2026 HOTBA Marketing Guide by Digital Media Butterfly

2026 MARKETING GUIDE HEART OF TEXAS BUILDERS ASSOCIATION

A MESSAGE FROM OUR PRESIDENT

LUANNE BUTLER

As we look ahead to another year of growth, innovation, and opportunity within our association, I want to personally thank you for your continued support of the Heart of Texas Builders Association. With more than 200 dedicated members, our Home Builders Association continues to be a driving force in shaping the future of our industry—and that success is fueled by your involvement.

This year, we are excited to present a full calendar of events designed not only to connect our members, but to elevate your visibility and expand your reach. From Sponsoring events like the Parade of Homes Kick-Off party to new events like a crawﬁsh boil and educational workshops to our signature annual gatherings, every event offers a powerful platform to put your business front and center.

Sponsorship is one of the most effective ways to maximize your membership. It’s your opportunity to highlight your brand, build relationships, and demonstrate your commitment to our industry. Many of our members have seen sponsorship translate directly into new partnerships, increased recognition, and lasting inﬂuence within the local building community.

Whether you’re a long-standing supporter or considering sponsorship for the first time, there is a place for you. We are committed to helping you find the perfect fit—one that aligns with your goals, your budget, and your vision for growth. Together, we can make this an exciting and impactful year for our association. I encourage you to explore the opportunities within this guide and join us in shaping an unforgettable calendar of events for 2026.

Thank you for your continued support. If you have any questions regarding an opportunity, please call Jeri Lyn at 254-776-8701.

With appreciation,

LuA e Butler President, Heart of Texas Builders Association

CALENDAR OF MEETINGS & EVENTS

• 20th — Board Meeting

• 22nd — Lunch and Learn/Quarterly Meeting with City of Waco/2026 Codes

• 31st — Home Products Show

• 1st — Home Products Show

• 10th — Board Meeting

• 17th-19th — International Builders Show: Orlando, FL

• 24th — Forecasting Luncheon: Baylor Club

• 24th — Board Meeting

• 24th — New Member Meet & Greet

• 24th — HOTBA Night at Topgolf

• 30th-31st — TAB Spring Meetings: Bastrop, TX

• 1st — TAB Spring Meetings: Bastrop, TX

• 16th — Quarterly Meeting with City of Waco

• 21st — Board Meeting

• 7th — Crawﬁsh Boil: Barnetts Whiskey House

• 19th — Board Meeting

• TBA — Lunch and Learn

• 4th — Parade of Homes Kick-Off Party

• 5th-7th — Parade of Homes

• 13th-14th — Parade of Homes

• 16th — Board Meeting

• 14th — Board Meeting

• 16th — Membership Luncheon at TSTC

• 21st-24th — TAB Summer Meetings/Sunbelt Show: San Antonio, TX

• TBA — Quarterly Meeting with City of Waco

• 18th — Board Meeting

• TBA — Lunch and Learn

• 15th — Board Meeting

• 24th — Golf Tournament

• TBA — Quaterly Meeting with City of Waco

• 20th — Board Meeting

• 20th — New Member Meet & Greet

• 20th — Fish Fry & Washer Tournament

• 10th-12th — TAB Fall Meetings: Plano, TX

• 17th — Board Meeting

• 10th — Christmas Party

• 15th — Board Meeting

A MESSAGE FROM OUR EXECUTIVE OFFICER

JERI LYN JONES

We are excited to share with you the 2026 Marketing Media Guide for the Heart of Texas Builders Association. I would also like to take this opportunity to thank our 2025 Advertising Partners for their continued support. Your contributions have played a vital role in our success, and we look forward to working with you again in 2026!

Each year, our association continues to grow and evolve—thanks to the dedication of our members, the strength of our industry partnerships, and the unwavering support of our sponsors.

HOTBA continues to strengthen its impact across Central Texas — bringing together builders, developers, trade partners, and community leaders who share a common goal: building quality homes and a stronger future for the Waco area.

This guide highlights the many opportunities available to market your business and connect with industry professionals throughout the year. From our ﬂagship events like the Parade of Homes and Home Products Show, to our membership meetings and education sessions, every event offers valuable exposure and engagement with both the building industry and local consumers.

Your participation and sponsorship make these programs possible. When you invest in HOTBA, you’re not only promoting your company — you’re helping us advocate for sound building practices and ensure that the homebuilding industry continues to thrive in the Heart of Texas.

