine the images, dialogues and sound effects to create the ultimate content.

The production design team attains prominence establishing the overall look of the film. Several concepts need to be drafted and vetted in total collaboration between the development and the production team.

As action movies have an emphasis on action than on dialogues, the art direction team and the virtual cinematography team have a lot going to the culmination of content aligning the action intent.

The art of creating an immersive experience is the fine art of blending camera and lighting work to create epic cinematic content. Decision on close up shots, camera angles to enhance the imagery and the look of the CG images evoke heightened audience attention.

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Year by Year Market Share Movies in M a r k e t Release Share

Gross

Tickets Sold

Inflation Adjusted Gross

Top-Grossing Movie

Gross that Year

1995

25

18.07%

$960,173,279

22,07,29,476

$2,324,281,382

Batman Forever

$184,031,112

1996

38

21.19%

$1,222,741,966

27,66,38,437

$2,913,002,742

Twister

$241,688,385

1997

37

27.59%

$1,706,636,278

37,18,16,167

$3,915,224,239

Men in Black

$250,650,052

1998

33

14.28%

$973,219,535

20,75,09,481

$2,185,074,835

Rush Hour

$137,567,454

1999

32

10.61%

$778,476,130

15,32,43,318

$1,613,652,139

The Matrix

$171,383,253

2000

30

16.14%

$1,214,020,862

22,52,35,764

$2,371,732,595

Mission: Impossible 2

$215,409,889

2001

33

16.81%

$1,394,384,893

24,63,57,742

$2,594,147,023

Rush Hour 2

$226,164,286

2002

32

15.23%

$1,394,290,142

23,99,81,075

$2,527,000,720

Men in Black 2

$190,418,803

2003

38

23.20%

$2,132,597,912

35,36,64,645

$3,724,088,712

The Matrix Reloaded

$281,553,689

2004

29

11.58%

$1,075,287,275

17,31,54,139

$1,823,313,084

I, Robot

$144,801,023

2005

39

14.30%

$1,258,532,013

19,63,38,827

$2,067,447,848

War of the Worlds

$234,280,354

2006

33

11.48%

$1,053,590,131

16,08,53,437

$1,693,786,692

X-Men: The Last Stand

$234,362,462

2007

40

15.03%

$1,468,757,184

21,34,82,132

$2,247,966,850

Transformers

$319,246,193

2008

36

16.86%

$1,643,555,898

22,89,07,497

$2,410,395,943

The Dark Knight

$531,001,578

2009

33

19.19%

$2,041,439,009

27,21,91,862

$2,866,180,307

Transformers: Revenge of th…

$402,111,870

2010

34

18.90%

$1,981,328,984

25,11,19,001

$2,644,283,081

Avatar

$408,392,727

2011

50

21.29%

$2,165,588,118

27,30,88,016

$2,875,616,808

Transformers: Dark of the Moon

$352,390,543

2012

47

21.36%

$2,350,923,406

29,53,42,110

$3,109,952,418

The Avengers

$623,357,910

2013

44

22.20%

$2,416,608,237

29,72,45,762

$3,129,997,874

Iron Man 3

$408,992,272

2014

50

25.83%

$2,653,744,790

32,48,15,735

$3,420,309,690

Guardians of the Galaxy

$333,055,258

2015

60

27.93%

$3,115,858,562

36,96,15,466

$3,892,050,857

Jurassic World

$652,270,625

2016

60

21.88%

$2,465,331,555

28,50,09,400

$3,001,148,982

Captain America: Civil War

$408,084,349

2017

65

29.92%

$3,289,074,738

36,66,74,965

$3,861,087,381

Wonder Woman

$412,563,408

2018

59

34.48%

$4,119,690,036

45,22,16,232

$4,761,836,923

Black Panther

$700,059,566

2019

55

25.82%

$2,897,574,987

31,63,29,127

$3,330,945,707

Avengers: Endgame

$858,373,000

2020

28

21.27%

$429,641,958

4,56,58,005

$480,778,793

Bad Boys For Life

$204,417,855

2021

46

50.94%

$2,299,930,929

22,11,47,192

$2,328,679,932

Spider-Man: No Way Home

$572,984,769

2022

54

53.29%

$3,957,164,110

37,57,99,042

$3,957,163,912

Top Gun: Maverick

$718,732,821

2023

60

34.04%

$3,045,268,048

28,91,99,227

$3,045,267,860

The Super Mario Bros. Movie

$574,934,330

2024

17

24.69%

$142,240,845

1,35,08,143

$142,240,746

The Beekeeper

$49,826,919

Careful study and hard work of the “Effects Team” produce spectacular special effects. Compositing, rendering and editing have attained such dizzying heights of impact on the timing and pacing for playing out moments of drama or action. The use of sound and music effects and the editing process further feed into the emotion of the movie and is key to engaging the audience on a deeper level. In most cases it is the sound elements that carry the message of the story that the film maker wants to tell.

