SEARCH ENGINE OPTIMIZATION / WEBSITE DESIGN & DEVELOPMENT
Seven Ways to Improve Your Website Load Time/Speed BY BODHISATTWA CHATTERJEE · PUBLISHED JUNE 20, 2017 · UPDATED JUNE 20, 2017
If a website loads slow, it is bad for the end-user experience and for Search Engine Optimization (SEO) . It can cause your website to rank lower in search engine results. Decrease in web page views, satisfaction of customers and conversions are observed. According to a study done by Akamai: 47 percent of visitors look forward for a web page to load in <= 2 seconds. If a web page loading takes > 3 seconds ,40 percent of (potential) visitors will move on. For 52 percent of online buyers, quick page loads are important for maintaining site faithfulness. Improving website load time leads to your website to rank higher. When your website load time increases, user experience also increases which is taken into account by Google for ranking a website in the search results. Page load time delay by one second results in: Page views decrease by 11 percent Customer satisfaction decrease by 16 percent Loss in conversions by 7 percent (source: Aberdeen Group) Below are seven ways to make your Website load faster,
1) Optimize Images