Website Elements which blocks your Conversions

Website Elements Which Blocks Your Conversions

The design of your website always leaves an impression on the user. The first impression of the design, the time taken to make it and the communication it makes with the right things- all these affect your conversions. It may surprise you to know that the time taken by a website to make its first impression is just. 05 seconds. Talking about the competition between some sites, when their logo is removed from the header, they appear so similar.

They are similar to such an extent.

This is done mainly because of 2 reasons: Instead of

building

a

distinct

identity,

the

internal

conversation about the aesthetics rolls down into one about features. The aftermath is those features are adopted which “look like they’re working”.

During the release of a new website, it is hardly noticed any anyone that it may be a copy of a major competitive website. The Zaltman Metaphor Elicitation Technique can help you if you want some distinction added to your visual communication.

There are 6 important factors that help your site to build trust with an eCommerce company, which are found by Cheskin Research & Studio Archetype:

Brand

Presentation

Navigation

Up-to-date technology

Fulfillment

Security logos

According to a research, the users won’t be interested in exploring your site deeper if the first impression was not that influencing. If you want your website to stand out from the crowd, you need to have something special the buyers can buy.

There are two easy ways to make a better first impression:

Based on various people, you need to direct them to their

appropriate

pages.

Google

Webmaster

Tools can be used if you sell gender specific products, for instance. Also check the report of landing pages in Google Analytics.

Your navigation system needs to be focused on heavily as they are the most frequently viewed areas on your site. Buyers who want to buy any item from your website want “professional design� of your website and it must also contain popular brands and also contact information.

How fast that first impression is made?

First impression, alongwith design is also about how fast your site loads. From a survey, it is found that the user can get influenced by a competitor over you by a loading delay of 250 milliseconds. They expect to be loaded in less than 2 seconds. Most of them will leave your site isolated if it takes more time. This greatly affects the business metric.

Check out the “Page Timing� report of Google Analytics to see the pages that could be benefitted from page speed optimization.

To minimize the page speed, just follow the below steps: Reduce the image file size by image compression without affecting the quality. There are plenty of tools available that can help you compress the images without compromising with its quality.

Manage your JavaScript by utilizing a Tag Manager. While the visitor is browsing, each service is called upon to load as soon as they are ready instead of requesting every single service for loading. Conversion rates can be increased by 7% by increasing the loading speed just by 1 second, a study says.

The cache the browser contains must be taken advantage of by storing them on the hard drive and thereby reducing the loading speed on the visitors’ navigation. It is eminent to have a distinguished web design rather than a copy of a major, competitor.

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