Latest Social Media Platforms for Business 2020 In 2020, there will be above 2.77 billion people using social media. By 2021, there will be more than 3 billion people will be using social media. Some of these platforms could even help you build valuable connections in your areas of interest. Trending social media apps like Instagram and Snapchat have undoubtedly gained immense popularity and are dominating the social media via mobile devices. 70% of business-to-consumer marketers have acquired customers through Facebook. 93% of Pinterest users use the platform to plan or make purchases. No matter to which social media sites you decide to invest in, you have a high chance of reaching customers through social media platforms. 1. Facebook Studies says 70% of business-to-consumer marketers have acquired customers through Facebook. With 2.41 billion daily active users, Facebook is the most widely used social platform. Whether your business goal is brand awareness, website traffic, lead generation, or online conversions, Facebook creates a notable difference in reaching your goals. 2. Instagram Instagram comes very close behind Facebook, it is also owned by the same person who owns Facebook, and has 500 million daily active users. It has access to the same extensive user base and Advertising platforms just like the Facebook Messenger app does. On Instagram, you can grow your followers organically and therefore can grow the reach of your profile and posts organically as well. 3. Pinterest Pinterest has 291 million monthly active users. Out of those users, 81% are women, 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest. Food recipes, lifestyle how-to articles, wedding inspiration, and outfit ideas are some of the top searches on Pinterest. This gives businesses a chance to strategically plan their content without having to use extra advertising. 4. LinkedIn LinkedIn has 303 million monthly active users, most all of which are in the working world or close to it. Because LinkedIn is considered to be a Social Media platform for business, people often include more accurate information about their employers, job positions, work email addresses and more than they do on other social media platforms that are utilized more for personal use.
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