2026 MARKETING GUIDE HEART OF TEXAS BUILDERS ASSOCIATION
A MESSAGE FROM OUR PRESIDENT
LUANNE BUTLER
As we look ahead to another year of growth, innovation, and opportunity within our association, I want to personally thank you for your continued support of the Heart of Texas Builders Association. With more than 200 dedicated members, our Home Builders Association continues to be a driving force in shaping the future of our industry—and that success is fueled by your involvement.
This year, we are excited to present a full calendar of events designed not only to connect our members, but to elevate your visibility and expand your reach. From Sponsoring events like the Parade of Homes Kick-Off party to new events like a crawfish boil and educational workshops to our signature annual gatherings, every event offers a powerful platform to put your business front and center.
Sponsorship is one of the most effective ways to maximize your membership. It’s your opportunity to highlight your brand, build relationships, and demonstrate your commitment to our industry. Many of our members have seen sponsorship translate directly into new partnerships, increased recognition, and lasting influence within the local building community.
Whether you’re a long-standing supporter or considering sponsorship for the first time, there is a place for you. We are committed to helping you find the perfect fit—one that aligns with your goals, your budget, and your vision for growth. Together, we can make this an exciting and impactful year for our association. I encourage you to explore the opportunities within this guide and join us in shaping an unforgettable calendar of events for 2026.
Thank you for your continued support. If you have any questions regarding an opportunity, please call Jeri Lyn at 254-776-8701.
With appreciation,
LuA e Butler President, Heart of Texas Builders Association
CALENDAR OF MEETINGS & EVENTS
• 20th — Board Meeting
• 22nd — Lunch and Learn/Quarterly Meeting with City of Waco/2026 Codes
• 31st — Home Products Show
• 1st — Home Products Show
• 10th — Board Meeting
• 17th-19th — International Builders Show: Orlando, FL
• 24th — Forecasting Luncheon: Baylor Club
• 14th — Board Meeting
• 16th — Membership Luncheon at TSTC
• 21st-24th — TAB Summer Meetings/Sunbelt Show: San Antonio, TX
• TBA — Quarterly Meeting with City of Waco
• 18th — Board Meeting
• TBA — Lunch and Learn
• 24th — Board Meeting
• 24th — New Member Meet & Greet
• 24th — HOTBA Night at Topgolf
• 30th-31st — TAB Spring Meetings: Bastrop, TX
• 15th — Board Meeting
• 24th — Golf Tournament
• 1st — TAB Spring Meetings: Bastrop, TX
• 21st — Board Meeting
• TBA — Quarterly Meeting with City of Waco
• TBA — Quaterly Meeting with City of Waco
• 20th — Board Meeting
• 20th — New Member Meet & Greet
• 20th — Fish Fry & Washer Tournament
• 7th — Crawfish Boil: Barnetts Whiskey House
• 19th — Board Meeting
• TBA — Lunch and Learn
• 4th — Parade of Homes Kick-Off Party
• 5th-7th — Parade of Homes
• 13th-14th — Parade of Homes
• 16th — Board Meeting
• 10th-12th — TAB Fall Meetings: Plano, TX
• 17th — Board Meeting
• 11th — Christmas Party
• 15th — Board Meeting
A MESSAGE FROM OUR EXECUTIVE OFFICER
JERI LYN JONES
We are excited to share with you the 2026 Marketing Media Guide for the Heart of Texas Builders Association. I would also like to take this opportunity to thank our 2025 Advertising Partners for their continued support. Your contributions have played a vital role in our success, and we look forward to working with you again in 2026!
Each year, our association continues to grow and evolve—thanks to the dedication of our members, the strength of our industry partnerships, and the unwavering support of our sponsors.
HOTBA continues to strengthen its impact across Central Texas — bringing together builders, developers, trade partners, and community leaders who share a common goal: building quality homes and a stronger future for the Waco area.
This guide highlights the many opportunities available to market your business and connect with industry professionals throughout the year. From our flagship events like the Parade of Homes and Home Products Show, to our membership meetings and education sessions, every event offers valuable exposure and engagement with both the building industry and local consumers.
