SOCIAL MEDIA MARKETING
Social Media Posts – How to strategise for your Business? BY VIKRAM MATHUR · PUBLISHED MARCH 21, 2017 · UPDATED MARCH 23, 2017
Social Media Posts: What to Post? When to Post? How frequently to post? On which platform to post?
These are dilemmas that people trying their hands at promoting their businesses on Social Media, face everyday. To make life easy, understand how much exposure is good exposure for your business and work out a plan accordingly. Also, you need to plan how to be consistent with these postings. Randomly posting is not a great idea. It is always good to do the postings at a predetermined frequency. This frequency needs to be decided on the basis of the kind of business that you are promoting and also what frequency of social media posts you can be consistent with. We can take up a few examples as follows, to understand this better:
Example 1: E commerce website with a very extensive range of lifestyle products Suppose, you are running an E commerce website with a very extensive range of lifestyle products and you have new products coming up regularly, it may be a good idea to post as many as 2 posts in a single day to push sales. Ideal platform shall be Facebook. Facebook posts that run contests also help in increasing user engagement big time as it gives reason for people to keep revisiting the page.
Example 2: IT company dealing in Enterprise solutions If you are an IT company dealing in Enterprise solutions, you need more action on your Linkedin page than on Facebook. What you publish, needs to be centered around case studies and reports providing data on parameters of relevance to Businesses that are likely users of your products / services. The frequency of publishing of posts could vary between 1 to 2 posts in a month. These however have to be very elaborate posts with great content and facts. Besides these, blogs from people handling critical positions in the company can be published as these go a long way in keeping prospects engaged. Further, the links of blogs published on your website need to be also shared on all your Social Media handles. m