SB Scribble Guide

d e t a r t n e Conc

Scribble SUGGESTED DEMOGRAPHIC GIRLS & BOYS AGES 5-11

© 2012 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.

CONCENTRATED SCRIBBLE Product examples

Suggested print process/application: superfine jersey, HIGH DENSITY INK, iridescent sequins.

Suggested print process/application: engineered cotton, devoré wash (burnout fabric detail), embroidered stitch detail, diamanté appliqué.

iridescent sequins

high density ink

This design wraps around the garment

The garment/product images upon which the SpongeBob graphic work is displayed are strictly for illustrative purposes only and must not be duplicated or used in any commercial, marketing or promotional manner. © 2012 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.

diamanté appliqué

embroidered stitch detail

This design wraps around the garment

CS_1

CONCENTRATED SCRIBBLE Product examples

Suggested print process/application: grey marl, screen print, raised rubber print.

Suggested print process/application: sports fabric, puff print, contrast color lining.

raised rubber print

The garment/product images upon which the SpongeBob graphic work is displayed are strictly for illustrative purposes only and must not be duplicated or used in any commercial, marketing or promotional manner. Š 2012 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.

puff print

CS_2

CONCENTRATED SCRIBBLE Color palette & fonts COLORS

SUGGESTED FONTS CABIN SKETCH - www.fontsquirrel.com

SUGGESTED backgROUND COLORS

PANTONE WHITE C

PANTONE cool grey 2 C

PANTONE 7401 C

C-0 M-0 Y-0 K-0

C-5 M-3 Y-5 K-11

C-0 M-4 Y-27 K-0

ABCDEFGHIJKLMN OPQRSTUVWXYZ 12345678910 MIA’s scribblings - www.ffonts.net

KEY PRINT COLORS

PANTONE 388 C

PANTONE 2925 C

PANTONE 199 C

PANTONE 170 C

PANTONE 107 C

PANTONE 205 C

C-15 M-0 Y-78 K-0

C-85 M-21 Y-0 K-0

C-0 M-100 Y-69 K-0

C-0 M-63 Y-72 K-0

C-0 M-0 Y-90 K-0

C-0 M-83 Y-16 K-0

PANTONE cool grey 9 C

PANTONE magenta

C-0 M-1 Y-0 K-51

C-0 M-100 Y-0 K-0

The colors shown on this page and throughout this style guide have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. PANTONE® is a registered trademark of Pantone. Inc. PANTONE® colors, the standards for which are as shown in the current edition of the PANTONE Color Formula guide.

ABCDEFGHIJKLMN OPQRSTUVWXYZ 12345678910 These fonts are provided for creative reference only. Actual use of the above fonts may require your business to secure its own font software license at its own cost, directly from the font owner. Fonts are subject to change.

© 2012 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.

CS_3

CONCENTRATED SCRIBBLE Character art & phrases

SB_Tech2_CS_SBob_001_SPOT

POSE-SPECIFIC PHRASES

GENERIC PHRASES

SB_Tech2_CS_SBob_002_SPOT

It’s all in the technique.* Bubbles make things bubblier!

Nautical Nonsense Thar he blows…

Yes. Yes I am a sponge with a face. I’ve got you cornered Yellow, Porous and Proud I can’t feel my legs* I’m ready* Yellow and porous is he.*

Dare to be square!

I’m just a talking sponge is all…* Lookin’ good!

Soak it in

Squarely SpongeBob Happy Squared Just look at me now!

I float.

© 2012 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.

*

Show Quote

CS_4

CONCENTRATED SCRIBBLE Character art & phrases

SB_Tech2_CS_SBob_003_SPOT

POSE-SPECIFIC PHRASES

GENERIC PHRASES

Imaginaaation!* Best Day Ever!* Spread the joy!

Can you do THIS?*

Color me happy!

Wheee!

Wheee! Look what I can do!

It was thiiis big!

Dare to be square!

I’m just a talking sponge is all…* Lookin’ good!

Soak it in

SB_Tech2_CS_SBob_004_SPOT

Grandma’s Little Sponge Pretty Please?

Dream big!

Daydreamer

Be happy Fascinating…

I remember when…

I can see my forehead.

Squarely SpongeBob Happy Squared Just look at me now!

I float.

© 2012 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.

*

Show Quote

CS_5

CONCENTRATED SCRIBBLE Icons

SB_TECH2_CS_ICON_001 _SPOT

SB_TECH2_CS_ICON_005 _SPOT

SB_TECH2_CS_ICON_002 _SPOT

SB_TECH2_CS_ICON_006 _SPOT

SB_TECH2_CS_ICON_003 _SPOT

SB_TECH2_CS_ICON_007 _SPOT

SB_TECH2_CS_ICON_008 _SPOT

© 2012 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.

SB_TECH2_CS_ICON_004 _SPOT

SB_TECH2_CS_ICON_009 _SPOT

CS_6

CONCENTRATED SCRIBBLE Compositions

SB_Tech2_CS_COMP_001 _SPOT

SB_Tech2_CS_COMP_002 _SPOT

© 2012 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.

CS_7

CONCENTRATED SCRIBBLE Compositions

SB_Tech2_CS_COMP_003 _SPOT

SB_Tech2_CS_COMP_004 _SPOT

© 2012 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.

CS_8