John “JD” Diaz
TEAM OWNER
REALTOR® | LIC# S 178725
m: +1 702 858 9491
jd diaz@elliman com
John "JD" Diaz is making waves in the real estate world as the Owner and Host of Diaz Luxe Group Podcast. Originally from San Diego, JD’s journey began as a Marketing Manager with a Business Degree in Marketing, before he discovered his passion for real estate. His exceptional skills in new home sales, combined with his innovative use of social media, have established him as a top performer in both new development and general real estate.
JD has made Las Vegas his home for the past 17 years and has been fortunate to grow alongside the city’s dynamic evolution. His commitment to exceptional customer service and client satisfaction has propelled his team to the forefront of luxury home sales. In June 2022, he joined the prestigious Douglas Elliman of Nevada team, becoming their second hired agent. Recognizing the untapped potential of Henderson, Nevada, JD and his team have quickly become the go-to experts in this burgeoning market, often referred to as the "hidden gem" of Las Vegas.
JD’s impressive track record includes consistently ranking among the top 250 agents in Las Vegas. His expertise and achievements have also been recognized in prominent publications such as the Wall Street Journal, Homes.com, and CNN Money. With his passion, unwavering commitment, and unstoppable drive, JD Diaz is not only making an impact but also setting new standards in the luxury real estate sector.
In his free time, JD loves to enjoy the amazing and eclectic food options that Las Vegas has to offer. He also cherishes spending quality time with his wife and daughter, exploring both the vibrant city and the world beyond.
Lara Nelson
CREATIVE DIRECTOR
REALTOR® | LIC# S 192333
m: +1 702 525 8826
lara nelson@elliman com
As Creative Director and REALTOR® for the esteemed Diaz Luxe Group at Douglas Elliman Real Estate, Lara Nelson epitomizes the harmonious fusion of strategic intellect and artistic vision. In her multifaceted role, she intertwines luxury real estate representation with sophisticated cinematography, intensive market research, and the creation of AIenhanced marketing materials and content. Her proficiency in web design and social media management amplifies the brand's outreach, ensuring seamless transactional processes.
Beginning her illustrious career at a significant financial institution, Lara transitioned into the educational sphere at Paul Mitchell Schools. There, she occupied diverse roles, honing her skills in education, coaching, culture cultivation, management, sales, and system development. Her innovative training manuals stand as a testament to her aptitude for creating and implementing efficient systems. Lara's recognition as a "Project of Distinction" from California State University San Marcos, combined with the value she places on relationships, forms the cornerstone of her role at the Diaz Luxe Group. These attributes underpin her unique approach to real estate and have been instrumental in propelling the Diaz Luxe Group to new heights.
As a mother to an autistic son, Lara channels her passion for children's welfare and her tech-forward mindset into her community, backing initiatives that enhance their futures. Since becoming a Las Vegas resident in 2018 and having been an avid tourist from San Diego, CA, she embraces the Vegas culinary and entertainment scene, using her platform to share these discoveries. Lara's unwavering commitment to relationships, community, and innovative technology continues to fuel her success in the dynamic realm of real estate.
Rob Recinos
CLOSING COORDINATOR
REALTOR® | LIC# S 192333
m: +1 702 271 6528
rob recinos@elliman com
Meet Diaz Luxe Group's, Rob Recinos—a dedicated and passionate real estate agent with a deep love for helping people find their dream homes. With a diverse background in corporate sales and a proven track record of successfully guiding clients, Rob brings a wealth of experience and a unique perspective to the real estate market.
Rob's career began with an internship at Salesforce, where he honed his skills in client management and data-driven decision-making. He then spent five years at MGM Resorts as a Leisure Sales Manager, overseeing three of the top five international markets. During his tenure, Rob represented the Leisure Sales teams at Luxor, Excalibur, Aria, and Vdara, where he developed a keen understanding of luxury sales and customer service.
Continuing his career, Rob transitioned to an Online Travel Agency as an Enterprise Account Executive, where he managed the largest revenue market for the company. His expertise in high-stakes sales led him to the tech industry, where he excelled as an Enterprise Account Executive at a programmatic direct mail API company.
This extensive experience in corporate sales and customer relations gives Rob an edge in real estate, providing clients with valuable insights into market trends and property values. He is dedicated to delivering exceptional service, always putting his clients' best interests first and ensuring a smooth and stress-free real estate experience.
When he's not helping clients buy or sell homes, Rob and his wife enjoy taking their two boys to parks, museums, and farmers markets throughout the valley. His passion for a promising tomorrow helps him connect with clients on a personal level, making him not just a real estate agent, but a trusted partner in their journey.