Your participation and sponsorship make these programs possible. When you invest in HOTBA, you’re not only promoting your company — you’re helping us advocate for sound building practices and ensure that the homebuilding industry continues to thrive in the Heart of Texas.
Jeri Lyn J es Executive Officer, Heart of Texas Builders Association
THANK YOU, 2025 ADVERTISING PARTNERS
HOTBA 2026 ANNUAL ADVERTISING
PARTNERS
• Your company name prominently displayed at all meetings & events held in HOTBA Lochridge Hall
• Full page color ad in the Parade of Homes magazine – $1,800 value
• Half page color ad in Home Products Show Tabloid – $750 value
• Banner Signage at all HOTBA signature events
• Sponsorship of New Member events
• Logo in monthly HOTBA Headlines Email
• 20 tickets to Parade of Homes
• 20 tickets to Home Product Show
• One free team entry to an HOTBA annual event of your choice
• One Social media post on all HOTBA social platforms
• Logo on HOTBA website homepage
• Logo displayed on all signature lines of HOTBA Staff
• Logo on New Member Packet
• One Affiliate HOTBA membership
• Your company name prominently displayed at all meetings & events held in HOTBA Lochridge Hall
• Half page color ad in the Parade of Home magazine – $995 value
• Quarter page color ad in the Home Products Show tabloid -$500 value
• Banner Signage at all HOTBA signature events
• Sponsorship of New Member events
• Logo in monthly HOTBA Headlines Email
• 10 tickets to Parade of Homes
• 10 tickets to Home Product Show
• 50% off team entry for HOTBA event of your choice
• One Social media post on all HOTBA social platforms
• Logo on HOTBA website homepage
• Logo displayed on all signature lines of HOTBA Staff
• Logo on New Member Packet
• One Affiliate HOTBA membership
• Your company name prominently displayed at all meetings & events held in HOTBA Lochridge Hall
• Quarter page color ad in the Parade of Homes magazine – $650 value
• Eighth page color ad in the Home Product Show tabloid – $350 value
• Banner Signage at all HOTBA signature events
• Sponsorship of New Member events
• Logo in monthly HOTBA Headlines Email
• 4 tickets to Parade of Homes
• 4 tickets to Home Product Show
• One Social media post on all HOTBA social platforms
2026 LUNCH AND LEARNS
Throughout the year, the Heart of Texas Builders Association will host educational courses designed to keep our members informed, certified, and up to date on the latest building codes, techniques, and industry standards.
Our education series attract builders, remodelers, and associate members who are dedicate to professionalism and lifelong learning. Sponsors gain exclusive visibility and the opportunity to connect directly with industry decision makers and members.
• Recognition as the official sponsor of course with name on event advertising, website, and social media posts
• Opportunity to speak briefly at the start of the class
• Name/logo displayed on projector screen
• Opportunity to display company materials or signage at event
HOTBA 2026 HOME PRODUCTS SHOW SPONSORSHIPS
& BOOTHS
The Home Products Show presents an opportunity for sponsors to showcase their brand to a wide audience. This show brings together a wide range of homeowners, outdoor enthusiasts, and industry professionals, making it a great event to increase brand visibility, plus engage directly with potential customers through booths or sponsorships. Participating in The Home Products Show will help enhance community presence by supporting a local, highly anticipated annual event. JANUARY 31ST & FEBRUARY 1ST
• Company name and logo will appear and/or be read in all television commercials over 4 stations
• Company name mentioned on all radio promotions, including live broadcasts during show
• Company Ad in Home Products Show Tabloid
• Company name and/or logo will appear on every HPS post across all HOTBA social media platforms
• Company name/logo on ticket
• Company name announced by emcee throughout show
• Company thank you in HOTBA newsletter
• Name and /or logo on top of all show signage
• Name on attendee tote bags
• Booth space at HPS
• 20 tickets to show
• Company Logo prominently displayed on the back of the HPS ticket
• Company name/logo on social media posts across HOTBA social media
• Company name on website
• Company name announced by emcee during show
• Company name in HOTBA newsletter
• 10 tickets to show
• Company name on all signage for show
• Company name on website
• Company name in HOTBA newsletter
• Company name listed in tabloid
• Company name on various television/radio ads
• Company name announced by emcee during show
• Company name on show signage
• Company name on website
• Company name in HPS Tabloid
• Company name will appear in newsletter
• Company name on HOTBA social media platforms
HOTBA 2026 HOME PRODUCTS SHOW TABLOID ADVERTISING
Ad Space Deadline: Monday, January 5, 2026
Ad Artwork Deadline: Friday, January 9, 2026
Ads will be featured in the Home Products Show tabloid and on WacoHomeProductsShow.com linking to your website.
