World Academy of Science, Engineering, and Technology (WASET) Excellence in Research and Innovation for Humanity, Special issue: International Journal of humanities and social sciences, Vol: 2, No: 4, 2015. eISSN: 1307-6892 http://iuit.org/member/diaaahmedien
Holographic Art as an Approach to enhance Visual communication in Egyptian community: Experimental Study. A. Diaa Ahmed Mohamed Ahmedien
Keywords— Egyptian community, Holographic Art, Laser Art, Abstract—Nowadays, it cannot be denied that the most
important interactive arts trends have appeared as a result of significant scientific mutations in the modern sciences, and holographic art is not an exception, where it is considered as a one of the most important major contemporary interactive arts trends in visual arts. Holographic technique had been evoked through the modern physics application in late 1940s, as an attempt to improve the quality of electron microscope images by Denis Gabor, until it had arrived to Margaret Benyon‟s art exhibitions, and then it passed through a lot of procedures to enhance its quality and artistic applications technically and visually more over 70 years in visual arts. As a modest extension to these great efforts, this research aimed to invoke extraordinary attempt to enroll sample of normal people in Egyptian community in holographic recording program to record their appreciated objects or antiques, therefore examine their abilities to interact with modern techniques in visual communication arts. So this research tried to answer to main three questions: can we use the analog holographic techniques to unleash new theoretical and practical knowledge in interactive arts for public in Egyptian community?, to what extent holographic art can be familiar with public and make them able to produce interactive artistic samples?, are there possibilities to build holographic interactive program for normal people which lead them to enhance their understanding to visual communication in public and, be aware of interactive arts trends? This research was depending in its first part on experimental methods, where it conducted in Laser lab at Cairo University, using Nd:Yag Laser 532 nm, He-Ne laser 632 nm, and holographic optical layout, with selected samples of Egyptian people that they have been asked to record their appreciated object, after they had already learned recording methods, and in its second part on a lot of discussion panel had conducted to discuss the result and how participants felt towards their holographic artistic products through Survey, questionnaires, take notes and critiquing holographic artworks. Our practical experiments and final discussions have already lead us to say that this experimental research was able to make most of participants pass through paradigm shift in their visual and conceptual experiences towards more interaction with contemporary visual arts trends, as an attempt to emphasize to the role of mature relationship between the art, science and technology, to spread interactive arts out in our community through the latest scientific and artistic mutations around the world and the role of this relationship in our societies particularly with those who have never been enrolled in practical arts programs before. A. Diaa Ahmed Mohamed: Author is An Assistant lecturer and specialist of laser art and engineering of micro physical processes in visual arts, Drawing and painting Dept., Faculty of art education, Helwan University, Cairo, Egypt and PhD researcher in sciences of Visual Arts, Graduated school of Arts at University of Bern and University of applied sciences, Bern, Switzerland. Phone: 0799367916. Email: diaa.ahmedien@students.unibe.ch or diaa.ahmedien@gmail.com.
Visual Arts
I. INTRODUCTION
T
he term hologram has been used - often incorrectly - to mean many things – encompassing everything from a projected 3D image floating in the air, to lenticular posters, to sparkly Christmas wrapping paper. This research defines a hologram accurately as a „record of the interaction of two mutually coherent light beams –Laser- in form of microscopic pattern of interference fringes [12]. Holography can explain how our brains can store so many common memories in so little space. Interestingly, holograms also possess a fantastic capacity for information storage. By changing the angle at which the two lasers strike a piece of photographic film, it is possible to record many different images on the same surface [22]. Any image thus recorded can be retrieved simply by illuminating the film with a laser beam possessing the same angle as the original two beams. By employing this method, “references have calculated that one inch-square of film can store the same amount of information contained in fifty large books [19]. and now holography as a communication technique is an important part of sciences of visual arts and its role to help normal people to integrate with contemporary interactive visual arts trends that could be able to create form of art that involves the spectator in a way that allows the art to achieve its purpose, by letting the observer or visitor walk in, on, and around them; some others ask the artist to become part of the artwork [9]. In the final decade until now a lot of efforts have been increasing to use the scientific techniques in interactive arts with normal people in different communities to let them express about their feelings and opinions and sometimes for political purposes also, which considered one of the most important targets in interactive arts trends [11], and most of interactive artists - such as but not limited Stephen Wilson, Shawn Brixey and Marta de Menezes and others are showing their artworks in form of interactive artistic program that included selected sample of public participants to implement the concept of mutual inspiration from artist to viewer through the artworks and from viewer to artist through the feedback of viewer that considered important part of artworks themself.