Marketing Automation Market to Observe Strong Development by 2030 November 02, 2021
Global Marketing Automation Market: Introduction
Marketing automation is a technology that manages marketing processes and multifunctional campaigns across multiple channels, automatically. It enables customer targeting through automated messages across email, web, social, and text mediums. Messages are sent automatically, according to sets of instructions called workflows.
Marketing and sales departments majorly use marketing automation to automate online marketing campaigns and sales activities to both increase revenue and maximize efficiency.
Global Marketing Automation Market – Dynamics
Scope for Public Relations via Digital Platforms
The scope of digital media and digital platforms has increased across the globe. The need for public relations via digital platforms is increasing exponentially. Demand for a platform that can easily communicate, generate leads, and advertise products has increased with the rising number of social media users and smartphone users. This has resulted in increasing adoption of marketing automation software which could help the sales and marketing department to easily communicate with the customers as well as maintain the efficiency in communication
Improves Operational Efficiency
Marketing automation has reportedly increased the efficiency of companies with respect to spending on advertisements. Earlier, the cost of lead generation, communication, and campaigning was comparatively high, which restricted companies from investing more on advertising. But, the ROI with respect to investment has increased with marketing automation. Adoption by SMEs and startups to advertise their products via advance digital technology has also increased, which is driving the growth of the marketing automation market.
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