Perry Silver - Listing Presentation

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About Us

Who

We’re the people you want at your side. Friends at heart. Professionals in practice and mind. We train our agents to be the best. Then we back them up with a world-class team.

Every agent of ours must meet a certain experience level and criteria to join us.

Where

Charlotte. The Queen City. Our first love. Our home.

2330 Randolph Road Charlotte, NC 28207

dickensmitchener.com 704.342.1000

As agents, we know this city’s neighborhoods like our closest circle of friends. We tend to this relationship as much as we do our connections to you. Place matters. Knowledge counts.

How

Agents who help more people end up better at their jobs. It’s like going to the gym — the more you go, the better your results. This is why we only have full-time, fully committed agents. We train them constantly on the changing market, new tech, negotiation strategies and people skills.

We get to work with top-of-the-line agents. You get what you want, wrapped in the best possible experience.

hello neighbor!

About Me

• Top 1% of Realtors nationwide per RealTrends rankings.

• Sold over $100,000,000 in residential real estate

• Partner in top- preforming Aubrey Grier Group ($70,000,000 sold in 2024).

• Chairman of the CANOPY Real Estate Association’s Marketing Group, which crafts marketing plans for 14,000+ real estate agents in the Charlotte region.

REALTOR®/BROKER

704-793-3466

psilver@dickensmitchener.com

Milestones & Memberships

• Canopy Multiple Listing Services

• Canopy REALTOR® Association

• National Association of REALTORS®

• North Carolina Association of REALTORS®

• Alumni Liaison for UNC- Chapel Hill’s Department of Dramatic Arts.

• Volunteer and Benefactor for Youth Villages and Families Forward Charlotte charities.

• Family ties in North Carolina since 1744.

• Proud UNC-Chapel Hill graduate (‘01).

Fun Facts

• Chairman of Falling Creek Camp’s Scholarship Committee

• Appeared in Pearl Jam’s “Jeremy” video.

• Lives in Myers Park with wife, son, and pug, Lulu.

• Active supporter of Charlotte City Tennis.

• Father of a rising Charlotte Country Day School Buccaneer!

Aubrey Grier

REALTOR®/BROKER

704-502-4612

agrier@dickensmitchener.com

Milestones & Memberships

• Canopy Multiple Listing Services

• Canopy REALTOR® Association

• National Association of REALTORS®

• North Carolina Association of REALTORS®

• Dickens Mitchener 2008, 2011, 2015, 2017, and 2020 Top Agent of the Year

• Dickens Mitchener Top Producer 2001-2022

• Member of Charlotte Country Club

• Member of Debordieu Country Club

• Member of Myers Park Presbyterian Church

• Member of the Charlotte Debutante Club

• Charlotte Country Day Booster Club Board Member

• Graduate of Charlotte Country Day and North Carolina State University

hello neighbor!

About Me

• Just two months after graduating from NC State University, Grier became a licensed REALTOR®/Broker in North Carolina. She has been with Dickens Mitchener her entire career, since 2001.

• After 20+ years in the financial services business working with some of the largest global asset managers in the industry, Aubrey’s husband Brandon has joined forces with her at Dickens Mitchener.

• Grier is a proud resident of Eastover where she lives with her husband, two beautiful children, and 2 dogs.

• Aubrey & Brandon have renovated 4 older homes, and built a new home for their family giving them both industry and personal experience with how to plan and execute the best use and design for a home. They take pride in finding small changes that can make a big difference in homes for their clients.

Fun Facts

• Co-creator of the Hope for Holt Foundation.

• Charlotte Real Producers – August 2017 Cover Feature.

• Featured in Charlotte Home Design & Decor February/ March 2018.

• Charlotte Magazine Annual five star real estate agent, since 2008.

• Loves spending time in DeBordieu, SC, and visiting the Caribbean.

• Featured on HGTV show “House in a Hurry,” episode 1.

• Homeowners Impact Fund Partner and Board Member

• Member of the Dickens Mitchener Leadership Team as the VP of Public & Agent Relations

The Process

15 Steps to SOLD!

Consultation

During our COMPLIMENTARY CONSULTATION we will tour your home and go over what needs to be done to prepare it to sell. I will share the comps in your area with a comparative market analysis(CMA), and discuss strategic pricing and my marketing strategy that will sell your home for top dollar quickly.