Becoming a thinking partner of the creative team is becoming the defining principle for the technology team and for

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the impact created on the audience by the action movie.

Bending to blend, figuratively speaking, with the creators and the “actualizers of content” is a competence, action movie units grow to a great extent. This will require the “wonder in the imagination” created by the creative teams to bridge the differences that might arise in the “realisation of cinematic content” by the technology team.

Going forward, the technologists in the world of media and entertainment technology will find very interesting and challenging work in the world of creative content producers

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Aadujeevitham Actor Prithviraj Sukumaran’s much-anticipated film, Aadujeevitham (The Goat Life), is all set to release in theatres on April 10, 2024, the film is produced by the banner Visual Romance.

Directed by Blessy, the film is based on the novel Goat Days by Benyamin. One of the most popular best-sellers, the novel tells the story of a young man Najeeb, who in the early 90s migrates from the lush green shores of Kerala in search of fortunes in a land abroad, only to get stranded in the middle of the desert. An earlier released trailer of the film promised from a hard-hitting story with some extraordinary visuals and music. The film also features actors Jimmy Jean-Louis, Amala Paul, KR Gokul, Talib al Balushi and RikAby in pivotal roles.

Ajayante Randam Moshanam Ajayante Randam Moshanam, the period drama that stars Tovino Thomas in the lead role, is reportedly gearing up for a May release. The post-production works of the movie are progressing in full swing. Along with Tovino Thomas, the Jithin Lal directorial features a stellar star cast including Aishwarya Rajesh, Kriti Shetty, Surabhi Lakshmi, Jagadish, Basil Joseph, Aju Varghese, Rohini, Harish Uthaman, Nisthar Sait, Pramod Shetty, and others in the key roles. Jomon T John ISC is the director of photography.

Dhibu Ninan Thomas has composed songs and the original score. Ajayante Randam Moshanam is jointly bankrolled by Magic Frames and UGM Productions.

Set in the Northern Kerala in 1900, 1950 and 1990, Three generations of heroes Maniyan, Kunjikelu and Ajayan, try to protect the most important treasure of the Land.

Auron Mein Kahan dum Tha Directed by Neeraj Pandey, this film is touted as a unique musical love story. The narrative of the film will span across 20 years and will take place between 2002 and 2023. The film will be released in multiple languages. T he theatrical release date for Auron Mein Kahan Dum Tha is April 26, 2024. The film will star Ajay Devgn and Tabu in the lead roles. It will also star Jimmy Shergill, Saiee Manjrekar, and Shantanu Maheshwari. Golden Globe-winning composer MM Keeravani will compose the original soundtrack. This film will mark the third consecutive collaboration between Ajay Devgn and Tabu after Drishyam 2 (2022) and Bholaa (2023). The film will be Neeraj Pandey’s sixth directorial venture.

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Bade Miyan Chote Miyan Akshay Kumar and Tiger Shroff have teamed up for the first time in Bade Miyan Chote Miyan. The film has been shot across exotic locations in Scotland, London, India, and UAE, accompanied by renowned technical and international action crews. Studded with a mega-star cast, international action sequences, and big-screen masala entertainment. Pooja Entertainment-produced Bade Miyan Chote Miyan, in association with AAZ film, has been written and directed by Ali Abbas Zafar. Bade Miyan Chote Miyan is eyeing an Eid 2024 release.

With their contrasting personalities and maverick methods, Bade Miyan and Chote Miyan need to overcome their differences and labor together to transport the offenders to impartiality and preserve the day.

Barroz Mohanlal has announced that his much-anticipated 3D fantasy drama film Barroz will release in cinemas on March 28, 2024. The fantasy film, written by Jijo Punnoose, renowned for scripting the iconic My Dear Kuttichathan/Chhota Chetan, based on his novel Barroz: Guardian of D’Gama’s Treasure, also features Guru Somasundaram, Cesar Lorente Raton, Ignacio Mateos, and Kallirroi Tziafeta, with Mohanlal himself taking on the titular character. Barroz also stars Guru Somasundaram, Komal Sharma, and Pranav Mohanlal, Ignacio Mateos, and Ceast Lorente Raton. Lydian Nadharswaram will be composing music for the film while South African composer Mark Kilian will be doing the background score of the film. The film has been produced by Antony Perumbavoor of Aashirvad Cinemas.

A 400-year-old spirit, Barroz, assigned to guard D’Gama’s treasure is waiting to hand it over only to a true descendant of D’Gama.

