California Grocer, 2012, Issue 4

CALIFORNIA GROCERS ASSOCIATION

2012, ISSUE 4

CGA Educational Foundation

20

Years of Service

For the latest industry news visit www.cagrocers.com

PRSRT STD US Postage Paid Permit No. 1401 Sacramento, CA

2 0 1 2 c g a s t r at e g i c c o n f e r e n c e

September 30 – October 2, 2012, Palm Springs Convention Center, Palm Springs, California The grocery industry in California is experiencing its own transformational period – its own renaissance.

As the “dark ages” of recession and financial crisis continue to fade, retailers in the Golden State are emerging with a new creative and innovative spirit. This new era of retail enlightenment also embodies the dramatic cultural shifts of California shoppers — health conscious, multiethnic, socially aware and digitally engaged.

We invite you to gather with your industry peers in the heart of the movement, in California, and explore these new perspectives and innovative ideas while creating new relationships to help you succeed in today’s modern age.

New Location!

Palm Springs Convention Center & Renaissance Hotel, Palm Springs, Calif.

Register Now! Early bird registration discount through September 6, 2012 Share Group Discussions focus on key industry issues.

The CGA Strategic Conference is one of the most productive business events of the year – packed with insightful educational sessions that examine trends, issues and solutions impacting California’s grocery industry. Plus, numerous networking opportunities and hundreds of pre-scheduled supplier and retailer meetings make this an event you can’t miss.

Premium Suite Holder sponsorship includes a Business Conference Suite.

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Top Industry Speakers Ellie Krieger, Celebrity Chef & Author

Terry Jones, Founder & Former CEO of Travelocity.com, Chairman of Kayak.com

Ellie Krieger is the host of the Food Network’s & Cooking Channel’s popular show “Healthy Appetite.” She is the author of several New York Times best selling and James Beard Award winning books offering advice, perspective and recipes for healthy eating & wellness.

Terry Jones founded Travelocity.com and served as President and CEO from its founding until May 2002. Previously, he served as Chief Information Officer at Sabre Inc. Jones is managing principal of Essential Ideas, a consultancy he co-founded to help companies transition to the digital economy.

He is Chairman of the Board of Kayak.com.

Retail Executive Panel

Special entertainment David Garibaldi, Performance Painter

Lori Raya

President, Vons, a Safeway Company

Dan Sanders

Justin Jackson

Kevin Coupe

President, Chief Operating Moderator Albertsons Officer, Andronico’s Southern California Community Markets

Hear from a panel of California retail leaders as they explore new perspectives and creative approaches for succeeding in today’s dynamic grocery industry. Moderated by Kevin Coupe, Morningnewsbeat.com

Rhythm, Color, Culture, Energy; These four words describe the experience viewing the creations of world renowned artist David Garibaldi. David is a 29-year-old artist that creates six-foot portraits of pop icons in minutes to music. His dynamic show has taken him around the world performing for audiences of all ages and has raised thousands of dollars for various charities.

Additional Sessions • Retailer Spotlight – Stater Bros. Markets • Shopping Topography: Mapping the New Consumer Pathways to Purchase – Michelle Mazur, Senior Marketing & Communication Strategist, The Hartman Group • Connecting With Shoppers In a New Economic Age – Larry Levin, Executive General Manager, Consumer Insights, SymphonyIRI Group

Share Group Discussions • Helping With Consumers’ Desire for Simple & Healthy Eating – Janet Myers, Sr. Director Retail Culinary Experience, Kraft Foods • Center Store – Driving Sales Effectiveness – Craig Rosenblum, Partner, Willard Bishop • Sustainability: The Next Generation – Arlin Wasserman, Partner, Changing Tastes • California WIC – Keri Askew Bailey, VP Government Relations, California Grocers Association

For complete information and to register, contact CGA at (800) 794-3545 or visit w w w . c g a s t r at e g i c c o n f e r e n c e . c o m

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A Conference That Covers All The Bases

Participating Retailers

For attendees, the 2012 CGA Strategic Conference offers one of the most productive business events of the year. The agenda is packed with insightful educational sessions that take dead aim at the trends, issues, and solutions that are impacting the grocery industry in California.

Mix in numerous networking opportunities and, of course, hundreds of pre-scheduled supplier and retailer meetings and you have an event you won’t want to miss.

Albertsons, Inc. Bestway/Gardena Supermarkets Big Saver Foods, Inc. Bristol Farms Cardenas Markets

CGA would like to thank this years top sponsors

Anheuser-Busch InBev

Coca-Cola Refreshments

Nestle Purina PetCare

Costco Wholesale

Bimbo Bakeries USA

E & J Gallo Winery

Draeger’s Supermarkets, Inc.

C&S Wholesale Grocers

The Hershey Company

Nestle Waters North America

CGA Educational Foundation

The Jel Sert Company

California Shopping Cart Retrieval Corp.

California Table Grape Commission

Jelly Belly Candy Co. Kellogg Company Kraft Foods Global, Inc. MillerCoors

PepsiCo

El Super (Bodega Latina Corp.)

Procter & Gamble

Food 4 Less/Foods Co.

Snyders-Lance Inc.

Food 4 Less (Stockton)/ Rancho San Miguel Markets

SUPERVALU Unified Grocers, Inc. Unilever

Gelson’s Markets Gongco Foods/Food 4 Less Holiday/Sav-Mor Foods Jax Markets K.V. Mart Co. Mar-Val Food Stores

Many thanks to The Illuminators for their continued, generous support of the CGA Strategic Conference by providing the outstanding conference meal functions and entertaining social events.

Illuminator social events provide additional networking opportunities.

Northgate Gonzalez Markets Nutricion Fundamental, Inc.

The Illuminators Golf Tournament

Sunday, September 30, 2012 7:00 AM Registration 8:30 AM Shotgun Start Escena Golf Club 1100 Clubhouse View Drive Palm Springs, California 92262 Don’t miss this opportunity to tee it up with California retailers. Space is limited. Sign up early!

Join your peers at this annual convention kick-off event.

www.illuminators.org

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Raley’s Ralphs Grocery Co. Rio Ranch Markets Safeway Inc. Save Mart Supermarkets Smart & Final Stores Stater Bros. Markets Stump’s Markets Super A Foods, Inc. Superior Grocers Times Supermarkets Vallarta Supermarkets Whole Foods Market 99 Cent Only Stores

CGA

| Board of Directors

E X E CU T I V E CO M M I T T E E

Chairman of the Board Jonathan Mayes Safeway Inc. First Vice Chair Kevin Davis Bristol Farms

CH A I RM A N A PPO I N T M E N T S D I RE CT O RS

SUPPLIER E X E CU T I V E COUNCIL

Dora Wong Coca-Cola Refreshments

Raul Aguilar Anheuser-Busch InBev

Diana Godfrey Smart & Final Stores

Phil Miller C&S Wholesale Grocers

Dirk Stump Stump’s Markets

Paul Cooke Nestle Purina PetCare

Rickey Hamacher Bimbo Bakeries USA

John Parke E & J Gallo Winery

Sam Tibbitts Holiday/Sav-Mor Foods

Richard Draeger Draeger’s Supermarkets, Inc.

Frank Jimenez The Hershey Company

Vinit Patel Unilever

John Eagan Costco Wholesale

Bill Jordan Whole Foods Market

Chuck Eckman, II Kraft Foods Inc.

John Kok Procter & Gamble

John Pellington Focus Brands West/ Niche Foods

Paul Turcotte Pepsi Beverages Company – WBU

Joe Falvey Unified Grocers, Inc.

Dave Madden MillerCoors

Phil Gentile K.V. Mart Co.

Dan Meyer Stater Bros. Markets

Jon Giannini Nutricion Fundamental, Inc. Warehouse

Omar Milbis Rio Ranch Markets

Rick Van Nieuwburg Altria Corp. Services

Robert Phillips, Dora Wong Coca-Cola Refreshments

Mickie Sharp-Villanueva Hansen Beverage Company

Vince Delgado Procter & Gamble

Raul Aguilar Anheuser-Busch InBev

Vic Chiono Coca-Cola North America – Minute Maid Business Unit

Elizabeth Alvarez-Sell, Brennan Bateman, Thomas Joyce The Hershey Company

Melanie Zitting, Sue Sharp Pure Water Technologies

Tom Driscoll Bunzl Distribution, Inc. Gilbert de Cardenas, Bob Cashen Cacique USA

C A LI F O RN IA G RO CE R

Immediate Past Chair Jim Amen Super A Foods, Inc.

Michael Read WinCo Foods, Inc.

Rickey Hamacher Bimbo Bakeries USA

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Treasurer Mary Kasper Fresh & Easy Neighborhood Market Inc.

Secretary Kevin Konkel Raley’s

Dave Jones Kellogg Company

Mike Myers Berkeley Farms, Inc.

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Second Vice Chair John Quinn Food 4 Less (Stockton) – Times Supermarkets

Victoria Horton California Beer & Beverage Distributors Cindy Plummer California Table Grape Commission Mark Cassanego Carr, McClellan, Ingersoll, Thompson & Horn Damon Franzia Classic Wines of California

Stephenie Shah Diageo David Cucuk ER Jones Management, Inc. Veronica Rendon Fresh Dairy Direct of So. Cal. Scott Johnson, Shannon Nadasdy Financial Supermarkets, Inc. Brian Rosen, Ann Wilson Gleason Inc. John Hewitt Grocery Manufacturers Association Derek Brewart, Cris Nunez Hamilton Brewart Insurance Agency

Brian Schmidt Acosta Sales & Marketing Jim Schulz International Paper Harish Solanki Big Saver Foods, Inc.

Donna Tyndall Gelson’s Markets Jim Wallace Albertsons/Sav-On Pharmacy Tammy Wilson Jax Markets

Mike Stamper Nestle DSD

Tim Cohen Hidden Villa Ranch Kristina Crystal-McVay The J.M. Smucker Co. Dave Jones Kellogg Company Jamie Gray LOC Software Dave Madden MillerCoors Steven Schultz Moss Adams LLP Paul Cooke, Karen Doggendorf Nestle Purina PetCare Jim Van Gorkom NuCal Foods

Renee Wasserman Rogers Joseph O’Donnell Darrell Costello Roplast Industries, Inc. Perry Sanders Sara Lee Fresh Bakery, California Greg Romero Stericycle, Inc. Tom H. Daniel Sterilox Food Safety Phyllis Adkins TruGrocer Federal Credit Union Vinit Patel Unilever

CONTENTS

F E AT UR E S

CGA Educational Foundation Turns 20

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In the 20 years since its inception, the California Grocers Association Educational Foundation has influenced the lives and careers of thousands of people in the grocery industry through its highly respected scholarship, tuition reimbursement, career development and industry education programs that tackle timely grocery issues and offer a range of informational resources for CGA members.

California Retail Renaissance

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California is in the midst of a grocery retail renaissance marked by an environment of unprecedented creativity and complexity that will be irrevocably changed by the customers it serves. It also is the focus of this year’s CGA Strategic Conference.

2012-2013 CGA Educational Foundation College Scholarship Recipients

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COL UM N S President’s Message CGA’s Shining Star.. .................................. 7 From the Chair New Location, Inspiring New Ideas and New Energy. . .................................... 8 Viewpoint – Kevin Coupe Front Lines & Bottom Lines............................ 14 Capitol Insider California’s 2012–2013 Budget: Balanced?...... 23 Perspective – Chris Micheli The November 2012 General Election Ballot Measures At A Glance........................ 25 Another View – Anthony J. DeCristoforo California Supreme Court Clarifies Meal and Rest Break Requirements Under State Law.. ....... 37

This year the CGAEF awarded a record amount of scholarship funds for pupils to attend higher learning institutions this fall.

The Foundation congratulates and recognizes these deserving students for their impressive achievement.

D E PARTM E N TS

Multi-Cultural Medicine – A Prescription for Supermarket Pharmacies?

Government Relations................................ 21

For decades, retailers and manufacturers have tried to entice the burgeoning Hispanic population with new store formats and products, more targeted advertising and better customer service. But with all that, is the grocery industry missing out on an important cultural connection and one that could impact sales throughout the supermarket?

CGA Educational Foundation....................... 11 Sunset.................................................. 16 CGA News............................................ 17 Washington Report................................... 28 Hometown Heroes.................................... 34 Advertiser Index...................................... 80

C AL IFO R NI A G R O CE R S A S S O CI AT I O N

President/CEO Ronald Fong

Director, Events & Sponsorships Beth Wright

Vice President, Government Relations Keri Askew Bailey

Director, CGA Educational Foundation Brianne Page

Vice President, Business Development & Marketing Doug Scholz

Director, Local Government Relations Sarah Paulson Sheehy

For association members, subscription is included in membership dues.

Subscription rate for non-members is $100 and does not include CGA Buyers’ Guide. © 2012 California Grocers Association

Publisher Ronald Fong E-mail: rfong@cagrocers.com Editor Dave Heylen E-mail: dheylen@cagrocers.com For advertising information contact: Tony Ortega E-mail: tortega@cagrocers.com

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California Grocer is the official publication of the California Grocers Association.

1215 K Street, Suite 700 Sacramento, CA 95814 (916) 448-3545 (916) 448-2793 Fax www.cagrocers.com

C AL I F O RN IA GR O CE R

Vice President, Communications Dave Heylen

Executive Director, CGA Educational Foundation Shiloh London

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EMPHASIZING Big Platforms for big category growth.

+

FOCUSING on Year 1 launch A&C spending.

+

DELIVERING sampling and trial-building vehicles.

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APPLYING best practice research and tools for growth.

SOLID PLATFORMS FOR SOLID GROWTH. Fewer. Bigger. Better. This is our innovative strategy to optimize growth for 2012. This holistic go-to-market approach means creating not just new products, but new categories and platforms as a pipeline for growth; allowing us to anticipate and meet consumer needs.

Š2012 Kraft Foods

BIGBETS

President’s Message |

RONALD FONG President/CEO

CGA’s Shining Star In these difficult economic times, college students are learning economics regardless of their declared major.

Finances influence everything from what school they attend and career they pursue to how long graduation takes, or whether they graduate at all.

According to a recent USA Today article, the average tuition at a four-year public university climbed 15 percent between 2008 and 2010, fueled by state budget cuts for higher education and increases of 40 percent and more at universities in states like Georgia, Arizona and California.

Almost six in 10 students rely on loans to help with college loans. But after opening their coffers to help families cope during our most recent recession, some colleges now are cutting back on grants and scholarships.

According to a study by student-loan provider Sallie Mae Fund, grants and scholarships fell 15 percent during the just-completed academic year.

These statistics paint a grim picture for undergraduate and high school students looking to attend or return to college this Fall.

With school and government grants and scholarships on the decline, more and more students are looking to non-profit organizations and foundations for scholarships.

It was for this purpose that in 1992, the CGA Board of Directors created an educational foundation to fund a college scholarship and tuition reimbursement program.

In addition, the Foundation expects to provide over $100,000 in tuition reimbursement for students taking job-related courses or courses taken in pursuit of a degree.

This year the Foundation celebrates its 20th year of serving the California grocery industry. This issue of California Grocer looks back at the Foundation’s many accomplishments but more importantly, recently named Foundation Executive Director Shiloh London shares her vision for the future.

Our Foundation is often referred to as CGA’s shining star. I agree!

If your company isn’t utilizing the Foundation’s educational programs, I encourage your human resources department to visit the Foundation’s new website, www.cgaef.org, today, or call Shiloh London.

The Foundation looks forward to working with you in a joint effort to provide quality educational opportunities to our great industry. With your help our Foundation will shine brightly for decades to come. n C AL I F O RN IA GR O CE R

For nearly two decades, the CGA Educational Foundation has provided an ever-growing number of college scholarships to deserving employees and family of CGA member companies. From its simple beginning, the Foundation’s College

Scholarship program has bestowed more than 2,300 worthy college students with awards totaling more than $2.7 million—ensuring that California’s grocery employees and their dependents have the resources necessary to start or complete their higher education. This year alone the Foundation will award 258 college scholarships totaling $341,250.

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From The Chair |

J onathan M ay es

Senior Vice President, Government Relations, Public Affairs Corporate Social Responsibility & Community Relations

New Location, Inspiring New Ideas and New Energy Every two years, the California Grocers Association assembles a working group of Board Members to review the its Strategic Plan and chart a future course. We’re meeting in late September to develop our Association’s next Strategic Plan, and welcome your ideas and input.

CGA’s current Strategic Plan, created in 2010, contains specific objectives to evaluate the direction of the Association’s annual Strategic Conference.

This year’s Conference is the culmination of these objectives in two key ways: n

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The Strategic Plan calls for re-investing in and enhancing our conference. This year represents the second year of offering an expanded educational program. Among this year’s notable speakers is Travelocity.com founder Terry Jones who will address embracing innovation within our organizations. The Conference’s education program is packed with thought provoking keynote addresses by top industry speakers and collaborative, discussionfocused sessions designed to give you new and effective ways to approach your business.

The Strategic Plan calls for CGA to evaluate options for returning the Conference to California. The 2012 CGA Strategic Conference

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C A LI F O RN IA G RO CE R

September 30 – October 2, 2012, Palm Springs Convention Center, Palm Springs, California

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is in Palm Springs and marks the return to our home state after 14 years in Las Vegas. With our new location, it is not only more conveniently located for most attendees, but also conducive for a business focus and networking opportunities.

Having the honor of serving as CGA Board Chairman this year has provided me with a great opportunity to gain a closer view of the organization’s work, everyday, on behalf of our industry. I’ve also gained a greater appreciation for the work that CGA’s dedicated and talented staff does to plan, develop and organize a notable and valuable conference for its members.

CGA has embraced innovative ideas from its members to make the Strategic Conference among the best in the West. So, invite a colleague or a customer and join us in Palm Springs on September 30. We believe it will be a good investment of your time. n

Stock your store with delighted shoppers.

INSIGHTS

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IN-STORE

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Freely sharing data with each other. It’s what drives us. It’s what drives smiles.

Developing blockbuster ideas that drive shopper loyalty.

New ingredients. Innovative packaging. Digital engagement.

More amazement.

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Reducing system inventories.

Millions of touch points.

More thank-yous.

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HAPPY SHOPPER. HAPPY YOU. Find out more at PepsiCoPromise.com

the promise of

INSIGHTS INNOVATION

Delivering Sustainable Growth

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©2012 PepsiCo, Inc. All Rights Reserved. This ad contains valuable trademarks owned and used by PepsiCo, Inc. and its subsidiaries and affiliates to distinguish products and services of outstanding quality.

GIVE EducatIon SupportS

School the Nation is a nationwide network of passionate professionals working in public schools to surround students with a community of support, empowering them to stay in school and achieve in life.

This year the CG A Educational F oundation celebrates its 20th anniversary. The Foundation’ s first T rustees had great foresight back in 1992 as the y recognized the need, and understood the importance of education in training , recruiting , and retaining our industry associates.

Creating the CGA Educational Foundation was a huge step forward, perhaps even a leap of faith, by everyone involved.

CGAEF Golf Tournament, or contributed your time or resources to the Foundation, you have made a difference. You deserve thanks for that.

Those Trustees and founders deserve the appreciation of our industry, so on behalf of many, I offer our sincere thanks. They laid the groundwork, and over the years the Foundation has benefited greatly from Trustees and industry leaders who have been very dedicated to its mission.

The CGA staff and Board of Trustees also deserve tremendous credit for their commitment to the cause. The Board is a diverse group of retailers and suppliers with different backgrounds and areas of responsibility. Collectively they bring creativity, management and people skills, understanding and enthusiasm to each meeting and task.

The Foundation has grown and matured into one of the leading organizations in our industry. In the 20 years since its inception, more than $2.7 million dollars in scholarships have been awarded.