Jeri Lyn J es Executive Officer, Heart of Texas Builders Association

2026 ADVERTISING PARTNERS

HOTBA 2026 ANNUAL ADVERTISING

PARTNERS

• Your company name prominently displayed at all meetings & events held in HOTBA Lochridge Hall

• Full page color ad in the Parade of Homes magazine – $1,800 value

• Half page color ad in Home Products Show Tabloid – $750 value

• Banner Signage at all HOTBA signature events

• Sponsorship of New Member events

• Logo in monthly HOTBA Headlines Email

• 20 tickets to Parade of Homes

• 20 tickets to Home Product Show

• One free team entry to an HOTBA annual event of your choice

• One Social media post on all HOTBA social platforms

• Logo on HOTBA website homepage

• Logo displayed on all signature lines of HOTBA Staff

• Logo on New Member Packet

• One Affiliate HOTBA membership

• Your company name prominently displayed at all meetings & events held in HOTBA Lochridge Hall

• Half page color ad in the Parade of Home magazine – $995 value

• Quarter page color ad in the Home Products Show tabloid -$500 value

• Banner Signage at all HOTBA signature events

• Sponsorship of New Member events

• Logo in monthly HOTBA Headlines Email

• 10 tickets to Parade of Homes

• 10 tickets to Home Product Show

• 50% off team entry for HOTBA event of your choice

• One Social media post on all HOTBA social platforms

• Logo on HOTBA website homepage

• Logo displayed on all signature lines of HOTBA Staff

• Logo on New Member Packet

• One Affiliate HOTBA membership

• Your company name prominently displayed at all meetings & events held in HOTBA Lochridge Hall

• Quarter page color ad in the Parade of Homes magazine – $650 value

• Eighth page color ad in the Home Product Show tabloid – $350 value

• Banner Signage at all HOTBA signature events

• Sponsorship of New Member events

• Logo in monthly HOTBA Headlines Email

• 4 tickets to Parade of Homes

• 4 tickets to Home Product Show

• One Social media post on all HOTBA social platforms

2026 LUNCH AND LEARNS

Throughout the year, the Heart of Texas Builders Association will host educational courses designed to keep our members informed, certiﬁed, and up to date on the latest building codes, techniques, and industry standards.

Our education series attract builders, remodelers, and associate members who are dedicate to professionalism and lifelong learning. Sponsors gain exclusive visibility and the opportunity to connect directly with industry decision makers and members.

• Recognition as the official sponsor of course with name on event advertising, website, and social media posts

• Opportunity to speak brieﬂy at the start of the class

• Name/logo displayed on projector screen

• Opportunity to display company materials or signage at event

HOTBA 2026 HOME PRODUCTS SHOW SPONSORSHIPS

& BOOTHS

The Home Products Show presents an opportunity for sponsors to showcase their brand to a wide audience. This show brings together a wide range of homeowners, outdoor enthusiasts, and industry professionals, making it a great event to increase brand visibility, plus engage directly with potential customers through booths or sponsorships. Participating in The Home Products Show will help enhance community presence by supporting a local, highly anticipated annual event. JANUARY 31ST & FEBRUARY 1ST

• Company name and logo will appear and/or be read in all television commercials over 4 stations

• Company name mentioned on all radio promotions, including live broadcasts during show

• Company Ad in Home Products Show Tabloid

• Company name and/or logo will appear on every HPS post across all HOTBA social media platforms

• Company name/logo on ticket

• Company name announced by emcee throughout show

• Company thank you in HOTBA newsletter

• Name and /or logo on top of all show signage

• Name on attendee tote bags

• Booth space at HPS

• 20 tickets to show

• Company Logo prominently displayed on the back of the HPS ticket

• Company name/logo on social media posts across HOTBA social media

• Company name on website

• Company name announced by emcee during show

• Company name in HOTBA newsletter

• 10 tickets to show

• Company name on all signage for show

• Company name on website

• Company name in HOTBA newsletter

• Company name listed in tabloid

• Company name on various television/radio ads

• Company name announced by emcee during show

• Company name on show signage

• Company name on website

• Company name in HPS Tabloid

• Company name will appear in newsletter

• Company name on HOTBA social media platforms

HOTBA 2026 HOME PRODUCTS SHOW TABLOID ADVERTISING

Ad Space Deadline: Monday, January 5, 2026

Ad Artwork Deadline: Friday, January 9, 2026

Ads will be featured in the Home Products Show tabloid and on WacoHomeProductsShow.com linking to your website.

For more information please call (254) 776-8701.

AD SIZE _____________________

COMPANY NAME ________________________________________________________________________

CONTACT ______________________________________________________________________________ PHONE _____________________________

1/2 Page (Vertical)

1/2 Page (Horizontal)

1/4 Page

1/8 Page (Horizontal)

Send artwork to Info@DigitalMediaButterﬂy.com High resoultion PDF ﬁles, CMYK, 300dpi are preferred. ***Full Page Ads: 0.125” bleed on all sides***

Tuesday, February 24, 2026 11:30 am

A NIGHT AT TOPGOLF

SPONSORSHIPS

Food & Drink Sponsors (2) — $500

• Name on all invites, social media posts, website, and signage at event.

• Name on drink tickets for attendees.

Bay Sponsors (10) — $250

• Name on event signage.