Chandu Champion Kartik Aaryan unveiled the first look from his upcoming film Chandu Champion last year in August. In the first look, Kartik could be seen donning the India blazer with short hair and an intense expression with some little injury marks on his face. The film is all set to hit the theatres on June 14, 2024. It will serve as yet another Eid release for Kartik as Eid-al-Adha falls on June 16, 2024. Directed by Kabir Khan Chandu Champion, Kartik had undergone a physical transformation to star in the real-life story of a sportsman. Helmed

by Kabir Khan, Chandu Champion is based on the extraordinary real-life story of a sportsman and his spirit of never giving up.

Directed by Kabir Khan Chandu Champion, Kartik had undergone a physical transformation to star in the real-life story of a sportsman. Helmed by Kabir Khan, Chandu Champion is based on the extraordinary real-life story of a sportsman and his spirit of never giving up.

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eMeRGeNCY Kangana Ranaut’s directorial debut ‘Emergency’ focuses on one of the most controversial periods of post-Independence Indian history from 1975 to 1977 when then Prime Minister Indira Gandhi declared a nationwide state of emergency. The first teaser promo for ‘Emergency’ was unveiled in June, offering a glimpse into the chaos and turmoil during the emergency era in India. The film is produced by by Zee Studios and Ranaut’s Manikarnika Films.

Ranaut stars as Indira Gandhi and the cast also includes Anupam Kher, Mahima Chaudhary, Milind Soman, Shreyas Talpade, Vishak Nair and the late Satish Kaushik. “Emergency” will release theatrically worldwide on June 14.

INdIAN 2 Director Shankar’s Indian 2 and Indian 3 are sequels to the film of the same name. The first part became a blockbuster hit when it released in theatres in 1996. The sequel will see the return of Kamal Haasan’s Senapati. Siddharth, Kajal Aggarwal, Priya Bhavani Shankar, Rakul Preet Singh, Nedumudi Venu and several others are part of the film. Produced by Lyca Productions and Red Giant Movies, the films will have music composed by Anirudh Ravichander. Cinematographer Ravi Varman and editor Sreekar Prasad are part of the technical crew. It is said that the film is nearing completion.

Senapathy, an ex-freedom fighter turned vigilante who fights against corruption. Senapathy returns to the country to aid a young man who has been exposing corrupt politicians in the country through videos on the internet.

Kalki 2898 Ad Kalki 2898 AD is a sci-fi film directed by Nag Ashwin and starring PanIndia superstar Prabhas, Bollywood actress Deepika Padukone, and megastars Amitabh Bachchan, Kamal Haasan in lead roles. Santosh Narayanan is the music director of this film. The film, which is directed

by Nag Ashwin and backed by Vyjayanthi Movies, was teased at the San Diego Comic-Con last year. The movie will release theatrically worldwide on May 9. Kamal Haasan has reportedly wrapped up the shooting of Kalki 2898AD. The first glimpse of the film showed Amitabh Bachchan, Deepika Padukone and Prabhas in a futuristic world. It shows Deepika, Amitabh and Prabhas as warriors in a war-like situation.

The Kalki 2898 AD story is set in an oppressive dystopian future. As a yet unnamed darkness begins to threaten humanity (Haasan), the Hindu god Vishnu takes on his final incarnation as Kalki (Prabhas) in an epic battle of good versus evil.

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KANGuVA Kanguva is billed as one of the most expensive projects in Suriya’s career.Directed by Siva, Kanguva has Bollywood actor Disha Patani playing the female lead, marking her Tamil debut.

The film will also feature Bobby Deol as the antagonist. Last year, the makers announced the title of the film with an intriguing video. The title teaser video featured the background of a dark night, unveiling an eagle, a dog, and a masked warrior riding a horse, followed by a massive army. The movie will be released in 38 languages world wide. The film’s cinematography is by Vetri Palanisamy and Devi Sri Prasad has composed its music.

The film is set 1500 years ago, and uses elements from ancient Tamil culture as well as other cultures from all over India. Kanguva is a fictional story set in an imaginary world with strong historical references and facts.

Pushpa 2 The shooting of Pushpa 2 is happening at a brisk pace in Hyderabad.

The film features Allu Arjun, Fahadh Faasil and Rashmika Mandanna in lead roles. The film directed by Sukumar has music composed by National Award-winner Devi Sri Prasad. The film has cinematographer Miroslaw Kuba Brozek and editing by Karthika Srinivas and Ruben.

‘Pushpa 2’ will release in theatres on August 15, 2024, in multiple languages. Released in 2021, the Allu Arjun and Rashmika Mandanna starrer turned out to be a blockbuster hit at the box office. The film also went on to win the National Award for Best Actor and Best Music Director.

