MKT 431 Entire Course (2 Sets)
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MKT 431 Week 1 Individual Assignment Business Opportunity Paper (2 Papers) MKT 431 Week 2 Team Assignment Trends and Conditions Paper (2 Papers) MKT 431 Week 3 Individual Assignment Niche Marketing and Customer Involvement Presentation (2 Presentation) MKT 431 Week 4 Team Assignment Memo to Business Partners (2 Papers) MKT 431 Week 5 Team Assignment Marketing Your Business Paper (2 Papers) MKT 431 Week 5 Individual Assignment Ethics and Product Consumption Paper (2 Papers)
-----------------------------------------------MKT 431 Final Exam Guide
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FINAL EXAM MKT431 (10 points) – Fill in the Blank Student’s Name _____ ____________________ 1. Unlike traditional research, the entrepreneurial approach recognizes that customers are emotional, not just rational, and their feelings and instincts influence their __________. 2. Word of mouth (WOM) is essentially a ________ _________ with information passing from one individual to another, then to another—the oldest method of marketing in a snail-mail world. 3. The ―Red Queen‖ runs and runs and runs—relentlessly. Chances are you can identify with this feeling. Like the Red Queen, we live in a world of breathtaking change as a result of ever faster cycles of innovation and ________________. 4. Education is one of the most rapidly growing sectors of developed work economies, and the ________________ in good education have never been greater. For every year of education, wages increase by a worldwide average of 10%. 5. Traditional marketing logic was simple: the marketer acts as agent of the company by managing the 4 P’s as variables with which to attract customers and build loyalties—the customer is viewed as a fish to be
caught, a pawn in the ongoing struggle between competing firms in search of superior profits for their _______________. 6. Consumer psychologists have spent many years studying customer purchasing behavior. Much of this research has been grounded in ______________, stimulus-response models and views the consumer as a more or less passive recipient of, and responder to, marketing stimuli. 7. The marketing concept has its genesis in this _________ on the customer—finding out what the customer needs, wants, and values and then delivering this as expeditiously and economically as possible. 8. In simple markets of old, producers of goods or services dealt directly with the consumers of those offerings. In some modern business-tobusiness (B2B) markets, suppliers also interact on a face-to-face basis with their customers. In most contemporary markets, however, mass production and consumption have lured intermediaries into the junction between ________ and _______. 9. To establish and maintain strong customer relationships, especially when selling in business-to-business markets, salespeople must also deal with a greater number and variety of individuals within ______________ ____________. 10. The effect of the flock-of-birds phenomenon is that access is equalized, unlike what occurs in _____________ ________________. In a very real sense, no one has a ―better right of access,‖ and no one, not even the largest corporation, can shout louder.
-----------------------------------------------MKT 431 Week 1 Business Market Analysis, Part 1 (Child Care) (18 slides)
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MKT 431 Week 1 Business Market Analysis, Part 1 (Child Care) (18 slides)
-----------------------------------------------MKT 431 Week 1 Business Market Analysis, Part 1 (New Restaurant)
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MKT 431 Week 1 Business Market Analysis, Part 1 (New Restaurant)
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MKT 431 Week 1 Individual Assignment Business Opportunity Paper(2 Papers)
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This Tutorial contains 2 Different Papers
Individual Business Opportunity Paper Resources: University Library, Internet Select an industry from the following list and develop a business idea for that industry: Apparel Food and Beverage Telecommunications
Home improvement Technology Research the market trends in that industry. Write a 750- to 1,050-word paper in APA format that identifies your business opportunity. Your paper should include at least three research sources on market trends that support your opportunity. Format your paper consistent with APA guidelines.