For more information please call (254) 776-8701.
AD SIZE _____________________
COMPANY NAME ________________________________________________________________________
CONTACT ______________________________________________________________________________ PHONE _____________________________
1/2 Page (Vertical)
1/2 Page (Horizontal)
1/4 Page
1/8 Page (Horizontal)
Send artwork to Info@DigitalMediaButterfly.com High resoultion PDF files, CMYK, 300dpi are preferred. ***Full Page Ads: 0.125” bleed on all sides***
FORECASTING LUNCHEON
Sponsorships Coming Soon
A NIGHT AT TOPGOLF
SPONSORSHIPS
Food & Drink Sponsors (2) — $500
• Name on all invites, social media posts, website, and signage at event.
• Name on drink tickets for attendees.
Bay Sponsors (10) — $250
• Name on signage for event and on individual name.
• Name/Business promoted on Social Media posts and website.
HOTBA & AGC CRAWFISH BOIL
SPONSORSHIPS
Crawfish Sponsor (2) — $2,500
• Logo on all event signage and flyers, verbal recognition, logo on website and social media posts
• 8 tickets
Rajun Cajun Bar Sponsor — $1,500
• Logo on signage at bar
• Recognition on social media, website, and event signage
• 6 tickets
Bayou Beat Music Sponsor — $1,000
• Signage on stage
• Recognition on social media, website, and event signage
• 4 tickets
Title Sponsor — $6,000 PARADE OF HOMES SPONSORSHIPS
• 20 Parade of Homes Tickets
• Table of 6 at Kick-Off Party
• Logo on cover of Parade Magazine
• Recognition on all advertising (radio, tv, local magazines, tickets, billboards) and social media
• Logo on signs outside of Parade Homes
• Introduction/chance to speak at Kick-Off Party
• Signage at Kick-Off Party and Name/Logo on Screen Presentation throughout Kick-Off Party
Parade Sponsor — $3,000 (3)
• 10 Parade of Homes Tickets
• Table of 6 for Kick-Off Party
• Name/logo in Parade of Homes Magazine, Parade Website and social media
• Recognition on radio and tv advertising, and live remotes during Parade of Homes
• Signage at Parade Entries
• Signage at Kick-Off Party and Name/Logo on Screen Presentation throughout Kick-Off Party
Ticket Sponsor — $1,500
• 10 Parade of Homes Tickets
• Name on Parade of Home Tickets
• Name/Logo in Parade Magazine
• Social Media Recognition
• Signage at Kick-Off Party and Name/Logo on Screen Presentation throughout Kick-Off Party
KICK-OFF PARTY
June 4th
PARADE OF HOMES WEEKEND 1
June 5th, 6th, & 7th
PARADE OF HOMES WEEKEND 2
June 13th & 14th
KICK-OFF PARTY SPONSORSHIPS
• 10 Parade of Homes Tickets
• Table of 6 at Kick-Off Party
• Name/Logo on Kick-Off Party Ticket
• Name/Logo on Signage for Party
• Name/Logo on Kick-Off Party Ad in Magazine
• Name/Logo on all advertising for Kick-Off Party
• Social Media Recognition
• Name/Logo on Screen Presentation throughout Kick-Off Party
• 6 Parade of Homes Tickets
• Table of 6 at Kick-Off Party
• Name/Logo on all Drink Tickets
• Name/Logo in all Bar Signage
• Name/Logo on Kick-Off Party Ticket
• Social Media Recognition
• Name/Logo on Screen Presentation throughout Kick-Off Party
Title Sponsor — $1,750 Beverage Sponsors — $1,000 (2) Party Sponsor — $750
• 6 Parade of Homes Tickets
• Table of 6 at Kick-Off Party
• Name/Logo on Kick-Off Party Ticket
• Name/Logo on Kick-Off Party Ad in Magazine
• Social Media Recognition
• Signage at Kick-Off Party and Name/Logo on Screen Presentation throughout Kick-Off Party
AD SIZE ADVERTISING RATES —
AD SIZES
FILE FORMAT
TSTC MEMBERSHIP LUNCHEON
Membership Luncheon followed by a tour of the new Construction Science Building at TSTC.
