Digital marketing agency for small businesses

5 reasons to hire a digital marketing agency for small businesses Small businesses often decide not to invest money after smart and planned marketing. They keep count on their product or service at their behest, handful customers, and wait for the wordof-the-mouth popularity.

But, in the world of internet, spree of online shopping and massive paradigm shift of consumers, those strategies are archaic and bears no fruit.

Here, a digital marketing agency can change the game for small business without bankrupting him.

How? Let’s figure out1. Search Engine Marketing: Taking help of search engine for gathering information or purchasing even a T-Shirt has been our behavior. Hiring a digital marketing agency the small business can optimize their digital presence for the search queries often used by their niche audience.

Talking about audience, the search engine is the goldmine. Google alone now processes over 40,000 search queries every second on average which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

With strategic search engine optimization and marketing you can● ●

Find out the keywords which your niche audience is using Optimize your website with them to allow Google or other search engine to crawl, index and rank

One biggest takeaway of SEO is that it’s not just a pivotal digital marketing force to generate leads but when used smartly, you can create a long lasting impression with your audience by just helping them.

How? Let’s take a leaf out of Shopify’s book-

Shopify provides the platform to set up e-commerce store. Look how they have played their SEO game. They know often the rookie online merchant will seek information around the basic of online business. Targeting those keywords Shopify easily reaching out to their target audience.

This is how SEO, an instrumental exercise of digital marketing agency helps small business.

2. Social Media Marketing:

Yes, there is truckload of clutter in social media. But, with a smart plan the small business can still leverage the social media marketing for better business.

But before that identifying the goals of going social need to be addressed● ● ●

Is it for building a strong brand presence?

Is it to provide customer support?

Is it to grow audience, nurture them and convert them into leads?

Once the objectives are chalked out, identifying the apt social platforms and the content strategies are easy.

Let’s see how the small business who have made it big are playing the game-

Look how Airbnb Instagram and Twitter promotions, content and tactics are different from each other. While the Instagram primarily focus on featuring their stories and experiences of their users, Twitter is more of their media to inform users.

Every small business can reap the benefits of smart social media marketing and streamline their business for better results with an experienced digital marketing agency. The ROI has always been on the profitable side with well crafted social media marketing.

3. Leveraging the mobile consumers: With the perks of SEO and Social Media Marketing, there are additional benefits of Content Marketing, Email Marketing. But, we thought let’s make your horizon bigger and show you the bigger picture.

With the digital marketing, you can win both the desktop and mobile audience. To be specific, you can rule the mobile domain.

It’s no more of a secret that shoppers, customers and audience (whichever word you prefer) spend more of their time on mobile. Be it browsing Google or some other search engine or scrolling up and down in social media, mobile is The Destination for them. And the numbers are promisingThe number of mobile phone users in the world is expected to pass the five billion mark by 2019-

From Push Notifications to Interactive Social Media, adept digital marketing agency opens up multiple paths to leverage the mobile domain and grow small business.

4. Win the Local Market: Small business don’t want to moonshot their business and share the shoulder with juggernauts.

Fair enough! Can digital marketing agency for Small Business help them to capture the local market?

Yes, they can.

Options are plenty. Digital marketing agency can enlist the small business at right directories, work on a local SEO plan and play with the customized social media strategy focused on the local people.

Have a look at Oyo Rooms’ strategy. When we search with the query or keyword “Hotels in Bangalore”, they ranked in the first page. While investigating, we find how well they have optimized their pages with required keywords and content. Here it is-

This is how an experienced digital marketing agency can play the foundation for more traffic, better relationship with the audience and more business for the small business.

5. Generating Better Revenue: In its core the digital marketing is celebrated for it’s power to generate better revenue at much lower cost than the traditional offline marketing. A small team can help you to optimize the digital channels where your audience is and help you to engage and convert them.

Today Mail Chimp, Hub spot, Intercom, Slack- every big SaaS and companies like Dollar Shavers Club have been benefited by the smartly thought out digital marketing strategies.

Needless to say their revenue has been on the higher side.

Final Words Digital Marketing agency has the power to change the fate of your small business. Both for better and for worse. Hence, it’s important to sign the deal with someone who knows and believes in your product/service and is ready to help you with all might.

All the best!