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BMW rated the world’s Most Valuable Car Brand Video Reactions
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Close on the heels of being voted the most Sustainable Automotive company in the world by Dow Jones five years on a trot, BMW has added another feather to its cap by being voted the Most Valuable Car Brand of 2012 by Millward Brown. According to Millward Brown’s annual BrandZ Top 100 global survey, car buyers rate BMW as the most valuable brand. BMW led the pack of worldwide automakers with a perceived brand value of $24.62 billion. “As one of the great brands in the world, BMW has been absolutely consistent in the long-term regarding what is meaningfully different about their brand, in highly competitive market places,” remarked Peter Walshe, Global Brand Director, Millward Brown. At BMW though the idea is simple – achievements are not a one-time act, but a constant process. The team at Munich constantly strives to ensure that only the best possible technology goes into a BMW. The engineers and researchers go all out to make sure that the customers get a product that is worthy of the BMW badge. The designers, while constantly working on edgy designs, work on the simple brief – everyday when one looks at their BMW, it should still evoke the feelings it inspired when they first saw it. Ever since its inception close to a century ago, BMW has innovated and come up with products and technologies that are not just ahead of their time, but have set a benchmark for the industry to follow. The dynamic BMW range offers discerning drivers a world of unrivalled innovations, premium quality and sheer driving pleasure. The real test though starts in the face of the global economic slowdown, which is sure to set aside manufacturers who will cut corners, eliminate extra lines of research and camouflage products and services, which might not really
add value to one’s life. But at BMW, cutting corners has never been an option. The promise that BMW lives by is – whatever be the economic condition of the world, it will never eliminate that extra line of research or camouflage products. And more importantly, The brand will stand by its customers like a rock. That’s what being the most valuable brand and the customer means to BMW. Because at the end of the day, BMW isn’t just a brand, it’s a way of life.
The BMW 5 Series – An artist’s masterpiece Sporty and artistic in equal measure. The 5 Series lives up to its heritage and goes a step further to ensure the 6th Generation 5 Series is a lot more than you expect.