We blend creative thinking with craftsmanship to deliver work that works.
Donna Nina Before After
Brief
Donna Nina required a packaging refresh for its Traditional Brazilian Cheese Puffs, one that would feel more modern, authentic, and premium. The previous design lacked shelf presence and failed to reflect the quality of the product. The goal was to enhance visibility, strengthen brand recognition, and ultimately drive sales.
Execution
SCG designed and produced new product pouches that celebrated both the product and its Brazilian heritage. Drawing inspiration from the architecture of Minas Gerais, the birthplace of Pão de Queijo, we wove these distinctive shapes into a refreshed logo, adding cultural depth and authenticity to the brand. The packaging combined bold colours, modern typography, and clear product cues to strengthen on-shelf presence. Durable, food-safe, and cost-efficient materials were used to provide the perfect balance of creativity and practicality.
Outcome
The redesign boosted shelf visibility and enabled Donna Nina to secure placement in several Foodstuffs locations. It reinforced the brand’s premium positioning and was met with overwhelmingly positive feedback.
Asahi
Brief
Asahi Beverages developed a world-first innovation: the Asahi Super Dry Nama Jokki, a self-foaming can that creates a frothy head on opening. The challenge was to create packaging that showcased this unique feature and delivered an engaging experience for influencers.
Execution
SCG developed a concept that reflected the innovation of the Asahi Super Dry Nama Jokki can. The packaging featured a novel opening mechanism, inspired by the can’s wide-mouth design, lifting off entirely to enhance the product reveal.
Outcome
The campaign successfully amplified awareness and conversation around the Asahi Super Dry Nama Jokki can, with Asahi Beverages commending SCG’s creativity and impact in making the launch truly unforgettable.
MatchMe Money
Brief
MatchMe Money, an innovative New Zealand–based start-up, approached us to create a brand identity that aligned with their purpose of revolutionising the personal financing experience. They required a brand look and feel that communicated trust, transparency, innovation, and reliability, while also being modern to reflect their tech-driven focus.
Execution
SCG delivered a complete brand system for MatchMe Money - developing everything from the logo and brand guidelines to business cards, stationery, and the visual design for their website. We created an impactful billboard campaign, supported by digital banners that generated awareness and recognition in a crowded market.
Outcome
The brand system is a key component of supporting MatchMe Money’s ambition of becoming New Zealand’s leading digital platform for connecting customers with tailored financial products.
Hunter Home
Brief
Hunter Home, a leading furniture retailer, partnered with SCG to develop a robust brand strategy and fresh and engaging campaign concepts that would highlight their extensive product range and in-store experience.
Execution
A full brand strategy was developed including revised brand positioning and a suite of audience personas. The collaborative campaign, titled “Make Your Home More You,” embraced humour and storytelling to capture attention across multiple channels. The creative concept centred on the idea that Hunter Home helps people create spaces that truly reflect who they are.
Outcome
The “Make Your Home More You” campaign successfully delivered an engaging and memorable message, resonating with Hunter Home’s target audience through its use of humour. The campaign positioned Hunter Home as a fun, customer-focused brand that celebrates individuality in home design.
NZ Post
Overview
When NZ Post undertook a major nationwide rebrand, the scale of the project was immense – rebranding a fleet of more than 2500 vehicles. To bring this vision to life, the organisation partnered with SCG, drawing on our expertise in large-scale brand implementation and precision vehicle graphics to ensure consistency and quality across every touchpoint.
Execution
Since the launch in 2021, SCG’s skilled production team and nationwide network of installers have transformed over 2000 vehicles, 420 Paxsters, and 30 long-haul vehicles, all finished in custom-manufactured brand colours for perfect uniformity. Supported by a bespoke online workflow management system, the rollout has been executed seamlessly across 32 locations from Whangārei to Invercargill, enabling efficient scheduling, quality control, and delivery. Together, NZ Post and SCG have created a bold, cohesive, and contemporary fleet that proudly represents one of New Zealand’s most trusted brands.
Before After
SweetNZ
Brief
Sugar Free Foods, the company behind SweetNZ, approached SCG for a brand and packaging redesign aimed at driving greater consumer acceptance and market penetration. The project formed part of a wider strategic initiative to elevate brand communications and strengthen presence across both retail and consumer channels.
The goal was to create a design system that reflected the brand’s clean, natural positioning while appealing to a broader audience seeking healthy, sugar-free alternatives.
Execution
SCG began the redesign process by refreshing the core visual identity, focusing on an updated colour palette, refined logo, and consistent typography system. The new design language extended seamlessly across the full product range, ensuring visual unity and recognisability on shelf.
