Starbucks; The brand’s Success story with simple content marketing strategy
Generally, a business needs a good marketing strategy i.e., the way to create an impact about the company’s product among the audience, to make the products reach the end user and to have strong business winning the competitors. One such an amazing and inspiring brand is “Starbucks”. With the name, you may be aware as it is an international coffee brand with more than 23,000 stores in 65 + different countries throughout the world. They started with a single store in North America where the only business was to roast and ground the coffee bean. With the strategy to develop and grow in the coffee industry, the founder Mr Howard Schultz stood with his creative idea and won all the competitors worldwide. Most of the companies go with the digital marketing, but the CEO & Founder decided not to go much into the digital way of ads marketing but maintained the social awareness and content to an extent. The main strategy he carried out is marketing in a creative form that attracts and makes the consumer have fun and to return to their store more often with its all available products. He