How to Sell on Flipkart - Complete Seller Guide

How to Sell on Flipkart - Complete Seller Guide For those of you who wish to make a life selling online on sites like Flipkart this guide will help you get started. This is about Flipkart, perhaps the top online retailer in India. It has 70 categories with dozens of sub-categories. 100 million people buy from Flipkart and most are repeat buyers. Flipkart has 44% market share. 50 million people have downloaded the Flipkart Android app and use the app for purchases. Flipkart ships 8 million products per month and if you can even ship 10000 items, you have got it made.

This is how you get started as seller on Flipkart.

Business entity and documentation Form a business entity compliant with laws. You can form a proprietorship company, a partnership, private or public limited company and even a trust. Each requires set of documentation.    

Proprietorship: Identity proof, current account in a bank in the business name, Address proof (Passport, Aadhar, voter ID, driving licence) Partnership/limited liability partnership: Partnership registration certificate and partnership deed along with power of attorney to a partner to conduct business, photo ID, address proof (personal address proof will do).

Trust/Foundation: Registration certificate from authority under the Indian trust Act, registered Trust deed if drawn up, address proof of trustees and ID proof.

Private/Public limited company: Certificate of incorporation and M&A of association.

General documents for all the above, regardless of entity type constitute:  PAN card in business name for income tax  GST registration certificate  Bank account in business name and cancelled cheque Scan and keep all documents ready for upload in pdf or jpg format.

Set up source of supply Before you register as seller on Flipkart you must select products to sell and set up a supply line. It makes all the difference to profitability to have a good supply side assuring you of timely supplies, good returns policies and right pricing. You need to research Flipkart to know which products sell most on consistent basis and find out pricing and profitability using Flipkart price calculator. Keep in mind you will be paying Flipkart a commission on each sale so your net take could be only 4 to 5%.

Flipkart seller fees Each time you sell a product Flipkart deducts its fees from the sales proceeds. The charges include fixed fees, commission as a percentage of total value depending on the category of the product, collection fee for COD and shipping plus GST on all the above. If you sell low margin items you will not see much profit unless you sell in high volumes on regular basis. You must also consider the issue of returns that are potentially loss making.

Registration This is a simple process in which you go to https://seller.flipkart.com and follow step by step process to become a registered seller on Flipkart. The scanned documents are uploaded during the process. Flipkart may contact you to complete the registration.

Set up your store Your account is ready and you must now upload product list and photographs conforming to Flipkart guidelines using your seller dashboard. Please choose the right category and give the right titles in order to be found on searches when buyers search Flipkart.

To know more about this click on how to sell on Flipkart.

Executing orders  If and when someone buys then you receive notification in your dashboard and email message. You pack the item using Flipkart approved packaging.  Flipkart logistics service picks it up for onward transmission to buyer.  You receive payment in due course (about 10 to 15 days).

Please note that Flipkart has two modes of shipment. One is standard delivery in which sellers pack the item in their item and Flipkart takes care of the shipment part. The other is Flipkart advantage or assured delivery that offers expedited shipping and 30 days returns policy. Flipkart stores items in its warehouse and takes care of packaging and shipping of individual items.

Doing more to sell more If you are getting regular orders in high volumes then you may be satisfied but this does not always happen. You must do more to sell more:  Increase product types in your portfolio after careful research.  Promote your store online, through social media and through whatsapp.  Create promotional offers, loyalty programs and discount vouchers as well as cashback offers. Get customer feedbacks and reviews. These will help your store gain a good reputation.  Improve quality of service, ship fast, offer 30 days returns policy.  Try to bundle products that are not selling well.  Take part in Flipkart’s big billion days  Take advantage of paid listing of ads that will make your item prominently visible in searches.  Retain ecommerce enablers for sales promotions and analysis.

It is easy to register as seller on Flipkart but to achieve consistent growth you will have to put in efforts. You will find it tough to establish trust and reputation as well as sell in high volumes. There is intense competition from other sellers on Flipkart and on other ecommerce sites too. It is a good idea to have someone like Digicommerce to guide you from the start.

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How to Sell on Flipkart - Complete Seller Guide