A key aspect of the revamp was the introduction of simple, intuitive iconography – making product benefits and attributes easy to understand at a glance. This clarity helped enhance shelf impact while communicating trust and transparency to health-conscious consumers.
The final look combined simplicity, freshness, and subtle sophistication, creating a cohesive visual identity that works beautifully across multiple product lines and packaging formats.
Outcome
The Sweetnz redesign helped reposition the brand within the health and wellness market. The updated packaging not only achieved a cleaner and more contemporary aesthetic but also improved consumer engagement through on-shelf standout.
The Four Sauceman
The Four Saucemen are an awardwinning New Zealand barbecue brand known for their handcrafted rubs and sauces that bring competition-quality flavour to backyard cooking. Their partnership with SCG began in 2018 when they needed an urgent design and print solution for their flagship Pork Rib Rub label. The result was packaging that
captured the premium, artisan nature of their product and helped it stand out in a crowded retail market.
As their business grew, The Four Saucemen turned to SCG once again to help streamline their packaging process. Transitioning from manually applied labels to fully pre-printed pouches,
SCG provided a premium K-Style Pouch solution – designed for flexibility with low minimum print runs and the ability to include multiple SKUs in one batch. This innovation gave the brand a professional, cohesive look across their range while maintaining cost efficiency.
World of Whisky
Brief
The World of Whisky campaign was developed to celebrate whisky, drive trial, and ultimately increase market share. The campaign had three key objectives: to reposition whisky as approachable, versatile, and mixable – breaking away from traditional stereotypes; to drive sales through engaging, educational storytelling; and to attract a younger, more diverse audience, including women.
Execution
The World of Whisky page featured a suite of video-led content, including ‘How to Drink Whisky Like a Pro,’ mythbusting segments, nine featured whisky tastings, and a range of whisky cocktail recipes.
A POS suite transformed stores into discovery zones, featuring A0 posters, wall bay dressings, QR code-linked tear-off recipe pads, and floor displays that brought the campaign to life.
Outcome
The campaign achieved over 35,000 interactions and 12 ,599 page views, with an average time on page exceeding 1 minute and 10 seconds. Video content generated 72 ,377 plays and drove 1,951 click-throughs to the digital hub, reinforcing the journey from inspiration to action.
Hello Fresh
Overview
HelloFresh is one of the world’s leading meal-kit providers, delivering fresh ingredients and easy-tofollow recipes to homes across New Zealand and Australia. For the past six years, SCG has proudly supported HelloFresh with the printing, production of their recipe cards and marketing materials – an ongoing partnership built on reliability, precision, and speed.
Execution
SCG has produced more than 4 5 million recipe cards, each printed to exacting standards that ensure clarity, quality, and consistency in every box. With agile production processes and a deep understanding of HelloFresh’s operational needs, SCG helps the brand maintain seamless communication with customers –delivering the same freshness and care through print that HelloFresh delivers in every meal.
NZ Plumber
Overview
NZ Plumber magazine is the official publication of Master Plumbers, Gasfitters & Drainlayers NZ, providing industry professionals with the latest news, technical insights, and business advice. As the trusted creative partner, SCG manages the design of the magazine – ensuring every issue meets the highest standards of quality and relevance.
Execution
Thanks to engaging layouts and modern editorial design SCG ensures each edition of NZ Plumber is visually compelling, informative, and on-brand. The result is a publication that not only connects and informs its members but also strengthens Master Plumbers’ voice as a respected leader within New Zealand’s plumbing industry.
A selection of labels and shrink sleeves.
Saw-Skin
Brief
Saw-Skin is a product range that is designed to protect and extend the life of tools and equipment. Created for tradespeople and DIY enthusiasts, the product provides protection against rust, corrosion, and everyday wear. As a new product entering the market, Saw-Skin partnered with SCG to develop packaging and in-store display solutions that would clearly communicate its toughness and quality while appealing to a trade-focused audience.
Execution
SCG led the end-to-end creative process – from packaging design and development to FSDU concepting, prototyping, and execution. Every element was built to reflect the brand’s strength and practicality, incorporating bold visual cues and clean, functional layouts suited for hardware retail environments. The resulting packaging and display suite ensured brand consistency and visual impact across all retail touchpoints.
Outcome
The collaboration delivered a retail presence that positioned Saw-Skin as a credible and eye-catching new entrant in the tool care market. The launch achieved strong brand recognition, successfully connecting with trade professionals and DIY customers alike. Saw-Skin products are now available through selected retailers nationwide, establishing a strong foundation for continued growth.