Think about that number for a moment, and imagine the thousands of people that have benefited from the scholarship program.

Many of them are still in the grocery business, and we have all benefited from their advanced knowledge, understanding and abilities.

Moving forward to this year, the CGAEF College Scholarship Program will offer 258 deserving students a record $341,250 in scholarships, which represents more than a $60,000 increase over last year’s award total! Additionally, hundreds of students will receive tuition reimbursement from our Career Development Program.

On this 20th anniversary, we have many people and organizations to thank. This success, and the lives touched, would not have happened without the generous support of CGA members and the California grocery industry at large. Your combined and continued support has been nothing less than phenomenal.

If you have attended a Hall of Achievement dinner, played in a

As said before, this is a very exciting time for the Foundation. Following our strategic planning session last year, and increasing the awards and funds available, we now have a new Mission Statement. This clarity of focus will guide us as we continue to expand our program offerings.

Adding to the excitement, we have added the position of Executive Director. Shiloh London brings a broad range of experience in education, foundations and fund-raising. Working with Brianne Page, Shiloh’s energy level and new ideas will be instrumental in moving us forward. Additionally, we just launched a new CGAEF website. This portal will make it much easier for people to learn about our programs and to even apply on-line. I encourage you to visit the site at www.cgaef.org.

While we can all be proud of our accomplishments, we know that there is still much to do. For that, we ask for your continued support. Please help us spread the word about the programs offered by the CGAEF. We look forward to seeing you at our Hall of Achievement Dinner on October 18 at the San Ramon Marriott Hotel.

Happy Anniversary!

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Jim Van Gorkom, Chairman, CGA Educational Foundation

cga educational foundation

Happy 20th Anniversary CGA Educational Foundation!

Making History

2012

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Innovation is key to staying competitive. Unified Grocers fosters innovative developments among our member retailers who represent diverse markets requiring diverse solutions. Our history is the story of innovative independent grocers.

Ph: 800-724-7762 | unifiedgrocers.com

Viewpoint |

KEVIN COUPE

Front Lines & Bottom Lines When the story first broke, it suggested a kind of corporate largesse, a recognition of hard work and dedication. Apple Inc., the reports said, had informed all of its U.S. retail store employees that they would be receiving hourly pay increases of as much as 25 percent.

Even in good times, such a pay increase would be considered generous, but coming at a time when the economy is sputtering, these raises seemed like a nice relief from all the news of layoffs, downsizing and outsourcing that tend to get the headlines.

But not so fast...

Shortly after the news of the raises came another story – this one in the New York Times, suggesting that while Apple has been a profit machine in recent years, with a current CEO, Tim Cook, who is the highest paid in the country, the people working in its retail stores have been getting the short end of the stick.

While Apple Store employees make more than their brethren at Gap, and once eligible can receive health care, contributions to their 401K, the ability to buy company stock and get Apple products at a discount, here is the part of the story that stuck out to me, and to a lot of other people: that while the average Apple Store employee making $12 an hour would make - if he or she worked eight hours a day, five days a week, 50 weeks a year - about $24,000 a year, that same average employee is responsible for close to a half-million dollars a year in annual sales.

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Let’s forget about the implication that the only reason Apple gave those retail employees a raise is that top corporate management knew that a negative Times story was coming, and they wanted to get ahead of the story.

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One of the things that I discovered, in conversations with retailers, at speeches where I brought this up, and on MorningNewsBeat, where I first mentioned the story as a sort of aside, was that the notion of employee pay is a highly sensitive one. Despite this, or maybe because of it, I’d like to talk some more about it ... because I think it illustrates a larger issue that deserves to be addressed.

Ironically, around the same time as Apple’s pay policies were being reported, there was a story in Time, as part of its “Future of Retailing” series, about Zeynep Ton, an MIT professor who argues that “viewing retail labor as an expense to be cut, rather than as an asset to be invested in, is unsound,” and that “by underinvesting in their employees, retailers are actually making their operations much more inefficient, and therefore much less profitable.”

For me, the big picture idea here is about how people feel about their jobs, and about the companies for which they work.

According to the story, Ton has found after a decade of study that “companies that buck the status quo and invest heavily in their workforce actually are able to not only compete with their competitors on service but on price too.”

Now, investment can mean a lot of things.

Training, for example. (I’m reminded of what Jim Koch of the Boston Beer Co., once said. Asked by a wholesaler why he invested so much in training his people, when ultimately they might leave, Koch smiled and replied: “What if I didn’t train them, and they stayed?”)

It also can mean how people are paid. (And I recognize here that a lot of companies are straitjacketed by union contracts that often have little to do with how good someone is, but rather reflect how effective their negotiators are.)

For me, the big picture idea here is about how people feel about their jobs, and about the companies for which they work. The question is, do they feel like assets to be invested in and nurtured, or do they feel like costs and liabilities that can be cut when the going gets tough?

Viewpoint |

Professor Ton argues, and I agree, that when employees feel like they are a cost, not an asset – because the companies for which they work treat them and view them as such – they are less invested in maintaining appropriate priorities, more likely to follow a connect-the-dots approach to business, and have little commitment to the critical importance of customer service. (I should note here that Professor Ton’s conclusion is based on research, and mine is based on common sense and experience. Two roads to the same destination, I think.)

KEVIN COUPE

And Apple’s Steve Jobs famously used to park his car – on which he never had license plates – in a handicapped space; some may see this as a reflection of idiosyncratic genius, but I think you could argue that it is this mentality that may have led to the perception/reality of Apple Store employees being underpaid, or at least under-appreciated.

There is a legitimate discussion to be had about what constitutes a “fair” salary, or pay commensurate with employee value. There are no absolutes here, and the rules are different depending on whether you are a one-store retailer, a 15-store regional chain, or a national company with thousands of stores.

But I firmly believe that however this discussion plays out, and whatever conclusions are reached, there is one immutable fact about retailing: Retailers need to understand that store employees – the people on the front lines – are the most important people in the company. They are the face of the company, the folks who make sure things work, the people who are responsible for a positive shopping experience (or, conversely, to blame for a negative experience.)

I still love the idea that Feargal Quinn, the founder of Ireland’s Superquinn, always referred to headquarters as the “support office,” reasoning that the people there were charged with supporting the stores, not the other way around.

(If you called it headquarters, you paid a small fine.) And one of my retailing heroes, Jim Donald, has made the primacy of front line employees one of the fundamental tents of his leadership style.

It really isn’t about money. (Except that, in some ways, it is always about money.) It is about priorities, and about a fundamental understanding that front line employees are the ones who ultimately will be responsible for success or failure, for victory or defeat, for profit or loss, for survival or irrelevance.

It is about the direct connection between the front line and the bottom line. n

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There are, of course, companies where the opposite values seem to be in play. Someone told me the other day about how a certain former CEO of a major supermarket company used to park his brightly colored Hummer in a no-parking zone close to company headquarters, as if to let everyone know that he could, and who the most important person in the company was.

Not his finest moment, I believe.

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Very Pinterest-ing R esearch and results show that social media’ s wunderkind has made it to the big leagues .

FRESH MARKE T NE W S

Unless you’ve been living under a rock, you’ve noticed the stratospheric rise of Pinterest. The site, launched in March 2010 and pretty much under the radar until last summer, is now the third most popular social media site behind Facebook and Twitter, according to a 2012 digital report

by Experian.

Tapping into the zeitgeist and power of personal referrals, Pinterest lets users create and share other websites’ images on “virtual pinboards”; it also allows other viewers to link back to the original source for the images.

Those Pinterest referrals stand out as the big get for businesses, especially since recent research

by PriceGrabber show that roughly one in five people surveyed who had a Pinterest account have purchased a product after seeing a picture on the site.

Food and Recipes: Top Draw for Pinterest For anyone in the food business, that level of engagement is especially significant, since some 70 percent of Pinterest account holders cite cooking and recipes as top items pinned.

At Sunset, Pinterest has vaulted to the top source for referrals, raking in double the referrals of

Popular Pins Which three Kraft products get pinned most in recipes and crafts posted on Pinterest?

1. Cool Whip 2. Oreo

5. Cheez Whiz 6. Kraft Macaroni & Cheese 7. JELL-O 8. Triscuit Answer: 2, 6, 7

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Top brands note the same kind of growth. As of January 2012, Pinterest “skyrocketed to our third most effective referring site. Currently it is our number one referral site,” notes Jennifer Feeley, Associate Director, Digital Marketing CRM for Kraft Foods. The interesting twist, notes Feeley, is that it happened without a big push from Kraft.

“Consumers brought it to us, versus us bringing it to them—they were already curating our content and sharing our images and food solutions.”

In January, Kraft began curating its own boards on topics they know consumers want, like quick and easy dinners and 10 ways to cook pasta or chicken, making it even simpler for consumers to collect and share information on their own boards.

But, one might wonder: Do these Pinterest consumers really matter? Kraft says yes.

“We have calculations that show how recipe impressions translate into dollars; it’s very useful for ROI,” notes Feeley. “For us, Pinterest is a 100-percent natural fit—just another channel for curating content that resonates with and inspires consumers.” n — Harriot Manley

4. Corn Nuts

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3. Kool-Aid

Facebook each month. “Sunset readers have always been great evangelists for our brand,” notes Gina Goff, Managing Editor of sunset.com.

“Pinterest is now another great tool for readers to share our images and content.”

CG A NE WS

New Members C GA w o uld li ke to t ha n k i t s n ew m em b er s o f 2012!

Corrigo Incorporated 91900 S Norfolk St Ste 100 San Mateo, CA 94403-1151 Contact: Tom Kay Phone: (877) 267-7440 Fax: (503) 907-6003 E-mail: tomk@corrigo.com Website: Corrigo.com

Durham Brands 4752 California Ave Bldg A Ste 1000 Salt Lake City, UT 84104-4478 Phone: (801) 908-8111 Fax: (801) 908-8120 Contact: Shawn Pace E-mail: shawnpace@durhambrands.com Website: www.durhambrands.com

Tropicale Foods, Inc. 6570 Encina St Chino, CA 91708-2224 Phone: (909) 635-1000 Fax: (909) 635-0795 Contact: Ruben Gutierrez E-mail: ruben@tropicalefoods.com Website: www.heladosmexico.com

Recent members that became a part of CGA: Amoretti Company Beef Information Center California Table Grape Commission (SEC)

Hamilton Brewart Insurance Agency Itasca Retail Jensen’s Finest Foods

CAM Services

Jerry’s Bags & Labels

Cardenas Markets

Karl Strauss Brewing

Central Valley Ag Export

Kayem Foods

Day-Lee Foods, Inc.

Leanin’ Tree

Del Real Foods

Little Diversified Architectural Consulting

Don Pedro’s Kitchen (SEC) Enformed ER Jones Management Inc. Fenner Drives Fresco Foods

LYFE Kitchen Retail LLC Martin Container, Inc. MOM Brands Moss Adams LLP (SEC)

Gongco Foods/Food 4 Less

Nor Cal Beverage Co., Inc/ Go Girl Energy Drink

Greenlee’s Cinnamon Bread & More

Nugget Markets

Prime Plastic Products, Inc. Prudential Overall Supply Pure Swiss Inc. Pure Water Technologies (SEC) rePLANET, LLC Sheppard, Mullin, Richter & Hampton SmartSweep Stericycle, Inc. Sunflower Farmers Market Tampico Spice Company The Clorox Company TruGrocer Federal Credit Union Valley Inventory Service, Inc. Waxie Sanitary Supply

C AL I F O RN IA GR O CE R

FrutStix

LOC Software (SEC)

OfficeMax Inc.

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cga

| News

Foundation Tournaments Continue Winning Ways Near perfect weather and course conditions greeted the nearly 400 grocery retailers, suppliers and wholesalers participating in this summer’s two CGA Educational Foundation Golf Classics and Illuminators Rallies.

For the first time the Foundation’s Southern California tournament was played at Industry Hills Golf Club at Pacific Palms in Industry. Both courses, “Babe” and “Ike,” were in top shape for the event.

The Northern California event was hosted at the prestigious Blackhawk Country Club in Danville.

“The Foundation thanks all those who participated in this year’s tournaments,” said Shiloh London, recently named Foundation Executive Director. “A special thank you goes to the many sponsors that helped make both events so successful.”

The Southern California tournament featured former NFL running back LaDainian Tomlinson

who discussed the importance of education and the role educational foundations play in helping deserving students. His presentation was sponsored

by The Kellogg Co. In addition, the Foundation invited Stater Bros.

Markets store manager Bill Kemper to share how the Foundation’s reimbursement program helped with his professional development.

Proceeds from the two tournaments help support the Foundation’s College Scholarship and Tuition Reimbursement programs.

Highlights from the Northern California tournament included a “supplier only” presentation by Richard Draeger, Draeger Supermarkets, that was hosted by the CGA Supplier Executive Council. n

Thank You Sponsors!

The CGA Educational Foundation wishes to thank the following sponsors. A special thank you goes to The Illuminators for their tremendous support and for their egg-cellent breakfasts at both tournaments.

Masters Sponsors

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C A LI F O RN IA G RO CE R

Anheuser-Busch InBev Bimbo Bakeries USA Coca-Cola Refreshments The Hershey Company Jelly Belly Candy Co. Kellogg Company Kraft Foods, Inc. Pepsi Beverages Company SAP Retail Unified Grocers, Inc.

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Silver Sponsors Beam Global Big Saver Foods, Inc. C&S Wholesale Grocers Campbell Soup Company Cardenas Markets Coca-Cola Refreshments

ConAgra Foods Constellation Brands Dr. Pepper Snapple Group, Inc. Fisher Printing Food 4 Less/Rancho San Miguel Markets Fresh Dairy Direct of So. Cal. Frito-Lay, Inc. Gelson’s Markets Heineken USA JTJ Sales K.V. Mart Co. Mike’s Hard Lemonade MillerCoors Mission Foods MOM Brands Moss Adams LLP Nestle DSD NuCal Foods

Nutricion Fundamental, Inc. Pernod Ricard Processors Marketing & Research, Inc. Procter & Gamble Red Bull North America Rio Ranch Markets Rockstar Energy Drink Sanderson Farms Sara Lee California Snyder’s-Lance, Inc. Southwind Foods/Great American Seafood Steve Julius Construction Sugar Bowl Bakery Super A Foods, Inc. SUPERVALU Wholesale Taylor Farms Trend Offset Printing

Unilever Whole Foods Market

Hole Sponsors California Shopping Cart Retrieval Corp.

DigiStream Investigations Retail Solutions, Inc. Safeway Inc.

Breakfast The Illuminators (both events)

Lunch Bimbo Bakeries, USA Bristol Farms Del Real Foods Safeway Inc.

Foundation Congratulates the Winners!

Northern California

July 24, 2012 Blackhawk Country Club First Place Brad Fischer Tom Moody Ivan Sohrakoff Sean Hall Second Place Mike Frauenhoffer Matt Laukaitis Steve Rempel Kirsten Curtis Third Place Phillip Costello Jerry Jensen Paul Kamholz Wade Kennedy

Closest to the Pin Tracy Lape

Ed Billings Dave Dimond

Kathy Schmidt Tyler Schmidt

Longest Drive Contest Kirsten Curtis

Third Place Bob Lim Frank Hopfinger Paul Huddleston Chuck Eckman

Second Place Richard Horan Dave Whitbeck Kevin Rushing Mike Frauenhoffer

Closest to the Pin Jeff Bloks

Third Place Pat Posey Adam Caldecott Louis Fajardo Steve Howard

Southern California July 11, 2012 Industry Hills Golf Club

Ike Course First Place John Peters Derek Dehdashtian John Harb Duane Moore Second Place Dave Grosse

Longest Drive Julia Bischoff Brad Cooper

Babe Course First Place Jim Amen George Schmidt

Closest to the Pin Pat Posey Longest Drive Silvia Quiroz Nick Gauger

Richard Draeger, Draeger’s Supermarkets, spoke at the Northern California golf tournament.

NFL great LaDainian Tomlinson was the Southern California tournament guest speaker.

(l to r) Sam Tibbetts and Gary Reese, Holiday Quality/Sav-Mor Foods.

Safeway Inc. was one of several lunch providers at the Northern California tournament.

(l to r) Bob Guiterrez, Food4Less; Tim James, CGA; Tim Oliveri; Ron Fong, CGA.

(l to r) Walter Books, Pepsi Beverages; Michael Aicklen, Pepsi Warehouse; Paul Gianetto, Raley’s; Paul Turcotte, Pepsi Beverages.

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(l to r) Sam Guerra, Scott O’Hara, Dave (l to r) Bob Stiles, Gelson’s Markets (retired), Jones, Kellogg Co.; Phil Smith, Unified Jerry Whitmore, Nestle DSD; Bob Lim, Kraft Foods, Inc.; Dick Goodspeed, Unified Grocers, Grocers, Inc. Inc.

C AL I F O RN IA GR O CE R

The Illuminators provided a tasty omelet breakfast at both events.

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California voters took to the polls on J une 5 to pick the “ top two ” candidates to advance to November’s general election in all 80 S tate Assembly and 53 C ongressional districts as well as 2 0 of 4 0 S tate senate districts .

Despite a resounding lack of enthusiasm on the part of the electorate - just a quarter of registered voters bothered to vote - political pundits watched the elections with great anticipation. The election was the first to take place with district boundaries drawn not by politicians but by an “independent” redistricting commission, and it was also the first to see the top two vote getters in each race advance to the General Election regardless of party affiliation.

While the true impact of those changes won’t be known until after November’s contests are decided, some interesting results emerged. Slightly more than two dozen November races will feature two candidates from the same party – mainly in safe Democratic districts. At least seven incumbents look to be vulnerable in November, 6 from a challenger within their own party.

Independent candidates did not fare well with just four of 37 declared “no party preference” individuals advancing to November and none of them expected to present a significant challenge to their major-party rivals.

There were a few surprises, though with such low turnout it is hard to tell just what that means for November. In the coastal State Senate District 27 just north of Los Angeles, Democratic incumbent Fran Pavley garnered more than 1,000 fewer votes than her Republican rival Todd Zink.

With turnout so low it is difficult to predict whether the top two primaries should be considered a success in helping to moderate representation in Sacramento and Washington, DC. However, it did ensure that many incumbents will have to run harder than before to retain their seats with Republicans, in particular, in some districts facing the difficult choice in November of whether they support a Democrat or stay home. n

By Keri Askew Bailey, Vice President of Government Relations

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Democratic incumbent Betsy Butler hung on by a thread in the suburban Los Angeles area 50th Assembly District – beating out two Democratic challengers by just under a hundred votes, forcing her into what amounts to a runoff with Democrat Richard Bloom in November.

Despite fielding a top-notch candidate, Democrats were unable to clear the field and ultimately four filed splitting the vote and allowing two Republicans to advance to the November election and denying Democrats a pick-up. Other incumbent Democrats like Congressman Pete Starke, representing CD 15, could be in trouble in November after garnering fewer votes than the combined total of their challengers in June.

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In the Marin/Sonoma 10th Assembly District, Democratic incumbent Michael Allen actually garnered more than 6,000 fewer votes than the combined total of his Democratic rivals. He will be forced to face fellow Democrat Marc Levine in November.

Congressional races also provided a few interesting outcomes and in the view of some, Democrats lost significant ground in their effort to regain control of the House of Representatives. The Democratic Congressional Campaign Committee prioritized a handful of races in California, including newly drawn CD 31 in the Inland Empire. Registration in the District favors Democrats by six percentage points and no incumbent currently lives in the district.

government relations

New Election Format Fails To Draw Voters

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Capitol |

INSIDER

California’s 2012–2013 Budget: Balanced?

On June 15, the California Legislature passed the 2012-2013 state budget — on time and balanced (or so they say).

This is the second budget voted on since the passage of the Majority Budget initiative, Proposition 25, and the first since a superior court declared only the Legislature could determine whether or not the document passed is balanced.

Last year, Controller John Chiang created chaos when he interpreted Proposition 25 as giving him the authority to determine if the budget passed was balanced in accordance with the provisions of the law. He rejected the budget and withheld Legislators’ pay for a period of days. The Legislature ultimately sued the Controller and prevailed.

What was unusual about this year’s budget occurred in the days following the June 15 vote. There was no rejoicing or back slapping. To the contrary, there were additional negotiations between the Governor and the majority party because of a veto threat over differences in the budget passed and the one proposed by the Governor. Those differences totaled roughly $2 billion.

Over the course of the next 12 days, 21 budget trailer bills were negotiated, drafted and passed.

These 21 bills contain a variety of budget related mandates that reduced the differences between the Governor and the majority party, and many changes in policy – some of which have little or nothing to do with the budget.

The Governor’s initiative also includes a change in the constitution intended to protect local Continued on p.24

Increases the state sales tax by ¼ through 2016

I ncreases income taxes through 2018 by 2 percent for incomes over $600,000 for joint filers and by 3 percent for incomes over $1 million for joint filers.

This article was authored by Louie Brown, a partner in the Sacramento office of Kahn, Soares and Conway, LLP.

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The 2012-2013 budget cuts education, public safety, welfare and health services. It also cuts state employee compensation by 5 percent.

These cuts were necessary in order to pass a balanced budget. Notwithstanding these hard decisions, there are serious questions about the

The Governor’s tax initiative proposes to raise both the state sales tax as well as the income tax for high earners:

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One example is the budget trailer bill changing election policy so that bond measures and initiatives changing the Constitution are placed at the top of the ballot. This can be very important, especially when the ballot is expected to include a large number of measures.

credibility of the statements made regarding this budget being balanced. Those questions have been raised because of the revenue projections used, primarily its reliance on the passage of the Governor’s tax initiative. That’s correct, the budget relies on billions in new taxes that must be passed by the voters in November. Nowhere other than government is this type of accounting recommended or allowed!

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Capitol |

INSIDER

Continued from “California’s 2012–2013 Budget: Balanced?”

government funds needed to implement a variety of policies. Yes, a constitutional amendment which means it will be placed at the top of the ballot. The other two tax measures that qualified for November were not crafty enough to include constitutional changes so they will be placed in the order of qualification. Thank you Proposition 25!

A recent Field Poll shows the Governor’s initiative hovering around 55 percent support. Generally speaking, proponents of an initiative would like to see support for a measure to be around 65 percent prior to any money being spent against it.

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C A LI F O RN IA G RO CE R

The consequences of failure are significant.

The budget includes approximately $6 billion in “trigger cuts” that will take effect January 1, 2013, if the initiative fails. The result will be additional cuts to education, higher education, public safety and local government.

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Many in the Capitol are already discussing a doomsday scenario that would have the Legislature reconvening in November in a Special Session called by the Governor to address the budget. Such a session would need to be concluded in just a few weeks since there will be a completely new class of legislators sworn into office in December.

A recent Field Poll shows the Governor’s initiative hovering around 55 percent support.

This scenario would place the majority party in the dreaded position of either standing by the trigger cuts in the budget or finding other ways to balance the budget. If they choose the latter, you can be sure there will be plenty of new and potentially controversial accounting methods used to balance the ledger. n

Perspective |

C hris M icheli

The November 2012 General Election Ballot Measures At A Glance The November General Election ballot is already full with Assembly and Senate seats, Congressional offices, local races and measures, and, of course, the Presidential election.

California voters will also be faced with a dozen ballot measures, with potentially several more yet to qualify. The following is a brief summary of the twelve measures that have already qualified and will appear on the ballot:

$11 Billion Water Bond This measure placed by the Legislature would enact the Safe, Clean, and Reliable Drinking Water Supply Act of 2010 by authorizing $11.14 billion in water bonds to be issued to finance a safe drinking water and water supply reliability program. Note that this ballot measure is expected to be moved by the Legislature to the November 2014 statewide ballot.

PROP 30: Temporary Taxes to Fund Education and Guaranteed Local Public Safety Funding This measure would increase personal income taxes on annual earnings over $250,000 for seven years and would increase the sales and use tax by Âź cent for four years. It allocates these temporary tax revenues 89 percent to K-12 schools and 11 percent to community colleges. It bars use of these funds for administrative costs, but provides local school governing boards discretion to decide in open meetings and subject to annual audit how these funds are to be spent. It would also guarantee funding for public safety services realigned from state to local governments.

PROP 31: State Budget and State and Local Governments

Voters will be faced with numerous ballot measures in November that could have profound effects on state and local government finances. There are several that are of interest to California grocers and those measures need to be closely monitored in case of enactment by the voters.

PROP 32: Prohibits Political Contributions

by Payroll Deduction

Continued on p.26

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This measure would restrict union political fundraising by prohibiting use of payrolldeducted funds for political campaigns, and it would prohibit unions and corporations from contributing directly or indirectly to candidates and candidate-controlled committees. Other political expenditures would remain unrestricted, including corporate expenditures from available resources that are not limited by the payroll deduction prohibition. It would also limit

C AL I F O RN IA GR O CE R

This measure has several provisions, including: establishes a two-year state budget cycle; prohibits the Legislature from creating expenditures of more than $25 million unless offsetting revenues or spending cuts are identified; permits the Governor to cut the state budget unilaterally during declared fiscal emergencies if the Legislature

fails to act; requires performance reviews of all state programs; requires performance goals in state and local budgets; requires publication of all bills at least three days prior to a legislative vote; and, gives counties power to alter state statutes or regulations related to spending, unless the Legislature or a state agency vetoes those changes within 60 days.

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Perspective |

C hris M icheli

Continued from “The November 2012 General Election Ballot Measures At A Glance”

government contractor contributions to elected officers or officer-controlled committees.

PROP 33: Allows Auto Insurance Based on a Driver’s History of Insurance Coverage This measure changes current law to permit insurance companies to set prices based on whether the driver previously carried auto insurance with any insurance company. It allows insurance companies to give proportional discounts to drivers with some prior insurance coverage and will treat drivers with lapses in coverage as if continuously covered if the lapse is due to military service or loss of employment, or if the lapse is less than 90 days in length.

PROP 34: Repeals Death Penalty This measure would repeal the death penalty as the maximum punishment for persons found guilty of murder and replace it with life imprisonment without the possibility of parole. It applies retroactively to persons already sentenced to death and requires persons found guilty of murder to work while in prison, with their wages to be applied to any victim restitution fines or orders against them. It also creates a $100 million fund to be distributed to law enforcement agencies to help solve more homicide and rape cases.

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C A LI F O RN IA G RO CE R

PROP 35: Human Trafficking Penalties and Sex Offender Registration

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This measure would increase criminal penalties for human trafficking, including prison sentences up to 15-years-to-life and fines up to $1,500,000.

Fines collected would be used for victim services and law enforcement and would require the person convicted of trafficking to register as a sex offender. It would also require sex offenders to provide information regarding Internet access and identities they use in online activities and would prohibit evidence

that the victim engaged in sexual conduct from being used against victim in court proceedings.

PROP 36: Three Strikes Sentencing for Repeat Felony Offenders This measure revises the three strikes law to impose a life sentence only when the new felony conviction is serious or violent. It also authorizes re-sentencing for offenders currently serving life sentences if the third strike conviction was not serious or violent and the judge determines the sentence does not pose an unreasonable risk to public safety. It would continue to impose a life sentence penalty if the third strike conviction was for certain non-serious, non-violent sex or drug offenses or involved firearm possession, and it would maintain a life sentence penalty for felons with non-serious, non-violent third strike if prior convictions were for rape, murder, or child molestation.

PROP 37: Genetically Engineered Foods and Mandatory Labeling This measure would require labeling on raw or processed foods offered for sale to consumers if they are made from plants or animals with genetic material that is changed in specified ways.

It would prohibit labeling or advertising such food as “natural” and would exempt foods that are: certified organic; unintentionally produced with genetically engineered material; made from animals fed or injected with genetically engineered material, but not genetically engineered themselves; processed with or containing only small amounts of genetically engineered ingredients; administered for treatment of medical conditions; sold for immediate consumption such as in a restaurant; or alcoholic beverages.

Perspective |

PROP 38: Tax for Education and Early Childhood Programs This measure would increase personal income tax rates for annual earnings over $7,316 using a sliding scale from .4% for lowest individual earners to 2.2% for individuals earning over $2.5 million, ending after twelve years. During the first four years, 60% of revenues would go to K-12 schools, 30% to repaying state debt, and 10% to early childhood programs. Thereafter, the measure would allocate 85% of revenues to K-12 schools and 15% to early childhood programs. It provides K-12 funds on school specific, per-pupil basis, subject to local control, audits, and public input and would prohibit state from directing or using new funds.

PROP 39: Tax Treatment for Multistate Businesses and Clean Energy and Efficiency Funding This measure would require multistate businesses to calculate their California income tax liability based on the percentage of their sales in California. It would repeal existing

C hris M icheli

law giving multistate businesses an option to choose a tax liability formula that provides favorable tax treatment for businesses with property and payroll outside California. It would dedicate $550 million annually for five years from the anticipated increase in revenue for the purpose of funding projects that create energy efficiency and clean energy jobs in California.

PROP 40: Redistricting Referendum on State Senate Districts State Senate districts are revised every ten years following the federal census. This year, the voter-approved California Citizens Redistricting Commission revised the boundaries of the 40 Senate districts and voters have placed this referendum petition on the ballot to (1) prevent them from taking effect unless approved by the voters; and (2) require court-appointed officials to set interim boundaries for use in the next statewide election. n

CONGRATULATIONS TO THOSE WHO STANDOUT 2012-2013 CGA Scholarship Awards Recipients Juan Almanzar Oscar Chavez Ramon Delgado Jr. Megan Ewbank Wendy Hernandez

Joshua Hoornaert Jessica Kent Cassandra Reed Gabriela Rivera Nayeli Vaca-Sotelo C AL I F O RN IA GR O CE R

myfood4less.com ranchosanmiguelmarkets.com

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WASHING TON RE PORT

Why Elections Matter to Grocers and the Food Industry!

N ovember will bring man y choices to grocers around the country, and now that the 20 1 2 election campaigns are in full swing , the outcome will either be a change in public policy or more of the same for businesses and individuals .

This year, more than ever, it is imperative for independent retail grocers and wholesalers to be involved and engaged in the electoral process.

All 435 seats in the U.S. House of Representatives will have elections, as well as 33 U.S. Senate seats.

Presidential election years are the most attended and, generally, the most important elections within the United States. These elections provide citizens an opportunity to voice concerns through town hall meetings, community discussions, and most of all, through the polls.

The outcome of the November elections will establish the foundation for the federal government and set the stage for business for the next four years.

At the end of August, the Republican National Convention will host presumptive nominee Mitt Romney in Tampa Bay, Florida, while the Democratic National Convention will host President Barack Obama in Charlotte, North Carolina during the first week of September. The conventions will serve to launch the final weeks of the Presidential election campaign, including debates that will ultimately conclude on Election Day, which is November 6, 2012.

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C A LI F O RN IA G RO CE R

Tom Wenning Executive Vice President, National Grocers Association

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The polls and the press already indicate this will be an incredibly close Presidential election with about 45 percent of the population supporting each respective candidate, and the remaining 10 percent being the deciding factor. Individuals should use the next few months to familiarize themselves with the policies and beliefs of the candidates and vote for someone that has the leadership and qualities to fulfill the duties of office.

What Are Some Issues Affecting Grocers The outcome of the elections will have an immense impact on the supermarket industry until 2016 and perhaps for years to come. Recently, certain areas

of the government have dramatically expanded and have left the grocery industry in a state of uncertainty. Some of these changes that have made it hard for grocers are: the expanded reach of certain regulatory agencies, the contentious healthcare law, as well as inconsistent and temporary tax provisions. All of these policies hamper growth and job creation and make business planning a difficult task.

Excessive Regulations. The aggressive agenda of federal regulatory agencies should merit the attention and concern of all grocers. Many agencies, such as the National Labor Relations Board (NLRB), have grown out-of-control. The NLRB recently attempted to drastically change the union election process by rushing union organizing campaign elections to a narrower time frame from the present average of 35 days to 14 days or less.

Consider the fact that other candidates for elected office receive months to campaign and spread their messages and views to the voting population.

Compare this with the NLRB’s proposal that would give union officials months to organize support for the union, but only two weeks for employers to respond to the campaign with its employees. It would unfairly and severely reduce an employer’s chances of reaching out to employee voters.

NGA along with other employer groups helped stop the NLRB’s proposition, because a quorum wasn’t present to vote when the vote was taken and now the matter will be subject to further court proceedings and arguments this fall.

Another example of NLRB’s erratic regulatory behavior was an attempt to require new posters in the workplace that encouraged unionization among employees. The courts again struck this action down, and employers won another victory against

w ashington report

the unruly agency. In an additional exhibition of the NLRB’s excessive and overly broad reach, it has aggressively supported the formation of so-called “micro-unions” in the workplace, which ultimately permit unions to organize mini-unions within the same establishment, like separate units for the meat department, deli, or checkout clerks.

This fiscal cliff threatens the nation with an economic storm that will have an enormous effect if it is not addressed. The Congressional Budget Office as well as the Chairman of the Federal Reserve, Ben Bernanke have recently predicted that fiscal cliff inaction could lead to a recession in early 2013.

Each example demonstrates how the current Democratic majority on the NLRB and the general counsel are pursuing a pro-union agenda to tilt the playing field against the rights of non-union employees and their employers. This rule also is being challenged in the courts. The November elections will decide whether the NLRB’s agenda will be stopped or the current leadership will launch more attacks on job creators. If this is the case, NGA and employers will have no other recourse but to continue to pursue relief from the NLRB’s regulatory excesses through the courts.

The Obama Administration supports tax increases that will adversely affect both NGA and CGA members. President Obama has once again called for an increase in taxes for individuals making more than $200,000 ($250,000 per couple). This is important for grocers and other businesses that operate as Subchapter S corporations, LLC, and other pass-through entities that are taxed at the individual level.

Healthcare. Now that the U.S. Supreme Court has found that the individual healthcare mandate is constitutional as a tax in the Affordable Care Act (ACA), employers continue to wait for long delayed regulations on employers from the Obama administration. NGA members are concerned about the costly regulatory mandates that the ACA will impose such as mandating employers to provide coverage for employees who work 30 or more hours per week, or pay penalties for those who move to the healthcare exchanges.

NGA will continue to seek out legislative relief and work with the administration to issue regulations that provide maximum flexibility for employers, as well as provide grocers with guidance. The November elections will play a huge role in the fate of the ACA.

The Obama Administration supports tax increases that will adversely affect both NGA and CGA members.

The Obama administration also proposes to raise estate taxes which will threaten the future of family-owned businesses by increasing the maximum tax rate from the current 35 percent to 45 percent, and will reduce the taxable estate exemption from the present $5.12 million for individuals to $3.5 million.

So, will there be change or more of the same?

As NGA looks to the future, it has encouraged Congress and the Obama Administration to extend the current tax provisions until the end of 2013 so Congress can address comprehensive and fair tax reform through the legislative process.

Conclusion This election cycle is all about the economy and jobs, and what public policies will be necessary to get the economy back on track and keep it there. On November 6, the American electorate will decide: will it be change or will there be more of the same? Now more than ever, it is important that the supermarket industry makes their voices heard by getting involved in the upcoming elections. n

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Editor’s note: For more information about NGA federal government relations priorities and policy issues that impact independent grocers, visit www.nationalgrocers.org.

C AL I F O RN IA GR O CE R

Tax Policy and the Fiscal Cliff. As NGA outlined in an earlier editorial, inaction by both the Obama Administration and Congress to address tax provisions that expired in 2011 and those expiring on December 31, 2012 has created a drag on the economy and a climate of uncertainty for job creators. In addition, the law now requires mandatory cuts of $1.5 trillion in defense and domestic spending at the end of the year if Congress fails to act.

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Supreme Court Ruling Moves Health Care Reform Law Into Next Chapter Recently, the U.S . S upreme C ourt upheld the constitutionality of the 2010 health care reform law b y classif y ing the law ’ s “ individual mandate” re quirement as a tax .

The law, the Patient Protection and Affordable Care Act (PPACA - P.L. 111-148), requires individuals to purchase private health care insurance or face a penalty. Ultimately, the implementation of PPACA’s multitude of reporting requirements and coverage mandates continues toward 2014.

As employers, food retailers will need to follow government agencies’ yet-to-be-released criteria for determining which employees are required to be offered health coverage under PPACA and whether that employer-offered coverage, as required under the new law, is deemed “affordable” and passes the “minimal value” requirements in the statute.

Within the coming 18 months, federal agencies must issue new regulations covering all of these issues and more, and each company across the industry will be forced to decide how best to adjust its health coverage and work schedules, to comply with the new law – or whether to simply withdraw from offering coverage and pay any penalties that may be required.

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C A LI F O RN IA G RO CE R

How does PPACA impact the grocery industry?

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Under PPACA, beginning in 2014, “large employers” (50 full-time + full-time equivalents) must offer coverage to their full-time employees (averaging 30 hours/week) and that employer-offered coverage must be “affordable” (not exceed 9.5% of the employee’s household income) and cover at least 60 percent of the benefit costs offered. In addition, employers with more than 200 full-time employees are required to automatically enroll full-time employees in health coverage even if no election is made by the employee.

In addition, PPACA includes two additional mandates that specifically impact the supermarket industry:

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Nutrition Labeling of Standard Menu Items at Chain Restaurants (Sec. 4205 of ACA): A restaurant menu labeling requirement and a pending FDA proposal to expand the regulation to grocery stores.

Restrictions of OTC purchases with FSA debit cards (Sec. 9003 of ACA) Effective in 2012, Flexible Spending Account (FSA) debit cards cannot be used to purchase Over-the-Counter medicines (OTCs) unless a consumer obtains a doctor’s prescription.

Since PPACA was signed into law, FMI has been pursuing both regulatory and legislative channels to provide flexibility and minimize new burdens for retailers and wholesalers.

Regulatory Implementation: Seeking Certainty, Flexibility in Coverage Mandates There are still many unresolved questions for employers to determine which employees are classified by the federal government as full-time and then required to be offered health coverage.

Employers also still do not know how to calculate

w ashington report

whether that employer-offered coverage, as required under the new law, is deemed ‘affordable’ and passes the ‘minimal value’ requirements in the statute.

FMI has been actively engaging the Obama Administration and the Departments of Labor, Treasury, and Health and Human Services and has put forward the following viewpoints: n

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Definition of full-time employees: Employers should be allowed to “look back” up to one-year to account for seasonality and fluctuating work schedules when determining full-time status, coverage eligibility and triggering a 90-day wait period.

Affordability: Allow an “affordability test” safe harbor that protects employers from penalties if workers’ premium share of self-only coverage does not exceed 9.5 percent of their current wages as opposed to household income (which an employer typically does not know).

Transition: With less than 18 months before the employer coverage mandates take effect and no formal guidelines released, employers need a transition period without being subject to penalty in order to evaluate PPACA’s coverage rules in their entirety and to properly adjust plan designs.

Legislative Efforts

S. 1368/H.R. 2529 to restore individuals’ ability to use a Flexible Spending Account (FSA) debit card to purchase Over-the-Counter (OTC) medicine without a prescription.

There are still many unresolved questions for employers to determine which employees are classified as full-time.

FMI also supports efforts to: n

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Exempt part-time employees from 90-day wait period restrictions and from the prohibition on lifetime and annual coverage benefit limits.

