Lisa Whetstone Luxury Listing Presentation

About Us

Who

We’re the people you want at your side. Friends at heart. Professionals in practice and mind. We train our agents to be the best. Then we back them up with a world-class team.

Every agent of ours must meet a certain experience level and criteria to join us.

Where

Charlotte. The Queen City. Our first love. Our home.

As agents, we know this city’s neighborhoods like our closest circle of friends. We tend to this relationship as much as we do our connections to you. Place matters. Knowledge counts.

How

Agents who help more people end up better at their jobs. It’s like going to the gym — the more you go, the better your results. This is why we only have full-time, fully committed agents. We train them constantly on the changing market, new tech, negotiation strategies and people skills.

We get to work with top-of-the-line agents. You get what you want, wrapped in the best possible experience.

Lisa Whetstone

REALTOR®/BROKER

704-607-9619

lwhetstone@dickensmitchener.com

hello neighbor!

About Me

• Lisa Whetstone is a full-time real estate professional who measures her success by satisfied clients.

• In addition to her 20 years of selling real estate, Whetstone also has a strong corporate business background, which has proved to be a winning combination.

• She is originally from Florida and has lived in Georgia and Greensboro, NC. This experience has made her very familiar with the relocating process and she strives to make the process streamlined and less stressful for clients moving to the Charlotte area or leaving this great city on to their next adventure.

• Lisa calls Charlotte home. She has lived in Charlotte for 26 years and currently lives in Southpark.

• Lisa graduated from the University of South Florida with a degree in Psychology and another in Communications.

Milestones & Memberships

• Canopy Multiple Listing Services

• Canopy REALTOR® Association

• National Association of REALTORS®

• North Carolina Association of REALTORS®

• South Carolina Association of REALTORS®

• Dickens Mitchener Top Producer 2010-2019

• President of Pellyn Grove HOA

• Lisa’s favorite place to vacation is on the beach or in the mountains. She is a great resource for assisting clients in finding the perfect vacation home whether in the mountains or at the beach.

• She is married and has two children. Her son is in college at Elon and both children attended Charlotte Country Day. He daughter is presuing her dreams of music and acting.

Fun Facts

• Leading Real Estate Companies of the World® and Luxury Portfolio®

• Charlotte Magazine Five Star Winner/Best in Client Satisfaction

• Actively involved in The American Heart Association

• Supporter of Running Works, Jamie Kimble Foundation for Courage and The Leukemia & Lymphoma Society.

The Process

15 Steps to SOLD!

Consultation

Marketing Strategies

Step 3

Staging & Pre-Inspection

Step 1 Step 8

Step 2 Step 9

Photography & Videography

Coming Soon & Firm Exclusive

Step 6

Active On Market

Step 7

Step 4 Step 11

Step 5 Step 12

Showings / Open House

Offers

Negotiating

Step 10

Inspections

Appraisal

Title & Utilities

Step 13

Final Walk-Through

Step 14

Closing

Step 15

Welcome

15 Steps to SOLD!

Step 1

Consultation

During our COMPLIMENTARY CONSULTATION we will tour your home and go over what needs to be done to prepare it to sell. I will share the comps in your area with a comparative market analysis(CMA), and discuss strategic pricing and my marketing strategy that will sell your home for top dollar quickly.

Step 2

Marketing Strategies

Our MARKETING will go above & beyond putting a sign in the yard and placing it in the MLS. We take pride in our custom marketing strategies. Your home will be showcased on social media, email, video & print marketing. We want to meet every possible buyer wherever they might be looking.

Step 3

Staging & Pre-Inspection

The goal of STAGING is having a trained eye come into your home and look at it as a buyer would. My ability to stage for the market will get your home show ready. We look at staging like we are creating a neutral palette, so that all buyers can envision themselves living there.

A PRE-INSPECTION will be done so that the buyers will have confidence to make an offer on the home.

Step 4

Photography & Videography

Many times a buyer has already decided if they are interested in your home just from the pictures online, without ever stepping foot inside. Our PHOTOGRAPHY partners are the best at coming into your home and capturing it at its absolute best. Now, the pre-marketing can begin.