As a war of resources, wits, and willpower unfurls, Pushpa must confront his adversaries and his qualifications as a leader. Embracing and balancing both the villain and hero within himself, Pushpa fights against the odds, striving to shield his empire, his people, and his honor.

SINGHAM AGAIN Ajay Devgn’s famous cop character Bajirao Singham will soon be seen again in Rohit Shetty’s upcoming film Singham Again. ‘Zakhmi sher (hurt lion)’ Ajay Devgn’s first look from the movie has been unveiled already. The third part in the Singham franchise, features Ajay Devgn, Akshay Kumar, Ranveer Singh, and Deepika Padukone in lead roles. Tiger Shroff’s introduction to the cop saga adds another layer of excitment to the project. ‘Singham Again’ is the latest addition to Rohit Shetty’s cop universe. Both Ajay Devgn and director Rohit Shetty are filled with excitement about the sequel film. It will be released on August 14, 2024.

Singham Again displays the storyline of an unstoppable police chief, Ajay Devgan, fighting a crime corporation that traffics in lethal toxic medical waste. A cop observes the loop in the town, but it was actually medical waste from abroad that was being buried in India.

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Thangalaan Vikram is poised to grace the screen in his upcoming project, ‘Thangalaan’, a raw and rustic film directed by Pa Ranjith. Sharing the spotlight alongside him are Malavika Mohanan and Parvathy Thiruvothu, who take on the roles of the female leads in the movie.

The movie’s creators have officially confirmed the postponement to April 2024 without specifying a particular date. Produced

by Studio Green in collaboration with Neelam Productions, ‘Thangalaan’ is slated for release in 2D and 3D formats.

The story is said to be inspired from a real-life incident that took place in the Kolar Gold Fields in Karnataka

uI UI features Upendra and Reeshma Nanaiah in lead roles.

Apart from them, Nidhi Subbaiah, Murali Sharma and P Ravi Shankar will be seen in significant roles. The music is composed by Ajaneesh Loknath of Kantara fame. It is produced under the banner of Lahari Films LLP and Venus Entertainers by G Manoharan and KP Sreekanth, respectively.

The film is reportedly slated for a theatrical release by the end of this year. The makers of the upcoming Kannada film UI have dropped the first look of the film. Upendra Rao, aka, Upendra will direct the film, and also star in the film. It will mark his 11th directorial venture. The first look was unveiled by Kiccha Sudeep. UI, a pan-Indian film.

Welcome to the Jungle The third film in the Welcome franchise, titled Welcome to the Jungle, is slated for release on Christmas 2024. Anil Kapoor and Nana Patekar, who gained popularity for their characters Majnu and Uday, respectively, in the previous two films of the franchise, will not be returning for the third installment. Following in the footsteps of the first Welcome movie, which was also released on Christmas, producer Nadiadwala has chosen this festive season for the release of the family entertainer. The star-studded cast of the film includes Akshay Kumar, Sanjay Dutt, Arshad Warsi, Jacqueline Fernandez, Disha Patani, and Suniel Shetty in pivotal roles. Anil Kapoor and Nana Patekar will not be returning for the third installment.

Police officers Jay Bakshi and Sandhya have been given task to track down notorious criminal Raj Solanki. Things take an unexpected turn when Jay finds out that Raj plays a significant role in his life.

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10 3 THinGS

to anticipate at iffi 2024

1

Expanded International Presence: Building upon the success of previous editions, IFFI 2024 aims to further amplify its international footprint, welcoming filmmakers, industry professionals, and enthusiasts from every corner of the globe.

5

Exploring Emerging Trends: Attendees can expect to engage with emerging trends in filmmaking, from the rise of web series and OTT platforms to innovations in technology and storytelling techniques. Specialized sessions and workshops will provide insights into the future of the industry.

Enhanced Film Bazaar Experience: The NFDC Film Bazaar, a cornerstone of IFFI, will offer expanded opportunities for cross-cultural collaborations, with an anticipated increase in international participation. The introduction of new sections, such as the Tech Pavilion and documentary showcase, will cater to the evolving needs of the industry.

6

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Showcasing Indian Panorama: The Indian Panorama segment will continue to celebrate the unity in diversity of Indian cinema, featuring a curated selection of both feature and nonfeature films that capture the essence of the nation’s cultural heritage and contemporary storytelling.

2

IFFI importance is also enhanced by the fact that it represents the world’s most prolific filmmaking nation.

The festival takes pride in curating the best from India’s annual cinematic output of a 2000-plus titles.

It is dynamic and flexible in the approach that it takes to the selection of films – reflecting the sheer diversity of the country.

Expanding Horizons: With a focus on inclusivity and diversity, IFFI 2024 will continue to embrace a wide range of voices and perspectives, fostering dialogue and understanding across cultures.