Change the definition of full-time employees to those working 35 or more hours per week. n

Robert Rosado, Director of Government Relations, Food Marketing Institute

H.R. 1744 to repeal the Employer Mandate Provisions of ACA. Legislation to ensure Restaurant Menu Labeling (Sec. 4205 of ACA) is not expanded to grocery stores.

Looking to a bright

future.

Congratulations to this year’s scholarship winners! ™

C AL I F O RN IA GR O CE R

On the legislative front, FMI supports the following statutory changes to ACA’s mandates:

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H.R. 2206 to repeal Employer Auto-Enrollment Mandate (Sec. 1511 of ACA).

Minimum value: The required minimum value of coverage offered by employers should be based on an actuarial value of 60 percent of the estimated costs of benefits offered.

Given that employers will need to be in compliance

by January 2014, FMI anticipates seeing formal proposals available for public comment over the next few months.

n

n

| FMI

| 31

Ca l i f o r n ia G r o c e r s A ssoci at i on E ducat i onal Foundat i on

2012 Hall of Achievement Dinner & Reception Thursday, October 18, 2012 San Ramon Marriott, San Ramon, CA

Bruce Everette

Dave Jones

Executive VP, Retail Operations Safeway Inc.

VP, Industry Initiatives The Kellogg Company

Proceeds from this event benefit the college scholarship and career development tuition reimbursement programs.

For more information, including online registration, visit www.cgaef.org, or call Brianne Page at (916) 448-3545.

CMB Design Partners would like to congratulate the California Grocers Association Educational Foundation

on 20 great years!

Pac k age D e s i g n at i t s Fi n es t

Backed by common sense strategy, inspired creativity, and a driving work ethic, CMB has created a home for a broad spectrum of clients – large and small. Over the past 15 years we have had some incredible opportunities to demonstrate our skills on the global and local stage.

Imagine what CMB can do for you.

co nt a ct u s now!

CMB Design Partners 606 Sutter Street Folsom, CA 95630 916-605-6500

Like us on Facebook! facebook.com/CMBDesignPartners

Hometown H eroes

Flying High With The Civil Air Patrol “I like to see a man proud of the place in which he lives . I like to see a man live so that his place will be proud of him . “ — Abraham L incoln

These sentiments never rang truer than after the devastating terrorist attacks on September 11, 2001, an event that galvanized the nation and influenced many Americans to serve their country and their communities.

For Jon Stokes, director of loss prevention and security for Fresh & Easy Neighborhood Markets, the choice was crystal clear – the Civil Air Patrol (CAP), a U.S. Air Force Auxiliary with an illustrious 70-year history of service to the nation and the state of California.

“CAP is a great organization,” Stokes said. “It is one of the most highly regarded leadership programs for young people in the country, if not the world, It’s helping bring young people to a new level, to teach them the leadership qualities they’ll use for the rest of their lives.”

Stokes, who has been flying privately since the mid-1980s, joined CAP in 2002.

“Like many others at that time I felt the need to serve,” he said.” So a friend suggested I look into the Civil Air Patrol. It was a way to help do things at home that might otherwise have to be done by military personnel who were needed elsewhere.

And it became a calling.”

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C A LI F O RN IA G RO CE R

However, it wouldn’t have been possible without the staunch support of his company.

34

“Fresh & Easy knows how important it is for people to give back to the community,” Stokes said. “They gave me the time I needed for training – whether it was a weekend or a week off. They recognized that the training I was getting at CAP was transferable back to the business and to our communities.”

Today, Stokes is commander of CAP’s California wing, the second largest in the nation, and one of his goals is to make sure that the group’s tradition of leadership and service continues. His wing includes 27 aircraft dedicated primarily to search and rescue about 2,000 adults and 1,600 cadets.

“Since 9/11 we’ve been very involved with agencies like the Drug Enforcement Administration, Homeland Security as well as with the Air Force.

We assist them in training and in the event of natural disaster or other situations, we will be called in to help. It’s a busy wing,” he said.

The last mission Stokes flew was a Homeland Security training mission in January to evaluate the readiness of the Air National Guard to intercept planes that may be a threat.

“We were the target. It was interesting to be flying a Cessna at 120 knots then look out your window and see an F-16 fighter jet sitting on your wing,” Stokes said. “You’re hoping that pilot is just as careful as you are.”

H ometo w n

In addition to military exercises, Stokes’ wing helps prepare the state for natural disasters.

“We work closely with the California Emergency Management Agency and take direction from them with regard to our search and rescue activities,” he said, noting that nationwide, CAP is responsible for about 80 percent of all inland search and rescue operations under direction of the U.S. Air Force.

Although emergency missions and aerospace education are important, the cadet program is perhaps closest to Stokes’ heart.

| Heroes

1,600 cadets will go on to careers in the military and public service or get full ride scholarships because of the things we are teaching them.”

Meanwhile, Stokes feels his association with CAP has helped him hone his own leadership skills.

“I’ve been in management positions in loss prevention for most of my 30-year career,” he said.

“But motivating volunteers who don’t get paid is different than in a professional environment. You have to tap into what causes people to volunteer in the first place.”

“Our cadets are far and above other young people in knowing what they want and aren’t afraid to work hard to get it,” he said. “This gives me the opportunity to help groom the next generation of leaders.

“In business, people don’t always exercise good leadership skills. But what I’ve learned here is completely transferable and vice versa. It’s been a great thing for me personally and professionally,” he said. n

“I’m in awe of the dedication they show in improving their lives, those of the people around them and preparing for their future. Many of our

Editor’s Note: If you have associates in the stores, distribution centers or at headquarters you would like to nominate, let us know who they are and what they’ve done. Help us recognize the Hometown Heroes of California’s grocery industry.

C AL I F O RN IA GR O CE R

| 35

Congratulates the California Grocers Association Educational Foundation on their 20th Anniversary and congratulations to our Super A Foods scholarship recipients.

Another View |

A nthon y J . D e C ristoforo

California Supreme Court Clarifies Meal and Rest Break Requirements Under State Law Grocers and other California employers now have clearer guidance on how to comply with meal and rest period obligations.

In its long-anticipated decision in Brinker Restaurant Corp. v. Superior Court, the California Supreme Court recently clarified the scope of an employer’s obligation to provide meal and rest breaks to non-exempt employees.

Meal Breaks California law requires employers to provide employees with a meal period of not less than 30 minutes for workdays lasting more than five hours, and to provide two meal periods for workdays in excess of ten hours, subject to waiver in certain circumstances.

An important issue in Brinker was whether an employer must ensure that an employee’s work stops for the required 30 minutes, or whether an employer is only obligated to make meal periods available, with no responsibility for whether they are taken.

The Court concluded that an employer’s obligation is to relieve its employee of all duty, with the employee at liberty to use the meal period for whatever purpose he or she desires. The employer must relinquish control over its employee’s activities and give the employee a reasonable opportunity to take an uninterrupted 30-minute break, and the employer may not impede or discourage the employee from doing so. However, the employer is not obligated to police meal breaks and ensure no work is performed.

Timing of Meal Breaks

Under California law, employers must authorize and permit employees to take rest periods based on the total hours worked daily, at the rate of 10 minutes net rest time per four hours worked or major fraction thereof. A rest period need not be authorized for employees whose total daily work time is less than three and one-half hours.

The Court held that employers do not have a duty to permit their employees a rest period before any meal period.

The Court summarized the rest period obligation as follows: employees are entitled to ten minutes’ rest for shifts from three and one-half hours to six hours in length, 20 minutes for shifts of more than six hours up to 10 hours, 30 minutes for shifts of more than 10 hours up to 14 hours, and so on. The ten-minute breaks must fall within the middle of a four-hour period of work, to the extent practicable.

Timing of Rest Periods The Court held that employers do not have a duty to permit their employees a rest period before any meal period.

What Brinker Means For Employers Brinker is generally regarded as a favorable case for California employers, including those in the grocery industry, and the decision provides a roadmap on how to reduce the risk of lawsuits arising from meal and rest period violations.

Companies operating in California should confirm that their policies are consistent with Brinker’s standards, and that supervisors and managers receive updated training on California’s meal and rest period requirements. n

|

Anthony J. DeCristoforo is a partner in the Sacramento office of Stoel Rives LLP, representing businesses in labor and employment law matters. He can be reached at (916) 319-4670 or ajdecristoforo@stoel.com.

C AL I F O RN IA GR O CE R

The Court held that an employer must provide a first meal period no later than the end of an employee’s fifth hour of work, and a second meal period no later than the end of an employee’s tenth hour of work. The Court found that there are no additional timing requirements, such as rolling five-hour meal periods.

Rest Periods

37

By Len Lewis

CGA Educational Foundation

20

Years of Service

— Shiloh London, executive director of the CGA Educational Foundation

Continued on p.40

C AL I F O RN IA GR O CE R

“Education is the great equalizer when it comes to the challenges facing our industry.

And the Foundation – as it has for the past two decades – will continue to make a significant impact on our members and on the lives of their associates and families,”

In the 20 years since its inception, the California Grocers Association Educational Foundation has influenced the lives and careers of thousands of people in the grocery industry through its highly respected scholarship, tuition reimbursement, career development and industry education programs that tackle timely grocery issues and offer a range of informational resources for CGA members.

| 39

F oundation

| Anniversary

Continued from “CGAEF: 20 Years of Service”

Additionally, the Foundation’s annual Hall of Achievement dinner, a major fundraising event for these and other programs, has become an opportunity to recognize those who have gone above and beyond the call of duty in their commitment to the industry, the association and their communities.

But the 20-year mark is only the beginning.

Building on successful existing programs, including a new website, the Foundation is on the cusp of significant growth and another chapter in its development.

As Foundation President Ron Fong noted: “The Foundation has become a crown jewel at CGA. But we see the opportunity to take things to the next level in terms of scholarships and industry education.”

“Right now, we’re only reaching a small part of our expansive membership,” said Fong, who also serves as California Grocers Association President and CEO. “We have about 500 members and only about 20 percent are involved in the Foundation. We’ve just career development

Award Year

# of courses

Total A mount

1996

N/A

$2,472

1997

N/A

$7,362

1998

N/A

$8,992

1999

N/A

$21,597

2000

396

$30,745

2001

689

$51,709

2002

846

$71,731

2003

795

$69,072

2004

749

$69,798

2005

1,014

$95,497

2006

1,110

$104,207

C A LI F O RN IA G RO CE R

2007

881

$77,617

2008

1,070

$93,541

2009

962

$83,997

2010

859

$76,560

2011

730

$68,526

|

A greements funded

Total

10,101

$933,423

40

seen the tip of the iceberg and there’s a whole new audience out there.”

Shiloh London, a Sacramento native and the Foundation’s first executive director, is the one leading the charge in this direction. London has a long history of working in the non-profit world at United Way and at the Foundation for California Community Colleges where education always took center stage.

“State budget cuts are causing our higher education system to shrink in enrollment and class offerings,” she says. “CGAEF programs help those hardest hit by decreased funding: recent high school grads and those looking to return to school to advance their career.”

London believes the Foundation represents a perfect marriage between the nonprofit world and the business community.

“We hear from so many scholarship recipients who say they couldn’t have continued their education without help from the Foundation,” she notes.

Foundation Hires First Executive Director In June, the California Grocers Association Educational Foundation announced the hiring of Shiloh London as its first Executive Director.

In this new position London will provide leadership in implementing the Foundation’s strategic plan, developing and managing educational programs, overseeing fundraising and creating greater awareness for the Foundation within California’s grocery industry.

“We are very pleased to bring Shiloh on board,” said CGA Educational Foundation President Ronald Fong. “With the difficult economic climate we’re experiencing and increased educational costs, it’s the Foundation’s goal to significantly expand its industry education, college scholarship and tuition reimbursement offerings. The Board of Trustees believed it was time to hire an Executive Director to accomplish this key Foundation objective.”

Prior to this new role, London’s professional experience included serving as Executive Director, Business

Development for the Foundation for California Community Colleges and as Senior Campaign Director for United Way California Capital Region.

“In 2011, the Foundation’s Board of Trustees developed a multi-year strategic plan to greatly expand our educational program,” said CGAEF Board of Trustees Chair Jim Van Gorkom. “We then recognized the need for additional resources and expertise to build upon the solid programming established by the founding trustees.

Bringing Shiloh aboard during our 20th anniversary is excellent timing. We are excited to have her join the Foundation, and confident she will move us forward in achieving our goals.”

Fong said London will be responsible for ensuring that California Grocers Association members have access to relevant educational training and ensuring that the industry’s future workforce needs are met through public education and postsecondary educational institutions.

Jim Van Gorkom, chairman of the Foundation’s Board of Trustees and vice president of sales and marketing for NuCal Foods, Ripon, Ca., also firmly believes that education – for both students and CGA members – is essential to the industry’s well being.

“We want everyone to be able to come to the website and download, watch and print out educational materials,” says Van Gorkom.

“I think an additional staff person like Shiloh enables us to react more quickly and be even more valuable to the industry,” he says. “We’ll be able to develop a better forum that will give people a greater understanding of the issues.”

“It’s turning into a fantastic event. It’s the biggest fundraiser of the year for all our programs and we get great support from the industry,” he says.

“Now is the time to see how we can build on that success by understanding that the need for assistance is greater than it’s ever been.” —Shiloh London

“Students simply need more help and every penny we can come up with through scholarships or reimbursement programs is important,” he said.

“Now is the time to see how we can build on that success by understanding that the need for assistance is greater than it’s ever been,” said London.

“We’re here to make certain that employees and their families continue to receive the assistance they need because it’s going to ensure the continued growth and stability of our industry. These are challenging economic times. At a time when students across our state are struggling to continue their education, these scholarships will offer them some much-needed relief from rising costs.” she said.

As the CGAEF enters into its third decade as an organization, London believes the Foundation is poised to bring even more support to the grocery Continued on p.42

|

At the same time, a new and far more user-friendly website is making the Foundation an increasingly valuable resource for members.

Beginning with a single scholarship in 1992, the Foundation has grown exponentially over the last 20 years to bestow more than 2,300 worthy college students with awards totaling more than $2.7 million.

C AL I F O RN IA GR O CE R

Meanwhile, the Foundation’s college scholarship program will become even more important and he is confident that the number of available scholarships, and the dollars to support them, will continue to grow rapidly.

In the interim, Van Gorkom is very excited about the upcoming Hall of Achievement dinner.

41

college scholarships

A growing tradition Award Year

S cholarships

Total A mount

1998

1

$2,000

Continued from “CGAEF: 20 Years of Service”

1999

1

$2,000

2000

19

$22,000

industry and provide even greater opportunities for the employees and their dependants.

2001

51

$42,000

2002

89

$89,000

2003

110

$111,000

2004

141

$140,000

2005

203

$213,000

2006

219

$251,000

2007

241

$285,000

2008

260

$314,000

2009

263

$315,500

2010

246

$298,500

2011

205

$277,750

2012

258

$341,250

Total

2,307

$2,705,500

T:7.375”

“It all comes down to the fact that tuition costs in both two- and four-year colleges are too big a financial burden for many people. All this makes the Foundation’s work more urgent. Investments in education will be the catalyst for retaining the skilled individuals that will make our industry even stronger in the future,” London said.

Education is an ongoing process. As such, the Foundation will continue to focus on educating its existing membership base—retailers and vendors— about important issues and key legislation affecting the business.

“In this industry, anything can impact our partners and it’s our duty to make sure they have all the information and support they need,” said London. n

C A LI F O RN IA G RO CE R

| 42

©2012 Fresh & Easy Neighborhood Market Inc.

T:4.875”

Happy 20th Anniversary to the CGA Education Foundation.

F oundation

| Anniversary

Two Decades of Excellent Leadership “Unemployment in California—ravaged by the recent recession—is still hovering around 9.1% and improvement will be slow in coming... “The state’s entire economic structure is highly vulnerable and the government—voicing mounting concern about businesses moving out of state— is confused over the best way to achieve economic growth.”

Sound like yesterday’s headlines? These comments were made in 1991, another period of economic turmoil. But they illustrate the adage that the more things change, the more they remain the same and the more we need solutions to combat them.

In 1991, CGA was about to prove this point by launching one of the most aggressive programs in its history and one that would set the standard for many other state associations to this day – the CGA Educational Foundation.

But the trustees knew that the industry’s growth as a vibrant part of California’s vast and diverse business community was closely tied to enhancing the lives of the people who worked for them. Over the years, the trustees have come and gone and the industry is vastly different than it was 20 years ago. But its goals have not wavered one bit.

The college scholarship program is open to high school, college and graduate students who are dependents of employees or who are employed by a CGA member company. This year the Foundation will award a record $341,250 in college scholarships to 258 deserving students – a $60,000 increase over a year ago and bringing total award to almost $3 million over the past two decades.

Continued on p.44

|

To accomplish its goals the CGA board asked people from every segment of the industry to serve as Foundation trustees. This dedicated group of chains, independent grocers and suppliers had vastly different ideas about how to achieve the Foundation’s

The one common denominator was their commitment to education. When they came to a meeting, egos and competitive battles were left at the door. Ideas flowed freely. Some were rejected, others were adopted. No one really knew how things would turn out in the end.

C AL I F O RN IA GR O CE R

From the beginning, the Foundation’s mission was twofold. First, establish scholarships and tuition reimbursement and career development programs for employees who wanted to attend college and build a career. Second, to sponsor meetings, seminars and workshops that would keep members informed about key issues and trends impacting the industry.

goals and many of them were aggressive competitors on a daily basis.

43

F oundation

| Anniversary

Continued from “Two Decades of Excellent Leadership”

“The significance of this program can’t be overstated and insures that hundreds of students every year will receive the support they need,” said Jim Van Gorkom, Foundation chairman and vice president, sales and marketing, NuCal Foods, Inc., Ripon, Ca. CGA president and CEO Ron Fong added: “The growth of the Foundation’s college scholarship program has been nothing short of phenomenal, especially in these challenging economic times.”

But all this began with a single scholarship. To trace the evolution of the Foundation and its importance to the industry, CGA recently spoke with former long-time trustees and those who were there at the beginning of this noble endeavor: former vice president, advertising for Nob Hill Foods, former CGA chair and one of the original Foundation trustees.

Linda T relut,

“The idea of a foundation goes back to former CGA President Don Beaver who was looking for ways to raise funds. As I was finishing my term as chair of CGA in 1991 the Foundation was starting and I had the opportunity to join.

“Scholarships were on the table from the beginning.

But the idea was also to have funds to develop educational seminars for CGA members. But few of us had any background in this kind of thing. We were just getting our toes wet and everything just started slowly.

|

C A LI F O RN IA G RO CE R

“Then someone came up with the idea of achievement awards to raise money. It took some time to get some marketing and public relations in place but a lot of people jumped on the bandwagon.

44

“One of the best things to happen was when we became a clearing house for other scholarship money.

Some grocers had their own scholarship program in place but were happy to give up the housekeeping part of it. So we developed the piggyback scholarships and endowments. My husband Jim was in the grocery business all his life and I endowed a scholarship in his name after he passed away in 2003.

“From the beginning we knew the Foundation was going to work. We just didn’t see it blossoming the

way it has. We held a lot of meetings and just took baby steps. But the Foundation was a great example of how competitors could come together and do something really wonderful.” former president, Gelson’s Markets, former CGA board member and CGAEF chairman.

Allan S charn ,

“I was on the CGA board at the time and felt this was an appropriate opportunity. California was in a real funk and the economy was struggling. This led to a problem at the Foundation. People nominated to be trustees got distracted with the other challenges they faced at the time. There wasn’t too much of a sense among trustees about where we wanted to go and how to get there. So, for a time, the Foundation just languished.

“Everyone had their own opinion on what the role of the Foundation should be – scholarships or educational programs for members. The last thing the board wanted to get involved with was a scholarship program. But when Don Beaver passed away the first order of business was to establish a scholarship in his honor. Eventually there was a consensus that scholarships and tuition reimbursement programs were the way to go. That got the annual Foundation awards night rolling.