Marketing Strategies

Our MARKETING will go above & beyond putting a sign in the yard and placing it in the MLS. We take pride in our custom marketing strategies. Your home will be showcased on social media, email, video & print marketing. We want to meet every possible buyer wherever they might be looking.

Staging & Pre-Inspection

The goal of STAGING is having a trained eye come into your home and look at it as a buyer would. My ability to stage for the market will get your home show ready. We look at staging like we are creating a neutral palette, so that all buyers can envision themselves living there.

A PRE-INSPECTION will be done so that the buyers will have confidence to make an offer on the home.

Photography & Videography

Many times a buyer has already decided if they are interested in your home just from the pictures online, without ever stepping foot inside. Our PHOTOGRAPHY partners are the best at coming into your home and capturing it at its absolute best. Now, the pre-marketing can begin.

Coming Soon & Firm Exclusive

If applicable, we can list your home as “COMING SOON” in MLS. This will give buyers a sneak peek into your home before it is officially ready to show.

FIRM EXCLUSIVE is another option for the most discerning clients. Your home will be marketed within our firm to all of our brokers.

Active On Market

Now that we have completed all the steps to prepare your home for market, it’s time to go LIVE . Our marketing plan will also go live and your home will be presented to thousands across our market as well as the world with our Leading Real Estate Companies of the World® global network.

Showings / Open House

Keeping your home show ready is the key to being sold quickly. I will share tips with you to keep the guess work out of making sure you are ready for all SHOWINGS. Keeping a clean, shiny, and clutter-free home will ensure buyers only see the best things about your home.

15 Steps to SOLD!

Offers

I will be your guide in looking through all presented OFFERS. There are many things to consider and price is just one of them. I will help you decide which one best accommodates your needs and timeline.

Negotiating

One of the top reasons to hire a licensed broker is for the next step: NEGOTIATING. I am aware of market trends in our area and can help negotiate the best offer for your home based on the current market and your needs.

Inspections

Once the offer is accepted it is time for INSPECTIONS. These will take place within the first 2-10 days after an offer is accepted, or during the due diligence period. The buyer will pay an inspector to look through the entire property and list all things the home could need. Big and small things will be on the list. The report will be sent to the buyers for review with their agent. Buyers may or may not try to negotiate items for repair on the list. Once all parties have an agreement, we move on to the next step: APPRAISAL.

Appraisal

If the buyer is utilizing a loan, then an APPRAISAL will be ordered by the loan officer. These are often chosen at random from a pool of appraisers. The goal is to have the appraisal come in at or above the purchase price of the contract so the mortgage lender will approve the loan. It is important the home be in tip top shape at the time of the appraisal.

Title & Utilities

The TITLE company will make sure the home title is clean for the closing. This means they will look over all paperwork to be sure there are no liens on the property, no extra names on the title, and prepare for closing. They will work with the lender to ensure everything is ready for closing day.

You will want to schedule the transfer and/or shut off all UTILITIES for closing day or the day after. This should be set-up at least 2 weeks prior to closing.

Final Walk-Through

The buyers will do their FINAL WALK-THROUGH up to 4 days prior to closing. This is to make sure all negotiated items have been completed, that the home is clean, and all is as it should be.

Closing

Congratulations, you have made it to closing day! CLOSING is when the necessary paperwork to complete the transaction is signed. The papers are signed at the real estate attorney’s office and the title is transferred from the seller to the buyer. Once funded, the buyer receives the keys, and the seller receives payment for the home.

HOME SELLERS: HERE’S WHAT THE NAR SETTLEMENT MEANS FOR YOU

As a home seller, you have a wide range of choices when it comes to listing your home. Agents who are REALTORS® are a trusted source of advice and stand ready to help you navigate this complex process and make the choices that work best for you. NAR’s recent settlement has led to several changes related to broker commissions that benefit sellers, and we wanted to clearly lay them out for you

Here is what the settlement means for home sellers:

• You still have the choice of offering compensation to buyer brokers. You may consider doing this as a way of marketing your home or making your listing more attractive to buyers.

• Your agent must conspicuously disclose to you and obtain your approval for any payment or offer of payment that a listing broker will make to another broker acting for buyers.

• This disclosure must be made to you in writing in advance of any payment or agreement to pay another broker acting for buyers, and must specify the amount or rate of such payment.

• If you choose to approve an offer of compensation, there are changes to how this can happen.

• You as the seller can still make an offer compensation, but your agent cannot include it on a Multiple Listing Service (MLS) MLSs are local marketplaces used by both buyer brokers and listing brokers to share information about properties for sale.

• Your agent can advertise your listing via off-MLS platforms such as social media, flyers and websites.

• You as the seller can still offer buyer concessions on an MLS (for example, concessions for buyer closing costs)

These settlement practice changes will go into effect August 17.

Here is what the settlement doesn’t change:

• Agents who are REALTORS® are here to help you navigate the process of selling your home and are ethically obligated to work in your best interest.

• Compensation for your agent remains fully negotiable, and if your agent is a REALTOR®, they must abide by the REALTOR® Code of Ethics and have clear and transparent discussions with you about compensation. When finding an agent to work with, ask questions about compensation and discuss what you would like to offer buyers.

• You have choices Work with your agent to understand the full range of these choices when selling your home, which will help you make the best possible decision for your needs.

More details about these changes and what they mean can be found at:

facts.realtor

Marketing & Advertising

Marketing & Advertising

DIGITAL MARKETING

Digital announcements are created and sent to thousands of agents in the Charlotte area about new listings, Broker Tours, price reductions, etc. Additionally, monthly newsletters are sent out each month to approximately 20,000 DM contacts & over 100 agents’ contact lists.

Your home will be listed in the Canopy Multiple Listing Service (CMLS). This is the best source for selling your home since every licensed broker can access this information and the data will syndicate to public websites.

MARKETING BROCHURE CANOPY MLS VIRTUAL TOURS

Our digital & print brochures are prepared specifically for your home and will include photos, noteworthy features, a square footage diagram, MLS sheet, disclosures, and other information a buyer would need to make a buying decision for your home. The digital brochure is uploaded to your listing page on dickensmitchener.com as well as included in MLS and ShowingTime.

FOR SALE SIGNS

We will place a Dickens Mitchener For Sale sign on your property. We can also place listing flyers in an Info Box in your yard.

Virtual tour & professional photos can be taken of your home. This tour will be added to MLS and the photos will be utilized in all marketing efforts.

Marketing & Advertising

These may be held at any time on an “as needed” basis. Once an Open House is scheduled, it will be entered into MLS and will appear on the DM website, as well as all MLS feeds on other large search sites. DM features all Open Houses on social media accounts every Friday for the upcoming weekend.

Our marketing department will create custom marketing materials for your listing. Custom pieces are designed in house and will be mailed to specific lists that cater to our marketing plan/schedule.

Broker events may be held to introduce your home to other local agents in the Charlotte area and around your home. We have a database comprised of thousands of Charlotte agents that we can select from to invite to your home. Once scheduled, this event will go into our company calendar which is emailed out to our agents weekly.

When you visit dickensmitchener.com you get immediate access to more than 14,000 resale listings through the Canopy Multiple Listing Service, as well as an up-to-the minute database of new listings, coming soon listings, new construction listings, and open houses. It also features virtual tour videos of Dickens Mitchener listings.

Find Us On Social Media

Follow us for: community updates, giveaways, featured listings & more!

Dickens Mitchener is social! Our marketing team includes a social media coordinator who blogs weekly and posts new listing features, exclusive video walkthroughs, neighborhood highlights, giveaways & more. It’s our goal to use social media to showcase the uniqueness of the DM team and what it’s really like to live in the Queen City!

Our Facebook content is seen by roughly 44,000 people each week, and we can further that reach by using boosted post campaigns directly targeting certain audiences to extend beyond our network. We post a variety of content including Listing of the Week, Virtual Tours, Just Listed Homes, and DM Hot Spots to all of our social media platforms. Visit our social media networks and follow along to discover more about Dickens Mitchener!

$751,260,308

2023 Breakdown of Total Transactions

2023Top Producers

Beverly Eller
JC Mahoney
Kristen Armstrong
Ellen Gibson
Molly Brown
Jeff Murdock
Anne Neikirk Louise Gibert Ali Stephens
Wendy Mills
Lisa Whetstone
Amanda Blackburn
Lynne Cosper-Lainis
Michael Murphy II
Eve Davis
Carol Davis
Liz Burgess
Mark Guthrie Tony D’Agostino
Christine Keagy Maggie Minick
Jenny Eastman
Fran Miller
Perry Silver
Michael Nester
Robin Husney
Annie Daughtrey
Suzanne Coddington
Tim Hansley
Genya Helms

WE MARKET YOUR PROPERTY TO THE WORLD.