Blueprint Sponsor
................................................$1500
As the Blueprint sponsor, your company will take center stage as the presenting sponsor of the luncheon. Your logo will be printed on projected on the large screen throughout the event, and you will have time at the podium to speak to attendees. Sponsors may bring literature and promotional items to place on all guest tables, along with VIP seating at the front of the room. This sponsorship also includes name/logo on all event advertising, website, and social media posts.
Supporting Sponsors ................................................$500
• Name/logo on all event advertising, website, and social media posts
• Name/logo on screen during event
• Company Shout out during event
• VIP seating
GOLF TOURNAMENT
Presenting Sponsor
• One team of 4 entry
• Name/Logo on all print advertising
• Name/Logo on website and social media posts regarding event
• Verbal Recognition at event/Time to speak
• Name/Logo on signage and event banner at course
• Name/Logo on score cards
Platinum Sponsor ...................................................$1,000
• Name/Logo on all print advertising
• Name/Logo on website and social media recognition
• Name/Logo on signage and event banner at course
Dinner Sponsor
• Name/Logo on all print advertising
• Name/Logo on website and social media recognition
• Name/Logo on signage and event banner at course
• Name/Logo on signage at the dinner and chance to speak
Beverage Cart Sponsor ............................................$750
• Name/Logo on all print advertising
• Name/Logo on website and social media recognition
• Name/Logo on signage and event banner at course
• Banner with name/logo on drink carts
Tee Box Sponsor .......................................................$600
• Sponsoring company can set up a tent, table, chairs, etc. at one of the holes and provide fun, information, and network with the golfers
• Name/logo on website, event signage, and social media posts
Gold Sponsor ...........................................................$500
• Name on signage/banner at event at chosen level
• Name on website and social media recognition
Silver Sponsor ..........................................................$350
• Name on signage/banner at event at chosen level
• Name on website and social media recognition
Bronze Sponsor
• Name on signage/banner at event at chosen level
• Name on website and social media recognition
Hole Sponsor
• Name on individual sign at course
• Name on website and social media recognition
• Name /Logo on all event advertising
• Time to speak at event
• Name/Logo on website and social media posts
• Thank you in HOTBA newsletter
• Name/Logo on all signage at event
• 2 Team Entries for Washer Tournament
• Name /Logo on all event advertising
• Name/Logo on website and social media posts
• Thank you in HOTBA newsletter
• Name/Logo on all signage for Washer Tournament
• One Team entry for Tournament
Title Sponsor .....................................$2,500
• 8 tickets to event
• Exclusive logo on welcome signage
• Logo on all digital/print marketing and projector at event
• Verbal/social media recognition
• Opportunity to speak at event
Beverage Sponsor (2) .........................$1,000
• 4 tickets to event
• Name/logo on drink ticket
• Signage at Bar
• Logo on all digital/print marketing and projector at event
Entertainment Sponsor .....................$1,000
• 4 tickets to event
• Logo on all digital/print marketing and projector at event
• Event signage by stage
Game Table Sponsors (8) .....................$500
• Poker, Craps, Roulette, Blackjack
• 2 tickets to event
• Name signage at game table
• Logo on all digital/print marketing and projector at event
Prize Sponsors (unlimited) ....................$250
• Attendees will use their casino winnings to bid on the prizes
• Company Name/Logo attached to gifts
• Name on projector and social media recognition
CHRISTMAS PARTY & OFFICER INSTALLATION