“This was still a whole new frontier. When I joined, Peter Larkin asked me to review the Foundation’s activities. I put together a ‘white paper’ that was presented to CGA’s board. It became the Foundation’s roadmap and we continued to tweak it as we went along. We were also fortunate to have a number of industry retirees as well as those still working in the industry who were very enthusiastic.

“It was a pretty diverse group and we got a broad spectrum of ideas and philosophies to choose from.

But I don’t remember any real conflicts or anyone storming out in anger. It was very collegiate and we all felt privileged to participate.” former Senior V.P. operations, Gelson’s Markets. Joined the foundation in 1993.

B ill R oulette ,

“Allan Scharn got me interested in the Foundation. I have great memories of those meetings Continued on p.47

2011 CGAEF Hall of Achievement Inductees

Save Mart Supermarkets and Kraft Foods Salutes the California Grocers Association Educational Foundation on a Milestone 20th Anniversary.

Steve Junqueiro President & COO Save Mart Supermarkets

Congratulations to the 2012-2013 Scholarship Recipients!

Bob Lim Vice President, West Area Sales Kraft Foods, Inc.

Proceeds from this event benefit the college scholarship and career development tuition reimbursement programs.

For more information, including online registration, visit www.cgaef.org, or call Brianne Page at (916) 448-3545.

Proud to Support the CGA Educational Foundation

Congratulations to Our 2012 Scholarship Recipients!

Timothy Aguilar Sirena Borunda Jordan Bozer Alexa Campos David Canas Dana Cowan David Goehring Starr Greenfield Nicholas Greer Courtney Hamilton Sara Hanafi Audra Hendrickson

Brandon Henson Katrin Ibrahim Ebony Ivy Miranda Jones Patrick Larkin Craig Lawhead Justin Mello Erin Moffett Aaron Naley Christopher Palos Ruby Patel Bryant Preetorius

Leonard Pinto Sashary Ramos Leslie Rodriguez Maximilian Rodriguez Joseph Sanchez Brooke Slater Keith Sousa Kaitlyn Swan Kyle Wallace Andrew Walsh Elliott Washington

F oundation

Continued from “Two Decades of Excellent Leadership”

and what we were able to accomplish through the leadership of Allan Scharn and Peter Larkin.

“We had both chains and independents on the board but everyone was focused on how to elevate the educational standing of members in the industry. The career development program was the start of it all. It was all about assisting employees with college programs.

“I think it was one of our supplier members that started the scholarship program off with a $1,000 scholarship and it just grew from there. One of the most popular was the Piggyback Scholarship program that let individual companies designate their own employees to be recipients. It was a big hit.

“The next big idea was the Legacy scholarship. After much discussion we came up with the idea that it would be a 10-year commitment and that we’d bill people annually. At that time, most of the Legacy scholarships were $1,000 ones and there were quite a few of them. Two years ago, I established the Bill and Patty Roulette Scholarship and upped the ante to $1,500. She always wanted to go to college and never had the opportunity. I thought this was a great way to honor her memory.

President, Unified Grocers, Inc. Former CGA Chairman and CGAEF Chairman. Joined the Foundation in 2004.

Bob Ling ,

“I’ve been connected with the Foundation for eight years. At this point, I think the Foundation is well established. You have to give credit to Peter Larkin and other trustees who were there from the beginning like Bill Roulette, Allan Scharn and Linda Trelut for really getting it off the ground.

D on K aplan , Former President Bonfare Markets. Former CGA chairman and one of the founders of the Education Foundation.

“I think that the original group, which included myself, Linda Trelut and Allan Scharn stayed around for about 10 years.

People came and went over the years, but concern about educational opportunities for younger people were always a top concern.

“I was in the convenience store business all my life and the only CGA chairman to come from that segment of the industry. I can tell you that the c–store industry overall has not responded properly because of heavy turnover. Back then we knew we needed an educational program. The question was – what kind?

“We decided there were two options. One was offering university recognition for a higher degree. The other was to find a way for people in the stores to advance their education while they were making a living.

“These were people who could manage taking educational courses through the mail and, later on, electronically. We did a lot of research and found a lot of city colleges that had correspondence courses in addition to classroom instruction. Additionally, the cost per person wasn’t that much for tuition reimbursement.

“But we needed funding and that meant creating a revenue source. The Hall of Achievement Awards has raised a lot of money for that over the past 20 years. As the industry matured we instituted the legacy scholarships.

“I have one in my name along with a lot of others.

It hasn’t been that difficult to convince people to contribute. Everyone realized that retaining employees was extremely important and cost far less than turnover.

“We also spent a lot of time developing bulletins and flyers to put up in break rooms and on bulletin boards. Overall, it was fun watching the Foundation grow. We talked and argued a lot about how to do things. But everyone saw it as a win-win situation.” n

|

“It’s also been my privilege to be part of the industry contribution side where the Foundation itself has dedicated resources for industry research. It was a lot of hard work. It’s so rewarding for me to see the

Foundation grow into a standalone entity that’s able to step up when the need arises. I think it’s poised for even greater things in the years to come.”

C AL I F O RN IA GR O CE R

“There have been a lot of great activities launched by the Foundation. The tuition reimbursement program has been so valuable. It’s enabled employees to take classes while they are working. The development of company-sponsored scholarships has been another big winner. It’s all very exciting to see where it is today.

| Anniversary

47

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C A LI F O RN IA G RO CE R

California’s Retail

48

By Len Lewis

Renaissance

For nearly three centuries, the Italian Renaissance was a beacon of innovation and cultural achievement in art, economics, architecture, literature, banking and science that eventually spread from Florence across Western Europe.

People with names like Da Vinci, Michelangelo, Galileo, Medici, and generations of merchant princes forever transformed the European landscape – from the rich farmlands and vineyards of the South to the bustling urban centers of Sienna and Florence.

Continued on p.50

201 2 c ga st r ateg ic c onference

Palm Springs Convention Center, Palm Springs

C AL I F O RN IA GR O CE R

September 30 – October 2, 2012

| 49

C A L I F O R N I A’ s

| Retail Renaissance

Continued from “California’s Retail Renaissance”

But it was also a time of great social and political upheaval, recession, labor problems, intense competition for trade routes and the rise of powerful city-states that annexed smaller neighboring ones.

All of this sums up California today. It is an environment of unprecedented creativity, complexity and crises on the cusp of its own retail renaissance that will be irrevocably changed by the customers it serves.

These are among the issues that will be explored in depth by speakers and in workshops at the upcoming CGA Strategic Conference – California’s Retail Renaissance – September 30-October 2 in Palm Springs.

Admittedly, the Golden State’s reputation has gotten a bit tarnished over the past several years. It was the first to feel the effects of the 2008 recession and, like most of the country, has yet to recover from an economic quagmire that has changed the way people live, shop and eat.

On top of that, businesses are faced with a laundry list of burdensome state, county and municipal regulations and a competitive environment that would make the Medicis cringe.

|

C A LI F O RN IA G RO CE R

The result is that companies have to rethink the business in order to overcome an anemic economic recovery and to re-engage with 21st century consumers on issues like healthy eating, ethnic foods and evolving store formats.

50

Add to this social media and its instant transmission of ideas and opinions that are having as much of an impact on people today as the printing press did during the great European Renaissance.

California has been in the forefront of all these movements. It is, as it always has been, America in microcosm. But these developing trends are teachable moments for the grocery industry – an opportunity to reflect on the future of the business and consumers.

Economically, the state is showing some significant improvements that could have a positive impact on retailing. Among them: n

Residential housing is showing signs of life with

statewide home sales up nearly 9% over last year thanks to low mortgage rates. Since conventional wisdom says that retail follows the rooftops, this alone is a good sign. n

Prices on commercial properties are stabilizing.

n

California’s technology industry – one of the state’s

main growth engines – is being reborn.

This rebirth is not going to be an easy one, according to industry and economic experts. But it is the beginning of a promising and sustainable future.

On the economic front, the Business Forecasting Center at the University of the Pacific remains optimistic that the state will grow 2.5 percent this year and next. And the highly respected UCLA Anderson Forecast said that growth will accelerate in 2013 and 2014.

Job growth in California was up significantly in June with 34,000 new jobs accounting for nearly half of the nation’s growth. If anything, employment is being held back by lack of a qualified and skilled labor force.

But behind all the numbers and economic forecasts are people – the supermarket customers who, with jobs in hand, are likely to be a little more confident in the state’s future and their own spending.

Several macro consumer trends will have a significant impact on shopping behavior, according to a recent Booz & Co., report.

For one thing, the recession’s lasting effect on the U.S. shopper’s psyche. Many shoppers made value-seeking adjustments during the recession and the majority

C A L I F O R N I A’ s

expect to continue these economizing measures after the economic recover.

However, one thing that bodes well for the grocery industry is the consumer trend toward eating at home.

A study by the DuPont Teflon brand found that societal and economic shifts like the economy, along with changing demographics, found that more than one-third of consumers surveyed, 37 percent, are cooking at home more often.

But this isn’t only about cost since many consumers are using the opportunity to experiment more with food (26%) and many of them are turning to more natural or organic foods (23%).

Additionally nearly 60% are looking for inspiration from online recipes, cookbooks, family and friends, cooking shows and mobile apps. This indicates a wealth of new product and marketing opportunities for retailers who focus consumer attention on the fact that cooking at home is fun and a bargain.

In fact, the U.S. Department of Agriculture’s Economic Research Service says that Americans are spending, on average, 9.4 percent of their disposable income on food – the lowest percentage of any country on record.

In a related issue, one of the major consumer and cultural trends continues to be rising consumer demand for healthy foods.

That this will continue to drive consumer decisionmaking and supermarket sales was highlighted in the recent report entitled “Shopping for Health” by the Food Marketing Institute and Prevention magazine.

Some additional findings were: 55% of shoppers are switching to whole grain bread.

n

33% are showing an interest in protein on the label

up 10% from a year ago. n

30% are switching to Greek yogurt.

n

32% are buying more low sodium products.

recipe in the past year. n

9% of shoppers are finding new recipes on the

Internet, while 37% are viewing cooking shows and 34% are using magazines and 33% cookbooks. n

Only 11% are using supermarket recipes.

When it comes to health issues of any kind, California has always been ahead of the curve. It was the first state to require smog checks, anti-tobacco initiatives and other things that have since become standard practice in other states.

The most recent example of this, and one which is still in the early stages of its development, is the California Healthy Foods Financing Initiative, that directly addresses the problem of food deserts and would help bring more supermarkets, farmers markets and other stores to underserved communities.

Another seminal issue will be focusing on the continued rise of California’s multi-cultural and the impact this is having on both specialty and mainstream retailing.

The Latino population – now 50 million strong in the U.S. – accounted for nearly half of the nation’s growth in the past decade and indications are the number of Latinos as well as their buying power will continue to grow.

However, the Hispanic population has never been less monolithic or more diverse then it is today. While the majority of immigrants continue to come from Mexico, a rising number are emigrating from Central and South America as well as from the Caribbean, bringing with them their own unique cultures and foods.

But the ethnic group that bears even more scrutiny by the grocery industry, and one that could be a prime driver of sales and profits in the years to come, is Asian-Americans.

A century ago this group consisted primarily of low-skilled low-wage laborers who lived primarily in ethnic enclaves throughout the state. Today they are the highest-income, best-educated and fastestgrowing group in the U.S. They have surpassed Hispanics as the largest group of new immigrants and are more likely than any other major ethnic group to live in mixed neighborhoods and marry across racial lines, according to recent studies.

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n

57% of people report having tried a new healthy

C AL I F O RN IA GR O CE R

Among the findings was that shoppers are continuing to increase their purchases of food containing desirable ingredients like whole grains, fiber and protein. In fact, despite the weak state of the economy, 32% of shoppers report they are buying more foods based on nutritional components than they did a year ago, according to the study.

n

| Retail Renaissance

Continued on p.52

51

C A L I F O R N I A’ s

| Retail Renaissance

Continued from “California’s Retail Renaissance”

The Asian-American population is also extremely fragmented, consisting not only of Chinese consumers, but also Korean, Japanese, Filipino, Vietnamese, Indian, Pakistani and others. The challenge for mainstream supermarkets is to draw these people away from the local markets that specialize in foods from their home countries.

However, this leads to another issue – the growing interest in a wider variety of ethnic foods and ingredients by all consumers. Interest in Mexican cooking has evolved beyond the standard Tex-Mex fare into areas like Mexican cheeses, sauces and more sophisticated beef, pork and chicken dishes championed by celebrity chefs like Rick Bayless.

On another front, we are seeing development of Pan-Asian cuisines that go beyond traditional Chinese-American fare – Thai, Indian, Vietnamese and Korean dishes that are now a common sight at many supermarket takeout counters and food bars and the ingredients for which are more readily available in the aisles.

But for many industry experts technology – especially social media – is one of the most important trends, whose potential has yet to be fully explored.

Technology enhanced shopping is now seen by consumers as one of the most effective tools to lower their grocery bills. For example, they are often going online before the shopping trip to search out coupons or do price checks.

California is the U.S. in microcosm— home to every conceivable store format and all of them fighting for share.

Or, they’re using mobile technology in the store to find coupons, research products and check prices. This is changing the way retailers think about customer service, which is no longer limited to face-to-face encounters.

Additionally, the rise of e-commerce has made an impact on more than half of shoppers who have already made a grocery purchase online. While the majority of online shopping is in non-grocery categories, the list of products experiencing growth reads like a list of center store aisle markers, including personal and beauty care products, dry groceries, beverages and pet care, according to the report on shopping behavior by Booz & Co. After having a conversation about what people are buying, the dialogue must shift to where they’re buying it. As noted earlier, California is the U.S. in microcosm—home to every conceivable store format and all of them fighting for share.

Quik Stop Markets, Inc.

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C A LI F O RN IA G RO CE R

Wishes to Congratulate Our 2012-2013 Scholarship Recipient

52

Larry Kranich Memorial Scholarship Azin Mobin Son of Iradj Mobin Quik Stop Market in Fremont, CA

The push into California by dollar stores like Dollar General have been well documented. Tesco’s Fresh Easy and Trader Joe’s are carving out niches in small store retailing. And traditional big box stores like Walmart and Target with its CityTarget format are breaking new ground in urban retailing.

The bottom line is that after years and years of going toward larger stores with ever-growing assortments, the industry is moving back to the values of mom and pop stores with personalized service, customized product assortment and “served” not “sold to” approach to consumers in order to define themselves in the market. n Len Lewis is editorial director of Lewis Communications, Inc., a New York-based editorial planning, research and consulting firm. He is a contributor to several retail publications and trade groups in the U.S. and Europe and has been a speaker and moderator at numerous industry events. He can be reached at lenlewis@optonline.net or via his website www.lenlewiscommunications.com

Congratulations

Safeway is a proud supporter of the

California Grocers Association Educational Foundation.

Congratulations to Safeway Foundation Scholarship Recipients!

Charlene R. Asuncion

Henry Qiu

Nicholas Bellomy

Dana Reed

Breann De Santiago

Christopher Riley

Kelsey Foltz

Denise Rosidi

Leah Foltz

Matthew Satyadi

Kenneth Gott

Emily Schisler

Adam Griffith

Shannon Schumacher

Daniel Haddox

Cristina Stanley

Blake Husserl

Aarshi Vipani

Matthew Irons

Amanda Wells

Maxim Markovic

Bonnie Xu

Ashlin Oglesby-Neal

Your accomplishments inspire us all.

54

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C A LI F O RN IA G RO CE R

By Len Lewis

Mu lt i - Cu lt ur a l Me dici ne –

A Prescription for Supermarket

Pharmacies?

Is the grocery industry missing out on an important cultural connection that could impact sales throughout the supermarket?

For decades, retailers and manufacturers have tried to entice the burgeoning Hispanic population with new store formats and products, more targeted advertising and better customer service.

But with all that, is the grocery industry missing out on an important cultural connection and one that could impact sales throughout the supermarket?

The missing link is what some in the retail and healthcare industry have termed “multi-cultural medicine� in this case the relationship between Hispanic consumers and pharmacists.

It has reached a point where one in six Americans identify themselves as Hispanic and their buying power is expected to hit $1.6 billion by 2015, according to a recent report by research firm IBISWorld.

Continued on p.56

C AL I F O RN IA GR O CE R

| 55

P harmacists

| and the Hispanic Shopper

Continued from “Multi-Cultural Medicine – A Prescription for Supermarket Pharmacies?”

Based on this and other studies, there is little doubt that the Hispanic population in the U.S. is a fundamental element in the success of any business – particularly retail.

The fact that Hispanics are one of the fast-growing and most influential groups in the U.S. was also underscored by the headline in a recent cover story in Time magazine which stated: “Why Latinos will pick the next president.”

However, retailers may not be engaging Hispanic customers – particularly firstgeneration immigrants – in the right way or with the right person when it comes to health and wellness issues.

This is the crux of a new study by Global Advertising Strategies, a New Yorkbased market research and strategic development firm focusing on the need for closer interaction between Hispanic consumers and in-store health professionals.

“The predisposition of Hispanic patients to seek medical advice from a pharmacist opens up an untapped communication pathway with that audience,” said Andy Bagnall, vice president of client services and cross-cultural healthcare practice leader.

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C A LI F O RN IA G RO CE R

Industry observers note that this could lead to higher sales in other parts of the store if pharmacists are able to guide people to foods and even over-thecounter remedies that help alleviate their problems.

56

Basically, Hispanics view pharmacists as trusted authority figures. To bridge the gap in healthcare, they often consult with pharmacists in their home countries in order to get the high quality and high-touch interaction they need, according to the report. In fact, since pharmacists are allowed to prescribe medications, they often take the place of doctor visits, which are expensive and require long waits for appointments.

This may also be the case in the U.S., according to the study, which noted that the health care system is experiencing a shortage of primary care physicians.

Only 37 percent of doctors in the U.S. practice primary care medicine and only about 8 percent of

those graduating medical school are going in “family medicine.”

As such, the U.S. Health Resources and Services Administration (HRSA) said that pharmacists are the most readily accessible providers in the healthcare system. At present, over 200,000 working in hospitals, community and retail pharmacies and more are graduating every year – many of them opting for careers in retail.

The number and effectiveness of pharmacists could increase under the pending health care reform law which elevates the pharmacists role in delivering medication therapy management.

There’s no doubt this will increase the pharmacists’ effectiveness with Hispanic customers who will be able to get more information from pharmacists about the medications they’re taking. But it also means that pharmacists will have to increase their awareness of multicultural issues in order to gain the trust of Hispanics.

Additionally, pharmacists will have to be more familiar with leading causes of death and illness among Hispanics including heart disease, cancer, stroke and diabetes.

“This is where in-store health professionals have the opportunity to affect the quality of care. They can monitor medication use and intervals between refills and use this information to help identify Hispanic patients with poorly controlled diseases,” the report said.

However, pharmacists should also be more aware of Hispanic culture and the behaviors that influence their healthcare choices. Among them: Familismo: A strong attachment to the family.

Pharmacists should anticipate involvement by family members.

Respeto: Hispanics have a high level of respect for health care professionals. This can be a positive for the pharmacist when it comes to building trust Space perception: Hispanics are often considered a “contact culture” and like to interact with people at shorter distances. One tip is not to lean away from

P harmacists

a patient during a consultation. This can be seen as disinterest in their ailment.

Time perception: Hispanics are a “present oriented” culture. They have longer time horizons and as patients may be late for appointments.

Spirituality: Religion influences nearly every aspect of Hispanic life and may affect how they view healthcare. They may believe the origin of an illness is spiritual rather than biological. Pharmacists shouldn’t ignore this, but acknowledge it and offer support.