When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World,® we have the resources to market your property to the highest possible number of potential buyers. With 138,000 associates around the world, we expose your property to buyers on six continents. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home.

Leading Real Estate Companies of the World® is a pedigree denoting the very best companies who represent qualified clientele and wish to do business with similar firms. When your home is posted to our website locally, it is immediately promoted on the LeadingRE.com website and connected to the websites of 550 of our affiliate real estate firms.

550 companies

4,900 offices

70+ countries

138,000 sales associates

550 companies 4,900 offices

138,000 sales associates

70+ countries

INDUSTRY-LEADING SALES.

Our invitation-only network was responsible for $353 billion in annual home sales volume among the top 500 U.S. real estate firms in 2022.

Volume shown in billions of dollars. For informational purposes only. In compiling this report, LeadingRE relies on third party sources. The information set forth in the chart above is sourced from the 2023 RealTrends 500, showcasing production for calendar year 2022, accessible via realtrends.com. Neither LeadingRE nor its member companies are responsible for the accuracy of third-party data presented herein.

Own A Home?

OPEN UP POSSIBILITIES FOR OTHERS

THERE’S STRENGTH IN NUMBERS. Never has that been truer than when coming together in the real estate community to combat homelessness.

THE HOMEOWNERS IMPACT FUND, a designated 501(c)3 nonprofit, invites participants who are in the home closing process to make a small donation that adds up to a substantial gift to local organizations working to lift men, women and children out of homelessness. Because when you harness the power of community, you can weather any storm.

HOW IT WORKS

If you’re fortunate enough to have a roof over your head, please consider supporting the Homeowners Impact Fund to help others in need. Funds raised are distributed directly to reputable nonprofit organizations that support individuals and families in finding a path out of homelessness.

Every day, you experience the joy of a place to call home. Every day, more than 3,000 people in the Charlotte area experience homelessness. Every day, more than 580,000 people across the US experience homelessness. Together, we can make a difference.

MAKE AN IMPACT

Become a supporter by following this link: homeowersimpactfund.org/donate For more information, email info@homeowersimpactfund.org

Summary of Comparable Listings

Subject Property: 2419 Chesterfield Avenue, Charlotte, 28205 January 17, 2025 Price Adjustments

The subject property vs comparable properties.

2419 Chesterfield Avenue

MLS#

Status Price

Status Date

Status Mecklenburg County

Subd/Cmplx* Chantilly

City Charlotte 3

Beds Total*

Full Bath* 3

Half Bath* 0

Extr Cover* Fiber Cement, Wood

Exterior Feat*

Heating* Forced Air, Heat Pump, Natural Gas

Interior Feat* Attic Stairs Pulldown, Cable Prewire, Garden Tub, Walk-In Closet(s)

Lot Desc* Level

Parking Feat* Driveway - shared

Total HLA* 2051

Apprx Acres* 0.17

Type Single Family

CDOM* 11

DOM* 11

HOA Fee*

New Constr* No 1946 Year Built*

Fireplace*

Sell Contrib 0

HLA 2nd Living Qrts Garage Spaces

Subject Property: 2419 Chesterfield Avenue, Charlotte, 28205 January 17, 2025

The subject property vs comparable properties.

2419 Chesterfield Avenue

MLS#

Status Price

Status Date Status Mecklenburg County

Subd/Cmplx* Chantilly

City Charlotte 3

Beds Total*

Full Bath* 3

Half Bath* 0

Extr Cover* Fiber Cement, Wood

Exterior Feat*

Heating* Forced Air, Heat Pump, Natural Gas

Interior Feat* Attic Stairs Pulldown, Cable Prewire, Garden Tub, Walk-In Closet(s)

Lot Desc* Level

Parking Feat* Driveway - shared

Total HLA* 2051

Apprx Acres* 0.17

Single Family CDOM* 11

DOM* 11

HOA Fee*

New Constr* No 1946 Year Built*

Fireplace*

Sell Contrib 0

HLA 2nd Living Qrts

Garage Spaces

Minimums and Maximums

A summary of key property attributes in this analysis.

Listing Price between $899,000 and $1,145,000 Selling Price between $922,000 and $1,240,000

List Price, Sale Price, and Days on Market

List price, and sale price of sold listings, with the number of days each property has been listed on the market.