Fisher & Paykel
Overview
Fisher & Paykel Healthcare is a global leader in medical device design and manufacturing, specialising in respiratory care, acute care, and the treatment of obstructive sleep apnea. The company operates under strong governance, ethical, and regulatory frameworks, with a firm commitment to quality, compliance, and sustainability. Its ISO 14001 certification and 2022–2027 sustainability strategy reflect an ongoing focus on environmental responsibility, ethical sourcing, and supply chain transparency.
Execution
SCG supports Fisher & Paykel Healthcare through the production of labels, user manuals, and specialist print materials that meet the brand’s strict regulatory and quality requirements. Our precision printing processes and sustainable material choices align with their environmental goals – helping reduce waste and ensure every product we deliver upholds the company’s reputation for safety, reliability, and excellence.
Metlifecare
Overview
Metlifecare works with SCG to produce The Villager, a beautifully designed magazine that connects and informs residents across their retirement villages. The publication celebrates the people, places, and stories that make each Metlifecare community unique - fostering engagement, belonging, and pride among residents.
Execution
SCG manages the creative and production process, including graphic design, editorial themes, alongside high-quality printing and nationwide distribution. Every issue is carefully crafted to reflect Metlifecare’s warm, community-driven brand - blending professional design with heartfelt storytelling that captures the spirit of village life and strengthens connections across the Metlifecare community
Set up/Decoration
Group Activities
Entertainment
McDonald’s
Overview
McDonald’s New Zealand partners with SCG to deliver seamless, high-impact national and trans-Tasman conferences that bring together franchisees, leadership teams, and partners from across the region.
Execution
From proposals to logistics and full event management, SCG oversees every element – ensuring each conference reflects McDonald’s energy, innovation, and commitment to excellence. Our team manages conference coordination, activity days, bespoke dinners, and offsite events, creating experiences that are engaging, inspiring, and flawlessly executed. Whether it’s a large-scale national gathering or an intimate leadership retreat, SCG ensures every McDonald’s event runs smoothly and leaves a lasting impression.
Venue/Accommodation
Resene
Overview
Since 2004, SCG has proudly partnered with Resene to produce habitat by Resene – a magazine and digital platform that continues to set the benchmark for content marketing in New Zealand. Created well before branded storytelling became an industry norm, habitat was designed to inspire homeowners while reinforcing Resene’s reputation as a trusted leader in colour, design, and innovation. Through stunning photography, expert advice, and local storytelling, the publication showcases real homes and creative uses of Resene products, helping readers make confident, design-led choices.
Over two decades later, habitat remains a cornerstone of Resene’s brand identity and a standout example of how meaningful content can build lasting customer relationships. Across print and digital platforms, habitat by Resene continues to celebrate colour, creativity, and design innovation – connecting readers to the Resene brand in a way that’s both beautiful and practical.
GlowLab
Brief
Glow Lab approached SCG with an exceptional product and ambitious aspirations. Having developed a scientifically advanced range of cosmeceuticals, the team wanted to position their brand as pharmacygrade skincare at supermarket prices –accessible yet premium.
Their challenge was twofold: to refine the brand identity to reflect the balance of nature and science, and to establish a scalable marketing framework capable of supporting rapid growth across New Zealand and Australia.
Execution
SCG refined the brand positioning and developed a comprehensive packaging suite that captured the essence of “Nature and Science.” The result was a visually striking design system that stood out in a highly competitive retail environment while maintaining a sense of sophistication and trustworthiness.
To support the launch, we created a full communications playbook, outlining every element of the rollout across both markets. To drive awareness and engagement, we prioritised digital advertising, enabling scalable reach and agile creative testing.
Outcome
The initiative delivered exceptional results, establishing Glow Lab as a standout brand within the skincare category and achieving strong resonance with consumers across New Zealand and Australia. The strategic blend of datadriven digital marketing and beautiful, science-led design helped the brand achieve rapid growth and strong retail traction.
Good George
Brief
When Good George Brewing set out to launch their limitededition Big Pecker Barrel Aged Gin for Father’s Day, they wanted packaging that was as bold and distinctive as the product itself. Crafted with 15 botanicals – including Mosaic and Galaxy IPA hops – and aged in red wine and French oak barrels, the gin was a celebration of flavour and craftsmanship.
Execution
The result was a standout piece of packaging that reflected the bold identity of Good George Brewing while reinforcing SCG’s reputation for award-winning print craftsmanship.
