Many people are comfortable in the role of “For Sale By Owner.” You may find that you are one of those people, but it pays to be prepared. Whether you choose to take on the task of selling your property alone, or prefer to work with a professional, we will be
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Do your Research! Research information regarding price and terms of sale in today’s real estate marketdon’t just rely on that Zestimate! Investigate recent sales prices for properties similar to
happy to help you get started by providing
you with a complimentary
HOME MARKET EVALUATION
yours in your immediate area. Establish a realistic price for your property
a DIY brochure
The real estate commission earned by a real estate professional on the sale of your property can be a considerable sum of money. And we know that you’ll agree it’s tempting to save that commission by selling your property yourself.
17Steps
So, if you do decide to market your own property, we invite you to consider these 20 steps that you must take in order to save that real estate commission.
Keep in mind, too, that even if you do not want to use a real estate professional to help you with the sale of your property, we can help you to find the right buyers’ agent in your search for a new home. This service is usually covered by the seller. We are connected with agents around the country!
to Selling your
Pleas e c all m e t oday t o put t he pow er of t he H om es J ust F orY ou T eam t o w ork for y ou . Homes J us tForYou Team at RE/MAX Property P romotions
975 Merriam Ave., Ste 212 Leominster, MA 01453 homesjustforyou.com
info@homesjustforyou.com
own home
17 steps to selling your home.
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Make a check list Conduct your own mini walk-through inspection. Make notes of all items that need repair or improvement. Your checklist might include: Fresh, clean paint throughout Clean windows, blinds and curtains Well-manicured lawn and yard - plant flowers? Plumbing and appliances in working order New or cleaned carpet Roof and gutters in good condition
Fix it Early Make all repairs and improvements before you begin to advertise your property
Offer Options Meet with local lenders and determine financing alternatives for prospective buyers
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Know where to advertise Determine which Internet sites, newspapers and home magazines, etc., will best advertise your property. Call them for rates and deadlines.
Determine an advertising budget
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Establish your budget, then prepare a contingency budget in case your home does not sell as quickly as you anticipated.
Attract the right buyers Prepare a professional, attention-getting ad that will attract the right buyers to your property. Place your ad in the newspaper(s). Upload info and photos to the Internet. Consider a virtual tour/video. Post video to YouTube.
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Prepare a plan to reach out-of-town buyers who account for a major portion of home purchases. Be prepared to offer a commission to buyers who have agent representation.
Post a yard sign Purchase an eye-catching and weatherproof yard sign; install it in front of your house. Do you need directional signs at the end of your street?
List key home features Prepare a “features/benefit” fact sheet outlining specific features of your home and the corresponding benefits to prospective buyers
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Welcome buyers Schedule and conduct open houses. Make your property more inviting by placing freshly cut flowers in several rooms. Scented candles as well as the aroma of freshly baked bread or cookies adds to the ambiance of your home.
Be available Be available at all times so that you can walk through the property with prospective buyers to answer their questions and offer information about local schools, parks, transportation, shopping, places of worship, etc. In this market, 100% availability for showings is important. There is too much inventory out there to let even one buyer slip away.
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Return calls promptly Respond to phone and email requests for information in a timely manner. Learn how to separate “lookers” from qualified buyers. Ask for names and numbers, and be sure to follow up.
HomesJustForYou Team at RE/MAX Property Promotions 975 Merriam Ave., Suite 212, Leominster MA 978-833-3569
kurt@homesjustforyou.com
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Extend your market
Keep it professional Be prepared to negotiate with the buyer(s) as though you were impartial. Remain calm and refrain from any emotional outburst that might de-rail a sale.
Be prepared for a sale Obtain all forms necessary for the legal sale of real property such as: Deposit receipts Offer to Purchase Purchase and Sales Buyer’s Cost Sheet Seller’s Disclosure Form. In our extremely litigious society, it is imperative that all known defects be disclosed.
Cover the details Negotiate with the buyer(s) all final terms of the sale including price, financing, inspections (and concessions afterward), date of closing, finance contingency dates and other pertinent considerations
Coordinate your move While you are marketing your current property, locate and negotiate to purchase your next home. Schedule both transactions so that they both close at the same time.
If you have questions about any of these items, feel free to call me for a quick Q&A session. Or send a text to 978-833-3569. We are on Facebook, Youtube, and Pinterest - just ask!