Step 5

Coming Soon & Firm Exclusive

If applicable, we can list your home as “COMING SOON” in MLS. This will give buyers a sneak peek into your home before it is officially ready to show.

FIRM EXCLUSIVE is another option for the most discerning clients. Your home will be marketed within our firm to all of our brokers.

Step 6

Active On Market

Now that we have completed all the steps to prepare your home for market, it’s time to go LIVE . Our marketing plan will also go live and your home will be presented to thousands across our market as well as the world with our Leading Real Estate Companies of the World® global network.

Step 7

Showings / Open House

Keeping your home show ready is the key to being sold quickly. I will share tips with you to keep the guess work out of making sure you are ready for all SHOWINGS. Keeping a clean, shiny, and clutter-free home will ensure buyers only see the best things about your home.

15 Steps to SOLD!

Step 8

Offers

I will be your guide in looking through all presented OFFERS. There are many things to consider and price is just one of them. I will help you decide which one best accommodates your needs and timeline.

Step 9

Negotiating

One of the top reasons to hire a licensed broker is for the next step: NEGOTIATING. I am aware of market trends in our area and can help negotiate the best offer for your home based on the current market and your needs.

Step 10

Inspections

Once the offer is accepted it is time for INSPECTIONS. These will take place within the first 2-10 days after an offer is accepted, or during the due diligence period. The buyer will pay an inspector to look through the entire property and list all things the home could need. Big and small things will be on the list. The report will be sent to the buyers for review with their agent. Buyers may or may not try to negotiate items for repair on the list. Once all parties have an agreement, we move on to the next step: APPRAISAL.

Step 11

Appraisal

If the buyer is utilizing a loan, then an APPRAISAL will be ordered by the loan officer. These are often chosen at random from a pool of appraisers. The goal is to have the appraisal come in at or above the purchase price of the contract so the mortgage lender will approve the loan. It is important the home be in tip top shape at the time of the appraisal.

Step 12

Title & Utilities

The TITLE company will make sure the home title is clean for the closing. This means they will look over all paperwork to be sure there are no liens on the property, no extra names on the title, and prepare for closing. They will work with the lender to ensure everything is ready for closing day.

You will want to schedule the transfer and/or shut off all UTILITIES for closing day or the day after. This should be set-up at least 2 weeks prior to closing.

Step 13

Final Walk-Through

The buyers will do their FINAL WALK-THROUGH up to 4 days prior to closing. This is to make sure all negotiated items have been completed, that the home is clean, and all is as it should be.

Step 14

Closing

Congratulations, you have made it to closing day! CLOSING is when the necessary paperwork to complete the transaction is signed. The papers are signed at the real estate attorney’s office and the title is transferred from the seller to the buyer. Once funded, the buyer receives the keys, and the seller receives payment for the home.

Step 15

Marketing & Advertising

Marketing & Advertising

Digital announcements are created and sent to thousands of agents in the Charlotte area about new listings, Broker Tours, price reductions, etc. Additionally, monthly newsletters are sent out each month to approximately 20,000 DM contacts & over 100 agents’ contact lists.

Your home will be listed in the Canopy Multiple Listing Service (CMLS). This is the best source for selling your home since every licensed broker can access this information and the data will syndicate to public websites.

MARKETING BROCHURE

Our digital & print brochures are prepared specifically for your home and will include photos, noteworthy features, a square footage diagram, MLS sheet, disclosures, and other information a buyer would need to make a buying decision for your home. The digital brochure is uploaded to your listing page on dickensmitchener.com as well as included in MLS and ShowingTime.

FOR SALE SIGNS

We will place a Stonecroft For Sale sign on your property. We can also place listing flyers in an Info Box in your yard.

Virtual tour & professional photos can be taken of your home. This tour will be added to MLS and the photos will be utilized in all marketing efforts.

DIGITAL MARKETING

CANOPY MLS VIRTUAL TOURS

Marketing & Advertising

These may be held at any time on an “as needed” basis. Once an Open House is scheduled, it will be entered into MLS and will appear on the DM website, as well as all MLS feeds on other large search sites. DM features all Open Houses on social media accounts every Friday for the upcoming weekend.

Our marketing department will create custom marketing materials for your listing. Custom pieces are designed in house and will be mailed to specific lists that cater to our marketing plan/schedule.