Gender perception: Male pharmacists should understand that female customers might feel uncomfortable being counseled by a member of the opposite sex.

Traditional healers: Many Hispanic patients use athome remedies or consult a “yerbero” or healer who may treat them with herbal remedies. It’s important for pharmacists to know if the customer is seeing a healer in order to prevent harmful interaction with other medications.

| and the Hispanic Shopper

It was also found that Hispanic customers also value holistic medicine and treatments that integrate different types of therapy.

“The holistic approach to care creates a more familiar and comfortable clinical environment for the Hispanic patient because it’s a high quality high-touch interaction,” according to the study.

In addition, as pharmacies carve out new and expanded roles in health care, their ability to educate, inform, guide and recommend is stronger than ever and with the focus on a more efficient health care system, the pharmacist will continue to thrive in the coming years.”

“As we look forward to the next five years in pharmacy we will see an even greater evolution. Health care providers, employers, pharmaceutical companies and others are looking for areas in which to improve treatment. They can’t afford to ignore the ‘pharmacist opportunity’ especially as it relates to the Hispanic community,” the survey reported. n

to our California Grocers Association Scholarship Recipients: Jennifer Bristol

Shane Williams

Lindsay Call

Jeffrey Diller

Heather Thompson

Kourtney Gonzalez

Ryan Foster

Jessica Lin

Christopher Watanabe

Daughter of Linda Pai Lin 6335

Son of Robert J. Watanabe 6164

Hannah Fjeld

Griffin Thill

Daughter of Patricia Bristol Son of Daniel Williams 6160 6771

Son of Heidi Diller FSSC

Kaleb Hagy

Son of Judith Hagy 6385

Daughter of Janette Thompson Daughter of Cathy M. Gant-Gonzalez 6767 6160

Daughter of Todd Fjeld 6347

Son of Kevin Thill 6422

C AL I F O RN IA GR O CE R

Son of Daryl Foster 6760

Daughter of David Call 6796

| 57

Fruitridge Printing Congratulates CGA Educational Foundation Scholarship Recipients

Would like to congratulate the CGA Educational Foundation on your 20th Anniversary.

We have enjoyed working with you and hosting the Annual CGAEF Golf Classic.

www.blackhawkcc.org EII D R I D FGREU I FT RR UI D E G EF R U800-835-4846 I T R800-835-4846 ID G E www.fruitridge.com www.fruitridge.com www.fruitridge.com www.fruitridge.com FI TRGR U800-835-4846 T RGI D www.fruitridge.com 800-835-4846 800-835-4846

C AL I F O RN IA GR O CE R

| 59

ADVE RTIS E R INDE X

Page Company

Phone

Fax

57

Albertsons/Sav-On Pharmacy

714-300-6000

714-300-6936

Email

Website www.albertsons.com

BC

Anheuser-Busch InBev

909-597-0460

909-597-0460

raul.aguilar@anheuser-busch.com

www.anheuser-busch.com

59

Blackhawk Country Club

925-736-6500

925-736-6549

kfamosi@blackhawkcc.org

www.blackhawkcc.org

20

C&S Wholesale Grocers, Inc.

916-373-4396

916-373-4296

pmiller@cswg.com

www.cswg.com

IBC California Shopping Cart Retrieval Corp.

818-563-3070/ 818-563-3041 800-252-4613

www.cscrc.net

33

CMB Design Partners

916-605-6500

916-605-6504

jeff@cmbdesign.com

www.cmbdesign.com

3

Coca-Cola Refreshments

213-746-5555

213-744-8765

bophillips@coca-cola.com

www.cokecce.com

58

The California Conference for Equality and Justice

562-435-8184

562-435-8318

wnichols@cacej.org

www.cacej.org

22

El Super (Bodega Latina Corp.)

562-616-8800

562-616-8647

www.elsupermarkets.com

27

Food 4 Less (Stockton)/Rancho San Miguel Markets

209-957-4917

209-956-8550

www.food-4-less.com

42

Fresh & Easy Neighborhood Market Inc.

310-341-1200

310-341-1501

www.freshandeasy.com

59

Fruitridge Printing & Lithograph, Inc.

916-452-9213

916-452-6020

www.fruitridgeprinting.com

24,35

Gelson’s Markets

818-906-5709

818-990-7877

www.gelsons.com

6,45

Kraft Foods Global, Inc.

847-646-2000

847-646-2800

www.kraftfoods.com

60

North State Grocery, Inc.

530-347-4621

530-347-3163

www.shophqf.com

60

Northgate Gonzalez Markets

714-778-3784

714-778-3295

www.northgatemarkets.com

9

Pepsi Beverages Company – WBU

925-416-2573

925-416-2600

www.pepsi.com

10

Procter & Gamble

925-867-4900

925-416-2600

www.pg.com

52

Quik Stop Markets, Inc. (HQ)

510-657-8500

510-657-1544

www.quikstop.com

info@fruitridge.com chuck.eckman@kraft.com

paul.turcotte@pepsico.com

31 Raley’s

916-373-3333 916-444-3733

www.raleys.com

46

Ralphs Grocery Company/Food 4 Less

310-884-9000

310-884-2600

www.ralphs.com

53

Safeway Inc.

925-467-3000

925-467-3323

www.safeway.com

45

Save Mart Supermarkets

209-577-1600

209-577-3857

www.savemart.com

36

Super A Foods, Inc.

323-869-0600

323-869-0611

www.superafoods.com

59

Superior Grocers

562-345-9000

562-345-9054

www.superiorgrocers.com

12,13

Unified Grocers, Inc.

323-264-5200

323-262-0658

www.unifiedgrocers.com

customercare@unifiedgrocers.com

NORTH STATE GROCERY, INC.

North State Grocery would like to congratulate our 2012-2013 CGA Educational Foundation scholarship recipients:

Christian Avila • Jillian Cole • Mahalia LeClerc • Joshua Reese • Mriah Brost

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C A LI F O RN IA G RO CE R

•

60

Northgate Gonzalez Markets

would like to recognize the CGA Educational Foundation’s 20th Anniversary.

This is truly a great accomplishment!

iPhone CART REPORTING “WE HAVE AN APP FOR THAT�

CARTSNAP

FOLLOW US ON SOCIAL MEDIA

www.cartretrieval.net

A ready supply of shopping carts are an absolute necessity in operating a successful grocery/retail enterprise. Shopping carts are at risk from the public at large and from local and state authorities, as well. As the pre-eminent cart recovery service in California, Nevada and Oregon, CSCRC is extremely well positioned to deal with both threats.

Customers will find CSCRC easily accessible | We are open daily from 7:00 a.m. to 6:00 p.m.

For more information and to join the program today, call (818) 563-3070.

To report a cart location, call toll free (800) 252-4613 24 hours a day, 7 days a week.

1020 North Lake St., Burbank, CA 91502

www.cartretrieval.net

C o lleg e S cho lar s hip

re cip i e n ts Presented by the

C a l ifor nia Gro cers Ass o ci at ion E duc at iona l Foundat ion

C G A E duc at iona l Foundat ion C ong r at ul ates t he

2012–2013 College Scholarship Recipients Congratulations to the 2012-13 California Grocers Association Educational Foundation College Scholarship recipients! This year, 258 scholarships totaling $341,250 were awarded to deserving students attending college this fall.

name. Each Legacy Scholarship represents a long-term commitment of 10 years to our scholarship program.

Beginning with just one scholarship in 1998 – the $2,000 Don C. Beaver Scholarship – the Foundation’s program has awarded more than $2 million in scholarships to CGA member company employees and their dependents, including a $2,000 Hall of Achievement Scholarship.

Member-funded Donor Scholarships include eight $1,000 Illuminator Educational Foundation Scholarships, two $2,000 Classic Wines of California Scholarships, one $1,500 TruGrocer Federal Credit Union Scholarship, one $1,000 Larry Kranich Memorial Scholarship funded by Quik Stop Markets and one $1,000 Paul A. Hughes Memorial Scholarship funded by HOWS Markets.

Legacy and Donor Scholarships are also available membership-wide. Legacy Scholarships are established to honor individuals, families or companies with an annual $1,000 college scholarship in their

Finally, the Foundation assists member companies with providing scholarships for their employees through the Piggyback Partnership Program. Employees of participating companies apply for CGAEF

Scholarships and automatically become eligible for their company’s scholarships.

“The growth of the Foundation’s college scholarship program has been nothing short of phenomenal,” said CGAEF President Ronald Fong. “In these challenging economic times, CGAEF’s mission is all the more important.”

As it celebrates its 20th anniversary, the Foundation recognizes and thanks the many companies in the grocery industry that have committed to helping future generations pursue their academic dreams.

For more information on the scholarship program, contact Brianne Page at foundation@cagrocers.com or (916) 448-3545.

C GA E duc at iona l Foundat ion Schol arship Recipients

Jeremy Cullifer

Kacee Clyne

Stephen Spiro

Alfredo Zamora

Janice Chan

University of Phoenix, Business Management

Modesto Junior College, Business Management

University of California-Davis, Business Administration

National University, Human Resource Managament

University of Nevada-Reno, Undecided

Employed by Bel Air Markets in Sacramento

Employed by Save Mart Supermarkets in Modesto

Employed by Pepsi Beverages Company in Fresno

Employed by Smart & Final Stores in San Diego

Mother, Shufen Guan, employed

by Sak ‘N Save in Reno

Morgan Ebbert

Hannah Fjeld

Kevin Gruber

Kevin Madrigal

Mary Stachofsky

UC Berkeley, Political Science

Idaho State University, Pharmacy Father, Todd Fjeld, employed

by Albertsons/Sav-On Pharmacy in Tehachapi

Rutgers University-New Brunswick, Molecular Biology and Biochemistry

Stanford University, Bioengineering

Mother, Patricia Ebbert, employed by Spencer’s Fresh Markets in Arroyo Grande

University of Pennsylvania, Undecided

Don Beaver Memorial Scholarship – $2,000

CGA Educational Foundation Scholarship – $1,000

Junqueiro/Lim Hall of Achievement Scholarship – $2,000

CGA Educational Foundation Scholarship – $1,000

CGAEF Graduate Scholarship – $2,000

CGA Educational Foundation Scholarship – $1,000

Mother, Debra Gruber, employed by Costco Wholesale in Foster City

CGAEF Graduate Scholarship – $2,000

CGA Educational Foundation Scholarship – $1,000 Father, Antonio Madrigal, employed by Bimbo Bakeries USA in South San Francisco

CGA Educational Foundation Scholarship – $1,000

CGA Educational Foundation Scholarship – $1,000

Father, David Stachofsky, employed

by Save Mart Supermarkets in Sparks

L egac y Schol arship Recipients

Robert Lopez

Heather Thompson

Jessica Lin

Alina Steadman

Erika Hollywood

University of California, Riverside English; Creative Writing

UC Berkeley, Mathematics

Case Western Reserve University, Systems Biology

University of California-Davis, Civil Engineering

Oregon State University, Physical Therapy

Mother, Linda Lin, employed by SUPERVALU INC in Calabasas

Father, Scott Everett Steadman, employed by Costco Wholesale in Chico

Father, Brett D. Hollywood, employed by Smart & Final Stores in San Marcos

Al Plamann Legacy Scholarship – $1,000

Allan & Mary Scharn Legacy Scholarship – $1,000

Bill & Patty Roulette Legacy Scholarship – $1,500

Bimbo Bakeries Legacy Scholarship – $1,000

Bob & Susan Lim Legacy Scholarship – $1,000

Mother, Karina Lopez, employed by WinCo Foods, Inc. in Moreno Valley

Mother, Janette Thompson, employed

by Albertsons/Sav-On Pharmacy in Oceanside

Melissa McNseby

Lindsay Call

Michael Delfin

Andrew Serpa

Mitchell Zutter

University of California-Davis, Animal Science

Westmont College, English

John Hopkins University, History, Piano Performance

University of California-Berkeley, Nuclear Engineering

California Polytechnic State UniversitySan Luis Obispo, Civil Engineering

Father, Carlos Delfin, employed

by Bimbo Bakeries USA in Fresno

Mother, Kathleen M Tharp, employed

by Save Mart Supermarkets in Modesto

Father, Scott Zutter, employed

by Raley’s in West Sacramento

Carley Rambo

Sierra Freeman

Griffin Thill

Modesto Junior College, Undecided

Stanford University, English

Father, Michael Rambo, employed

by Costco Wholesale in Modesto

Father, Aaron Freeman, employed

by Super Store Industries in Lathrop

University of Texas at Austin, Biology

Bob Wilson Legacy Scholarship – $1,000

Darioush Khaledi Legacy Scholarship – $1,000

Mother, Teresa McNesby, employed by Raley’s in Antioch

Father, David Call, employed by Albertsons/Sav-On Pharmacy in Corona

Logan Schmidt

Michael Clark

University of California-Santa Barbara, Computer Science

Berry College, Marketing

Lou Amen Legacy Scholarship – $1,000

Mother, Claire Schmidt, employed

by Bel Air Markets in Cameron Park

Louis Melillo Sr. Legacy – $1,000 Employed by Vons in San Diego

Olivia Ho

Alexa Campos

Santa Clara University, Marketing

California State Polytechnic UniversityPomona, Chemistry

Trelut Family Legacy Scholarship – $1,000 Mother, Julia Ho, employed

by Safeway Inc. in Pleasanton

W. R. “Bill” MacAloney Legacy Scholarship – $1,000

Father, German Campos, employed by Ralphs Grocery Company in Ontario

Don Kaplan Legacy Scholarship – $1,000

Peter & Jody Larkin Legacy Scholarship – $1,000

Gene & Peggy Yee Legacy Scholarship – $1,000

Roger K. Hughes Legacy Scholarship – $1,000

Jack Brown Legacy Scholarship – $1,000

Save Mart Legacy Scholarship – $1,000

Father, Kevin Thill, employed

by SUPERVALU Inc in Westlake

D on or Schol arship Recipients

Stephen Howell

Ryan Li

Abbygayle Britton

Efrain Coyt Jr.

Kourtney Gonzalez

Taylor Kennemore

University of California-San Diego Biochemistry & Cell Biology

University of California-Los Angeles, Electrical Engineering

California State UniversitySacramento, Communications

University of California-Irvine, Computer Science & Engineering

University of Phoenix Counseling, Marriage & Family Therapy

University of California-Berkeley, Undecided

Father, Richard D. Howell, employed

by Raley’s in Scotts Valley

Mother, Mei Ha Chung Li, employed by Smart & Final Stores in Commerce

Mother, Gayle Britton, employed

by Sara Lee Food & Beverage in Sacramento

Mother, Lorena Coyt, employed

by WinCo Foods, Inc. in Indio

Mother, Cathy M Gant-Gonzalez, employed by Albertsons/Sav-On Pharmacy in San Pedro

Father, Scott Kennemore, employed

by Kellogg Company in Roseville

Adit Kothari

Michael Lockwood

Paul Perrone

Jared Virtue

Azin Mobin

Christopher Watanabe

Classic Wines of California Scholarship – $2,000

Illuminators Educational Foundation Scholarship – $1,000

Classic Wines of California Scholarship – $2,000

Illuminators Educational Foundation Scholarship – $1,000

Illuminators Educational Foundation Scholarship – $1,000

Illuminators Educational Foundation Scholarship – $1,000

Illuminators Educational Foundation Scholarship – $1,000

Illuminators Educational Foundation Scholarship – $1,000

University of California-Berkeley, Biomedical Engineering

University of California-Berkeley, Environmental Engineering

Claremont McKenna College, Economics

Willamette University, Politics and Math/Econ

Father, Rajiv Kothari, employed

by Raley’s in Antelope

Father, Lawrence Lockwood, employed by Sara Lee Food & Beverage in Sacramento

Father, Mark Perrone, employed

by E & J Gallo Winery in Modesto

Father, Kent Virtue, employed

by Raley’s in Folsom

Liam Gilmore

TruGrocer Federal Credit Union – $1,500 University of California-Davis, Business, Management Employed by Safeway Inc. in Pleasanton

Illuminators Educational Foundation Scholarship – $1,000

Larry Kranich Scholarship – $1,000 Modesto Junior College, Biology Father, Ed Mobin, employed by Quik Stop Markets, Inc. in Fremont

Illuminators Educational Foundation Scholarship – $1,000

Paul A. Hughes Memorial Scholarship – $1,000

California Polytechnic State University-San Luis Obispo, Physics Father, Robert J. Watanabe, employed by Albertsons/Sav-On Pharmacy in San Pedro

Pi g g y back Part nership Schol arship Recipients

Jennifer Bristol

Jeffrey Diller

Ryan Foster

Kaleb Hagy

Shane Williams

Lilia Gutierrez

California State University-Fullerton Business, Marketing

San Diego State University, Business Administration

Pepperdine University, Finance

California State UniversityNorthridge, Liberal Arts Education

Mother, Heidi Diller, employed

by SUPERVALU INC in Fullerton

Texas Tech University, Business Administration & Management Emphasis Finance

University of California-San Diego, Pharmacological Chemistry

Mother, Patricia Bristol, employed

by Albertsons/Sav-On Pharmacy in San Pedro

Father, Daryl Foster, employed

by Albertsons/Sav-On Pharmacy in Tierrasanta

Mother, Judith Hagy, employed

by Albertsons in Camarillo

Father & Mother, Daniel & Karen Williams, employed

by Albertsons/Sav-On Pharmacy in San Diego

Mother, Sanjuanita Gutierrez, employed by Big Saver Foods, Inc. in Long Beach

Guadalupe Olivares

Alanya Ortiz-Jimenez

Ly Ung

Kayla Conboy

Josiah Deveau

Chrisol Lomeli

UC Santa Barbara, Undecided

Pasadena City College, Business Management

California State University-Fullerton, Communications

Father, Martin Deveau, employed

by Bristol Farms in Carson

Father, Danny Davis, employed

by Bristol Farms in Carson

Albertsons for College Scholarship – $1,000

Big Saver Foods Scholarship – $1,000

Albertsons for College Scholarship – $1,000

Big Saver Foods Scholarship – $1,000

Albertsons for College Scholarship – $1,000

Big Saver Foods Scholarship – $1,000

Albertsons for College Scholarship – $1,000

Bristol Farms Scholarship – $1,000

Albertsons for College Scholarship – $1,000

Bristol Farms Scholarship – $1,000

Big Saver Foods Scholarship – $1,000

Bristol Farms Scholarship – $500

California State UniversityLos Angeles, Criminal Justice

Long Beach City College, Criminal Justice & Law Enforcement

Long Beach City College, Accounting

Mother, Patricia Olivares, employed by Big Saver Foods, Inc. in Los Angeles

Mother, Georgina Jimenez, employed by Big Saver Foods, Inc. in Norwalk

Employed by Big Saver Foods, Inc. in Long Beach

Alex Waite

David Waite

Karen Aguirre

Alejandra Bacilio

Karina Barajas

Adilene Bravo

University of Southern California, Civil Engineering

University of Colorado, Physics & Fine Arts

University of California-Riverside, Undecided

California State University-San Bernardino, Psychology

Rio Hondo College, Psychology

University of California-Riverside, Psychology

Mother, Margaret Ann Waite, employed by Bristol Farms in Carson

Mother, Margaret Waite, employed

by Bristol Farms in Carson

Father, Rodolfo Aguirre, employed by El Super in Arleta

Mother, Magdalena Bacilio, employed by El Super in Fontana

Liliana Delaguila

Eduardo Gonzalez

Ilse Gutierrez

Evelyn Hermossilo

Yessica Iturbide

Miguel Limon

California State UniversityDominguez Hills, Cellular & Molecular Biology

California State University-Fullerton Business/Accounting

California State UniversityDominguez Hills, Business Administration

Citrus College, Dental Hygiene

California State UniversityLos Angeles, Social Work & Social Services

California State University-Los Angeles, Electrical Engineering

Bristol Farms Scholarship – $1,000

El Super Scholarship – $1,000

Step-father, Alfred Padilla, employed by El Super in Los Angeles

Bristol Farms Scholarship – $500

El Super Scholarship – $1,000

Employed by El Super in Anaheim

El Super Scholarship – $1,000

El Super Scholarship – $1,000

Mother, Angelica Madrid de Gutierrez, employed by El Super in South Gate

Employed by Lazy Acres Market in Santa Barbara

El Super Scholarship – $1,000

El Super Scholarship – $1,000 Mother, Francisca Hermosillo, employed by El Super in Covina

Piggyback Partnership Scholarship recipients are listed by company

El Super Scholarship – $1,000 Employed by El Super in City of Commerce

El Super Scholarship – $1,000

Father, Jose Iturvide, employed

by El Super in Commerce

El Super Scholarship – $1,000

Mother, Maria A. Bravo, employed by El Super in Rialto

El Super Scholarship – $1,000

Mother, Maria Limon, employed

by El Super in Santa Fe Springs

Pi g g y back Part nership Schol arship Recipients

Alejandro Nunez

Ana Nunez

Brianna Rivas

Hector Rivas Jr.

