Under Eye Gel Market: Introduction
Under eye gel is specifically formulated for the treatment of certain under eye problems. These gels usually have non-oily ingredients that are suspended in water and designed to reduce puffiness and aging lines, and wrinkles.
Rising awareness among users about the products, focus on their looks and skin quality, coupled with the rising spending power of consumers across the globe are factors driving the demand for under eye gel market.
Rising Awareness about the Products: A Key Driver
Growing consciousness among consumers about the usage of under eye gel and dermatologists and cosmetologists recommending usage of under eye gel to prevent the risk associated with under eye skin issues is promoting the growth of the market. Users preferring under eye products in professional beauty services along with increasing adoption of herbal skin care products is also likely to drive the market in the coming years.
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In recent years, development of multipurpose skin or eye care gel products offering similar benefits as under eye gel may restrain the growth of the market. Increasing health issues related to harmful chemicals used in the products which may cause side effects is also likely to hinder the growth of the under eye gel market in the future. However, increasing penetration of new players in the market is set to provide better opportunities to boost the under eye gel market in the future.
Asia Pacific a Potential Market for Under Eye Gel
The global under eye gel market can be divided into five regions: North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA)
North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the under eye gel market in Europe includes the U.K., Germany, France, and Rest of Europe. Similarly, the market in Asia Pacific comprises India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes GCC, South Africa, and Rest of Middle East & Africa. The under eye gel market in South America has been segmented into Brazil and Rest of South America.
Asia Pacific is expected to remain a potential under eye gel market during the forecast period. This is due to high skin care awareness and increasing disposable income of the population in the region.
Key Players Operating in the Global Under Eye Gel Market The global under eye gel market is widely fragmented in nature, due to presence of several regional and global players. Key players adopt new product development, acquisitions, merger, and agreements as their key development strategy to remain competitive and enhance their customer base in the market. A few of the key players operating in the global under eye gel market are as follows: