MEDIA REACH Regional Radio Advertising
Press Coverage
The DIF2019 radio campaign reached a potential 600k
Traditional media engagement was driven by the
listeners across regional Victoria. A targeted budget
event hosts as they reached out to their target
saw total market value delivering a 2 : 1 return on
audiences through appropriate channels. Regional
investment. Over the two weeks of the Festival 276 ads
newspapers actively covered local events in the lead
ran across 12 local radio stations in 10 regional centres.
up to, during and post the Festival which shows the
As the largest markets, Ballarat and Geelong had two
interest of DIF. ABC Mildura covered the GamEd
stations each to reach different audience demographics. [38]
Sunraysia workshop interviewing Phoebe Watson, Game Developer and Game Design student at RMIT and David Parkin from Luggarah courtesy of by Jennifer Douglas. [39]
“People living in regional Victoria often have less positive digital experiences to those in the city which is why we’re investing significantly to fix the digital divide by using technology to lift and transform regional industries and communities – and the Digital Innovation Festival is an important part of this.” Minister [38] Radio Stations advertising DIF2019
for Regional Development, Jaclyn Symes
[39] Phoebe Watson, Game Developer and Game Design student at RMIT 03.09.19
2019 Inside the DIF ezine
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