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4 Celebrating Young Talent: The Film Challenge under 75 Creative Minds of Tomorrow will shine a spotlight on emerging filmmakers, offering them a platform to showcase their creativity and vision.

The introduction of new awards, including the Best Web Series (OTT) Award, reflects IFFI’s commitment to nurturing the next generation of storytellers.

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IFFI-2023 HIGHLIGHTS Total Number of Films Screened During The Festival:

344 Films

IFFI

November 20-28 | 2024

Cinema of the World :

103 Films Movies Directed by Women:

40 Films

8

Networking Opportunities: From industry mixers to panel discussions, IFFI provides ample opportunities for networking and collaboration.

Filmmakers and professionals can connect with peers, mentors, and potential collaborators, laying the groundwork for future projects.

9

Engaging with Technology: The Tech Pavilion will showcase the latest advancements in filmmaking technology, offering hands-on demonstrations and interactive sessions for attendees to explore.

10

Exploring Regional Cinema: In addition to mainstream releases, IFFI will shine a spotlight on regional cinema, offering audiences a glimpse into the diverse storytelling traditions of India’s various states and territories.

57

Premiers (World, International, Asian, Indian):

169 Premieres Indian Panorama:

45 Films Creative Minds of Tomorrow:

75 Countries Participated:

78 Countries Masterclasses and In Conversation:

23 Screentime:

30,000+ Minutes Delegates:

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The Film Bazaar 2024

IFFI’s PLACE MARKET

T

he 18th NFDC Film Bazaar will take place in the vibrant setting of Goa from November 20th to November 28th, 2024, in conjunction with the prestigious International Film Festival of India. Year after year, Film Bazaar has blossomed into a thriving hub, transcending boundaries and evolving into one of the most significant global film markets in South Asia. Its growth has been nothing short of awe-inspiring, expanding its horizons and embracing a diverse spectrum of talents, ideas, and collaborations.

It showcases the vivid tapestry of Indian cinema, highlighting the many tales and

The VFX & Tech Pavilion Positioned to encourage filmmakers to think beyond conventional methods of filming, this innovative space aims to inspire creatives to explore inventive ways of shaping stories using cuttingedge technology. From virtual reality to advanced visual effects, this Pavilion promises to be a hub of creativity and innovation, offering filmmakers a glimpse into the future of cinematic storytelling.

Reflecting on the resounding success of the 17th edition, which saw a convergence of diverse talents, ideas, and collaborations, the upcoming Film Bazaar promises to elevate the cinematic experience to new heights. With a rich tapestry of achievements from the previous year, attendees can expect an even more immersive and enriching journey into the world of cinema.

Co-Production Market Established in 2007, the Co-Production Market stands as a cornerstone of the Film Bazaar, fostering international collaborations and broadening horizons in storytelling. This dynamic platform hosts a diverse array of feature-length projects from different countries and languages, providing filmmakers with invaluable opportunities to connect with potential co-producers, distributors, and financiers from around the world. By facilitating partnerships across borders, the Co-Production Market enriches the cinematic landscape with fresh perspectives and diverse narratives, ensuring that stories resonate across cultures and resonate with audiences worldwide.

Work-in-Progress Lab The Work-in-Progress Lab, a vital component of the Film Bazaar, serves as a nurturing ground for raw talent and emerging filmmakers. Doubling its project count from the previous year, this dynamic platform provides filmmakers with an

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cultural riches of the country’s several regions, with compelling films from East, South, North, and West India, each offering unique storytelling traditions and cinematic greatness.

invaluable opportunity to showcase their projects at various stages of development and receive constructive feedback from industry experts. With a focus on supporting filmmakers in refining their works and bringing their creative visions to life, the Work-in-Progress Lab plays a crucial role in nurturing talent and fostering innovation within the global film industry.

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A world of cinematic innovation awaits at the 18th NFDC Film Bazaar, scheduled to unfold its magic in November 20-24 2024, alongside the prestigious Indian Film Festival of India (IFFI) in the picturesque Indian state of Goa

Exploring Reality through Docs A notable addition to the 17th edition of Film Bazaar was the Documentary Section, which recognizes the power of reality-driven narratives. Featuring projects from various countries in different languages, this section offers a journey into the heart of reality through the lens of filmmakers. With a selection of documentaries exploring universal themes such as diaspora, patriarchy, urban angst, extreme poverty, climate crisis, nationalism, sports, and fitness, this section promises to captivate audiences and provoke thoughtprovoking discussions.

