Diana Muina, UX Designer
Creative even with contraints, focus on functionality
dmdm33@gmail.com portfolio.url 770-856-0927
Experience Tools Sketch InVision Balsalmiq Adobe Illustrator
UX Skills User Research User Flows Usability Testings Prototyping Mockups User-Centered Design Wireframes Content Strategy Working Knowledge of HTML/CSS
Soft Skills Client-facing Concept and Ideation Product Marketing Project Management Mentoring
Education General Assembly UX Design Immersive San Francisco, CA Fall 2015 Kennesaw State University B.A. of Business Administration Kennesaw, GA 08/2001-12/2005
Tricella Smart Pillbox | UX Design • Two week client project. Redesign of mobile app experience for primary users of a Smart Pillbox to empower and support users through caring and motivational interactions • Conducted user research comprised of market research, user surveys, user interviews, contextual inquiry, competitive/comparative analysis, and usability testing • Deliverables included persona generation, user flows, sketches, high-fidelity mockups, and a final prototype PUBLIC Bikes | UX Redesign • Two week group program project. Improve the PUBLIC bike digital channel experience in order to increase sales of the electric bike product line • Conducted user research comprised of market research, user surveys, user interviews, contextual inquiry, competitive/comparative analysis, and usability testing • Deliverables included persona generation, user scenarios and flows, sketches,wireframes, style guide, mockups, and a final prototype The Kid In Us | E-Commerce UX Design • Two week solo program project. Produced an e-commerce toy store site prototype in order to increase sales by building an online presence which reflects the client’s core values • Conducted user research comprised of stakeholder interviews, competitive and comparative analysis, user testing, and card sorting exercises • Deliverables included storyboards, primary personas, user scenarios and flows, sketches, wireframes and a final prototype Marketing Associate - Hannon Hill, Content Management Software 11/2012-05/2015 • Led content marketing efforts including blogging, press releases, email campaigns, and monthly client newsletters along with managing partner demos along with client focused case studies and webinars • Learned the role content plays in creating a strong user experience. Spoke with clients in order to find out their pain points and needs when it came to promoting and developing the product. Marketing Coordinator - Kennesaw State University, Higher Education 01/2011-10/2012 • Marketing KSU career services including class presentations, career fairs, employer information tables, and resume workshops through various promotional materials. • Through working with students, alumni, and staff members, I was able to identify how to promote career services as part of the entire user experience of supporting students during enrollment, graduation, and post education. Scholarship Coordinator and Membership Administrator - Metro Atlanta YMCA 04/2008-08/2010