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eCommerce Executive Learning Program

for Working Professionals to level-up their eCommerce and Growth Marketing skills

Who is this program for

Working professionals looking to build a deep understanding of eCommerce businesses and upskill on leading industry frameworks.​

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​ Professionals looking to upskill to enter eCommerce careers within their organizations or outside.​ ​ Professionals who partner eCommerce retailers or brands​.

Skills that you will build

This program and pedagogy is designed to level-up competence on in-demand industry skills. ​

Digiaccel Learning

Designed for Professionals

◉ The Problem

Traditional education designed by universities and colleges is not built for professionals. Without better options, working professionals end up chasing certifications and credentials with the hope of better career outcomes. But that does not work.

◉ digi The accel Approach

Digiaccel is setup by working professionals with decades of experience across India’s top organizations to address the pain points that they experienced in learning. Digiaccel Learning’s programs are designed to go deep into specific domains and facilitate industry leading thinking. The cohort based programs bring together learners with industry practitioners who are at the top of the game with demonstrated expertise in their domain.

◉ digi The accel Pedagogy

The program is designed in weekly sprints around a specific topic. Every week industry experts teach and demonstrate concepts and frameworks that they use at work. Learners get to apply these on real world industry problem statements and cases in learning groups. Learners can measure their progress on skills through Digiaccel’s proprietary assessment system. This is supplemented by Digiaccel’s learning community and resources that bring together the latest and the best from the industry.​

The Digiaccel Advantage

The application based curriculum marries leading industry thinking with hands-on learning with a group of like minded peers. ​

Learn from Industry Experts

NOT College Professors​

Build In-Demand Skills

NOT Theoretical Knowledge​

Deep Domain Program

NOT Casual Learning

Learn by Doing NOT Recorded Lectures​

Performance based Feedback

NOT Grades​

Learn with a Community NOT Solo Learning​

Program Mentors

100% of this program is designed and facilitated by industry experts. Digiaccel programs bring distilled learning and access to domain experts from across eCommerce.

Karan Bhagi

Commerce Business Leader

Experience: 15+ years ex

Aalekh Tripathi

eCommerce Business Leader

Experience: 7+ years ex

Bhaumik Vyas

Performance Marketer

Experience: 10+ years ex

Pankaj Yadav

eCommerce Retail Specialist

Experience: 7+ years ex

anuj Mukheeja

le Ads Specialist

Experience: 3+ years

Scaled India’s largest FMCG eCommerce business at HUL Ex Marketing Director for Surf excel

Led scale up of a 1000 crore beauty business on eCommerce Brand leader for D2C brands

Managed 300 crore of annual spends on eCommerce platforms Ex Media Director at Mindshare

Led P&L for Beverages and Food categories Grew Commodity Grocery business by 4X

Scaled more than 20 Brands across Google Ads

Managed more than 100 Cr Annual Spends

Learn In-Demand Skills

​The program is designed to help you level-up on key eCommerce skills. You will be able to apply these skills to a range of use cases.

Skills Applications

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Define shopper journeys and missions​ Design experiences for different shoppers​ Build a growth flywheel for your brand/ business​

◉ Breakdown unit economics ​ Define metrics for outcomes Build an eCommerce strategy for your brand/ business​

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Build your own P&L​ Action planning for topline and bottomline ​

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Build the growth stack for a digital business​ Identify Acquisition and Retention channels Write user JTBDs for action planning​

◉ ◉ Craft omnichannel assets for eCommerce platforms​ Design creatives basis best practices​

Build a brand media plan for eCommerce platforms​ Measure media outcomes across platforms​

Program Curriculum

The application based curriculum marries leading industry thinking with hands on learning in a group of like minded peers.

Week 1

eCommerce Strategy

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eRetail ecosystem in India Shopper journeys on digital Decoding eRetail platforms​

eRetail Fundamentals

Week 2-3

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CX levers and design Unit economics of eCommerce businesses​ Selection planning and frameworks​

Digital

Brand Building​

Week 4

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Understanding consumer growth levers​ Pricing principles and frameworks​ Building brand strategy across platforms​

eCommerce P&L

Week 5

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Breaking down an eCommerce P&L​  Cost and revenue decisions P&L simulation exercise

Program Curriculum (contd..)

The application based curriculum marries leading industry thinking with hands on learning in a group of like minded peers.

Week 6-7

Growth Marketing

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Building a growth plan​ Acquisition and retention channels​ Designing growth experiments​

eCommerce Media

Week 8

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Performance media ecosystem on eRetail​ Metrics that matter​ Planning frameworks for Search and Display​

eCommerce Content

Week 9

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Anatomy of product page content​ Creative design principles​ Content and creative playbook​

Capstone Project

Week 10

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End to end solutioning for a real world problem statement

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Showcase your plan to industry professionals

A typical learning week at digiaccel

Digiaccel’s program is designed around weekly sprints. ​

Each week has a masterclass where an industry mentor breaks down key concepts about a topic. The mentor demonstrates application through a leading industry framework.​

Supplementary content incl case studies, learning videos etc are available on the LMS to build a deeper understanding​.

Every weekend, there is a working session where you get to apply what you have learnt on a real-world problem/ situation. This is facilitated live by mentors who can be accessed for queries and doubts.​

Assessments help to test and measure your skills to track progress.​

Live Expert Masterclass​

Mentor session to breakdown concepts and demonstrate application​

Asynchronous Learning​ Assessments​

Test and measure progress on Skills​

10 weeks

Case studies and learning videos to supplement upskilling

Live Working Session​

Apply what you learnt on a real-world problem

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digiaccel Alumni Stories​

Srishti Khilnani Senior Manager

The curriculum helped in developing an in-depth understanding of driving growth and profitability in eCommerce businesses. The simulations were very effective for practicing decision making in real-life situations. The mentors did a fantastic job in solving doubts and bringing in their industry expertise.

Shweta Vats Regional Key Account Head

Digiaccel has helped me gain future ready skills and enhance my existing skills. The sessions are taken by industry experts who share their years of experience. I have become inquisitive about the world of ecommerce and have started looking at things online with a different lens thanks to Digiaccel.

Mahendra Raju Management Trainee

I used to find it tedious to wade through a sea of content on the digital ecosystem. Digiaccel helped address this by providing a structure to my ecommerce understanding. I think the course has been the best investment of my time - it’s easy to see how Digiaccel will help in my career as a budding manager.

Sumant

Bhattacharya

National Head - Communication Planning

Digiaccel's course helped me understand the eCommerce channel as a critical business and growth driver within today's ecosystem. The mentors come with solid hands-on knowledge and the simulations were great in driving home the practicality of the concepts. Not many courses are available in this area and Digiaccel is one of the best!

Next Steps

Understand the Program​

Understand Digiaccel Learning’s pedagogy, curriculum and program details​

Personalized Counselling

Speak to a Digiaccel learning counsellor to discuss your learning needs. Understand if the program is for you.

Expert/ Founder interaction​

A 15 min interaction to understand and align expectations from the program. Ask all your unanswered queries.

Offer of Admission​

Submission of documents and payment of program fees. Confirm your enrolment to the program.

Start you Upskilling Journey​

Start your learning journey with Digiaccel