Broker events may be held to introduce your home to other local agents in the Charlotte area and around your home. We have a database comprised of thousands of Charlotte agents that we can select from to invite to your home. Once scheduled, this event will go into our company calendar which is emailed out to our agents weekly.

When you visit dickensmitchener.com you get immediate access to more than 14,000 resale listings through the Canopy Multiple Listing Service, as well as an up-to-the minute database of new listings, coming soon listings, new construction listings, and open houses. It also features virtual tour videos of Dickens Mitchener listings.

CUSTOM POSTCARDS & MAILERS

Find Us On Social Media

Dickens Mitchener is social! Our marketing team includes a social media coordinator who blogs weekly and posts new listing features, exclusive video walkthroughs, neighborhood highlights, giveaways & more. It’s our goal to use social media to showcase the uniqueness of the DM team and what it’s really like to live in the Queen City!

Our Facebook content is seen by roughly 44,000 people each week, and we can further that reach by using boosted post campaigns directly targeting certain audiences to extend beyond our network. We post a variety of content including Listing of the Week, Virtual Tours, Just Listed Homes, and DM Hot Spots to all of our social media platforms. Visit our social media networks and follow along to discover more about Dickens Mitchener!

Follow us for: community updates, giveaways, featured listings & more! @dickensmitchener

Statistics

2022 Breakdown of Total Transactions

2022Top Producers

Ashley McMillan

Joan B. Goode

Jane Lemmond

Marcy Basrawala

Margo Wells

Sarah Curme

Gabi Culpepper

Robin Husney

Kathy Lancaster

Annie Daughtrey

Missy Stewart

Shelly Rydell

Grier Team

Winnie Simmons

Jennifer Saarbach

Ducie Stark

Vicky Mitchener President

Isabel Roberts

Andrea Roether

Suzanne Coddington Agent Advocate

Bonnie Stroup Tcherkezian

Sarah Szczodrowski VP of Sales & Training

Meghan Lluberas

Jimmy Rountree VP of Sales

Karen HollingsworthMiller

Megan Despard

Anne Stuart Mitchener

Deborah Russo

Michael Nester

Sherry George

Carolyn Taylor

Sarah Schwarz Jenest

2022Top Producers

Sherry Molella

Beverly Eller

JC Mahoney

Ellen Gibson

Jeff Murdock

Eve Davis

Genya Helms

Juliette Lane

Wendy Mills

Wayne Honeycutt

Cassy Dameron

Lisa Whetstone

Amanda Blackburn

Tim Hansley

Lynne Cosper-Lainis

Lindsay Carter

Ruth Moniz

Michael Murphy II

Susan Hoover

Carol Davis

Katie Catron

Kelly Catanese

Mark Guthrie

Christine Keagy

Liz Lea

Mary Sheridan

Maggie Minick

Andi Morgan Director of Strategic Growth

Jenny Eastman

Fran Miller

WE MARKET YOUR PROPERTY TO THE WORLD.

When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World,® we have the resources to market your property to the highest possible number of potential buyers. With 138,000 associates around the world, we expose your property to buyers on six continents. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home.

Leading Real Estate Companies of the World® is a pedigree denoting the very best companies who represent qualified clientele and wish to do business with similar firms. When your home is posted to our website locally, it is immediately promoted on the LeadingRE.com website and connected to the websites of 550 of our affiliate real estate firms.

550 companies

4,900 offices

70+ countries

138,000 sales associates

550 companies

4,900 offices

138,000 sales associates

70+ countries

INDUSTRY-LEADING SALES.

Our invitation-only network was responsible for $353 billion in annual home sales volume among the top 500 U.S. real estate firms in 2022.

Volume shown in billions of dollars. For informational purposes only. In compiling this report, LeadingRE relies on third party sources. The information set forth in the chart above is sourced from the 2023 RealTrends 500, showcasing production for calendar year 2022, accessible via realtrends.com. Neither LeadingRE nor its member companies are responsible for the accuracy of third-party data presented herein.

