Mercadotecnia y publicidad
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En este capítulo vas a aprender a diseñar una campaña publicitaria y a opinar sobre un tema relacionado con la publicidad. LEARNING OUTCOMES
Express personal opinions
¿Es la publicidad una herramienta útil? Is advertising a useful tool?
¿Cómo influye la publicidad en las compras que hacemos? How does advertising influence our shopping?
and make comments Express purpose Construct an argument Explain what something is VIDEO
Héroes que nos inspiran
(advertising campaign)
VOCABULARY
Marketing and advertising The goals of advertising LANGUAGE STRUCTURES
Negating and expressing certainty with the
subjunctive and indicative
Expressing purpose: para + infinitive / para
que + subjunctive Word families SOUNDS
Exclamatory intonation ORAL AND WRITTEN TEXTS Connectors of addition Advertising CULTURE
The No campaign (Chile)
Orlando Arias: art and consumerism (Bolivia) PROJECTS
Group: design an advertising campaign
Individual: write an opinion essay about a
topic related to advertising practices
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