Marketing Plan
Digital Marketing Plan for IVF Hospital Multiple Centers all over India
Presented By: Krishan Pal
Define Marketing Objectives 1. Target Audience Analysis 2. Competitor Analysis 3. Digital Marketing Channels / Mobile Marketing 4. Analytics and Adaptation 5. Budget Allocation 6. Timeline and Milestones 7. Localized Marketing Strategies 8. Patient Referral Program 9. Partnerships with Healthcare Professionals 10. Staff Training and Empowerment 11. Sustainability and Corporate Social Responsibility (CS 12. Regular Performance Review 13. Patient Education Workshops 14. O v e r v i e w
Define Marketing Objectives
Briefly introduce the Define Marketing Objectives here and enumerate its goals below.
Increase Brand Awarenessº 01
Promote the hospital’s expertise, success rates, and patient testimonials.
Generate Leadsº 02
Drive potential patients to inquire and book consultations.
Educate the Audienceº 03
Provide valuable information about fertility treatments and options.
Enhance Patient Engagement and Retentionº 04
Keep past and current patients engaged with the hospital network.
Target Audience Analysis
2.
1. Psychographics: Couples seeking fertility solutions, those who value healthcare and wellness, and are likely to respond to empathetic, informative marketing.
Demographics: Couples aged 25-45, primarily urban, middle and uppermiddle-class income groups.
Competitor Analysis
Identify key competitors in the IVF sector and analyze their digital presence, strengths, weaknesses, and marketing strategies.
Increase Brand Awarenessº 01
Promote the hospital’s expertise, success rates, and patient testimonials.
Drive potential patients to inquire and book consultations. Generate Leadsº 02
Provide valuable information about fertility treatments and options. Educate the Audienceº 03
Enhance Patient Engagement and Retentionº 04
Keep past and current patients engaged with the hospital network.
Digital Marketing Channels / Mobile Marketing
Channels
Social Media Marketing
Influencer Marketing
P.P.C Advertising
SMS/Email Marketing
S.E.O
Item 2 35% Item 3 25% Item 1 20% Item 4 10% Item 5 10% Budget Allocation 01 Social Media Marketing 02 S.E.O 03 Influencer Marketing 04 Content Marketing 05 Display Advertising 06 P.P.C Advertising
Key Performance Indicators
are quantifiable metrics that measure a business's progress towards its goals. KPIs can be used to assess the effectiveness of an organization, department, project, or individual.
76 % 90 %
KPI 01 KPI 02 KPI 03
Reachout. GOT QUESTIONS? KRISHAN PAL krishanpal7011@gmail.com 7011200336