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Check out the story behind Destinee’s Fashion!


Pg.4 Shannon Rhodes Pg.5 Folds Financial Group Pg.7 Ty’Xclusives Pg.11 When The Walls Speak Pg.13 What Business Credit? Pg.15 Author Mark Edwards Pg.17 Moms in Business Pg.18 Larendra McDonald-Richardson Pg.21 Branding Help Pg.24 JOY Waco

Diamond Elite Magazine’s goal is to boost the exposure and sales of entrepreneurs. We believe networking,

circulation and word of mouth are the biggest essentials when it comes to small business. As the years continue, we plan to thrive in success and help expand the small businesses who have contributed along the way

Be Sure to Take a Photo of an Ad Inside and Contact the Small Business Owners/ Entrepreneurs directly if you would like to purchase a 2 Product or Service!

Headquarters: 3221 Franklin Dr Suite 301

Waco, TX 76710

One Stop for Your Business Needs! 3

PreciousHairCare Owner & CEO, Shannon Rhodes worked in retail for many years before pursuing a career as a full time Beauty Entrepreneur In ‘2015. Now after many years of growth & development, PreciousHairCare is an entity known for providing the absolute Best in 100% High Quality Virgin Hair & Beauty Products to our customers. Mrs. Rhodes is also the Mother of 2 Beautiful Children, A Wife & Friend to her wonderful clients & colleagues. One of her Favorite Quotes is: “To Serve from the Heart you should always walk in Humility.” And our Mission Statement is: “To Enhance the Confidence of Women because Confidence is our Defense”. Get Familiar with the Services and Products Provided by PreciousHairCare, they are always 100% Guaranteed. Fast forward from establishing Precioushaircare ® in 2015, Shannon is now the Owner & Operator of 𝑻𝒉𝒆 𝑩𝒓𝒂𝒊𝒅 𝑺𝒂𝒍𝒐𝒏 & 𝑯𝒐𝒖𝒔𝒆 𝒐𝒇 𝑩𝒆𝒂𝒖𝒕𝒚, The Very 1st Natural Hair Care Salon in Martinsville, VA her Hometown. 𝑻𝒉𝒆 𝑩𝒓𝒂𝒊𝒅 𝑺𝒂𝒍𝒐𝒏 had its 1-year Anniversary this year on February 28th, 2021. With an overflow of Clients from surrounding areas, Shannon strives to keep the establishment running in order to serve the community with Expert and Professional Braiding Talent, Technique, & Protective Styles. The Salon has been a great place for women & children to come and feel revamped, revived, and beautiful. There is a Team of Women who work together at the Salon to provide services for their clients. This provides a systematic way of serving more people in a timely manner with Quality Natural Hair Care Services. Within one years’ time 𝑻𝒉𝒆 𝑩𝒓𝒂𝒊𝒅 𝑺𝒂𝒍𝒐𝒏 & 𝑯𝒐𝒖𝒔𝒆 𝒐𝒇 𝑩𝒆𝒂𝒖𝒕𝒚 has received great reviews. 4

Our New Product Line Includes: ✓ “Tight Hold” Lace Glue ✓ “Firm Hold” Edge Control ✓ “Style Control” Foaming Mousse & Wax Stick @precioushaircare


Take back control of your finances as Jay Folds takes you step by step through the basics of financial stability and helps you the foundations of your future! Aided by Jay Folds' framework, you will learn the secrets of how to improve and how to obtain complete financial freedom. Don’t let your finances control your life. Using Folds Financial Group, you will: ➢ ➢ ➢ ➢ ➢

Eliminate debt Obtain complete financial stability Discover information that will shape your future Learn in-depth details that affect your finances Let the financial fears of yesterday be the fuel to your success today




Feminine Touch Phyllis Online Beauty Store ecom-here-14444.myshopify.com/collections/mongolian




When The Walls Speak More than a project, When The Walls Speak is a collaborative movement of 13 men uniting in solidarity with one mission in mind: to use their true story and wisdom to restore generational confidence within the next generation of leaders. From blue-collar to whitecollar to community leaders to educators to small business owners to military veterans to seasoned fathers to aspiring fathers, these men stand as impenetrable walls dedicated to soothing the generational cry of our young people with their authentic voice. Each author provides timeless wisdom that is sure to encourage, guide, and validate the young kings and queens to endure their childhood hardships and would-be setbacks while inviting them to be who they were destined to be. When The Walls Speak is not just a #1 Amazon Bestseller, but it is the antidote to aimless wandering and preventable mishaps among our youth. It is a catalyst to a rise in youth leadership across the world.

AUTHORS: ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖

Darryl W. Thomas, Jr. (lead author) Antonio Neal, Sr. Antonio Miles Ahmad Washington Carlton Tyrell Richard, Sr. Ezra Boekweg, DDS James Alexander Jason Langford John B. White, PhD K.C. Grace III Kelvin Robinson Raphael Williams I Rashad Horne

PURCHASE AUTOGRAPHED COPY HERE: https://www.darrylwthomas.com/walls-speak *Use PROMO CODE: diamond (receive 20% discount on book order)



When being a business owner, whether you’re new in the industry or have been a part of it for year, there are certain things that are needed if success is the overall goal, and this involves business credit.. When you already have everything else to worry about when it comes to your business, the importance of business credit can be forgotten unfortunately. When it comes to business credit, some see it to be another way of debt, but this is the furthest from the truth when conducted correctly. A small business should be able to have a backbone to fall upon in times of need. With business credit, business loans could be obtained as well as business cards with a generous line of credit. Although we are overcoming a pandemic, it is more than likely time for small business owners to begin working on business credit. Here are some tips below… 1. Business credit is known as a paydex score. Register with Duns & Bradstreet. 2. Accuracy of business information plays a vital part in your score. Inaccurate information can take a hit on your score if not careful, so it is better to just make sure your business dates, codes, revenue, etc. are correct. 3. Just as you would pay attention to your personal credit score, you should do the same with the business credit score. If you notice something on your report that is wrong, report it as soon as possible. 4. Business should always be separated form personal. This is probably the biggest issue for many small business owners, when they are using their personal credit rather than trying to buildup business credit. Separation with credit isn’t the only thing, you should still separate time, and balance out the two.

5. Your small business reflects you. Make sure you are staying on top of everything, as well as staying organized. Pay your bills on time and keep track of receipts, invoices, customer information for follow-ups and more.





Mattress The Story Holder, is a book of poems... short poetic stories of life. Just when you thought it was only you who knew your story... guess what, the mattress also knew and kept your most intimate, and secret journey's through out.

Your are my poetry, in the middle of the night the mattress has me waking up early, deep thoughts of you and I, when I felt as if I was suffocating, you reminded me… there's two ways to breathe, when I felt like I was drowning, you taught me how to hold my breath until I floated to safety, it was your love that has saved me, during the days the sky was grey and rainy, you reminded me it was only temporary, for grey doesn't exist in the color spectrum naturally, so this too shall pass, blue skies will always outlast, now I'm seeing a rainbow from end to end, and it's evident you are my pot of gold, my lover my poetry my friend, in the midst of all this brainstorming I must have shaken the mattress, because you leaned over half awakened, and said…"baby I love you are you ok", those seven words connected deeply and mentally, as I laid back down and commenced to hold you tightly. 15

Farrah Ratliff DDT-fIT Active Apparel Motivational Speaker ‘The Sassy Motivator’

Dionndriah Simmons “Dion’s Secret Closet”

Angela Chambers LasTop Lawn Maintenance & Landscaping Inc.

La’Germany Hawkins-Bush Soul Vibez Eternal Gifts by Queen G

Kemava Parks BraidupbyK

Lakia Barnett Identity & Purpose Coach

Rachel Golden-Peyton GoldenPearls


Tashita Bibles Artist-N-U

Teresa Cleveland-Mack Hit the Floor Fitness Epic Mix Cleanse

Antwanette Davis Dripped N Glam LLC

Shana Grant Adams-Grant & Co. Bossy Couture Spa & Boutique

Nadjia Roberts Infinite Contour

Tamisha Hendricks T & D Tax Service

Tai’Resha Proctor The Bold & Beautiful



Destinee’s Fashion Celebrating FIVE Years in Business! Destinee's Fashion was founded in 2016 by Larendra McDonald Richardson who is a talented and experienced seller. All the jewelry in the store comes directly from the manufacturer to bring the customers the best products at a low price. Since our establishment, we've made a promise to ourselves and our loyal customers, to continue having stunning pieces available for them to add to their collection. Which is why our loyal customers keep coming back. To us they will always be the V.I.P. When it comes to Destinee's Fashion, the customers aren't just supporting a small business, but they are also helping the homeless, children, and those that are in Africa that are in need. It helps them to have food, clothing, as well as help the children in Africa to get a better education. We do the best we can to help anyone in need. Our goal is to continue to grow so that we can continue to help those in need so it can help improve their lives.

www.DestineesFashion.com 19

Candace Davis Divinely Delicious Cakes by Can-D

Sathya Callender Scars of Survival Magazine LLC Scars of Survival Inc Kutie Patootie’s Gift Boutique

LaWanda Floyd Beast2Beauty Stylz

Krystle Wilson Krystle Wilson Realto

Cija Williams The CW Company

Brandi Gibson Beauty for Ashes NJ Empowerment Inc.


Shawnequa Lyons-Conner Nique’s Shoetique Double A Quick Tax Services

Tiffany Rumph Anointed Accessories by Tiff

Maria McReynolds CBD American Shaman Twin Creeks

Tamara DowdyHenderson Mrs. Juicy’s Detox and Wellness Juice

Dominique Douglas Scents of Royalty Candle Co.

Ashley Frank Nicole’s World







Profile for diamondelitemagazine

Diamond Elite Magazine Q2 2021  

Q2 2021 is here! Larendra McDonald-Richardson is the cover feature for this issue celebrating her 5 year anniversary of Destinee's Fashion.

Diamond Elite Magazine Q2 2021  

Q2 2021 is here! Larendra McDonald-Richardson is the cover feature for this issue celebrating her 5 year anniversary of Destinee's Fashion.