Global Digital Fitness Market: Overview Digital fitness follows along the principles of digital health, which involves use of information and communication technologies to help address the health problems and fitness challenges faced by people. The digital fitness market is marked by technological innovations which allow an individual to monitor their fitness levels. This market has witnessed a marked growth due to an increased emphasis to health among the millennial population. This, as per Transparency Market Research, is set to drive the market on to a stellar growth curve over the forecast period of its upcoming report – 2020 to 2030. This is set to drive the market towards increase in growth opportunities. Get sample copy of at: https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=78418 Global Digital Fitness Market: Notable Development The global digital fitness market is marked by presence of proactive players, hugely reliant on technological advancement. And, in order to tap into a larger customer base, they are heavily invested in marketing initiatives. This has led to notable developments in the vendor landscape. •
Adidas is currently beefing up both its home workout apps. It is also focused on improving its nutrition guides, which are in 15 languages. This is of great help to customers who are facing the brunt of the socially distanced world. Its significant to note here that its Fit from Home Challenge has about 500,000 participants in across 192 nations across the globe. Additionally, it is worth noting here that the brand acquired Runtastic, a player in the digital fitness app sphere, for 240 million dollars in the year 2015SSS
The global digital fitness market is consolidated owing to the presence of a small number of manufacturers of these devices. These manufacturers are listed as follows•
Fitbit
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Garmin
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Apple
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Samsung Electronics
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Adidas
Are you a start-up willing to make it big in the business? Grab an exclusive PDF Brochure of this report Global Digital Fitness Market: Key Trends and Drivers The global digital fitness market is majorly driven by an increasing awareness about fitness and health among individuals. A number of trends and drivers are also pushing the market forwar. A glimpse into these is provided below: •
Growing demand for technologically developed products with innovative features is also expected to drive market forward. Players are highly focused on technological advancement. Ease of availability of advanced products in e-commerce channels is also leading to growth. The manufacturers are already leveraging the potential of e-commerce channels to augment sales.