I am a social media enthusiast experienced in managing various platforms such as Instagram, Facebook, and X (formerly Twitter). I specialize in creating engaging static content to help brands grow their onlinepresence.
I have contributed to a range of projects such as fostering online community growth, brand activation, product launching, and corporatebranding.
Tools
Platforms
Projects
SocialMediaManagement
I have managed multiple social media accounts across platforms, including Instagram and Twitter. My experience includes creating and scheduling engaging content, analyzing performance metrics, and ensuring a consistent brand voice across all platforms. I have developed strategiestoincreaseaudienceengagement,grow follower bases, and maintain active online communities.
Projects
SocialMediaContent:ContentWriting
FacebookGroup“MitraSigapAmartha”
IdevelopedengagingentertainmentcontentforaFacebookGroup dedicated to moms from grassroots communities. The content resonated with their daily lives and interests, fostering interaction andbuildinganactiveonlinecommunity.
Twitter@haluandotco
I created concise and engaging content for Twitter focusing on currentaffairsandtrendingtopics. Each piece was crafted into a single tweet, providing quick, impactful insights to engage and informtheaudience.
SocialMediaContent:ContentWriting
InstagramStory@hmsosioui
I made entertainment-focused Instagram Stories to boost audienceengagement.Thecontentwasdesignedtobeinteractive and appealing, fostering greater connection with the audience and enhancingtheaccount'svisibility.
SocialMediaContent:Copywriting
FacebookGroup“MitraSigapAmartha”
I created copy for Facebook Group content, focusing on delivering clear and engaging messages. My work was designed to capture the audience’s attention and encourage interaction, while maintainingasimpleandapproachabletone.
EmailNewsletterTheJakartaPost
I wrote copy for a newsletter banner aimed at encouraging people to subscribe to the digital newspaper of The Jakarta Post. The copy was designed to be compelling and clear, emphasizing the valueofsubscribingandmotivatingreaderstotakeaction.
SocialMediaContent:GraphicDesign
I designed and created the entire set of Instagram feeds to introduce all members of HimpunanMahasiswaUI who would be working during 2021-2022 period. The content highlighted each member's role and background, aiming to foster connectionandengagementwiththeaudience.
SocialMediaContent:GraphicDesign
E-Booklet“SociologyStarterPack”
[clickhere]
I designed an e-booklet with essential information to guide freshmen of Sociology UI through their college life, offering valuableresourcesandtipsforasmoothtransition.
E-Booklet“RentangKisah”
[clickhere]
I crafted a booklet summarizing the key activities and highlights of SociologyUIstudentsoverthepastyear.
OnlineCommunityBuilding Projects
CommunityGrowth
I contributed to Mitra Sigap Amartha, a Facebook Group dedicated to Mitra Amartha from the grassroots community, sharing financial tips, entrepreneurial advice, and PPOB product promotions fromtheAmarthaFinapp.
Over 6months, I increased the community members from 3,315to4,281, achieving a growth of 29%. This was accomplished by creating engaging contentandhostingquizzestoattractandretainmoremembers.
This is one of the examples of a quiz I organized in celebration of Amartha's 14th anniversary. The prize was kitchen equipment, something that moms in the community would truly appreciate. The event was designed to engage the members while offering a meaningful reward aligned with theirneeds.
ThematicCampaign:TraktiranTerusSetahun Projects
ContentWriting
Traktiran Terus Setahun was a year-long campaign that offered cashback rewards and many prizes for transactions in the AmarthaFinapp.
The campaign highlighted the main products of AmarthaFin, encouraging increased usage while providing value to the communitymembers.
I crafted content aligned with the key message of the campaign, using a creative approach while ensuring the promotion and cashback offer remained the main focus.
In this campaign, I contributed to online community engagement by posting on the Mitra Sigap Amartha Facebook Group. I also played a role in the CRM strategy by crafting attractive copy for push notifications for AmarthaFin app and WhatsApp Business blasts, aiming todriveuserengagementandparticipationinthecampaign.
ThematicCampaign:TraktiranHariMerdeka
Traktiran Hari Merdeka is a special campaign to celebrate Independence Day on August 17. Similar to the Traktiran Terus Setahun campaign, this campaign offered cashback for transactions in the AmarthaFin app, with a focus on celebrating the occasion while promotingkeyproducts.
In this campaign, I contributed to online community engagement by crafting content and posting on the Mitra Sigap Amartha Facebook Group. Additionally, I supported the CRMstrategy by writing attractive copy for push notifications and WhatsApp Business blasts to drive user engagementandparticipation.
BrandActivation:Amartha10XRun Projects
MediaPlacement
I contributed to the marketing strategy for Amartha 10X Run by coordinating media placements with several Instagram accounts aligned with the event's key message, ensuring the campaign reached therightaudienceandsupportedtheevent'sobjectives.
BrandActivation:Amartha10XRun
InternalCommunication
I managed internal communication for the Amartha 10X Run through e-mail, Slack, and internal WhatsApp group. I ensured the internal teamstayedinformedabouttheeventdetails,encouragedparticipation in various programs, and highlighted opportunities to win prizes, fosteringengagementandexcitementwithintheorganization.
BrandActivation:Amartha10XRun
OnlineActivation
Similar to the pre-event phase, I took part in the online activation for the D-Day of Amartha 10X Run, boosting engagement and publicity on social media. This included organizing giveaways and encouraging participants to share their experiences at the event, which helped amplify its reachandexcitement.
During the pre-event phase of Amartha 10X Run, I took part in online activations, including organizing giveaways, to increase awareness and generate publicity for the event on social media. This helped boost engagement and create excitement leading up to the event.
BrandActivation:OtherEvent
LiveReporting
I was responsible for live reporting during an ongoing event to increase its visibility, posting updates on IG Story @amarthaid. To streamline the process on D-Day, I prepared the captions in advance, ensuring a smoothandefficientexecution.
ProductLaunching:ModalbyAmartha Projects
IdevelopedcontentfortheproductlaunchofModalbyAmartha,using acreativeapproachtointroducetheproduct,highlightitsbenefits,and showcase its unique selling points (USP). This strategy aimed to captureattentionandengagethetargetaudienceeffectively.
In this product launch campaign, my responsibilities included content creation, driving community engagement, and implementing CRM strategy through the AmarthaFin app. These efforts were aimed at raisingawareness,fosteringengagement,andpromotingtheproduct's keybenefits.
ProductLaunching:AmarthaLink
During the AmarthaLink launch, I took part in developing the content plan for social media, ensuring that all relevant information was effectively shared with the audience to increase product awareness andengagepotentialusers.
CorporateBranding Projects
I participated in various events to boost corporate branding, where I was responsible for capturing video footage during the event. This contentwasusedforlivereportingonIGStory@amarthaid,helpingto enhancethevisibilityandengagementofthebrandinrealtime.
