Cover Model: Yuliia Komburlei Insta: @_ne_c.h.i.m.e.r.a_
Wardrobe Stylist, Hair Stylist, Photographer: Cyril Mourissargues Insta: @cyrilmpix
Hair: Oksana Moiseienko Insta: @ksuisha_mo
Makeup Artist: Jacynthe Sauvageau Insta: @jacynthe.makeup
Model Book: Bashini Fathima Bashir Ahamed Insta: @bashini_fathima
Photographer: Rajesh Khatri Insta: @rajartco
Model Book: Samarth Siddhapura Insta: @samarthhh10
Model Book: Amrita Insta: @amritade
Photographer: Nabarko Roy Insta: @ron_lens
Back Cover Model: Hamza Insta: @hjahangir103
Photographer: Milton Mann Insta: @mrmilmann 30
Kashish, the Chief Editor of WMH India, has been working with the magazine for over an year, is a seasoned media professional with a passion for storytelling and journalism. As the Editor-in-Chief of WMH India, she brings a wealth of experience in leading editorial teams and driving creative content strategies. With an innate understanding of the Indian media landscape, she has played a pivotal role in shaping WMH India's vision and mission.
Dear Readers,
Welcome to the April 2024 edition of WMH India, marking a remarkable milestone as we celebrate our 40th issue. This month, we shine the spotlight on Yuliia Komburlei, gracing our cover and embodying the innovative and global perspective of Indian beauty and fashion.
Our journey begins with an Editor's Letter, where we reflect on our commitment to showcasing the dynamic and evolving world of Indian fashion and beauty, a realm where tradition meets the avant-garde. Yuliia Komburlei, with her striking presence, perfectly encapsulates this month's theme, offering a glimpse into the future of fashion through her eyes.
"Diving deep into the heart of our content, "Organic Beauty Products: India’s Answer to Sustainable Skincare," explores the burgeoning organic beauty industry in India, highlighting how brands are harnessing traditional knowledge and natural ingredients to create products that are not only good for the skin but also for the planet.
"Bashini Fathima Bashir Ahamed" and "Samarth Siddhapura" join our lineup, bringing their unique styles and stories to the fore, while "Amrita" captivates with her elegance, further illustrating the diversity and talent within India's fashion industry.
"Men’s Fashion: Trends and Styling Tips for the Modern Man" provides a comprehensive guide to the latest in men's fashion, offering insights and inspiration for the contemporary Indian man to express his individuality and style with confidence.
The edition continues to break new ground with "Fashion Blogging: From Hobby to Career," showcasing how passion can transform into a thriving career in the digital age, and "Fashion Law: Protecting Designers and Their Creations," emphasizing the importance of intellectual property rights in the fashion industry.
"Runway to Digital: The Evolution of Modeling in the Social Media Era" charts the seismic shift in how models build their careers and interact with fans, influenced by the omnipresence of social media.
Closing our issue, Hamza, featured on our back cover and throughout the edition, epitomizes the modern man who is at once grounded in tradition and looking towards the future, much like the essence of WMH India itself.
Join us in celebrating our 40th issue as we traverse the vibrant intersections of fashion, beauty, and technology, where the legacy of Indian craftsmanship meets the limitless possibilities of the future.
Best Regards, WMH India Team
In recent years, India has seen a significant shift towards sustainability, especially within the beauty industry. Organic beauty products, made from naturally sourced ingredients without the use of harmful chemicals, have become India’s answer to sustainable skincare. This movement is not just about embracing eco-friendly products
but also about reconnecting with traditional Indian beauty rituals that have emphasized the importance of natural ingredients for centuries. Let’s delve into the burgeoning world of organic beauty in India, highlighting how it’s changing the skincare landscape and offering a more sustainable, healthconscious alternative for consumers.
The organic beauty movement in India is driven by an increasing awareness of the environmental impact and health implications of conventional skincare products. Consumers are becoming more conscientious, seeking out brands that offer transparency about their ingredients and manufacturing processes. This shift has led to a surge in homegrown brands that are not only committed to sustainability but are also redefining beauty standards by promoting natural, unadulterated products.