-----------------------------------------------MKT 431 Week 2 Ethical analysis Paper (Wells Fargo Account Scandal) (1100 words)
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MKT 431 Week 2 Ethical analysis Paper (Wells Fargo Account Scandal) (1100 words)
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MKT 431 Week 2 Situation Analysis (Childcare Facility) (800 Words)
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MKT 431 Week 2 Situation Analysis (Childcare Facility) (800 Words)
-----------------------------------------------MKT 431 Week 3 Brand Management Part 1 (Childcare Facility) (800 Words)
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MKT 431 Week 3 Brand Management Part 1 (Childcare Facility) (800 Words)
-----------------------------------------------MKT 431 Week 3 Individual Assignment Niche Marketing and Customer Involvement Presentation (2 Presentation)
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This Tutorial contains 2 Different Papers/Presentation
Niche Marketing and Customer Involvement Presentation Resources: University Library, Internet, and the Virtual Organizations can be found on the student website Create a 10- to 15-slide MicrosoftÂŽ PowerPointÂŽ presentation on niche marketing and customer involvement for your selected organization.
You may use one of the Virtual Organizations for this exercise if you prefer. Include speaker notes for each of the slides. The presentation should explain the following: Potential target market niches for your selected organization USP strategies involving customer input that could be used by the organization At least three things that could be changed or added based on customer feedback
-----------------------------------------------MKT 431 Week 4 Business Market Analysis, Part 2 (Child Care Facility) (23 slides)
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MKT 431 Week 4 Business Market Analysis, Part 2 (Child Care Facility) (23 slides)
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MKT 431 Week 4 Business Market Analysis, Part 2 (New Restaurant)
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MKT 431 Week 4 Business Market Analysis, Part 2 (New Restaurant)
-----------------------------------------------MKT 431 Week 4 Pricing Strategy Presentation (Pest Control)
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MKT 431 Week 4 Pricing Strategy Presentation (Pest Control)
-----------------------------------------------MKT 431 Week 4 Team Assignment Memo to Business Partners(2 Papers)
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This Tutorial contains 2 Different Papers
Memo to Business Partners Resources: University Library, Internet Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two. Write a 1,050- to 1,400-word memo to your prospective business partners in which you complete the following:
Describe the results of your competitive analysis. Explain the characteristics of the market niche to which the product or service will be targeted. Provide your recommendation of brand characteristics that will support the total product’s value. Specify the overall value proposition of the total product Recommend unique product characteristics that will appeal to the targeted market niche. Format your paper consistent with APA guidelines.
-----------------------------------------------MKT 431 Week 5 Advertisement and Promotion Paper (750 Words)
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MKT 431 Week 5 Advertisement and Promotion (750 Words)
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MKT 431 Week 5 Individual Assignment Ethics and Product Consumption Paper(2 Papers)
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This Tutorial contains 2 Different Papers Ethics and Product Consumption Paper Resources: University Library, Internet Select a company with a reputation for ethical business practices. Write a 750- to 1,050-word paper in which you complete the following: Evaluate the company’s past performance marketing their
product using the six pillars of the marketing code of ethics—honesty, responsibility, caring, respect, fairness, and citizenship. Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments. Format your paper consistent with APA guidelines.
-----------------------------------------------MKT 431 Week 5 Social Media Presentation (10 Slides)
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MKT 431 Week 5 Social Media Presentation (10 Slides)
-----------------------------------------------MKT 431 Week 5 Team Assignment Marketing Your Business Paper(2 Papers)
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This Tutorial contains 2 Different Papers
Marketing Your Business Paper Resources: University Library, Internet Write a 1,000- to 1,400-word paper on the key areas of marketing, using the industry and business opportunity you have been writing about in the previous Learning Team assignments. The key areas of marketing are product, pricing strategies, place, customer relationships, promotion, and technology. In the paper, you must complete the following: Select an appropriate distribution channel for a product or service and provide the rationale for the recommendation. Create a pricing strategy. Determine the level of relationship marketing that would be appropriate. Develop an appropriate advertising and promotion strategy. Identify the best uses for technology in terms of marketing the product or service. Format your paper consistent with APA guidelines.
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