Neo-Minimalism by Dharam Mentor, ual, london

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business - Dharam Mentor

Hello Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Neo-Minimalism

Good Design-Thinking is Good Business

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Dharam Mentor

WHY WHAT

HOW

Neo-Minimalism WHEN

WHERE

Good Design-Thinking is Good Business

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Dharam Mentor

WHY WHAT

HOW

What is the Neo-minimalism definition?

Neo-Minimalism WHEN

WHERE

Good Design-Thinking is Good Business

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Dharam Mentor

WHY Why is Neo-minimalism getting popular?

WHAT

HOW

What is the Neo-minimalism definition?

Neo-Minimalism WHEN

WHERE

Good Design-Thinking is Good Business

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Dharam Mentor

WHY Why is Neo-minimalism getting popular?

WHAT What is the Neo-minimalism definition?

HOW How to create an excellent Neo-minimalist design solutions?

Neo-Minimalism WHEN

WHERE

Good Design-Thinking is Good Business

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Dharam Mentor

WHY Why is Neo-minimalism getting popular?

WHAT What is the Neo-minimalism definition?

HOW How to create an excellent Neo-minimalist design solutions?

Neo-Minimalism WHEN When to use Neo-minimalism in communication design solutions

WHERE

Good Design-Thinking is Good Business

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Dharam Mentor

WHY Why is Neo-minimalism getting popular?

WHAT What is the Neo-minimalism definition?

HOW How to create an excellent Neo-minimalist design solutions?

Neo-Minimalism WHEN

WHERE

When to use Neo-minimalism in communication design solutions

Where to practice Neo-minimalism?

I share some of my design solutions...

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Dharam Mentor

Modernism (1850 -1975)

- Let us understand the bigger context - Art movements run for an extended period - An Art movement sometimes consists of many sub Art movements.

- Art movements produce Design movements.

Post-Modernism (1975 - Still on

Art movements

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Dharam Mentor

Modernism (1850 -1975)

- Let us understand the bigger context

Post-Modernism (1975 - Still on

Art movements

- Art movements run for an extended period - An Art movement sometimes consists of many sub Art movements.

- Art movements produce Design movements.

- The design movement mainly derives its energy from the art movement.

- Design movement comprise: Architecture design, Furniture design, Fashion design Product design, etc

Design movements

Good Design-Thinking is Good Business

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Dharam Mentor

Modernism (1850 -1975)

- Let us understand the bigger context

Post-Modernism (1975 - Still on

Art movements

- Art movements run for an extended period - An Art movement sometimes consists of many sub Art movements.

- Art movements produce Design movements.

- The design movement mainly derives its energy from the art movement.

- Design movement comprise: Architecture design, Furniture design, Fashion design Product design, etc

Design movements Communication design/art

- Communication design/art impacted by design theories.

- So, it is crucial to understand the nuances of persuasive design in the context of neo-minimalism theory.

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Prehistoric Art 40,000–4,000 B.C.

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A brief Art history timeline

Dharam Mentor

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Ancient Art (4,000 B.C.–A.D. 400)

Prehistoric Art 40,000–4,000 B.C.

Good Design-Thinking is Good Business

A brief Art history timeline

Dharam Mentor

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A brief Art history timeline Neoclassicism (1750-1850).

Renaissance Art (1400–1600)

Medieval Art (500–1400)

Ancient Art (4,000 B.C.–A.D. 400)

Prehistoric Art 40,000–4,000 B.C.

Good Design-Thinking is Good Business Dharam Mentor

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Neoclassicism (1750-1850).

Renaissance Art (1400–1600)

Medieval Art (500–1400)

Ancient Art (4,000 B.C.–A.D. 400)

Prehistoric Art 40,000–4,000 B.C.

Good Design-Thinking is Good Business Dharam Mentor

Modernism (1850 -1975)

Minimalism (1965-1975)

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Dharam Mentor

Neoclassicism (1750-1850).