List Price, Sale Price, and Days on Market

List price, and sale price of sold listings, with the number of days each property has been listed on the market.

Brief Summary of Comparable Properties

A brief summary of the subject and comparable properties in this market analysis

Silver Dickens Mitchener & Associates

Brief Summary of Comparable Properties

A brief summary of the subject and comparable properties in this market analysis Summary

Perry Silver Dickens Mitchener & Associates Inc

Remarks

Beautiful Chantilly home overlooking the Ecological Sanctuary for incredible views and easy backyard access to unspoiled nature year-round! Built in 2012 by award-winning Grandfather Homes, this two-story home makes a great first impression with its welcoming curb appeal & wrap-around front porch. Upon entry, you’re greeted by the ideal open floor plan, gleaming hardwood floors, and stunning architectural details. The living room is highlighted by a coffered ceiling and fireplace while the gourmet kitchen has timeless white cabinetry and an island with added seating. The mudroom doubles as a home office with built-in cabinetry and the den / bonus room currently serves as a playroom. Upstairs, the primary suite boasts vaulted ceilings and a luxe en-suite bath with a double vanity & two-head shower. Outside, you'll love the patio with built-in fire pit, pergola, & finished “she shed” - a perfect flex space. Everything you could want just steps away from your favorite neighborhood spots!

Researched and prepared by Perry Silver Dickens Mitchener & Associates Inc

Subject Property: 2419 Chesterfield Avenue, Charlotte, 28205 January 17, 2025

Closed Properties

$919,000 $950,000 04/15/2024

Remarks

2313 Shenandoah Avenue Status: Closed

Perfect Chantilly Location! Walk to restaurants & shopping. Gorgeous kitchen with marble counters, SS appliances, a kitchen island, and canned lighting. Sought after open floor plan with dining area and attached family room. Hardwood floors throughout with an abundance of natural light. Charming front sitting room with a fireplace. Great guest bedroom with an office area and a pull down murphy bed. Spacious primary suite with a sitting area and two closets including large walk-in. The primary bath has a jacuzzi tub and shower with a convenient laundry area. Plenty of parking with a front driveway and separate parking at the back with rear alley access. Fenced-in yard with a nice patio area. Large wired-for-power flex/workshop building with adjacent addiional storage shed area. Features a new upstairs heat pump (2020). All appliances convey with an acceptable offer. Impressive square footage and location in one of Charlotte's most sought after neighborhoods.

2308

Chesterfield Avenue

Remarks

High-style, renovated bungalow in the heart of Chantilly! This single-story home beautifully blends chic updates and original charm throughout. Upon entry, you are greeted with a fresh, modern living room centered around a gas fireplace. Designed with entertaining in mind, you'll love the dramatic dining room and gourmet kitchen connected by a butler's pantry/bar! The kitchen opens directly into the light-filled family room -- a second living space and an ideal layout! The spacious primary suite, located at the back of the home, has two closets and a stylish en-suite bathroom with a double vanity and glass shower. Two additional bedrooms with hardwood flooring and great storage share a bathroom with a tub/shower combination. A large, fully-fenced backyard with a paver patio and built-in firepit adds to the home's appeal. Just steps from the Chantilly Ecological Sanctuary and all of the restaurants and shops in neighboring Plaza Midwood and Elizabeth.

Researched and prepared by Perry Silver Dickens Mitchener & Associates Inc

visual representation of all your selected properties

Subject Property: 2419 Chesterfield Avenue, Charlotte, 28205

Pricing Recommendation

Setting the right price is critical to a successful sale.

General Facts About Pricing

There are many things we can do to help ensure the successful sale of your home--such as sprucing up its appearance and marketing it aggressively--but the single most important thing is choosing the right price.

The best, most reliable way of choosing the right list price for your home is by comparing it to similar properties in the neighborhood. How much are comparable properties currently listed for? How much did comparable properties recently sell for? How are these properties different than yours? Are prices rising or falling? These questions will guide us to the best possible list price for your home: a price that is as high as possible but low enough to generate interest and lead to a quick sale.

Market Statistics

Prices are adjusted for property differences, rounded to the nearest $100.

After comparing your property to similar properties that are on the market now, that recently sold, and that failed to sell, my analysis suggests a realistic list price for your property of:

Researched and prepared by Perry Silver Dickens Mitchener & Associates Inc

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