Shu Uemura ID x Yazbukey 2018

RETAIL LOOK (under retouch)

mattitude collection VENUE : SKYBRIDGE – EXHIBITION AREA GRAND INDONESIA

DATE

: 23 – 29 JULY 2018

THW

RETAIL LOOK (under retouch)

AGENDA :

1

1.

2.

3.

4.

5.

6.

7.

8.

THEME, CONCEPT OBJECTIVE & PRODUCT FOCUS LAY OUT COMMUNICATION ACTIVITIES DIGITAL EVENT TRADE MARKETING OFFERING/GIFTING RESULT

RETAIL LOOK 1. THEME & (under CONCEPT : SHU UEMURA X YAZBUKEY MATTITUDE COLLECTION retouch) MATTITUDE BIG IDEA 4 shade ranges to play 4 different attitudes sexy red

quirky pink

lovely nude

OBJECTIVE: 1. RECRUIT NEW CUSTOMERS & RETAIN REGULAR CUSTOMERS 2. BOOST AWARENESS OF THE SHU AS BRAND 3. CREATE EXCITEMENT FOR CUSTOMERS TOWARD SHU’S LIPSTICK COLLECTION WITH COMPLETE CUSTOMER JOURNEY

PRODUCT FOCUS: YAZBUKEY LIPS

edgy berry

RETAIL LOOK 2. LAY OUT (under retouch)

RETAIL 3. COMMUNICATION

LOOK TRAFFIC(under PULLER retouch)

EMAIL BLAST

CUST.DATABASE

WHATSAPP BLAST

Target Cust From SHU: 

Sticker giveaway for passerby

All Make Up Purchaser (2016-2018)

Target Cust From Grand Indo:

Leaflet

 

G-Card Members Female, 25-35 yo, avg spending Rp 2 mio

Target Cust From Central:   Travel set giveaway only for G-Card Members (Grand Indo) & The 1 Card Members (Central CRM) -> target 20 persons per day

The One Card Members Female, 25-35 yo, avg spending Rp 2 mio

RETAIL LOOK 4. ACTIVITIES (under UNIQUE TOOLS

retouch)

MAKE UP SERVICE

MENU LOOK

BA TOOLS

Yazbukey Make up Look

t

Try 4 looks of Yazbukey lips On 4 Make Up Stations

Selfie Generator

Leaflet/Brochure Gatcha gatcha gimmick for passerby

RETAIL LOOK 5. DIGITAL : DIGITAL TIMELINE PRE

(under retouch)

LAUNCH

POST

local key influencers SEPHORA: 26th June – 2 July influencers post

UGC I: 1st – 15th July influencers

UGC II: 16th – 20th July invitation

UGC III: 23rd – 29th July selfie

on Instagram story to promote exclusive program GWP Yazbukey at sephora.co.id & Sephora offline.

post on Instagram feed with yazbukey belt bag and choose 4 different moods to match color of your lips and accessories to be match. Ask their followers to post their favorite color match with accessories showing that is their attitude & tag the selected influencers.

event at Grand Indonesia post by selected influencers. ask their followers to regram the post and influencer will select 20-30 of their followers to get invitation to come to the podium.

generator and what’s your mattitude post at podium GI

Notes sponsored ads INSTAGRAM ADS: 21st – 30th June, to promote pre-order at sephora online with website link

INSTAGRAM ADS: 1st – 31st July, to promote yazbukey launch at counters & boutiques

INSTAGRAM ADS: 16th – 20th July, teaser Yazbukey pop up store at GI

KPI REACH: 1.5M | LIKES 60K | BUZZ 3K | ENGAGEMENT RATE 6%

INSTAGRAM ADS: 23rd – 29th July, promo program Yazbukey pop up store at GI

RETAIL LOOK DIGITAL : DIGITAL ACTIVITIES (under retouch)

KOL TEASER – SEPHORA EXCLUSIVE

INSTAGRAM UGC COMPETITION

INSTAGRAM UGC FEED POST • Influencer use yazbukey belt bag and choose 4 different moods to match color of lips and accessories.

• Ask followers to post their favorite color and match it with accessories showing that is their attitude & tag the selected influencers.

INSTAGRAM STORY to promote exclusive program GWP Yazbukey at sephora.co.id & Sephora offline.