Renaissance Art (1400–1600)

Medieval Art (500–1400)

Ancient Art (4,000 B.C.–A.D. 400)

Prehistoric Art 40,000–4,000 B.C.

Good Design-Thinking is Good Business

Modernism (1850 -1975)

Post-Modernism (1975 - Still on

Minimalism (1965-1975)

Neo-Minimalism (2000-Still on)

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Neoclassicism (1750-1850).

Renaissance Art (1400–1600)

Medieval Art (500–1400)

Ancient Art (4,000 B.C.–A.D. 400)

Prehistoric Art 40,000–4,000 B.C.

Good Design-Thinking is Good Business Dharam Mentor

Modernism (1850 -1975)

Renaissance

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Neoclassicism (1750-1850).

Renaissance Art (1400–1600)

Medieval Art (500–1400)

Ancient Art (4,000 B.C.–A.D. 400)

Prehistoric Art 40,000–4,000 B.C.

Good Design-Thinking is Good Business Dharam Mentor

Modernism (1850 -1975)

Renaissance Minimalism

Good Design-Thinking is Good Business

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Dharam Mentor

Modernism (1850 -1975)

Minimalism

Definition of Minimalism: As the name suggests, ‘Minimalism’ implies using limited material to create a structure/ products/art pieces. A minimalist artist/designer will typically use a restricted palette of colors and have a basic geometric design.

less is more - Ludwig Mies van der Rohe

Good Design-Thinking is Good Business

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Dharam Mentor

Modernism (1850 -1975)

Minimalism

Minimal Art is a school of thought wherein painting and sculpture’s expression is kept to a minimum to give the work an utterly literal presence.

As a result, paintings and sculptures were used basic geometric shapes, primary colors & carry non-expressive content.

Good Design-Thinking is Good Business

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Dharam Mentor

Modernism (1850 -1975)

Minimalism

Minimalism

Surrealism

Painter, Frank Stella, this painting is called Hyena Stomp.

Salvador Dalí , ‘The persistence of time’ in the eyes of the dreamer.

The artist wants the viewer to respond only to what is in front of them, not any further interpretations or imagined concepts.

Surrealism was a means of reuniting conscious and unconscious realms of experience so completely that the world of dream and fantasy would be joined to the everyday rational world

Good Design-Thinking is Good Business

Modernism (1850 -1975)

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Dharam Mentor

Post-Modernism (1975 - Still on

Minimalism

Let’s look at few minimalist artists Donald Clarence Judd was an American artist associated with minimalism. In his work, he sought clarity for the constructed object and the space created by it.

Good Design-Thinking is Good Business

Modernism (1850 -1975)

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Dharam Mentor

Post-Modernism (1975 - Still on

Minimalism

Let’s look at few minimalist artists As minimalist painter Frank Stella once said: “What you see is what you see.”

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Dharam Mentor

Objectives The minimalist artists wanted to allow the viewer an immediate, purely visual response. Let the viewer experience strongly the pure qualities of colour, form, space and materials.

Souece: http://understandingminimalism.com/introduction-to-minimal-art/

Good Design-Thinking is Good Business

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Dharam Mentor

Objectives The minimalist artists wanted to allow the viewer an immediate, purely visual response. Let the viewer experience strongly the pure qualities of colour, form, space and materials.

Minimalism sought to de-mystify art. (the medium and materials of the work were its reality, and that was what the artists wanted to portray).

Souece: http://understandingminimalism.com/introduction-to-minimal-art/

Good Design-Thinking is Good Business

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Dharam Mentor

Objectives The minimalist artists wanted to allow the viewer an immediate, purely visual response. Let the viewer experience strongly the pure qualities of colour, form, space and materials.

Minimalism sought to de-mystify art. (the medium and materials of the work were its reality, and that was what the artists wanted to portray).