Knowledge Series and Market Screenings The Knowledge Series offers industry professionals a platform to explore global market trends through panels, masterclasses, and discussions, fostering knowledge exchange and collaboration. Meanwhile, Market Screenings present a variety of films across genres, captivating audiences with their narratives and providing filmmakers with valuable exposure and feedback.

Film Offices Film Offices from different states play a crucial role in supporting filmmakers by providing them with essential resources, information, and assistance to facilitate film production in their respective regions. These offices serve as a one-stop destination for filmmakers seeking guidance on location scouting, permits, incentives, and other logistical aspects of filmmaking. By offering personalized support and fostering a conducive environment for film production, Film Offices play a pivotal role in attracting filmmakers and promoting their regions as desirable filming destinations. With their expertise and dedication, Film Offices contribute to the growth and development of the local film industry while strengthening ties with the global filmmaking community.

Creative Minds of Tomorrow Creative Minds of Tomorrow initiative, aimed at fostering innovation among young talent, promises to stimulate creativity and ideation among India’s youth, providing a nurturing ground for talented cinematic professionals from various disciplines.

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Seamless Adaptations: Book to Box Office In line with India’s call for ease of doing business, the Book to Box Office program seamlessly showcases submissions making the jump from books to screens, fostering innovation and creativity within the Indian film industry.

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24 MUST-SEE FILMS AT BERLINALE 2024 Gretchen travels to the German Alps with her father and stepmother. In the holiday resort she discovers dark secrets. She hears strange noises and is plagued by frightening visions of a woman chasing her. Gretchen is drawn into a conspiracy. It’s about the resort’s owner’s bizarre experiments, which go back generations...

Director : Tilman Singer Country : Germany Producer : Markus Halberschmidt, Josh Rosenbaum, Maria Tsigka, Ken Kao, Thor Bradwell World sales : Neon

Berlinale special Cuckoo (German)

Jackie, an ambitious bodybuilder passing through Las Vegas, falls in love with the secretive gym manager Lou. But their love sparks violence, and the two become deeply entangled in Lou’s family’s network of criminal activities. After the success of Saint Maud, Love Lies Bleeding is Rose Glass’ second film. Dreamy and nightmarish at the same time, it tells of love, revenge and the magic of the endless, lonely desert roads in the USA.

Berlinale special

Director : Rose Glass Country : USA Producer : Andrea Cornwell, Oliver Kassman World sales A24

LOVE LIES BLEEDING (English)

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BERLINALE WATCH Very realistic in style and at the same time completely surreal in its concept, Sasquatch Sunset tells the story of a family in the wilds of North America. Sasquatch Sunset shows that you don’t need words to tell a story and that even human facial expressions are dispensable if you want to evoke compassion, laughter or tears. At once very realistic in style and completely surreal in its concept, Sasquatch Sunset can be viewed as a résumé of David and Nathan Zellner’s work.

Berlinale Special SASQUATCH SUNSET (Without dialogue)

Director David & Nathan Zellner Country USA Producer George Rush, Lars Knudsen, Tyler Campellone, David Zellner, Nathan Zellner World sales : Protagonist Pictures

Monster cop Ma Seok-do investigates an illegal online gambling organization.

He forges an unusual alliance and starts hunting the criminals. The fourth part of the Roundup series.

Director : Heo Myeong-haeng Country : South Korea Producer : Yoo Young-chae, Kim Won-hoon World sales : K-Movie Entertainment Berlinale Special Beom-Joe-do-si 4 The Roundup: Punishment (Korean)

Ambitious actor Edward undergoes a radical surgical procedure to drastically change his appearance. But his new dream face quickly turns into a nightmare when he misses out on the role of his life. A Different Man is a dark and at the same time humorous thriller that delves into the dark sphere between selfperception and the perception of others.

Competition A DIFFERENT MAN (English)

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Director : Aaron Schimberg Country : USA Producer : Christine Vachon, Vanessa McDonnell, Gabriel Mayers World Sales A24

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BERLINALE WATCH A woman sits in the park and plays the recorder. She says she comes from France. To earn some money, she teaches French to two Korean women. She likes to lie on rocks and seeks comfort in makgeolli, an alcoholic drink.

Director : Hong Sangsoo Country : South Korea Producer : Hong Sangsoo World Sales : Finecut Competition Yeohaengjaui pilyo A Traveler’s Needs (Korean)

Near future: A new technology that allows the consciousness of a dead person to be implanted into a living body should help ease the pain of those left behind and buy some extra time to say goodbye.

Director : Piero Messina Country : Italy Producer : Nicola Giuliano, Francesca Cima, Carlotta Calori, Viola Prestieri, Paolo Del Brocco World Sales : Newen Connect – TF1 Studio

Competition Another End (English, Spanish)

Aya, a young Ivorian woman, says no on her wedding day and emigrates to China. There she falls in love with Cai, the owner of a tea shop. But will their relationship endure in the face of prejudice and Aya’s turbulent past?