Sales Map
H o w W e S e l l
Y o u r P r o p e r t y
Your Story, Your Spotlight
As a consistently ranked top 250 real estate team since 2019, we specialize in turning your property’s unique story into a compelling narrative that resonates with the right buyers. Our innovative marketing strategies and industry-leading public relations expertise ensure your home isn’t just another listing—it’s the star of the show. We meticulously craft a spotlight that highlights your property’s most captivating features, setting the stage for an unforgettable impression.
Leveraging our exclusive Douglas Elliman network, we connect your property with a priority audience of serious buyers who are eager to find a home just like yours. Our agents are deeply embedded in key markets across the country, not just as professionals but as active members of their communities. This strong network, combined with our deep local connections, ensures your property is seen by those who will truly appreciate its value and are ready to take the next step.
Pricing Your Home
Pricing your property accurately from the start signals proper valuation, which can facilitate a smoother loan process for buyers This approach not only attracts more interested buyers but also leads to more serious offers. The result is reduced time on the market, with strong interest right from the moment your property is listed, often leading to a sale at or above the asking price
Curated
Launch Strategy
Transform your home into a buyer’s dream by incorporating expert staging and strategic preparation into your pre-marketing plan With nearly half of all buyers starting their search online, making a powerful first impression is essential We collaborate with top staging consultants to digitally elevate your property, creating an irresistible allure that captivates potential buyers from their very first virtual tour
Our marketing team then crafts a bespoke promotional strategy designed to make your home shine From captivating photography and customdesigned websites to precision-targeted email campaigns and immersive virtual showings, we set the stage for your property’s grand debut, ensuring it catches the eye of the perfect buyer.
Step 1 Defining Success
What is your motivation to sell?
What is your timeline to move?
Where are you moving?
What is most important for you?
Market Dynamics: Macro v Micro
Market Forces: Supply & Demand
The Numbers: Trends & Metrics
Analysis of Active, Pending, & Sold Transactions
Personal Timing & Seasonal Considerations
Outline Features & Benefits
Determine Key Differentiators Based on Active Inventory
Establish Target Market & Buyer Profile
Create Profile-Based Buyer Attraction Strategy
“We met JD when he arrived to show us a house (he wasn't even the listing agent) we saw on Zillow We decided the house what we were looking for but right away we knew JD WAS the realtor for us! JD is always incredibly responsive and very patient Arriving from the east coast we weren't even certain what area we wanted to live in JD patiently showed us everything we wanted to see all across southern Las Vegas His extensive knowledge of the area, new builds and resales were invaluable to us We eventually found a "quick-move-in" in the southwest and JD was with us every step of the way I cannot think of a realtor I would rate higher than JD His energy, enthusiasm and commitment to his clients result in a successful and fun home buying experience!”
“JD worked with us on the purchase of our home as well as the sale of our home years later Professional beyond measure, walking us through each stage of the home buying process From finding the right custom built home to all the final paperwork Even refinancing a few years later JD & Lara again helped us to sell our home a few years later when the sellers market was at its peak! Listed on Friday and several full priced offers 2 days later! We couldn’t recommend JD, Lara and the rest of his team more ”
“My husband and I were just innocently checking out Zillow one morning to see what our house may be worth At the time, we had no real intention of selling our 5 year old home or buying another one until we got a phone call (after requesting a Zillow Offer) from JD Zillow had "assigned" us an agent assuming we were in the market Well, things quickly changed after a few moments on the phone with JD The next thing we knew, we were looking at homes in the areas we truly wanted to be and putting our house on the market JD predicted with quite a bit of confidence that our house would sell fast and be in contract within 20 days Well, it only took 9 days and ONE open house and our house was sold to a cash buyer for more than we were originally asking and we were making an offer on a house we really fell in love with in Green Valley Ranch! JD and his team were great! He's a true professional that knows his business and the market and is very readily available to answer any questions you may have! I'd highly recommend him to sell your home and/or help you purchase the house of your dreams! We feel he was God sent to us and couldn't have been happier with him We got top dollar for our house and got a real "steal" with our new one! Hire JD!!”
