MKT 435 All Assignments
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MKT 435 Week 1 Consumer Behavior and Marketing Paper
MKT 435 Week 2 Porsche Case Study
MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy
MKT 435 Week 3 How Attitudes are Influenced
MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy
MKT 435 Week 4 Examine a Communication Tool
MKT 435 Week 5 Final Consumer Behavior and Marketing Strategy
MKT 435 Week 5 Consumer Decision Making Process Analysis
------------------------------------MKT 435 All New Assignments
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MKT 435 Week 1 Impact of Consumer Behavior on Marketing Strategy Paper
MKT 435 Week 2 Brand Personality Presentation (2 PPT)
MKT 435 Week 3 Internal and External Influences Marketing Paper
MKT 435 Week 3 Impact of Cultural Values on Consumer Behavior Paper
MKT 435 Week 4 Team Consumer Decision Making Paper
MKT 435 Week 4 Consumer Decision Making Presentation
MKT 435 Week 5 Team Global and Online Marketing Strategy Presentation
MKT 435 Week 5 Impact of Online Crowdsourcing on Marketing Strategy Paper (2 Papers)
------------------------------------MKT 435 Week 1 Consumer Behavior and Marketing Paper
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www.newtonhelp.com Choose a company with which you are familiar. Prepare a 1,050- to 1,400-word paper in which the interrelationship between consumer behavior and marketing is discussed. Find three specific examples of the company’s marketing strategy and its relationship with consumer behavior. Examples may include mission/value statements, print advertising, website content, press releases, among others. Using these examples, what is your opinion of
how the company uses the understanding of consumer behavior to create and implement its marketing strategy? Discuss each example you found using specific information. Include a screenshot or copy of the marketing pieces you examined. Format the paper consistent with APA standards.
------------------------------------MKT 435 Week 1 Impact of Consumer Behavior on Marketing Strategy Paper
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www.newtonhelp.com MKT 435 Week 1 Impact of Consumer Behavior on Marketing Strategy Paper Choose an organization with which you are familiar. Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization’s marketing strategy. Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy.  How did this organization figure out what its target market wanted?
 How was the organization’s marketing strategy (product, price, distribution, promotion, service) impacted by consumer behavior? Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
------------------------------------MKT 435 Week 2 Brand Personality Presentation (2 PPT)
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MKT 435 Week 2 Brand Personality Presentation Resource: Consumer Behavior: Building Marketing Strategy, Ch. 10 Choose an organization with which you are familiar or use the organization you chose for the Week 1 assignment.
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker’s notes representing how this organization manages and develops its brand personality, and deliver the following: Find an ad (digital or non-digital) that you feel communicates a strong brand personality. Include this ad in your presentation. Describe that brand personality in terms of the dimensions in Figure 10-2 (p. 369 inConsumer Behavior: Building Marketing Strategy). Describe the various techniques used in the ad (celebrity endorser, user imagery, executional factors, etc.) and how that links to the personality they are communicating. Review what traits you believe are good to have in a brand personality. Analyze how this brand personality impacts competitive positioning. How does this ad impact your belief in the brand or impact your motivation to purchase from this organization? Format your presentation consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
------------------------------------MKT 435 Week 2 Porsche Case Study
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www.newtonhelp.com Read the Porsche case study found in Consumer Behavior on pages 5253. Write the answers to the following questions: 1, 2, 3, 4 and 6 at the end of the case. Use the worksheet to answer the questions. The paper will need to be 700 to 1,050 words in total length. Format the paper consistent with APA standards. Click the Assignment Files tab to submit your assignment.
------------------------------------MKT 435 Week 3 How Attitudes are Influenced
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www.newtonhelp.com Write a 1,050- to 1,400-word paper in which you write about the following scenario: ¡
What was your attitude about this course before it started?
¡
What factors influenced that attitude?
· How has your attitude toward the course changed now in the third week of class? · Refer to attitude and motivation theories as discussed in Chapter 6 to support your reasoning for the before and after attitudes you describe. ·
Use specific examples.
Format the paper consistent with APA standards. Click the Assignment Files tab to submit your assignment.
------------------------------------MKT 435 Week 3 Impact of Cultural Values on Consumer Behavior Paper
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www.newtonhelp.com MKT 435 Week 3 Impact of Cultural Values on Consumer Behavior Paper Choose one of the following changes in Cultural Values to review and discuss: (1) green marketing, (2) cause-related marketing, (3) genderbased marketing, or (4) marketing to gay and lesbian consumers. Write a 700- to 1,050-word paper in which the interrelationship between consumer behavior and changes in cultural values is reviewed.