Competition BLACK TEA (French, Mandarin, English, Portuguese,)

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Director : Abderrahmane Sissako Country : France/ Mauritania / Luxembourg / Taiwan Producer : David Gauquié, Julien Derys, Denis Freyd, Kessen Fatoumata Tall, Jean-Luc Ormières, Charles S. Cohen World Sales : Gaumont

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BERLINALE WATCH The film tells about the young resistance fighter against National Socialism Hilde Coppi - about a short life, about love and death. Berlin 1942. Only gradually does the inconspicuous Hilde find her place in the resistance group, which will later be called the “Red Band”. Hilde falls in love with Hans, blossoms and is happy for a summer despite the constant danger to her life.

Competition With love, your Hilde From Hilde, with Love (German)

Director : Andreas Dresen Country : Germany Producer : Claudia Steffen, Christoph Friedel, Prof. Regina Ziegler World Sales : Beta Cinema

Venice in 1800: What happens when a newly invented “music machine” that everyone calls “Pianoforte” appears in an old music school? Will it be the vehicle to freedom for five blossoming young musicians? Gloria! is about the imagination and talent of all the many female composers who, like pressed flowers, are hidden away in the pages of history.

Director : Margherita Vicario Country : Italy Producer Valeria Jamonte, Manuela Melissano, Carlo Cresto-Dina, Paolo del Brocco, Rai Cinema World Sales : Rai Cinema International

Competition Gloria! (Italian)

Opal Coast, Northern France. Something is happening in a tranquil, picturesque fishing village: a special baby is born.

A child so unique and peculiar that he starts a secret war between good and evil alien forces.

Director : Bruno Dumont Country : France Producer : Jean Brehat, Bertrand Faivre World Sales : Memento International Competition L’Empire The Empire (French)

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BERLINALE WATCH Lunchtime at The Grill in New York, there’s no money in the cash register. All cooks without papers are interviewed. Pedro is the main suspect. Upset over his girlfriend’s abortion, he plans to stop the kitchen assembly line once and for all. La Cocina is based on the play of the same name by Arnold Wesker and is a tragicomic homage to the often invisible people who prepare our food.

Competition

Director : Alonso Ruizpalacios Country : Mexico Producer : Ramiro Ruiz, Gerardo Gatica, Alonso Ruizpalacios, Lauren Mann, Ivan Orlic World Sales : HanWay Films

La Cocina (Spanish)

In a polygamous village community in the Himalayas, the pregnant Pema is under surveillance after her main partner disappears. Accompanied by her second husband, she goes looking for him. A journey that becomes a journey of self-discovery. Pema becomes increasingly engrossed in a spiritual search for meaning, in which every step brings her closer to self-knowledge and selfliberation.

Director : Min Bahadur Bham Country : Nepal / France / Norway / Hong Kong, China / Turkey / Taiwan / USA / Qatar Producer : Debaki Rai World Sales : Best Friend Forever

Competition Shambhala (Tibetan, Nepali)

1985, New Ross, Ireland. Family father Bill Furlong works as a coal dealer. An encounter at the local monastery forces him to come to terms with the silence of the city community, which is under the control of the church, and with his past. Based on the novel of the same name by Claire Keegan.

Competition Small Things Like These (English)

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Director : Tim Mielants Country : Ireland / Belgium Producer : Alan Moloney, Cillian Murphy, Catherine Magee, Matt Damon, Drew Vinton World Sales : FilmNation on behalf of Artists Equity

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BERLINALE WATCH Astronaut Jakub has been on a space mission for months. He suspects that his wife will not be waiting for him when he returns, and in desperation he seeks advice from a mysterious creature that is hidden deep inside the spaceship. Based on the novel “Spaceman of Bohemia: A Brief History of Bohemian Space Travel” by Jaroslav Kalfar.

Berlinale Special

Director : Johan Renck Country : USA Producer : Michael Parets, Channing Tatum, Reid Carolin, Peter Kiernan, Tim Headington, Lia Buman, Max Silva World Sales : Netflix

Spaceman (English)

Loosely based on the life and memoirs of Rocco Siffredi, Supersex looks at the hidden sides of a porn star: childhood, family and origins, his relationship with love and the reasons for pursuing a career in the sex industry. The series tells about a life in the porn industry, about sex, passion and also about death. She examines how masculinity is constructed and which questions of desire and power still dominate the relationship between men and women today.