Organic skincare products offer myriad benefits, both for the skin and the environment. Free from synthetic chemicals, these products are gentler on the skin, reducing the risk of allergic reactions, irritations, and long-term health issues. Moreover, by avoiding chemicals, organic beauty products minimize environmental pollution and support biodiversity, as they often rely on sustainably sourced ingredients.
India’s organic beauty movement is deeply rooted in the country’s rich heritage of Ayurveda and natural wellness. Brands are rediscovering and harnessing the power of traditional ingredients like turmeric, neem, sandalwood, and rosewater. These ingredients are celebrated not just for their beauty benefits but for their
holistic healing properties, offering a connection to ancient Indian wellness practices.
Sustainability in the organic beauty industry goes beyond just the ingredients. Many Indian brands are adopting eco-friendly packaging solutions, such as recyclable and biodegradable materials, to reduce their
environmental footprint. Additionally, practices like water conservation, ethical sourcing, and supporting local communities are becoming increasingly common, reflecting a comprehensive approach to sustainability.
While the organic beauty industry in India is flourishing, it faces challenges such as certification processes, scalability, and consumer skepticism regarding the efficacy of organic products. However, these challenges also present opportunities for innovation, education, and collaboration, paving the way for a more sustainable beauty industry that doesn’t compromise on quality or efficacy.
For consumers looking to embrace organic beauty, the key is to start small. Incorporate organic products into
your routine gradually, pay attention to how your skin responds, and always research the brands and ingredients. Remember, going organic is not just a skincare choice but a lifestyle decision that contributes to your health and the well-being of the planet.
India’s organic beauty movement is a testament to the growing global consciousness towards sustainable living. By marrying traditional wisdom with modern sustainability practices, India is leading the way in creating skincare products that are kind to both the skin and the environment. As this movement continues to grow, it offers a hopeful vision of the future, where beauty and sustainability go hand in hand.
Gone are the days when men’s fashion was an afterthought. Today, the modern man understands the power of personal style and the confidence it brings. Whether you’re stepping into the world of fashion for the first time or looking to update your wardrobe with the latest trends, this guide is your go-to for men’s fashion trends and essential styling tips. Let’s dive in and explore how you can enhance your style game and make a statement with your wardrobe.
Before chasing the latest trends, ensure your wardrobe is stocked with highquality basics. A well-fitted white tee, classic blue jeans, versatile chinos, and a crisp white shirt are foundational pieces that can be styled in countless ways. Investing in basics ensures you always have something stylish to wear, no matter the occasion.
Layering is a game-changer in men’s fashion. It adds depth to your outfits and allows for flexibility in changing temperatures. Start with a basic tee or shirt, add a sweater or a vest for midlayer warmth, and complete the look with a stylish jacket or blazer. Play with textures and colors to add interest to your ensemble.
Shoes can make or break an outfit. Having a range of footwear, from casual
sneakers to formal dress shoes and versatile boots, ensures you’re prepared for any event. Remember, the condition of your shoes is just as important as the style, so keep them clean and wellmaintained.
Accessories are the finishing touches that elevate your look. A sleek watch, a leather belt, and a pair of sunglasses are essentials every man should own. Don’t be afraid to experiment with hats, bracelets, or scarves to add a personal touch to your outfits.
• Monochrome Magic: Embrace the simplicity and elegance of monochrome outfits. Pairing pieces of the same color, but in different shades, can create a sophisticated and cohesive look.
• Pattern Play : Bold patterns, from classic stripes to playful prints, are in vogue. If you’re new to patterns, start with a statement piece like a
patterned shirt or tie and keep the rest of your outfit subdued.
• Utility Chic: Functional and fashionable, the utility trend is all about cargo pants, utility vests, and jackets with multiple pockets. It’s a perfect blend of style and practicality.
• Retro Revival: Vintage-inspired looks are making a comeback. Think 70s-style wide-collar shirts, 80s-inspired denim jackets, and 90s baggy jeans. Mix these with modern pieces for a fresh twist.
The most expensive outfit will look mediocre if it doesn’t fit well. Tailoring your clothes to fit your body perfectly is one of the best investments you can make in your style. Whether it’s a suit or casual wear, the right fit enhances your appearance and comfort.
The most important styling tip is to wear your clothes with confidence. Don’t be afraid to step out of your comfort zone and try new styles or trends. Fashion is a form of self-expression, so have fun with it and make it your own.