• Name/business promoted on social media posts and website.

HOTBA, AGC, CFMA CRAWFISH BOIL

Title Sponsor

• Naming rights -Crawﬁsh Boil presented by your company name

• Logo/Name on all event marketing and promotions

• Premium signage at event entrance

• Opportunity to provide brief remarks at the event

• Reserved table for 8 attendees

• Recognition in all event communications and social media posts

Rajun Cajun Bar Sponsor – $1,000 (3 Available)

• Exclusive signage at bar area

• “Drinks provided by [Company Name]” recognition

• Logo on event materials and social media posts

• Recognition during event announcements

• 6 attendees included

Boil Sponsor

• Signage at crawﬁsh serving area

Logo on event materials and social media posts

Recognition during event

6 attendees included

Bayou Beat Music Sponsor

• Signage near band or entertainment area

Recognition before entertainment begins

Logo on event materials and social media posts

4 attendees included

Mudbug Table Sponsor – $500 (Limited Availability)

Company logo displayed at sponsored table

• Recognition on event sponsor signage

• 2 attendees included

General Support Sponsor – $250

• Company name listed on sponsor signage

• Recognition as a supporting sponsor during the event

Ticket – $10

Title Sponsor — $6,000 PARADE OF HOMES SPONSORSHIPS

• 20 Parade of Homes Tickets

• Table of 6 at Kick-Off Party

• Logo on cover of Parade Magazine

• Recognition on all advertising (radio, tv, local magazines, tickets, billboards) and social media

• Logo on signs outside of Parade Homes

• Introduction/chance to speak at Kick-Off Party

• Signage at Kick-Off Party and Name/Logo on Screen Presentation throughout Kick-Off Party

Ticket Sponsor — $1,500

• 10 Parade of Homes Tickets

• Name on Parade of Home Tickets

• Name/Logo in Parade Magazine

• Social Media Recognition

• Signage at Kick-Off Party and Name/Logo on Screen Presentation throughout Kick-Off Party

KICK-OFF PARTY

June 4th

PARADE OF HOMES WEEKEND 1

June 5th, 6th, & 7th

PARADE OF HOMES WEEKEND 2

June 13th & 14th

KICK-OFF PARTY SPONSORSHIPS

• 10 Parade of Homes Tickets

• Table of 6 at Kick-Off Party

• Name/Logo on Kick-Off Party Ticket

• Name/Logo on Signage for Party

• Name/Logo on Kick-Off Party Ad in Magazine

• Name/Logo on all advertising for Kick-Off Party

• Social Media Recognition

• Name/Logo on Screen Presentation throughout Kick-Off Party

Title Sponsor — $1,750 Beverage Sponsors — $1,000 (2)

• 6 Parade of Homes Tickets

• Table of 6 at Kick-Off Party

• Name/Logo on all Drink Tickets

• Name/Logo in all Bar Signage

• Name/Logo on Kick-Off Party Ticket

• Social Media Recognition

• Name/Logo on Screen Presentation throughout Kick-Off Party

Party Sponsor — $750

• 6 Parade of Homes Tickets

• Table of 6 at Kick-Off Party

• Name/Logo on Kick-Off Party Ticket

• Name/Logo on Kick-Off Party Ad in Magazine

• Social Media Recognition

• Signage at Kick-Off Party and Name/Logo on Screen Presentation throughout Kick-Off Party

ADVERTISING RATES —

AD SIZE

AD SIZES

FILE FORMAT

Press Ready Artwork: High resolution PDF ﬁles, CMYK, 300dpi are preferred. We also except CMYK, 300dpi JEPG or TIFF Files

Email Guy Gandy at GandyDesigns@yahoo.com with any questions regarding digital artwork.

Heart of Texas Builders Association is not responsible for camera-ready artwork. It is the responsibility of the advertiser to provide camera-ready artwork.

ARTWORK SUBMISSION DEADLINE — MAY 13 JeriLyn@HOTBAWaco.com Send ﬁnal artwork to

Partial payments do not guarantee placement. No advertisement will be run in the Parade of Homes magazine unless full payment has been made. Please contact Jeri Lyn Jones for more information at (254)776-8701 or Jerilyn@hotbawaco.com

TSTC MEMBERSHIP LUNCHEON

Membership Luncheon followed by a tour of the new Construction Science Building at TSTC.

Blueprint Sponsor

................................................$1500

As the Blueprint sponsor, your company will take center stage as the presenting sponsor of the luncheon. Your logo will be printed on projected on the large screen throughout the event, and you will have time at the podium to speak to attendees. Sponsors may bring literature and promotional items to place on all guest tables, along with VIP seating at the front of the room. This sponsorship also includes name/logo on all event advertising, website, and social media posts.

Supporting Sponsors ................................................$500

• Name/logo on all event advertising, website, and social media posts

• Name/logo on screen during event

• Company Shout out during event

• VIP seating