WHAT IS KEYWORD? AND WHAT IS GOOGLE KEYWORD PLANNER

What is a keyword? 

A keyword is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar.

 The definition of a keyword is a significant word, or a word used to find information when researching.

Different Types of keywords used in digital marketing:There are three main types of keywords: short-tail (also called head), middle-tail (also called body) and long-tail.

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Short-tail keywords usually consist of one or two words; for example, ‘ Excellence Technology’ These keywords are broad and generic, but often ambiguous, with a high search volume.  Volume: High – the shorter the keyword is, the higher the search volume.  Competition: High – everyone is trying to rank for short tail keywords.  Focus: Low – The search isn’t targeted, meaning users could be looking for a wide range of answers.  Conversion rate: Low – Even if you get 10,000 searches and 100 clicks your conversion rate may be one or two customers

 Middle-tail keywords usually consist of three or four words; for example, ‘Excellence Technology institute.’

They are more specific than short tail keywords but have less search volume.

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Long-tail keywords usually consist of four or more words; for example, ‘Excellence Technology institute in Chandigarh’ These are more detailed and very specific, but the search volume is even lower.  Volume: Low – they cater to very specific searches

 Competition: Low – the search is going to be geared towards whatever it is you are selling

 Focus: High– you’re a lot more likely to have the customers you are looking for, looking for you

 Conversion rate: High – because you’re providing exactly what a user is looking for, they’re much more likely to convert

TOOL USED FOR KEYWORD RESEARCH GOOGLE KEYWORD PLANNER Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

STEPS TO USE GOOGLE KEYWORD PLANNER:-

Step1:Go to Google chrome and click on menu Bar:-

Step2:Now click on Google ads:-

Step3:Sign in with your Gmail account:-

Step 4:-

Now click on tools and settings:-

Step5:After opening tools and settings , now click on planning and then click on keyword planner:-

Step6:Now click on discover new keywords:-

Step 7:Now search your respective keyword and get results :-

Step 8:Now change your location similar to your keyword:-

Step9:Now you’ll get all the data required for your respective keyword:-

THANK YOU Work Done By: Akshit Sharma Excellence Technology