Dyson Roadshow Proposal

Dyson Roadshow Package Proposal Indonesia 2016

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The Event

All information contained within these guidelines is correct at the time of publication. However, the Dyson brand is constantly evolving. You will be notified when updated versions are available.

If you have any questions regarding this document please contact the brand team by visiting: www.dysonbrandcentre.com Š Dyson 2005.

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Background

Background DYSON is coming to Indonesia by the end of 2015.

DYSON will open the concept store in Indonesia on January 2016. This concept store is The First DYSON store in South East Asia and second only to Japan store.

Dyson officially launched in Indonesia in November 2015. January 2016 will see the opening of Dyson’s flagship store in Jakarta (the 1st Dyson store in South East Asia and second only to the Japan store). In line with the store opening we will officially launch Dyson in Indonesia.

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Core messaging To do branding about DYSON presence in Indonesia.

To celebrate DYSON as the most appreciated modern lifestyle brand among the Indonesian market.

To spread the coverage through mass media.

To build and maintain a close relationship with consumer, media, retailer, and other partners.

Co re messa g ing

• First Flagship Store in South East Asia Celebrating Dyson's breakthrough technology to Indonesia Modern Lifestyle Market Brand building - the Dyson story and design philosophy

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The Event

The Event Concept :

Dyson Roadshow 2016 - Retail activation - Exhibition

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The Venue

All information contained within these guidelines is correct at the time of publication. However, the Dyson brand is constantly evolving. You will be notified when updated versions are available.

If you have any questions regarding this document please contact the brand team by visiting: www.dysonbrandcentre.com Š Dyson 2005.

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Fluffy Pa c k

4m

Fluffy Pack Minimum area: 20 Sqm

1.5m

Activation Area

Activation area focus: DC Product focus: 70% Vacuum Cleaners 30% EC Fan Targeting: Family Active mom Young couples OCD People

5m Exhibition Area

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Fluffy Pa c k

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Fluffy Pa c k

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Fluffy Pa c k

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Fixtures • Activity Table • Race Track • DC Rack • Sofa • Display Table

Fluffy Pa c k

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Crumbs Stencil Tools: • Stencil Board • Debris • DC Vacuum Selling point: • Interactive demo • Vacuuming can be fun!

• To show the power of the suction, flexibility and dynamic movement of the fluffy head.

Fluffy Pa c k

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Cord-Free Pack Minimum area: 20 Sqm

Co rd -Free Pa c k

4m

1.5m

Activation Area

Activation area focus: DC ( Cord-free ) Product focus: 70% Vacuum Cleaners 30% EC Fan Targeting: Family Active mom Young couples Mobile lifestyle citizens

5m Exhibition Area

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Co rd -Free Pa c k

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Co rd -Free Pa c k

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Co rd -Free Pa c k

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Fixtures • Activity Table • Race Track • DC Rack • Sofa • Display Table

Co rd -Free Pa c k

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Crumbs Stencil Tools: • Stencil Board • Debris • DC Vacuum Selling point: • Interactive demo focusing to cord-free vacuum • Vacuuming can be fun!

• It's cord-free, you can bring your vacuum everywhere • To show the power of the suction, flexibility, and all the function of the accessories head

Co rd -Free Pa c k

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Air Multiplier Area Minimum area: 20 Sqm

Air M ultip lier Pa c k

4m

1.5m

Activation Area

Activation area focus: AM Product focus: 70% EC Fan 30% Vacuum Cleaners Targeting: Family with kids Young couples Working mom

5m Exhibition Area

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Air M ultip lier Pa c k

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Air M ultip lier Pa c k

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Air M ultip lier Pa c k

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Fixtures • Screen Totem • Balloon Loop Installation • DC Rack • Display Table • Sofa • Demo Rack • Race Track

Air M ultip lier Pa c k

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Baloon Loop / Bubble Gun Tools: • Rubber Balloon • Water Bubble Gun • AM06 Selling point: • More playful and interactive.

• Attract kids and other audience to play with Dyson's Air Multiplier.

• To show the power and also the safety of the Air Multiplier product

Air M ultip lier Pa c k

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Cy c lo ne Pa c k

3m

Cyclone Pack Minimum area: 30 Sqm

2.5m

Activation Area A

5m

Exhibition Area

2.5m

Activation Area B

Activation area focus: AM & DC Product focus: 50% EC Fan 50% Vacuum Cleaners Targeting: Family with kids Young couples Working mom Mobile lifestyle citizens

10m

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Cy c lo ne Pa c k

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Cy c lo ne Pa c k

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Cy c lo ne Pa c k

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Cy c lo ne Pa c k

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Fixtures • Screen Totem • Balloon Loop Installation • Race Track • DC Rack • Sofa • Demo Rack • Display Table • Activity Table • Backwall

Cy c lo ne Pa c k

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Full Demo Tools: • Rubber Balloon • Water Bubble Gun • AM06 • Stencil Board • Debris • DC Vacuum Selling point: • More playful and interactive.

• Attract kids and other audience to play with Dyson's Air Multiplier.

• To show the power and also the safety of the Air Multiplier product

Cy c lo ne Pa c k

Marketing Activity

All information contained within these guidelines is correct at the time of publication. However, the Dyson brand is constantly evolving. You will be notified when updated versions are available.

If you have any questions regarding this document please contact the brand team by visiting: www.dysonbrandcentre.com Š Dyson 2005.

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Marketing Activity

Marketing Activity

In Mall Promotions • Flyering : Dyson's Mini Catalogue Brochure • In Mall Promotion ( Poster, LCD Screen, Banner or Flags ) Digital & Social Media Promotions : • Email Blast • Instagram ( @Dyson_id , @metroxgroup ) • Facebook ( Dyson Indonesia )

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Mini Catalogue Design

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Dyson Selfie Stick Tools: • Dyson Selfie Stick • Backdrop Selling point: • Social media engagement with customer • Brand awareness in social media ( Instagram & Facebook ) • Interactive online promo • Voucher giveaway for contributors who post it to IG or FB using #DysonIndonesia

So c ia l Med ia Ac tiv ity

THANK YOU

Prepared By :

Business Development 2015 All information contained within these guidelines is correct at the time of publication. However, the Dyson brand is constantly evolving. You will be notified when updated versions are available.

If you have any questions regarding this document please contact the brand team by visiting: www.dysonbrandcentre.com Š Dyson 2005.