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F-TREND TRENDS Tracking global consumer behaviour, visualising global market trends.

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Get inspired F-trend observes the new creative cool, designs that inspires thw world, the contrary and the innovative from around the world, but takes it one step further by validating the findings with a substantial amount of quality consumer data and grounding them for practical use.

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Kick-start your thought process when faced with a new project or investigating a concept.

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Track a trend’s trajectory and develop unique messaging that will connect with consumers.

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Get inspiration from other regions and other categories; find new sectors or demographics.

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Understand the macro-environment for consumers and where your product fits into their life.

The 'why' behind the 'what', F-trend puts the cool, the contrary and the innovative in context.

Find out how you can benefit from Mintel Trends Visit: https://f-trend,com

Trends Patterns in consumer behaviour

Observations Examples of trends in action

Applied to: 15 Sectors

11 Demographic Groups

14 Themes

4 Geographic Regions

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