Cindi Rocha-Garcia

Cynthia Rodas

University of California-Santa Cruz, Economics, Finance

University of CaliforniaRiverside, History

Golden West College, Business Administration

Golden West College, Civil Engineer/Architecture

California Baptist University, Clinical Phychologist

California State UniversityNorthridge, Communication Studies

Mother, Socorro Nunez, employed

by El Super in South Gate

Mother, Socorro Nunez, employed by El Super in South Gate

Father, Hector Rivas, employed

by El Super in North Las Vegas

Father, Hector Rivas, employed

by El Super in North Las Vegas

Employed by El Super in San Bernadino

Father, Vilma E Rodas, employed

by El Super in Los Angeles

Timothy Aguilar

Sirena Borunda

Jordan Bozer

David Canas

Dana Cowan

Starr Greenfield

University of CaliforniaLos Angeles, Physics

Cerritos College, Business/Marketing

University of California-Los Angeles Business/Economics

University of San Diego, Computer Engineering

Fullerton College, Film Arts

Mother, Angela Aguilar, employed

by Food 4 Less in Pomona

Employed by Food 4 Less in Athens

Father, Jeffrey Bozer, employed

by Food 4 Less in Beaumont

Father, Eugenio Canas, employed

by Food 4 Less in Panorama City

Employed by Food 4 Less in Norwalk

California State UniversityDominguez Hills, Public Administration

Courtney Hamilton

Sara Hanafi

Ebony Ivy

Miranda Jones

Erin Moffett

Christopher Palos

University of California-Irvine, English & Art History

University of Nevada-Reno, Biology

CSU Fullerton, Undecided

Mira Costa College, Sociology

Step-father, Waynes Smith, employed by Food 4 Less in Gardena

Employed by Food 4 Less in Vista

California State UniversityNorthridge, Health Administration

California State UniversityLos Angeles, Chemistry

Mother, Ronda Knaggs, employed

by Food 4 Less in Santa Ana

Mother, Sheila M Cevallos, employed by Food 4 Less in Las Vegas

Mother, Karla Moffett, employed

by Food 4 Less in Oxnard

Mother, Dafne Palos, employed

by Food 4 Less in Los Angeles

Leonard Pinto

Sashary Ramos

Leslie Rodriguez

Maximilian Rodriguez

Joseph Sanchez

Brooke Slater

California State Polytechnic University-Pomona, Psychology

San Diego State University, Chemistry

University of California-Los Angeles, International Development Studies

California State UniversityLong Beach, Kinesiology

California State UniversityFullerton, Kinesiology

University of Southern California, Global Health

Employed by Food 4 Less in Rancho Cucamonga

Mother, Lorena Lizarraga De Ramos, employed by Food 4 Less in San Diego

Mother, Lucia Ortega, employed

by Food 4 Less in Fullerton

Father, Raul M. Rodriguez, employed by Food 4 Less in San Fernando

Father, Samuel Sanchez, employed

by Food 4 Less in Lynwood

Father, David Slater, employed

by Food 4 Less in Compton

El Super Scholarship – $1,000

Food 4 Less Fund of the Kroger Co. Foundation Scholarship – $1,000

Food 4 Less Fund of the Kroger Co. Foundation Scholarship – $1,000

Food 4 Less Fund of the Kroger Co. Foundation Scholarship – $1,000

El Super Scholarship – $1,000

Food 4 Less Fund of the Kroger Co. Foundation Scholarship – $1,000

Food 4 Less Fund of the Kroger Co. Foundation Scholarship – $1,000

Food 4 Less Fund of the Kroger Co. Foundation Scholarship – $1,000

El Super Scholarship – $1,000

Food 4 Less Fund of the Kroger Co. Foundation Scholarship – $1,000

Food 4 Less Fund of the Kroger Co. Foundation Scholarship – $1,000

Food 4 Less Fund of the Kroger Co. Foundation Scholarship – $1,000

El Super Scholarship – $1,000

Food 4 Less Fund of the Kroger Co. Foundation Scholarship – $1,000

Food 4 Less Fund of the Kroger Co. Foundation Scholarship – $1,000

Food 4 Less Fund of the Kroger Co. Foundation Scholarship – $1,000

Piggyback Partnership Scholarship recipients are listed by company

El Super Scholarship – $1,000

Food 4 Less Fund of the Kroger Co. Foundation Scholarship – $1,000

Food 4 Less Fund of the Kroger Co. Foundation Scholarship – $1,000

Food 4 Less Fund of the Kroger Co. Foundation Scholarship – $1,000

El Super Scholarship – $1,000

Food 4 Less Fund of the Kroger Co. Foundation Scholarship – $1,000

Employed by Food 4 Less in Los Angeles

Food 4 Less Fund of the Kroger Co. Foundation Scholarship – $1,000

Food 4 Less Fund of the Kroger Co. Foundation Scholarship – $1,000

Pi g g y back Part nership Schol arship Recipients

Keith Sousa

Elliott Washington

Juan Almanzar

Oscar Chavez

Ramon Delgado

Megan Ewbank

Riverside Community College, Nursing

University of New Mexico, Mechanical Engineering

California State University-Fresno, Mechanical Engineering

California State University-Fresno, English/Education

California State UniversitySacramento, Accounting

Fresno City College, Photography – Media

Employed by Food 4 Less in Beaumont

Mother, Tina Washington, employed

by Food 4 Less in Santa Ana

Employed by Rancho San Miguel Markets in Madera

Mother, Candelaria Chavez, employed by Rancho San Miguel Markets in Madera

Employed by PAQ Inc. in Stockton

Father, Brian D. Ewbank, employed by PAQ Inc. in Stockton

Wendy Hernandez

Joshua Hoornaert

Jessica Kent

Cassandra Reed

Gabriela Rivera

Nayeli Vaca-Sotelo

CSU San Jose, Biology

Drexel University, Sports Medicine/ Mgmt/Tech

Mesa State College, Kinesiology/Sports Management

California State UniversitySacramento, Biology

Merced College, Business Accounting

Sonoma State University, Criminal Justice

Father, Jon Hoornaert, employed

by PAQ Inc. in Stockton

Mother, Veronica Kent, employed

by PAQ Inc. in Stockton

Mother, Julie Larimer, employed

by Food 4 Less in Lathrop

Employed by Rancho San Miguel Markets in Merced

Mother, Josefina Sotelo, employed

by Rancho San Miguel Markets in Merced

Gregory Hansen II

Samantha Solem

Kaitlyn Imamura

Evelyn Perez

Dulce Jauregui

Heather Nakamura

California State University-Channel Islands, Environmental Science & Resource Management

University of California-Santa Barbara, Biology

California State UniversityNorthridge, Political Science

Mount St Mary’s College, Business Management

California State Polytechnic University-Pomona, MHR/IBM

Father, Humberto Perez, employed by Gelson’s Markets in Los Angeles

Father, Ruben Jauregui, employed

by Gelson’s Markets in Calabasas

Mother, Jenny Nakamura, employed by Gelson’s Markets in Valley Village

Food 4 Less Fund of the Kroger Co. Foundation Scholarship – $1,000

Food 4 Less/Rancho San Miguel/ PAQ Scholarship – $1,000 Father, Julio C. Hernandez, employed by Food 4 Less PAQ in Salinas

Bernie Briskin Scholarship – $5,000

Mother & Father, Robin & Greg Hansen, employed by Gelson’s Markets in Hollywood

Food 4 Less Fund of the Kroger Co. Foundation Scholarship – $1,000

Food 4 Less/Rancho San Miguel/ PAQ Scholarship – $1,000

Bernie Gelson Scholarship – $5,000

Mother, Rene Solem, employed

by Gelson’s Markets in Encino

Food 4 Less/Rancho San Miguel/ PAQ Scholarship – $1,000

Food 4 Less/Rancho San Miguel/ PAQ Scholarship – $1,000

Bill Roulette Scholarship – $2,500 California State Polytechnic University-Pomona, Zoology Father, Rick Imamura, employed

by Gelson’s Markets in Encino

Food 4 Less/Rancho San Miguel/ PAQ Scholarship – $1,000

Food 4 Less/Rancho San Miguel/ PAQ Scholarship – $1,000

Allan Scharn Scholarship – $2,500

Food 4 Less/Rancho San Miguel/ PAQ Scholarship – $1,000

Food 4 Less/Rancho San Miguel/ PAQ Scholarship $1,000

Gelson’s Markets Scholarship – $1,000

Food 4 Less/Rancho San Miguel/ PAQ Scholarship – $1,000

Food 4 Less/Rancho San Miguel/ PAQ Scholarship – $1,000

Gelson’s Markets Scholarship – $1,000

Ashley Rendon

Katie Saunders

Marissa Vasquez

Michele Bolanos

Erika Kamholz

Elizabeth Mediati

California State UniversityFullerton, Kinesiology

Bryant University, Undecided

Los Angeles Pierce College, Ultrasound Technician

University of California-Santa Barbara, Environmental Sciences

Santa Clara University, Undecided

Father, Anthony Vasquez, employed by Gelson’s Markets in Calabasas

Father, Reynold Bolanos, employed by Unified Grocers, Inc. in Commerce

California Polytechnic State University-San Luis Obispo, Sociology

Gelson’s Markets Scholarship – $1,000

Father, Hugo Rendon, employed by Gelson’s Markets in Newport Beach

Gelson’s Markets Scholarship – $1,000 Mother, Cindy Saunders, employed by Gelson’s Markets in Dana Point

Gelson’s Markets Scholarship – $1,000

Herglotz Public Affairs Scholarship – $500

Piggyback Partnership Scholarship recipients are listed by company

Illuminators Educational Foundation Scholarship – $1,000 Father, Paul Kamholz, member of The Illuminators in Yonkers

Illuminators Educational Foundation Scholarship – $1,000

Father, Mario Mediati, member of The Illuminators in Oakland

Pi g g y back Part nership Schol arship Recipients

Johnathan Bourne

Alejandra Cervantes

Porfirio Cervantes Jr.

Pamela Hurtado

Kris Parry

Daisy Vasquez

San Diego State University, History

University of California-Berkeley, Political Science & Ethnic Studies

University of California-Davis, Computer Engineering

California State University-Long Beach, Business Management

Boston University, Hospitality Administration

Cerritos College, Liberal Arts and Social Sciences

Mother, Candida Cervantes, employed by K.V. Mart Co. in San Fernando

Mother, Candida Cervantes, employed by Valu Plus in San Fernando

Father, Vicente Hurtado, employed

by K.V. Mart Co. in Carson

Father, Gregory Parry, employed

by K.V. Mart Co. in Carson

Father, Miguel Vasquez, employed

by K.V. Mart Co. in Carson

Christian Avila

Mriah Brost

Jillian Cole

Mahalia LeClerc

Joshua Reese

Pablo Alvarez Edelman

Woodland Community College, Mathematics

William Jessup University, Liberal Studies

CSU Chico, Elementary Education

San Francisco State University, Health Education

American River College, Mechanical Engineering

Father, Hilario Avila, employed

by Holiday/Sav-Mor Foods in Cottonwood

Employed by Holiday Market in Auburn

Father, Michel LeClerc, employed

by North State Grocery in Redding

Father, Gary Reese, employed

by North State Grocery in Cottonwood

California State UniversitySan Bernardino, Sports Medicine/Mgmt/Tech

Maria Blanco

Karin Edelman

Pablo Flores

Evelyn Gonzalez

Natalia Gonzalez

Maribel Guevara

California State UniversitySan Bernardino, Psychology

California State UniversitySan Bernardino, Liberal/ General Studies

University of California-Irvine, Mathematics

University of California-Irvine, English Literature

Loyola Marymount University, Psychology

California State UniversityLong Beach, Education

Mother, Erika Garcia, employed

by Northgate Gonzalez Markets in Santa Ana

Employed by Northgate Gonzalez Markets in Anaheim

Employed by Northgate Gonzalez Markets in Anaheim

Mother, Esther Guevara, employed by Gonzalez Market, Inc. in Wilmington

Jim & Linda Stump Scholarship – $500

Employed by Stump’s Family Market Place in Point Loma

North State Grocery Scholarship – $750

Northgate Gonzalez Markets Scholarship – $500

Father, Gregorio Blanco, employed

by Northgate Gonzalez Markets in Anahiem

K.V. Mart Educational Foundation Scholarship – $1,000

North State Grocery Scholarship – $750

Northgate Gonzalez Markets Scholarship – $500

Mother, Marnnie Edelman, employed by Northgate Gonzalez Markets in La Habra

K.V. Mart Educational Foundation Scholarship – $1,000

North State Grocery Scholarship – $750 Father, Jeff Cole, employed by Sav-Mor Foods in Orland

Northgate Gonzalez Markets Scholarship – $500

K.V. Mart Educational Foundation Scholarship – $1,000

North State Grocery Scholarship – $750

Northgate Gonzalez Markets Scholarship – $500

K.V. Mart Educational Foundation Scholarship – $1,000

North State Grocery Scholarship – $750

Northgate Gonzalez Markets Scholarship – $500

K.V. Mart Educational Foundation Scholarship – $1,000

Northgate Gonzalez Markets Scholarship – $500

Mother, Marnnie Edelman, employed by Northgate Gonzalez Markets in La Habra

Northgate Gonzalez Markets Scholarship – $500

Jasmine Moezzi

Cynthia Montes

Emma Ramirez

Teryn Caruso

Justin Irby

David Goehring

Boston University, Mechanical Engineering

California State University-Fullerton, Broadcast Communications

University of CaliforniaLos Angeles, Undecided

Azusa Pacific University, Biology (Pre-Dental)

Father, Ali Moezzi, employed

by Northgate Gonzalez Markets in Anaheim

Father, Martin Salvador Montes, employed by Northgate Gonzalez Markets in Anaheim

Father, Jose Ramirez, employed

by Northgate Gonzalez Markets in Anaheim

Employed by Nugget Markets in El Dorado Hills

California Polytechnic State University-San Luis Obispo, Agricultural Engineering

Massachusetts Institute of Technology, Electrical Engineering and Computer Science

Mother, Judith Irby, employed

by Nugget Markets in Woodland

Mother, Celina Goehring, employed by Ralphs Grocery Company in Riverside

Northgate Gonzalez Markets Scholarship – $500

Northgate Gonzalez Markets Scholarship – $500

Northgate Gonzalez Markets Scholarship – $500

Nugget Markets Scholarship – $1,000

Piggyback Partnership Scholarship recipients are listed by company

Nugget Markets Scholarship – $1,000

Ralphs Fund of the Kroger Co. Foundation Scholarship – $2,000

Pi g g y back Part nership Schol arship Recipients

Nicholas Greer

Audra Hendrickson

Brandon Henson

Katrin Ibrahim

Patrick Larkin

Craig Lawhead

California Polytechnic State University-San Luis Obispo, Computer Engineering

Cuyamaca College, Criminal Justice of Administration

Xavier University, Sports Medicine/Mgmt/Tech

California State UniversityFullerton, Health Science

San Diego State University, Civil Engineering

University of Phoenix, Accounting

Employed by Ralphs Grocery Company in El Cajon

Employed by Ralphs Grocery Company in Los Angeles

Employed by Ralphs Grocery Company in Tustin

Father, Kevin Larkin, employed

by Ralphs Grocery Company in Laguna Niguel

Justin Mello

Aaron Naley

Ruby Patel

Bryant Preetorius

Kaitlyn Swan

Kyle Wallace

Cypress College, Political Science

Azusa Pacific University, Finance

Mother, Dineen Emerson-Mello, employed by Ralphs Grocery Company in Seal Beach

Father, David Naley, employed

by Ralphs Grocery Company in Downey

George Washington University, Medicine

College of the Canyons, Administration of Justice

Azusa Pacific University, Liberal Studies/Education

University of CaliforniaIrvine, Biology

Father, Vishnu K Patel, employed by Ralphs Grocery Company in Camarillo

Employed by Ralphs Grocery Company in Canyon County

Employed by Ralphs Grocery Company in Glendora

Employed by Ralphs Grocery Company in Irvine

Andrew Walsh

Cynthia Abeye

Huda Milbes

Charlene Regina Asuncion

Nicholas Bellomy

Breann De Santiago

Georgetown University, International Affairs/Relations

Whittier College, Biology

Ralphs Fund of the Kroger Co. Foundation Scholarship – $2,000

Father, Brian Greer, employed

by Kroger in Compton

Ralphs Fund of the Kroger Co. Foundation Scholarship – $2,500

Ralphs Fund of the Kroger Co. Foundation Scholarship – $2,000 University of California-Santa Barbara, Global Studies Mother, Sharon Drury-Walsh, employed by Ralphs Grocery Company in Castaic

Ralphs Fund of the Kroger Co. Foundation Scholarship – $2,000

Ralphs Fund of the Kroger Co. Foundation Scholarship – $2,000

Rio Ranch Markets Scholarship – $1,000 Victor Valley College, Humanities Father, William R. Abeye, employed by Rio Ranch Markets in Highland

Ralphs Fund of the Kroger Co. Foundation Scholarship – $2,000

Ralphs Fund of the Kroger Co. Foundation Scholarship – $2,500

Rio Ranch Markets Scholarship – $1,000 University of CaliforniaRiverside, Undecided Father, Subhi Milbes, employed by Rio Ranch Markets in Riverside

Ralphs Fund of the Kroger Co. Foundation Scholarship – $2,000

Ralphs Fund of the Kroger Co. Foundation Scholarship – $2,000

Safeway Foundation Scholarship – $1,000

University of California-Berkeley, Cellular and Molecular Biology

Ralphs Fund of the Kroger Co. Foundation Scholarship – $2,500

Ralphs Fund of the Kroger Co. Foundation Scholarship – $2,500

Safeway Foundation Scholarship – $1,000

Mother, Maria Asuncion, employed

by Safeway Inc. in Pleasanton

Father, John Howard Bellomy, employed by Safeway Inc. in Walnut Creek

Ralphs Fund of the Kroger Co. Foundation Scholarship – $2,000 Employed by Ralphs Grocery Company in Glendale