Find three specific examples of organizations marketing to these changes in cultural values. Examples may be mission/value statements, print advertising, web site content, press releases, among others. Using these examples, what is your opinion of how the company uses the understanding of changing cultural values to create and implement its marketing strategy? Discuss each example you found using specific information. Include screenshots or copies of the marketing pieces you examined. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
------------------------------------MKT 435 Week 3 Internal and External Influences Marketing Paper
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www.newtonhelp.com MKT 435 Week 3 Internal and External Influences Marketing Paper Resource: Consumer Behavior: Building Marketing Strategy, Ch. 3 Select a new product or service that will be launched by either an existing organization or one you will create. This will be the product or
service you will use for the remainder of the team assignments due in Weeks 4 and 5. Obtain your instructor’s approval of your team’s product or service before beginning this project. Develop a 700- to 1,050-word analysis explaining the following headings: Describe the organization’s background, industry, and product or service. Describe in detail the product or service in detail. Choose a value listed on Figure 3-1 (p. 79) that you feel is most applicable to the marketing of your new product/service. Describe the marketing implication of your new product/service of this value. Given the projected changes in America’s demographics, which demographic shifts, if any, do you feel will have a noticeable impact on the marketing for your new product/service in the next 10 years? Describe reference groups that would be influential to an individual making the decision to purchase the new product/service. What marketing strategies will you implement based on these reference group influences? Include at least three sources of research that support your analysis; at least one must be the textbook, one from the University Library, and one piece of secondary research. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
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MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy
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www.newtonhelp.com Write a 700- to 1,050-word paper in which the team discusses the following: · A brief overview of the company and the product and its marketing strategy. · An examination and discussion of the external factors that influence the company’s target market. · Find 5 examples of the company’s marketing communications and discuss each communications example, addressing how the company recognizes external factors that influence its consumers’ behavior. Examples of Marketing Communications types are: print advertising, press releases, brochures, flyers, banner ads, etc. Format the paper according to APA standards. Click the Assignment Files tab to submit your assig
------------------------------------MKT 435 Week 4 Consumer Decision Making Presentation
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www.newtonhelp.com MKT 435 Week 4 Consumer Decision Making Process Analyze a recent purchase you made of a durable good (durable goods are goods that don’t wear out quickly or those that have a lifespan of more than three years – computers, cars, mobile phones, kitchen appliances, etc.) Make a presentation of 10-12 Slides Base your review on the following six steps in the consumer decision process: 1. Problem recognition 2. Information search 3. Alternative evaluation 4. Purchase 5. Use 6. Evaluation Answer the following questions in your paper: How many of these stages did you go through?
Which stage(s) in the purchasing process was/were most important to you? If you skipped certain stages, what marketing or previous experience influenced you to skip this stage? What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages? Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
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MKT 435 Week 4 Examine a Communication Tool
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www.newtonhelp.com Choose a marketing communication tool used by a brand about which you are passionate. Examples of Marketing Communications types are print advertising, press releases, brochures, flyers, banner ads, etc. Create a Poster Board presentation in which you: ·
Present the communication tool
· Discuss how effective it is in attracting and retaining customers, and communicating the company’s focus on customer satisfaction.
· Propose 3 ways in which the communication tool could be improved for effectiveness. · You may create an actual poster board and bring it to class or submit the poster board using padlet.com, storyboard.com, or movenote.com, and adding a script to accompany the electronic poster board submission. · Write a 525- to 700-word summary of how you think the presentation went. Format the paper according to APA standards. Click the Assignment Files tab to submit your assignment.
------------------------------------MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy
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www.newtonhelp.com Write a 525- to 700-word paper in which the team explains the roles of family, culture, and subculture influences on the company’s target market purchasing behavior. Discuss how the company can use learning and perception theories in attracting and retaining target market members. Provide a brief
description of the theory with specific examples of using it in a marketing communication strategy. Format the paper according to APA standards. Click the Assignment Files tab to submit your assignment.