INSTAGRAM UGC INVITATION TO POP UP • Influencer post their lip using Yazbukey and ask followers to regram to get invitation to come to Grand Indonesia

KOL PODIUM

@thelipstickmafiaaa 99,5k followers

@vinnagracia 288k followers

@cindercella 433k followers

@querramellca 61,3k followers

YAZBUKEY POP UP AT GRAND INDONESIA • Thursday – Hellua Puspoyo • Friday – Vinna Gracia • Saturday - Querramellca • Sunday - Cindercella SELFIE GENERATOR PHOTO CONTEST

RETAIL LOOK 6. EVENT TRADE MARKETING : MAKE UP CLASS (under retouch)

Date

Day

Venue

Time Plan

Activity

23-Jul 24-Jul

Monday Tuesday

25-Jul

Wednesday

26-Jul 26-Jul 27-Jul 27-Jul

Thursday Thursday Friday Friday

Pop Up Store Pop Up Store Pop Up Store Pop Up Store Pop Up Store Workshop Room Workshop Room Pop Up Store Workshop Room Workshop Room Pop Up Store Premier Lounge Premier Lounge Pop Up Store

5-6 pm 5-6 pm 4-5 pm 5-6 pm 5-6 pm 3-5 pm 5-7pm 5-6 pm 11-1pm 2-4 pm 1-2 pm 10.30-12.30pm 2-4 pm 1-2pm

What's Your Mattitude w/ KOL/Influencer What's Your Mattitude w/ KOL/Influencer Lip Swatches w/ FDN babes What's Your Mattitude w/ KOL/Influencer What's Your Mattitude w/ The Lipstick Mafia Make Up Class Make Up Class What's Your Mattitude w/ Vinna Gracia Make Up Class Make Up Class What's Your Mattitude w/ Querramellca Make Up Class Make Up Class What's Your Mattitude w/ Cindercella

28-Jul

Saturday

29-Jul

Sunday

Notes

Theme

MUA

Sexy Red Quirky Pink Lovely Nude Lovely Nude Edgy Berry Sexy Red Quirky Pink Lovely Nude Edgy Berry Edgy Berry

Jihan Putri, Veronica Ong, Alpha Make Up, Erlina Chang Heny harun, Endi Feng, rene Tjandra, Tahnee Female Daily Angelica Marthin, Ludovica Jessica, Dest Aditya, Eva Rinjanji Hellua, Putricaya, Tara Ruhama, Catherine Sumitri Slam Wiyono Tanmell Aveline Agnes, Jean Milka, Minyo, Querramelca Debby Jo Desy MUA Astari Budi, Alma Mestika, Lidia Fang, Nicole Fay Murid Vanny Adelina Lala Barbie Clara CR, Stevie Wong, Maria Istella, Shindy Ursula

Notes:  Demo Make Up will be on Pop Up Stores ( Venue of Podium at Skybridge)  Every participant of Make Up Class will get Goody Bags  Highlight Yellow-> tbc

Target Participants/ Audiences 40 persons 40 persons 20 persons 40 persons 40 persons 15 persons 10 persons 40 persons 10 persons 10 persons 40 persons 20 persons 10 persons 40 persons

RETAIL LOOK 7. OFFERING (under /GIFTINGretouch) YAZBUKEY GIFT

QUALIFIER

8. RESULT

ACTUAL SALES IDR 605,630 MIO (97% ACHIEVEMENT)

Yazbukey Unit Sold Total Lips Unit Sold (exclude Yaz) Total Trx Total Unit Sold AVT AUT New Cust

: 171 pcs : 90 pcs : 294 cust : 1.128 pcs : 2,059 (vs target: 1,750) : 3,84 pcs (vs target: 2,9 pcs) : 97 cust (97 % achievement)

RESULT PODIUM shu Yazbukey 23-29 July 2018

12

RESULT PODIUM shu Yazbukey 23-29 July 2018

13

RESULT PODIUM shu Yazbukey 23-29 July 2018 Make Up Class during Podium to boost Podium Sales: Slam Wiyono: Sales: IDR 28,165 mio Total Cust: 15 cust Total Unit Sold : 26 pcs Selvy Koe: Sales: IDR 7,130 mio Total Cust: 9 cust Total Unit Sold : 3 pcs Debby Jo: Sales: IDR 12,125 mio Total Cust: 8 cust Total Unit Sold: 5 pcs

Tanmell: Sales: IDR 4,755 mio Total Cust: 6 cust Total Unit Sold: 3 pcs 14

Thank you