Step 2 Listing Details
Complete Any Property Improvements
Engage Staging Consultant
Engage Photography and Media Professional
Organize Trusted Advisor Meeting
Define Launch Timeline
Property Launch Collateral
Traditional Advertising
Digital Marketing Plan
Social Media Strategy
Broker Network Exposure
Showing Strategy
Direct Mail & Community Approach
Cross Marketing
International Buyer Strategy
Public Relations
“JD was humble, professional and very knowledgeable in ever aspect We enjoyed working with JD, he never pressured us to do anything we didn’t want to do and always gave us the best advice We 100% recommend JD and team and looking forward for future opportunities to work with him ”
“It was so wonderful working with Lara and JD on the purchase of my home They were so helpful in not only finding my dream home but also working out the details of the sale Lara must have showed me about 30 houses in a short amount of time and was always available anytime I needed her They definitely made the process of finding and buying a home quick and easy with the confidence that I got a great deal”
“JD understood the value of our home and listed it for what we knew it was worth, when other realtors told us to list much lower We are so happy we went with JD because we got a full price offer in ONE day! JD was attentive and always available when we needed to chat The videographer and photographer he hired did an amazing job capturing the essence of our home and truly helped to get it sold so quickly Overall it was a pleasure working with JD and we would highly recommend him to anyone looking to buy or sell a home ”
Step 3 Introducing the Property
Creating the Perception of Value
Attracting & Qualifying Potential Buyers
Safe Showing
Monitor Interest
Weekly Reports, Updates & Communication Strategy Respond to Changes in the Market Place
Procure Written Offers
Qualify & Analyze the Merits of Each Offer
Strategically Respond to Offers
Negotiate to Optimize Price & Terms
Multiple Offer Process & Back-Up Offer Strategies
“This was our first house we bought and with that we were uncertain about the whole process JD walked us through every aspect and even found the answers to questions that did not necessarily pertain to him or his role I honestly felt he had my families best interest and was never pushy while looking for houses All hours of the day he would respond and we couldn’t of ask for a better realtor Without a doubt his number is saved in my phone for future selling and buying Purpose, Thanks JD!”
“JD is a professional class act through and through When he says “I’m with you, 100%” it’s not just fluff He listens and understands your specific circumstance and needs He is communicative and he manages the process amazingly We would definitely recommend him and use him again ”
“From a business standpoint, JD was extremely professional, diligent, and punctual Although I clarify the "business" standpoint, JD didn't make my wife and I feel as if it was a business relationship He made us feel as if finding a home for us was personal to him, like a home for himself or a family member He didn't just ask clarifying questions, he went into depth to understand what was most important to us and what we needed to see out of our purchase I'd recommend JD in 1/2 a heartbeat to anyone looking to buy or sell a home He made the biggest purchase of our lives feel seamless ”
Step 4 Escrow Process
Complete Disclosures
Residential Disclosure Guide
Wire Fraud
Notice of Broker Compensation & Invoice
Commission Instructions
Seller Real Property Disclosure (SRPD)
Mold Notice & Waiver
Solar Addendums (if applicable)
HOA Demand + Resale Package (if applicable)
Request for Repairs
Meet Deadlines & Contingency Periods
Buyer’s Due Diligence (BDD)
Appraisal Contingency
Loan Contingency
Transitioning from the Property Final Documentation Closing & Recording with the County Celebrations C L O S I N G
Second Homes & Investment Properties Providing Resources Feedback, Testimonials, & Referrals W O R K I N G T O G E T H E R A G A I N
Staying in Touch & Keeping You Informed
“JD is by far the best real estate agent I've worked with Extremely responsive, knowledgeable, and willing to give you an honest opinion, not just what closes the deal Would recommend to anyone in the area looking for a new home ”
“This review is long overdue! We were looking to buy a home in Henderson, due to hot housing market, we had a hard time finding the perfect house JD was introduced to us by a friend JD was very patient, knowledgeable and trustworthy! He assisted us to find the house that we love I highly recommend JD for any Realty questions and concerns Thank you so much JD!”