Men’s fashion is dynamic and exciting, offering endless possibilities to express your individuality. By mastering the basics, embracing layering, investing in quality footwear, accessorizing wisely, and staying updated with trends, you can create a versatile and stylish wardrobe. Remember, confidence is your best accessory, so wear your outfits with pride and step into the world with style.
Fashion blogging has evolved from a casual pastime into a legitimate career path, fueled by the digital revolution and the insatiable appetite for style insights, trend forecasts, and personal branding. This transformation has opened doors for countless fashion enthusiasts to turn their passion for fashion into a thriving profession. Whether you’re just starting out or looking to elevate your fashion blog to professional heights, here’s a comprehensive guide on transitioning from hobbyist to professional fashion blogger.
The fashion industry is vast, encompassing everything from haute couture to streetwear, sustainable fashion, and beyond. Finding your niche is crucial; it not only sets you apart but also allows you to focus your content and connect with a specific audience. Whether you’re drawn to ethical fashion practices, plus-size styling, luxury brands, or DIY fashion, carving out a unique space for yourself is the first step towards professional blogging.
Transitioning from hobby to career means treating your blog like a job. Consistency in posting is crucial for building and maintaining an audience. Develop a content calendar, plan your posts in advance, and stick to a regular publishing schedule. Consistent quality content will help establish your reliability and professionalism, encouraging readers to return and engage with your blog regularly.
In the world of fashion blogging, visuals speak louder than words. High-quality photographs and videos can significantly enhance your blog’s appeal, showcasing your fashion finds, outfits, and tutorials in the best light. Investing in a good camera or hiring a photographer can be worthwhile.
Learning basic photography and editing skills can also go a long way in producing captivating content.
Building a community around your blog is essential for turning your hobby into a career. Engage with your readers through comments, social media, and email. Listening to their feedback, answering questions, and participating in conversations can help foster a loyal following. Additionally, engaging with other bloggers and influencers in your niche can help expand your network and open up collaboration opportunities.
There are several ways to monetize a fashion blog, including affiliate marketing, sponsored posts, advertising, and selling digital or physical products. It’s important to choose monetization strategies that align with your brand and audience. Transparency about sponsored content and advertisements is crucial to maintain trust with your readers.
Search Engine Optimization (SEO) can significantly increase your blog’s visibility and attract more readers. Understanding and implementing SEO best practices, such as using relevant keywords, optimizing images, and creating quality backlinks, can help your blog rank higher in search engine results, drawing more traffic to your site.
The fashion and digital landscapes are ever-evolving. Staying informed about the latest trends in fashion, blogging tools, and social media platforms is crucial for maintaining a relevant and engaging blog. Attend workshops, webinars, and fashion events, and don’t be afraid to adapt your strategies as you learn and grow.
Turning a fashion blogging hobby into a career requires dedication, creativity, and strategic planning. By finding your niche, committing to consistency, investing in quality visuals, engaging
with your audience, monetizing your blog, mastering SEO, and committing to continuous learning, you can transform your passion for fashion into a rewarding professional journey. The transition from hobbyist to professional blogger is a marathon, not a sprint, but with persistence and passion, the rewards can be both fulfilling and fashionable.
In the fast-paced world of fashion, where creativity and innovation are at the forefront, the protection of intellectual property (IP) becomes paramount. Fashion law, a specialized field that combines elements of intellectual property law, business law, and trademark law, plays a crucial role in safeguarding designers and their creations. This niche legal domain
ensures that the artistic expressions and unique designs that set trends and define brands are protected from infringement, counterfeiting, and other forms of unauthorized use. Let’s delve into how fashion law works to protect designers and their creations, highlighting its significance in the global fashion industry.
Fashion law helps designers secure intellectual property rights for their creations. This can include copyrights for their artwork, patents for new designs or technologies used in garments, and trademarks for brand names and logos. By obtaining these rights, designers can prevent others from copying or selling their designs without permission, ensuring that their creativity and hard work are legally protected.
The fashion industry is particularly vulnerable to counterfeiting, with knock-offs harming not only the brand’s reputation but also its financial health. Fashion law plays a vital role in combating counterfeit goods by allowing brands to take legal action against counterfeiters, shut down unauthorized manufacturers and sellers, and work with customs officials to prevent the importation of fake goods.
