How COVID-19 has Changed the Digital Marketing and Advertising Landscape

How COVID-19 has Changed the Digital Marketing and Advertising Landscape How Covid-19 Changed Digital Marketing: The new 2019 coronavirus, known worldwide as COVID19, has created unprecedented economic and health challenges that are likely to change the way businesses operate in the future. This transformation will be limited not only by the way companies operate but also by the way they maintain and develop their brand and customer base. The most important thing in this challenge is how companies engage consumers and promote their products and services. (Learn Digital Marketing Course with best digital marketing course in Delhi and NCR) Advertising, marketing campaigns and business promotion methods will be the company’s focus in later times. As countries execute their plan the necessary quarantine measures and social distancing practices to contain the pandemic, the International Monetary Fund predicts that global growth will drop to minus 3 percent in 2020.

In February 2019, an eMarketer study found that online spending officially exceeded offline spend for the first time and now accounts for half of all global ad spend. The same study predicted that by 2023 digital ad spend will represent about two-thirds of total global media spending, estimated at $ 333.25. With just 3% of global spending at the turn of the 21st century, it is clear that the changes we are seeing are gaining momentum.

It is very likely that the impact of COVID19 in 2020 and beyond will also contribute to this change.

Additional data recently released by WARC (Worldwide Advertising Research Center) shows the distribution and changes in advertising spend across all media before the COVID19 outbreak, and what this image might look like in the new postCorona environment.