Outcome
The Big Pecker Gin box was met with widespread acclaim, earning Gold in the Paper & Board Packaging category and glowing customer feedback.
dish
dish is New Zealand’s most successful food and lifestyle magazine, inspiring readers since 2004 with its celebration of cooking, eating, drinking, travel, and togetherness. More than a publication, dish creates experiences – readers not only devour its pages but also buy the ingredients, cook the recipes, and share meals that turn inspiration into connection. The brand’s enduring strength lies in its ability to evolve while maintaining trust, warmth, and creativity across both print and digital platforms.
Produced and published by SCG, dish combines premium storytelling, striking design, and strong audience engagement to deliver a truly cross-platform experience. The magazine consistently outperforms competitors in print sales and reaches hundreds of thousands of readers online each month. With more than 58,000 EDM subscribers and the third highest cross-platform audience of all NZ magazines*, dish remains New Zealand’s #1 food and lifestyle magazine – a testament to SCG’s publishing expertise and the brand’s authentic connection with its community of food lovers.
*Source: Roy Morgan, dish Audience Survey 2025
YouTube NZ Marketing Awards
Overview
The YouTube NZ Marketing Awards celebrate the very best in marketing excellence across Aotearoa. For more than 34 years, NZ Marketing Magazine has recognised and championed the strategies, ideas and results that make a lasting impact on New Zealand businesses and communities. As the only national awards dedicated solely to marketing success, the event brings together leading brands, agencies, and marketers to honour outstanding strategic thinking and innovation.
Execution
Each year, SCG works alongside NZ Marketing Magazine and the Marketing Association to deliver the complete awards experience – from event branding and print collateral to large-scale production and logistics. The celebration spans months of anticipation, storytelling, and industry recognition, culminating in a night where over 1,000 marketing professionals gather, 200+ judges review entries, and 250 campaigns compete for top honours. The result is an event that not only celebrates achievement but also defines what worldclass marketing looks like in New Zealand.
Petdirect
Overview
Petdirect is one of New Zealand’s fastest-growing pet retailers, expanding from a thriving online business into physical stores nationwide. To support this evolution, SCG manages the design, production, and installation of Petdirect’s store signage, vehicle branding, and environmental graphics – ensuring every site captures the brand’s playful energy and polished retail aesthetic.
Each project involves a complete exterior and interior rebrand, including full building wraps in Petdirect Green, illuminated signage, ACM panels, digital and video screens, 3D laser-cut logos, and feature lighting. SCG also manages vehicle and truck wraps, ensuring the brand maintains a cohesive, highimpact presence both in-store and on the road. Through meticulous production and installation, SCG continues to bring Petdirect’s bold, customer-friendly identity to life across New Zealand.
Execution
To date, SCG has completed three full store fitouts in Takapuna, Mt Roskill, and Tower Junction Christchurch, with Mt Wellington currently in progress and scheduled to open in 6–8 weeks. The rollout also includes two distribution centres in Auckland and Christchurch, with a further 20 stores planned to open over the next five years – averaging two new stores every six months.
Farmlander
Brief
Farmlands Co-operative, New Zealand’s largest buying group for farmers, wanted to revitalise its shareholder magazine after discovering it wasn’t connecting with readers. Previously produced in-house on a monthly basis, The Farmlander needed a refreshed editorial approach and visual identity that reflected the values, voices, and realities of rural New Zealand. Partnering with SCG, Farmlands set out to reimagine the publication’s strategy, content and design, transforming it into a must-read magazine that would better engage its shareholder community.
Execution
SCG relaunched the publication as Farmlander, introducing a larger format, elevated production quality, and a new quarterly schedule focused on seasonal storytelling. Each issue is now created by SCG’s team of writers, photographers, and designers, featuring farmer profiles, agricultural insights, practical guides, and lifestyle content that celebrate life on the land.
Outcome
The refreshed design and editorial direction have been met with overwhelmingly positive feedback, with readers praising the magazine’s richer stories and more relevant content. Today, Farmlander stands as a trusted, high-quality publication that strengthens both Farmlands’ brand and its connection with rural communities nationwide.
You could bandy about words like industry knowledge and expertise all
SCG Media connects brands and audiences through the power of storytelling. In a world overflowing with content, only great stories cut through the noise - stories that inspire, engage, and are worth sharing. SCG Media crafts compelling narratives across every platform – print, digital, and social – to captivate
audiences, build communities, and drive real results. From magazines to social campaigns and everything in between, SCG Media creates fresh, relevant content that not only sells but strengthens brands. To find out more about SCG Media visit scgmedia.co.nz
Soar Communications Group (SCG) is committed to responsible business practices that support sustainability, product quality, and continuous improvement. Our operations are independently audited and certified by leading international and national standards. These certifications reflect our ongoing dedication to environmental leadership, operational excellence, and responsible sourcing.
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