------------------------------------MKT 435 Week 4 Team Consumer Decision Making Paper
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www.newtonhelp.com MKT 435 Week 4 Consumer Decision Making Paper Utilize the same product/service your team chose for Week 3. Developa 700- to 1,050-word response that analyzes the following: Discuss the potential importance of each type of situational influence in developing a marketing strategy for your product/service. Review whether your market segment is aware of the problem that your product/service serves to eliminate. How is your marketing strategy impacted by this awareness? Discuss factors that may contribute to the external information search and factors that act to reduce external search for information before purchase or adoption of your product/service.
 List the evaluative criteria and the importance of each that your market segment would use in purchasing your product. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
------------------------------------MKT 435 Week 5 Consumer Decision Making Process Analysis
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www.newtonhelp.com Analyze a recent purchase decision you made using the steps in the consumer decision making process. The consumer decision making process is discussed in Chapter 14, pages 341-346. Submit a detailed outline in which you show the steps you took in making the purchase decision and the rationale behind each step. An example of a detailed outline can be found in the Center for Writing Excellence. Click the Assignment Files tab to submit your assignment.
------------------------------------MKT 435 Week 5 Final Consumer Behavior and Marketing Strategy
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www.newtonhelp.com Create and present a 10- to 12-slide PowerPoint presentation of Part III. Develop a segmentation analysis of the company’s target market. Address each variable of segmentation (geographic, demographic, behavioral and psychographic) that is significant in attracting the target market. Provide specific examples of product attributes and benefits for each segmentation variable identified as relevant. Refer to Chapter 2 for segmentation variables. · What is the target market for this company’s product line? Discuss the target market in terms of the segmentation variables. ·
What position has the company chosen for this product?
· Reexamine the five examples of the company’s communications identified in the Week 3 assignment. · Rework each example to better reflect the external and internal influences on the stated target market. Create a new communications tool for each. · Discuss why the changes were made and how the marketing team can evaluate the effectiveness of the new communications tools. ·
Use the speaker notes option in PowerPoint for discussion.
Click the Assignment Files tab to submit your assignment..
------------------------------------MKT 435 Week 5 Impact of Online Crowdsourcing on Marketing Strategy Paper
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MKT 435 Week 5 Impact of Online Crowdsourcing on Marketing Strategy Paper Evaluate an online crowdsourcing site. Examples include, Dell’s Ideastorm, and Starbucks. Write a 750- to 1,050-word paper in which you review a crowdsourcing site. Marketing has evolved in its relationship to customers. Marketing to consumers has shifted to marketing for consumers. Marketing for consumers has the power to choose whether they want to create a dialogue.  How has the organization leading the crowdsourcing utilized consumers to help build its organization?
How does this option of crowdsourcing influence marketing strategy? What is the impact of mobile and social media campaigns on marketing strategy for this organization? Cite specific examples of these different marketing campaigns in use. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
------------------------------------MKT 435 Week 5 Team Global and Online Marketing Strategy Presentation
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www.newtonhelp.com MKT 435 Week 5 Global and Online Marketing Strategy Presentation Resource: Consumer Behavior: Building Marketing Strategy, Ch. 15 Utilize the same product/service that your team chose for Week 3. Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation with speaker’s notes illustrating your cross-cultural, Internet, mobile, and social media marketing strategy: Include the following in your presentation:
Choose a country where you will introduce your product/service after you have introduced it in the United States. Review how you will incorporate at least four of the following international considerations into your decision to enter this country: Is the geographic area homogeneous or heterogeneous with respect to culture? What needs can this product/service or a version of it fill in this culture Can enough of the people needing the product/service afford it? What values or patterns of values are relevant to purchase and use of the product/service? What are the distribution, political, and legal structures for the product/service? In what ways can we communicate about the product/service? What are the ethical implications of marketing this product/service in this country? Develop a strategy to initiate and maintain an online community and social network. Choose one specific online network site (Facebook, Flickr, Instagram, YouTube, etc.) and discuss how you will interact with consumers with this network site. List the different methods that will be a part of your online marketing strategy to drive your information to consumers, as well as drive consumers to your information. Why did you choose these methods?
 Discuss how mobile search will be a part of your overall marketing strategy. Based on a recent study of mobile phone users by Experian (p. 532 in textbook), five segments of mobile phone users exist: (1) Mobirati, (2) Mobile Professionals, (3) Social Connectors, (4) Pragmatic Adopters, and (5) Basic Planners. How will you use these segments and their characteristics in information search and purchase?  Develop a strategy for managing your online word-of-mouth (WOM). How will you initiate and gather word-of-mouth for your product/service? Format your presentation consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
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