Importance Of Google Product Listing Ads For A Business

Importance of Google Product Listing Ads for a Business Google offers various types of ads for advertising in different forms and different platforms. Just like Pay Per Click Ad, Product Listing is also a platform offered by Google.

It is specially designed for an E-commerce website and helps in their promotion by making the website visible to the targeted audience. It is among the AdWords feature and allows the ad to appear on the top so that there is no need for the visitor to scroll down the whole page to find the ads.

How Does It Work?

To run Product Listing Ads, it is necessary for the user to have Google AdWords account as well as a Google merchant center account where all the details and services of your products will be uploaded whatever you will submit on the data feed. Whenever there is a search query placed related to the same type of product as yours, the visitor will be able to see your ad on Google.

Benefits From Google Product Listing Ads: 1. Increase your product quality by adding product information: Google product listing Ads help you to include all the details of the product including images, title, and price of the product. This way the hassle of adding information and creating ads for each of the product is minimized and the quality of the products increases. It helps the visitor to shop easily on your site.

2. Increase the traffic on your site: With the help of Google Product Listing, a company can maximize its cost to revenue and can reach double the audience in single search as the retailers can display more than one product to a given customer.

3. Higher click-through rate: With Google Listing Ads, the click-through rates can be increased which will lead to an increase in sales. That is why it is considered more beneficial than text ads.

4. Bidding flexibility, No minimum bid required: As Google listing ads are a part of Google AdWords, daily budgets can be set in this and there is no requirement of any minimum bid.

Digital Cappuccino, with its top class and cost-effective services, can help your business to grow in multiple ways. We run Google Product Listing Ads by targeting a specific audience according to your product and also create the Ads by keeping in mind the product description, selected language and region for the campaign. You can completely rely on us for output and profit maximization and we can take your business to another level in no time.

Source: https://digitalcappuccinoenterprises.wordpress.com/2018/12/19/importance-ofgoogle-product-listing-ads-for-a-business/