5 Content Marketing Trends You Need to Know in 2018
As the 2017 year-end approaches more and more Digital Marketing Companies and content marketing experts will start coming up with their 2018 content marketing trends and predictions. Making a list of trends and predictions gives you an opportunity to show that you have your finger on the pulse of the latest developments in your area of expertise. Here is what can look forward to or need to keep an eye on. Most companies are still working on creating a true marketing strategy for their content. According to the source (contentmarketinginstitute.com), 60% B2B marketers believe that their content marketing strategies in 2017 have been more effective than the previous year. Every year content marketers are getting better results (experience can be a big contributing factor) and this trend may continue in 2018. The experience gained in the current year becomes useful in the coming year. So, what is the year 2018 going to bring for content marketing? What changes are we going to experience? Here I will briefly describe content marketing for 2018.