“Mr Diaz and staff were knowledgeable and prompt they sold my house and helped me get a new one Would highly recommend his services They do beautiful pictorial display and Marketing too”
Social Channels That Reach Buyers
Our marketing approach is designed to make your property unforgettable From cutting-edge email campaigns and targeted digital advertising to beautifully crafted brochures and standout print materials, we harness the full strength of our brand to elevate your listing
Tailored Digital and Print Advertising
Bespoke Print and Outdoor Creative Solutions
Personalized Email and Social Media Campaigns
Engaging Open House Events
In addition to our own extensive reach, Douglas Elliman’s social media presence amplifies your property’s visibility, connecting with approximately 620,000 users across all platforms and generating over 235 million impressions annually We ensure your property gets the attention it deserves, meeting potential buyers where they are and driving them to take action
VIEWDETAILS
Unrivaled Reach & Global Opportunities
At Douglas Elliman, your property isn’t just listed it’s launched to the forefront of the market In 2023, we facilitated a staggering $34 4 billion in gross transactions, with an average transaction value of $1 59 million Our extensive reach is amplified through our strategic partnership with Knight Frank, connecting your property to ultra-high-net-worth buyers across the globe This partnership, combined with our robust marketing strategies, ensures your listing is seen by the right audience, whether locally or internationally
Douglas Elliman’s legacy of over a century in the real estate industry is built on excellence, integrity, and unparalleled expertise Our network of 6,600 agents across 115 offices nationwide, combined with cutting-edge marketing technology, allows your dedicated agent to craft a bespoke strategy that positions your property for maximum success Despite the market challenges in 2023, our commitment to serving clients remains stronger than ever
Our agents serve as your personal creative agency, leveraging powerful technology to create custom websites, immersive virtual tours, and targeted digital campaigns that make your property stand out From the initial click to the final offer, we ensure your home is showcased in its best light across every medium
Our Specialized Divisions
COMMERCIAL SALES & LEASING
TITLE SERVICES
DEVELOPMENT MARKETING
FARM & RANCH
GLOBAL MARKETS
RELOCATION
RESIDENTIAL SALES & LEASING
PROPERTY MANAGEMENT
SPORTS & ENTERTAINMENT
C a s e S t u d y
4 7 7 5 N T e e P e e L n
4775 N Tee Pee Ln
Las Vegas, NV 89129
Welcome to the Tee Pee Compound, a luxury custom estate on a sprawling acre of land. This stunning property includes a beautifully appointed guest house featuring two bedrooms and a full kitchen, perfect for extended stays or additional privacy. The grand curb appeal is nothing short of breathtaking, with a gated circular driveway framed by meticulously manicured landscaping. Step through the impressive double iron glass doors and be greeted by soaring cathedral ceilings and intricate crown molding that grace the home throughout. The chef’s kitchen, equipped with premium stainless steel appliances, seamlessly connects to a formal dining room adorned with a show-stopping chandelier and a custom wine cellar. A curved iron staircase leads to the game room, offering captivating views of the Las Vegas Strip.
Outside, the backyard oasis boasts a resort-style pool with mesmerizing water features, while the expansive side yard is a lush sanctuary of mature trees and well-kept grass. A serene walkway leads you to your very own custom garden, with the potential to cultivate a private vineyard. This is a must-see home where luxury and lifestyle come together perfectly.
Reverse ProspectingEmail
In this case study, we showcase our successful representation of both the buyer and seller for a property that sold for $1 7M on a one-acre lot Our strategic approach included professional photography, a detailed MLS listing, and an engaging video, all designed to maximize exposure
Additionally, we provided reverse prospecting emails and custom email templates before and during the transaction, ensuring clear communication and a smooth process Beyond the sale, we also assisted the listing agent in purchasing other properties, highlighting our long-term commitment to our clients Let us offer you the same personalized and results-driven experience for your next listing
“Mr Diaz and staff were knowledgeable and prompt they sold my house and helped me get a new one Would highly recommend his services They do beautiful pictorial display and Marketing too”
2537 Chateau Clermont St Henderson, NV 89044
Experience the splendor of living in this magnificent two-story residence located in the serene Madeira Canyon, complete with a private pool, ready to welcome you home. This impeccably maintained property boasts a generous 2,550 square feet of living space, featuring an expansive kitchen adorned with quartz countertops & stainless steel appliances, a cozy breakfast nook, and a spacious family room. Additionally, the home offers a sophisticated formal living room/dining room combination. Ascend to the second floor to discover four exceptionally spacious bedrooms, each equipped with ceiling fans, alongside a convenient upstairs laundry. The backyard, a true oasis, borders a walking path ensuring privacy with no rear neighbors. Tastefully landscaped with fruit trees, a covered patio, & solar-heated swimming pool with a tranquil rock waterfall and removable safety fencing for. Complete with a three-car garage, all set within a supremely tranquil neighborhood.
Reverse ProspectingEmail
At Diaz Luxe Group, we pride ourselves on building long-lasting relationships and delivering exceptional results for our clients. A perfect example of this is our recent sale of 2537 Chateau Clermont St, a home that set a new price record in its community, selling for $700,000.
Our relationship didn’t end there. We assisted the client in purchasing a new construction home, negotiating $25,000 in concessions. This included a rate reduction, which contributed to significant savings on their new home.
This particular client is a repeat client. Several years ago, we had the pleasure of helping them sell their previous home and purchase the property at 2537 Chateau Clermont St. When it came time to transition to a new construction home, they knew they could rely on us to guide them through the process once again.
We listed their home with a tailored marketing strategy that emphasized its unique features and positioned it competitively in the market. As a result, the home sold for an impressive $700,000, marking a price record for the community.
This case study highlights the value of maintaining strong client relationships and the importance of strategic marketing. By guiding our clients from selling their home to purchasing new construction, we ensured a smooth transition while achieving record-breaking results.
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