Marketing Buzz By Tim O’Neill
iPad Marketing Digital technology has impacted my daily routine now for over seven years and each year it my involvement gets deeper and deeper. It first started with my first digital camera in 2002. Then blogging and differences in website design came into play. From there podcasting, and various social bookmarking and social media sites became important. Smart phone platforms changed things even more and the iPad triggered a paradigm shift in how the masses consume data. A large number of people have disconnected the television and watch news, movies and other visual entertainment via their laptops or iPads. How does this affect our marketing? How do we change and embrace more of a pull marketing situation than ever before? There are a variety of questions I had over the past three months as I began to reassess marketing in our new digital age. One of the thought leaders specific to marketing and technology is Dave Sutton of Top Right Strategic Marketing. He offers a free white paper Digital Paint Magazine - June 2012
on the topic that is a very interesting read. I know that marketing is not a hot button for many artists. In fact in general anything with social media and marketing usually receives less than twenty percent the interest does that a nice tutorial on learning another technique will. The same holds true for workshops and at conference, there just is not as much interest in marketing art as there is creating art. Having said that the few that spend the resources to learn marketing will find a much higher ROI there than in most places of their business. The point is that Mr. Sutton’s paper is well worth taking the time to read. Lisa Arthur a contributor to Forbes online did an interview with Sutton called How the iPad Will Change Marketing. The interview is now 18 months old but some of the information is pertinent. One of the questions speaks to why the iPad is unique. David says, “I believe that the iPad is revolutionary because it has the potential to enable entirely new business strategies. The iPad is unique because it represents: 1. Technology convergence. 37