550 companies 4,900 offices 138,000 sales associates 70+ countries

A NETWORK OF FINE PROPERTY EXPERTS

MORE U.S. HOME SALES VOLUME THAN ANY OTHER REAL ESTATE NETWORK, FRANCHISE OR BROKERAGE BRAND THROUGH LEADING REAL ESTATE COMPANIES OF THE WORLD®

We deliver access, insights and sophisticated guidance to discerning clients around the world.

As the luxury division of Leading Real Estate Companies of the World,® we have a direct relationship with the top independent property brokerages along with the most well connected and successful agents in cities around the globe. LeadingRE members handle $353 billion in U.S. home sales volume, more than other real estate network, franchise or brokerage brand.

Our network connects us, and you, to luxury experts and buyers in 800+ major cities from Bangkok to Barcelona — not just within one brand or company, but among the finest, most well-known leaders in each market. These relationships generate thousands of client introductions and billions in sales each year.

550 MEMBER COMPANIES

70+ COUNTRIES

138,000 ASSOCIATES WORLDWIDE

$10.3 M Liquid Assets 69% Own a Second Home

REACHING HIGH-NET-WORTH BUYERS

Every year, millions of affluent consumers visit our website, luxuryportfolio.com, to browse in a setting dedicated solely to significant properties and a discerning lifestyle. These are high-net-worth buyers, not dreamers.

6 Languages 160+ Currencies

Globally, they have liquid assets of $10.3 million and 69% own a second home. In the U.S. alone, luxuryportfolio.com curates more properties priced over $1 million than any other luxury property network. Globally, we market approximately 50,000 properties annually. Our proprietary LuxeAnalytics application gives you a real-time view into where your property is reaching potential buyers.

*According to YouGov Affluent Perspective; Global respondents in the market for a primary personal residence over $1 million in the next three years.

HIGH PROFILE MEDIA PROMOTION

Our marketing is meant to produce results, which is why we track the performance of everything we do — and share the results with you.

Our proprietary LuxeAnalytics™ application gives you a real-time view into where your property is reaching potential buyers. Our advertising relationships with media outlets like The Wall Street Journal, Juwai, the leading overseas real estate media property website in mainland China, and our own magazine, which is distributed in 70 countries and mailed directly to an extremely exclusive list of our agents’ hand-selected top clients, provide a powerful and unmatched mix of promotion for your property.

We also enable our agents to utilize sophisticated digital advertising tools, including email marketing opportunities that target other agents around the world to share significant listings, and banner ad technology that strategically reaches luxury homebuyers browsing online.

YOUR ASSURANCE OF QUALITY

You expect excellence in all things. The sale of your property should be no different.

The quality of the professional you retain, and the company for which they work, should be unquestionable.

Unlike most real estate brands or affiliations, companies that apply for membership in Leading Real Estate Companies of the World® must meet a standard of quality and performance to be accepted and remain in the network; even fewer firms qualify for entry into Luxury Portfolio International.® These brands truly are a mark of excellence.

ONLY 20% of applicants qualify for membership

We work with our members by researching and tracking the latest trends in the high-end to help us understand how to best position a property and effectively reach today’s affluent consumer. A sound marketing plan requires knowing your buyer, and we know them better than anybody.

Own A Home?

OPEN UP POSSIBILITIES FOR OTHERS

THERE’S STRENGTH IN NUMBERS. Never has that been truer than when coming together in the real estate community to combat homelessness.

THE HOMEOWNERS IMPACT FUND, a designated 501(c)3 nonprofit, invites participants who are in the home closing process to make a small donation that adds up to a substantial gift to local organizations working to lift men, women and children out of homelessness. Because when you harness the power of community, you can weather any storm.

HOW IT WORKS

If you’re fortunate enough to have a roof over your head, please consider supporting the Homeowners Impact Fund to help others in need. Funds raised are distributed directly to reputable nonprofit organizations that support individuals and families in finding a path out of homelessness.

Every day, you experience the joy of a place to call home. Every day, more than 3,000 people in the Charlotte area experience homelessness.

Every day, more than 580,000 people across the US experience homelessness. Together, we can make a difference.

MAKE AN IMPACT

Become a supporter by following this link: homeowersimpactfund.org/donate For more information, email info@homeowersimpactfund.org www.homeownersimpactfund.org

ThankYou