Director : Matteo Rovere, Francesco Carrozzini, Francesca Mazzoleni Country : Italy Producer : Lorenzo Mieli, Matteo Rovere, Lorenzo Sportiello World Sales : Netflix

Berlinale Special SUPERSEX (Italian)

In the early 1990s, the New York music journalist Ruth went on a tour with her father Edek, who is a Holocaust survivor, through his home country of Poland. The journey of two New Yorkers through post-socialist Poland impressively shows that reconnecting with a painful past does not necessarily have to be painful.

Berlinale Special

Director : Julia von Heinz Country : Germany Producer : Fabian Gasmia, Julia von Heinz, Lena Dunham, for Good Thing Going World Sales : Film Nation Entertainment

TREASURE (Germany)

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BERLINALE WATCH 70-year-old Mahin lives alone. She decides to give up her lonely pursuits and reactivate her love life and opens her heart to a new love. A spontaneous encounter turns into a surprising, unforgettable evening.

Competition Keyke Mahboobe Man My Favorite Cake (Farsi)

Director : Maryam Moghaddam, Behtash Sanaeeha Country : Iran / France / Sweden / Germany Producer : Gholamreza Mousavi, Behtash Sanaeeha, Etienne de Ricaud, Peter Krupenin, Christopher Zitterbart World sales : Totem Films

Upper Austria in 1750. The young married Agnes finds no place in her husband’s world.

A shocking act seems to be the only way out.

Deep psychogram of a woman, based on historical court records. The Devil’s Bath gives women from the rural milieu, the invisible and unheard of that time, a voice and shows their hard everyday life, determined by religious dogmas and taboos that still have an impact today. The film is based on historical court records from a harrowing, previously unexplored chapter of European history.

Director : Veronika Franz, Severin Fiala Country : Austria / Germany Producer : Ulrich Seidl World sales : Playtime

Competition The devil’s Bath (German)

Mother Lissy, father Gerd, son Tom and daughter Ellen: The members of the Lunies family are estranged from each other. Confronted with death, they meet each other again.

Competition

Director : Matthias Glasner Country : Germany Producer : Jan Krüger, Ulf Israel, Matthias Glasner World Sales : The Match Factory

Sterben Dying (German)

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BERLINALE WATCH An ambitious Iranian-British teenager sets off on a journey through London with her friends on the day the A-level exam results are announced, while secretly wrestling with a life-changing decision.

Director : Sasha Nathwani Country : United Kingdom Producer : Campbell Beaton, Nisha Mullea, Helen Simmons, Bert Hamelinck, Sorcha Shephard, James Isilay Generation Last Swim (English, Farsi)

Boston, Massachusetts. A gangster is chosen to infiltrate the police, while a young police officer goes undercover into the world of the Irish mafia. When the two moles discover each other’s identities, the battle begins.

Director : Martin Scorsese Country : USA Producer : Brad Pitt, Brad Gray, Graham King World Sales : Park Circus Homage The Departed (English)

A dozen passengers are stuck at Berlin’s Tempelhof Airport for one night due to fog. The largely improvised ensemble film condenses a collage of their encounters and conversations into a realistic portrait of society.

Director : Will Tremper Country : Federal Republic of Germany Producer : Will Tremper World Sales Retrospective The endless night (German)

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BERLINALE WATCH Teenager Owen makes his way through life in the suburbs. One day, a classmate introduces him to the supernatural world of a mysterious late-night television show. In the pale light of the television images, Owen’s perception of reality becomes increasingly cracked.

Panorama

Director Jane Schoenbrun Country : USA Producer : Ali Herting, Emma Stone, Dave McCary, Sarah Winshall, Sam Intili World Sales : A24

I Saw the TV Glow (English)

Lucie is a forensics specialist for the police.

Since her partner’s death, she has led a withdrawn life. One day a young couple moves into the house next door with their little daughter. As Lucie gets to know the three better and becomes friends with them, she finds out that the father, Yann, is an antipolice activist with a long criminal record.

Lucie finds herself caught in a moral conflict between her professional ethics and her need to support this family. Your certainties begin to falter.

Director : André Téchiné Country : France Producer : Sylvie Pialat, Benoît Quainon World Sales : Pyramid International

Panorama My New Friends (French)

After excessive years in London, Rona returns to her Scottish homeland to leave her difficult past behind her. Surrounded by the raw natural beauty of the Orkney Islands, she searches for healing. Nora Fingscheidt’s adaptation of Amy Liptrot’s autobiographical bestseller looks at Rona’s downward spiral in London and her time in a strict rehab program in harrowing flashbacks. However, the focus of the film is her liberation from personal demons through connection with the nature of her childhood home.

Panorama The Outrun (English)

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Director : Nora Fingscheidt Country : United Kingdom / Germany Producer : Sarah Brocklehurst, Dominic Norris, Jack Lowden, Saoirse Ronan World Sales : Protagonist Pictures

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