As fashion brands often collaborate with artists, other designers, or companies, fashion law ensures that these partnerships are governed by clear and fair agreements. Licensing agreements allow designers to legally grant others the right to use their designs, often in exchange for a fee or royalties. These agreements protect the rights of the original creator while enabling the collaborative expansion of the brand.
In the fashion industry, trade secrets can include manufacturing techniques, fabric formulas, or even customer lists.
Fashion law helps designers and brands protect these secrets by implementing non-disclosure agreements (NDAs) and other legal measures to prevent employees, partners, or competitors from disclosing or using this information without authorization.
The rise of online retail and social media has introduced new challenges and opportunities for fashion brands. Fashion law addresses issues related to e-commerce, such as copyright infringement, online counterfeiting, and brand impersonation on social media platforms. Legal strategies, including monitoring online platforms and taking action against unauthorized sellers, help protect designers’ rights in the digital realm.
Fashion law also encompasses aspects of employment and labor laws, ensuring that designers and their employees work in fair and safe conditions. This includes addressing issues like wages, working hours, and workplace safety, particularly in manufacturing units. By adhering to these legal standards, fashion brands can maintain ethical practices throughout their supply chain.
Fashion law serves as a critical framework for protecting the creativity, innovation, and integrity of the fashion
industry. By safeguarding intellectual property rights, combating counterfeits, and ensuring fair business practices, fashion law empowers designers and brands to thrive in a competitive and ever-evolving market. As the fashion industry continues to grow and transform, the role of fashion law becomes increasingly vital in ensuring that the rights of creators and the value of their designs are upheld.
In recent years, the modeling industry in India has undergone a seismic shift, largely due to the rise of social media. Platforms like Instagram, YouTube, and TikTok have democratized fashion, breaking down barriers that once limited modeling to the runway. This evolution has not only changed how models are
discovered but also how they influence fashion trends and engage with audiences. Let’s delve into how social media has transformed the modeling industry in India, spotlighting models who have harnessed these platforms to carve out successful careers and sway fashion direction.
Traditionally, the path to becoming a successful model in India was fraught with challenges, including strict physical criteria and limited access to industry gatekeepers. However, social media has opened new doors for aspiring models, allowing them to showcase their unique looks and personalities directly to a global audience. This shift has led to a more inclusive modeling landscape, where diversity in body types, ethnicities, and styles is celebrated more than ever before.
Social media platforms have turned models into brand ambassadors, enabling them to collaborate with fashion houses, beauty brands, and lifestyle companies. Unlike traditional modeling contracts, these collaborations often allow models more creative freedom and the ability to align with brands that reflect their personal values and aesthetics. This direct connection with brands has also
led to more authentic marketing, as models share products and trends they genuinely love with their followers.
Models in the social media era have a significant influence on fashion trends. Through their posts, they can introduce their followers to new styles, sustainable brands, and innovative fashion ideas, often setting trends in the process.
Their influence extends beyond their own wardrobes, as they collaborate with designers and attend fashion weeks, bringing the latest runway looks to a wider audience through their social media platforms.
Several Indian models have risen to fame through social media, using platforms like Instagram and YouTube to showcase their work and connect with fans. For instance, models like Sakshi Sindwani and Aashna Shroff have leveraged Instagram to promote body positivity and diversity, gaining widespread recognition and influencing fashion brands to embrace a broader range of body types. Similarly, YouTube has served as a platform for models to share behind-the-scenes looks at photoshoots, fashion shows, and their daily lives, building personal brands that transcend traditional modeling.
While social media has democratized the modeling industry, it also presents new challenges. The pressure to
maintain a certain image, constant comparison, and the fast-paced nature of digital trends can be taxing. Despite these challenges, the opportunities for models in the digital age are vast. Social media not only provides a platform for showcasing talent but also for advocating for change within the industry, from promoting sustainability to pushing for more diversity and inclusion.
The evolution of modeling in the social media era marks a significant shift in the fashion industry in India. Models now have unprecedented opportunities to build their careers, influence trends, and engage with audiences on a personal level. As the industry continues to evolve, the impact of social media on fashion and modeling will undoubtedly grow, further blurring the lines between runway and digital realms.