Ralphs Fund of the Kroger Co. Foundation Scholarship – $2,000

Safeway Foundation Scholarship – $1,000

Father, Robert De Santiago, employed by Vons in Arcadia

Kelsey Foltz

Leah Foltz

Kenneth Gott III

Adam Griffith

Daniel Haddox

Blake Husserl

The New School for Drama, M.F.A. Acting

University of California-Santa Barbara, Biochemistry and Molecular Biology

Pacific Union College, Business Accounting

Claremont McKenna College, Politics, Philosophy & Economics

Carnegie Mellon University, Electrical & Computer Engineering

University of California-Santa Barbara Computer Engineering

Father, Jeffrey Haddox, employed by Safeway Inc. in Thousand Oaks

Mother & Father, Colleen & Brett Husserl, employed

by Vons in Westlake Village

Safeway Foundation Scholarship – $1,000

Father, James Foltz, employed

by Safeway Inc. in Pleasanton

Safeway Foundation Scholarship – $1,000

Father, James Foltz, employed

by Safeway Inc. in Pleasanton

Safeway Foundation Scholarship – $1,000

Father, Kenneth D Gott II, employed by Safeway Inc. in Pleasanton

Safeway Foundation Scholarship – $1,000

Father, Kelly Griffith, employed

by Safeway Inc. in Pleasanton

Piggyback Partnership Scholarship recipients are listed by company

Safeway Foundation Scholarship – $1,000

Safeway Foundation Scholarship – $1,000

Pi g g y back Part nership Schol arship Recipients

Matthew Irons

Maxim Markovic

Ashlin Oglesby-Neal

Henry Qiu

Dana Reed

Christopher Riley

University of CaliforniaBerkeley, History & Geography

University of California-Berkeley, Political Science

University of Pennsylvania, International Relations

University of California-Davis, Biological Sciences

Baylor University, Mechanical Engineering

University of California-Davis, Biochemistry & Molecular Biology

Father, Richard Irons, employed by Vons in Los Osos

Mother, Vesna Markovic, employed

by Safeway Inc. in Pleasanton

Mother, Marla Neal, employed

by Safeway Inc. in Santa Rosa

Father, Chao Ying Qiu, employed

by Safeway Inc. in Santa Clara

Mother, Margaret-Ann Reed, employed by Safeway Inc. in Pleasanton

Father, Robert Riley, employed

by Safeway Inc. in Pleasanton

Denise Rosidi

Matthew Satyadi

Emily Schisler

Shannon Schumacher

Cristina Stanley

Aarshi Vipani

San Jose State University, Masters of Public Health

University of California-Los Angeles, Sociology/Neuroscience

San Diego State University, Biology

University of San Diego, International Relations & History

University of California-Berkeley Masters in Business Administration

Albany Medical College, Medicine

Mother, Josephine Moelijono, employed by Safeway Inc. in Pleasanton

Father, Antonius W Satyadi, employed by Safeway Inc. in Walnut Creek

Mother, Rosemary Schisler, employed by Vons in San Diego

Mother & Father, Penny & Ted Schumacher, employed by Safeway Inc. in Pleasanton & Danville

Employed by Safeway Inc. in Pleasanton

Amanda Wells

Bonnie Xu

Anthony Anderson III

Kaitlynn Baptista

Allison Castro

Amy Hu

California State UniversityChico, Interior Design

University of California-Los Angeles, Mathematics/Economics

California State UniversityEast Bay, Nursing

Dominican University of California, Biology

California State University-Long Beach, Mathematics

Father, John Henry Wells, employed

by Safeway Inc. in Pleasanton

Father, Roger Xu, employed

by Safeway Inc. in Pleasanton

Mother, Teresa Anderson, employed by Save Mart Supermarkets in Fremont

Father, Joseph Baptista, employed by Save Mart Supermarkets in Roseville

Father, Lionel Castro, employed

by Save Mart Supermarkets in Modesto

University of California-Davis, Human Development and Psychology

Monica Ng

Micaela Ovalle

Jared Silva

Anne Stachofsky

Jesse Walser-Castro

Christopher Wejmar

Santa Clara University, Accounting

California State UniversityFresno, Social Work

California State UniversityFresno, Criminology

University of Southern California, Undecided

University of Nevada-Reno, Biology

University of the Pacific, Mechanical Engineering

Father, Barry Y. Ng, employed

by Lucky’s in Daly City

Mother, San Juana Ovalle, employed by Save Mart Supermarkets in Fresno

Father, Dennis M. Silva, employed by Save Mart Supermarkets in Modesto

Father, David Stachofsky, employed by Save Mart Supermarkets in Reno

Mother, Beverly G. Walser, employed by Save Mart Supermarkets in Carson City

Father, William Wejmar, employed by Save Mart Supermarkets in Tracy

Safeway Foundation Scholarship – $1,000

Safeway Foundation Scholarship – $1,000

Safeway Foundation Scholarship – $1,000

Save Mart Supermarkets Scholarship – $500

Safeway Foundation Scholarship – $1,000

Safeway Foundation Scholarship – $1,000

Safeway Foundation Scholarship – $1,000

Save Mart Supermarkets Scholarship – $500

Safeway Foundation Scholarship – $1,000

Safeway Foundation Scholarship – $1,000

Save Mart Supermarkets Scholarship – $500

Save Mart Supermarkets Scholarship – $500

Safeway Foundation Scholarship – $1,000

Safeway Foundation Scholarship – $1,000

Save Mart Supermarkets Scholarship – $500

Save Mart Supermarkets Scholarship – $500

Piggyback Partnership Scholarship recipients are listed by company

Safeway Foundation Scholarship – $1,000

Safeway Foundation Scholarship – $1,000

Save Mart Supermarkets Scholarship – $500

Save Mart Supermarkets Scholarship – $500

Safeway Foundation Scholarship – $1,000

Safeway Foundation Scholarship – $1,000 Father, Rajiv Vipani, employed

by Safeway Inc. in Pleasanton

Save Mart Supermarkets Scholarship – $500

Mother, Jin Hua Huang, employed

by Lucky’s in San Francisco

Save Mart Supermarkets Scholarship – $500

Pi g g y back Part nership Schol arship Recipients

Jamie Back

Nick Bernal

Tanner Boisjolie

Rachel Christenson

Brittanie Dougherty

Sabrina Elias

California State UniversityFullerton, Undecided

Rice University, Engineering

University of San Diego, International Relations

San Francisco State University, Biology

University of Missouri-Columbia, Bioengineering

California State UniversityLong Beach, Psychology

Mother, Darla Boisjolie, employed by Stater Bros.

Markets in Oceanside

Mother, Jamie Christenson, employed by Stater Bros.

Markets in Artesia

Father, Michael Dougherty, employed by Stater Bros.

Markets in Phelan

Mother, Anna-Maria Elias, employed by Stater Bros.

Markets in Pomona

Stater Bros. Markets Scholarship – $1,000

Stater Bros. Markets Scholarship – $1,000

Stater Bros. Markets Scholarship – $1,000

Stater Bros. Markets Scholarship – $1,000

Stater Bros. Markets Scholarship – $1,000

Stater Bros. Markets Scholarship – $1,000

Employed by Stater Bros.

Markets in San Jacinto

Father, Nicolas Bernal, employed by Stater Bros.

Markets in Redlands

Danielle Garcia

Casey Garneau

Claire Kuelbs

Kelsey Loenhorst

Dennis Lui

Kyle McDonnell

University of La Verne, Political Science and Communications

California State Polytechnic University-Pomona, Civil Engineering

University of San Diego, Applied Mathematics

Orange Coast College, Criminal Justice & Law Enforcement

University of CaliforniaBerkeley, Mathematics

Mt. San Jacinto Community College, Electrical Engineering

Father, Manuel Garcia, employed by Stater Bros.

Markets in San Bernardino

Employed by Stater Bros.

Markets in Fontana

Father, Michael Kuelbs, employed by Stater Bros.

Markets in Ramona

Father, Robert Loenhorst, employed by Stater Bros.

Markets in Hesperia

Mother, Brenda Sim, employed by Stater Bros.

Markets in San Bernardino

Father, Jack McDonnell, employed by Stater Bros.

Markets in San Bernardino

Nicholas Petersen

Adam Rodriguez

Mark Thomas

Cynthia Alvarez

Miranda Bronson

Kimberly Curiel

Point Loma Nazarene University, Science and Nursing

Duke University, Pre-Dental/History

California State University-San Bernardino, Criminal Justice

California State UniversityLong Beach, Biology

Minnesota State UniversityMoorhead, Mass Communications

California State UniversityFullerton, Business

Employed by Stater Bros.

Markets in Calimesa

Father, Raul Alvarez, employed by Super A Foods, Inc. in Commerce

Father, Timothy R Bronson, employed by Super A Foods, Inc. in Montebello

Mother, Sondra Curiel, employed by Super A Foods, Inc. in Commerce

Stater Bros. Markets Scholarship – $1,000

Stater Bros. Markets Scholarship – $1,000

Father, John Stockman, employed by Stater Bros.

Markets in Escondido

Stater Bros. Markets Scholarship – $1,000

Stater Bros. Markets Scholarship – $1,000

Father, Joe Rosalio Rodriguez, employed by Stater Bros.

Markets in Chino

Stater Bros. Markets Scholarship – $1,000

Stater Bros. Markets Scholarship – $1,000

Stater Bros. Markets Scholarship – $1,000

Super A Foods Scholarship – $2,000

Stater Bros. Markets Scholarship – $1,000

Super A Foods Scholarship – $2,000

Stater Bros. Markets Scholarship – $1,000

Super A Foods Scholarship – $2,000

Lacey Hajney

Taylor Harb

Alyssa Harkema

Brad Harkema

Christina Harkema

Thomas Harper

Santiago Canyon College, Psychology

California State University-Fullerton, Music-Performance

San Francisco State University, Art, Fine Arts & Fashion

Fullerton College, Criminal Justice Father Neil E Markema

Fullerton College, Child Development

Chaffey College, Biology

Mother, Nicole L Miller, employed by Super A Foods, Inc. in Commerce

Father, Richard Harb, employed by Super A Foods, Inc. in Temple City

Father, Neil Harkema, employed by Super A Foods, Inc. in Commerce

Father, Neil Harkema, employed by Super A Foods, Inc. in Commerce

Father, Neil E Harkema, employed by Super A Foods, Inc. in Commerce

Super A Foods Scholarship – $2,000

Super A Foods Scholarship – $2,000

Super A Foods Scholarship – $2,000

Super A Foods Scholarship – $1,000

Piggyback Partnership Scholarship recipients are listed by company

Super A Foods Scholarship – $1,000

Super A Foods Scholarship – $2,000

Mother, Honora Harper, employed by Super A Foods, Inc. in Temple City

Pi g g y back Part nership Schol arship Recipients

Cristopher Lopez

Samantha Lopez

Jason Milbrat

Daniel Ordonez

Jacob Paxton

Shanel Perou

University of California-Davis, Aeronautical Engineering

California State University-Fullerton, Child and Adolescent Development

California State UniversityFullerton, Economics

Newschool of Architecture and Design, Architecture

California State University-Long Beach, Applied Mathematics

Pacific Oaks College, Marriage and Family Therapy

Mother, Mayra Lopez, employed by Super A Foods, Inc. in Highland Park

Mother, Mayra Lopez, employed by Super A Foods, Inc. in Highland Park

Mother, Maricela Milbrat, employed by Super A Foods, Inc. in Paramount

Father, Gabriel Ordonez, employed by Super A Foods, Inc. in Los Angeles

Father, Patrick Paxton, employed by Super A Foods, Inc. in Commerce

Father, Thomas W. Perou, employed by Super A Foods, Inc. in Temple City

Jeffrey Tedmori

Jude Tedmori

Amanda Timoney

Ivette Zamora

Gilbert Galindo III

Guadalupe Garcia-Bravo

California State University-Channel Islands, Business and Economics

Columbia College, Film Arts

University of California-Santa Cruz, Business Finance and Economics

DePaul University, Film Arts

California State UniversityNorthridge, Health Science

Super A Foods Scholarship – $2,000

Super A Foods Scholarship – $2,000

Mother & Father, Joanne & Joud Tedmori, enployed by Super A Foods, Inc. in Commerce

Super A Foods Scholarship – $2,000

Super A Foods Scholarship – $2,000 Mother & Father, Joanne & Joud Tedmori, employed by Super A Foods, Inc. in Commerce

Super A Foods Scholarship – $2,000

Super A Foods Scholarship – $2,000

Mother, Joanne Timoney, employed by Super A Foods, Inc. in Commerce

Super A Foods Scholarship – $1,000

Super A Foods Scholarship – $2,000 Father, Juan Zamora, employed by Super A Foods, Inc. in Temple city

Super A Foods Scholarship – $2,000

Superior Foundation Scholarship – $2,000

Mother, Maria R. Galindo, employed by Superior Grocers in Sana Fe Springs

Super A Foods Scholarship – $2,000

Superior Foundation Scholarship – $2,000 Mount St Mary’s College, Biology Pre-PT Employed by Superior Grocers in Arleta

Ani Gurdogluyan

Cathy Jimenez

Abraham Kou

Jose Macias Jr.

Crislyn Ogawa-Kaye

Tanya Shirazi- Galvez

University of CaliforniaLos Angeles, Psychobiology

University of CaliforniaSan Diego, Psychology

University of California-Irvine, Psychology of Cognitive Science

Southern California Institute of Architecture, Architecture

University of CaliforniaRiverside, Business

Mount St Mary’s College, Counseling/Psychology

Mother, Vardanush Gurdoghlyuan, employed by Superior Grocers in North Hollywood

Mother, Eloisa Jimenez, employed by Superior Grocers in Covina

Mother, Agnes Yue, employed

by Superior Grocers in Corona

Mother, Maria Macias, employed

by Superior Grocers in Ontario

Mother, Emily Maria Kaye, employed by Superior Grocers in Sante Fe Springs

Mother, Dina Galvez, employed

by Superior Grocers in Los Angeles

Alfredo Trejo III

Cristal Vergara

Whitney Tiare Acoba

Bobbie Bautista

Caitlin Cavarocchi

Anthony Chang

East Los Angeles College, Communications

California State UniversityLong Beach, Nursing

University of Hawaii-Manoa, Family Resources, Pre-Medicine

Chaminade University of Honolulu, Elementary Education

University of Hawaii-Manoa, Music Performance

Father, Alfredo Trejo Jr., employed by Superior Grocers in Covina

Mother, Zoila Vergara, employed by Superior Grocers in Santa Ana

Father, Willie Acoba, employed by Times Supermarkets in Kihei

Mother, Mary Jane Bautista, employed by Times Supermarkets in Honolulu

Father, Gaeton Cavarocchi, employed by Times Supermarkets in Honolulu

University of Hawaii-Manoa, Atmospheric Sciences & Meteorology

Superior Foundation Scholarship – $2,000

Superior Foundation Scholarship – $2,000

Superior Foundation Scholarship – $2,000

Superior Foundation Scholarship – $2,000

Superior Foundation Scholarship – $2,000

Times Supermarkets Scholarship – $1,000

Superior Foundation Scholarship – $2,000

Times Supermarkets Scholarship – $1,000

Piggyback Partnership Scholarship recipients are listed by company

Superior Foundation Scholarship – $2,000

Times Supermarkets Scholarship – $1,000

Superior Foundation Scholarship – $2,000

Times Supermarkets Scholarship – $1,000

Father, Wai Jeb Chang, employed by Times Supermarkets in Honolulu

Pi g g y back Part nership Schol arship Recipients

Micah Higashi

Christopher Lau

Cuyler Otsuka

Kassi Saraos

Sharlette Taba

Anysa Fernandez

University of Hawaii-Manoa, Undecided

University of Hawaii-Manoa, Travel Industry Management

Oberlin College, Political Science

University of Phoenix, Business Management

University of NevadaLas Vegas, Architecture

University of California-Irvine, Chemical Engineering

Father, Steven S. Higashi, employed by Times Supermarkets in Honolulu

Father, Kenneth Lau, employed by Times Supermarkets in Honolulu

Father, Carl Otsuka, employed by Times Supermarkets in Mililani

Employed by Times Supermarkets in Waipahu

Father, Gary Taba, employed by Times Supermarkets in Pearl City

Father, Jose Fernandez, employed by Unified Grocers, Inc. in Commerce

Brenda Luna

Nathaniel Yuan

Adam Byrne

Kylie Corwin

Matthew Friedman

Robert Giddens

University of California-Berkeley, Earth and Planetary Science

Pitzer College, Human Biology

Loyola Marymount University, Political Science

San Diego State University, Hotel Tourism Management

San Diego State University, Physical Therapy

San Francisco State University, Visual Communication Design

Father, Sean Byrne, employed by Whole Foods Market in Sherman Oaks

Mother, Jamie Callahan-Corwin, employed by Whole Foods Market in Scottsdale

Father, Tom Friedman, employed by Whole Foods Market in Van Nuys

Mother, Lydia Cervera, employed by Whole Foods Market in Sherman Oaks

Times Supermarkets Scholarship – $1,000

Unified Grocers Scholarship – $1,000

Father, Miguel Luna, employed by Unified Grocers, Inc. in Stockton

Times Supermarkets Scholarship – $1,000

Unified Grocers Scholarship – $1,000

Mother, Grace Yuan, employed by Unified Grocers, Inc. in Commerce

Times Supermarkets Scholarship – $1,000

Whole Foods Market Scholarship – $1,000

Times Supermarkets Scholarship – $1,000

Whole Foods Market Scholarship – $4,000

Times Supermarkets Scholarship – $1,000

Whole Foods Market Scholarship – $3,000

Unified Grocers Scholarship – $1,000

Whole Foods Market Scholarship – $2,500

Cody Hounanian

Kyle Jordan

Meaghan Ryan

Dhama Tepas

Monica Varela

Khalaf Aladem

University of California-Santa Barbara, Political Science

Colorado School of Mines, Undecided

Rice University, Mechanical Engineering

California State UniversityLos Angeles, Education

Arizona State University, Biology

American River College, Electrical Engineering

Mother, Debbie Hounanian, employed by Whole Foods Market in Sherman Oak

Father, William Jordan, employed by Whole Foods Market in Sherman Oaks

Father, Geoffrey Ryan, employed by Whole Foods Market in Sherman Oaks

Employed by Whole Foods Market in Venice

Mother, Doris Varela, employed by Whole Foods Market in Phoenix

Employed by WinCo Foods, Inc. in Orangevale

Aldrick Antonio

Maverick Antonio

Jessica Browne

Christine Brozowski

Edgar Ibay

Christian Pixler

University of Washington, Campus Accounting

Highline Community College, Nursing

California State UniversityFresno, Education

College of Western Idaho, Marketing/Management

Edmonds Community College, Business

Boise State University, Computer Science

Employed by WinCo Foods, Inc. in Federal Way

Employed by WinCo Foods, Inc. in Federal Way

Employed by WinCo Foods, Inc. in Fresno

Employed by WinCo Foods, Inc. in Eagle

Employed by WinCo Foods, Inc. in Everett

Employed by WinCo Foods, Inc. in Boise

Whole Foods Market Scholarship – $1,000

WinCo Foods Scholarship – $1,000

Whole Foods Market Scholarship – $3,000

WinCo Foods Scholarship – $1,000

Whole Foods Market Scholarship – $3,500

WinCo Foods Scholarship – $1,000

Whole Foods Market Scholarship – $5,000

WinCo Foods Scholarship – $1,000

Piggyback Partnership Scholarship recipients are listed by company

Whole Foods Market Scholarship – $2,500

WinCo Foods Scholarship – $1,000

WinCo Foods Scholarship – $1,000

WinCo Foods Scholarship – $1,000

Pi g g y back Part nership Schol arship Recipients

Joseph Sand

WinCo Foods Scholarship – $1,000 Lane Community College, Undecided Employed by WinCo Foods, Inc. in Eugene

Piggyback Partnership Scholarship recipients are listed by company

DON’T FO

RG ET

CGA Edu cational F oundatio accepting n will College S cholarship begin for the 20 Applicatio 13-2014 academic ns Januar y 1 year on , 2013. Fo r more in how to ap formatio ply, log-o n, on n to www and click . c gaef.org on Educa tional Fou ndation.

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