The concept of ‘pure aestheticism’ was highly revolutionary at the time

Souece: http://understandingminimalism.com/introduction-to-minimal-art/

Good Design-Thinking is Good Business

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Dharam Mentor

Objectives The minimalist artists wanted to allow the viewer an immediate, purely visual response. Let the viewer experience strongly the pure qualities of colour, form, space and materials.

In order to achieve this, they attempted to remove all suggestions of self-expressionism from the art work, such as: Composition Complexity of form Themes

Minimalism sought to de-mystify art. (the medium and materials of the work were its reality, and that was what the artists wanted to portray).

The concept of ‘pure aestheticism’ was highly revolutionary at the time

Souece: http://understandingminimalism.com/introduction-to-minimal-art/

Metaphorical associations Meaning/sentiment/emotion Elements of traditional work Personal expression of the artist.

Good Design-Thinking is Good Business

Renaissance

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Dharam Mentor

Minimalism

- Minimalism is a design style that subtracts more details - Highlights the negative space - Use eye-catching colors

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Renaissance

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Dharam Mentor

Minimalism

- Bold typography

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Dharam Mentor

WHAT

Neo-Minimalism

Good Design-Thinking is Good Business

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Dharam Mentor

Modernism (1850 -1975)

Post-Modernism (1975 - Still on

Minimalism

Neo-Minimalism

Definition of Minimalism: As the name suggests, ‘Minimalism’ implies using limited material to create a structure/ products/art pieces. A minimalist artist/designer will typically use a restricted palette of colors and have a basic geometric design.

Definition of Neo-minimalism: Neo-minimalism concept is also based on simple and straightforward forms and colors.

However, - it uses many more practical color shades over conventional primary colors - many more shapes.

Even though it goes beyond just using squares, rectangles, horizontal and vertical lines, and primary colors. It uses multiple shades of colors, but the total numbers of shades are still limited.

Neo-minimalism: Still follows “Less is more” concept...

Good Design-Thinking is Good Business

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Dharam Mentor

Post-Modernism (1975 - Still on

Neo-Minimalism The rise in neo-minimalism is due to the trend ‘Less is More.

Neo-minimalism is all about achieving maximum creativity using minimum elements.

Single color (Red) Stark Contrast Played with negative space No photographs

Good Design-Thinking is Good Business

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Dharam Mentor

Post-Modernism (1975 - Still on

Neo-Minimalism The rise in neo-minimalism is due to the trend ‘Less is More.

Neo-minimalism is all about achieving maximum creativity using minimum elements.

Vs

Follow User-centric Hierarchy Follow ergonomics Used less material to produce

Good Design-Thinking is Good Business

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Dharam Mentor

Post-Modernism (1975 - Still on

Neo-Minimalism The rise in neo-minimalism is due to the trend ‘Less is More.

Neo-minimalism is all about achieving maximum creativity using minimum elements.

Vs You can create the same narrative using minimum elements

Good Design-Thinking is Good Business

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Dharam Mentor

Post-Modernism (1975 - Still on

Neo-Minimalism The rise in neo-minimalism is due to the trend ‘Less is More.

Neo-minimalism is all about achieving maximum creativity using minimum elements.

Vs

A single image is essential for establishing a focal point.

Follow typography hierarchy to keep the flow properly.

Good Design-Thinking is Good Business

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Dharam Mentor

Post-Modernism (1975 - Still on

Neo-Minimalism The rise in neo-minimalism is due to the trend ‘Less is More.

Neo-minimalism is all about achieving maximum creativity using minimum elements.

Good Design-Thinking is Good Business

|

Dharam Mentor

Post-Modernism (1975 - Still on

Neo-Minimalism The rise in neo-minimalism is due to the trend ‘Less is More.

Neo-minimalism is all about achieving maximum creativity using minimum elements.

Good Design-Thinking is Good Business

|

Dharam Mentor

Post-Modernism (1975 - Still on

Neo-Minimalism The rise in neo-minimalism is due to the trend ‘Less is More.

Neo-minimalism is all about achieving maximum creativity using minimum elements.

Good Design-Thinking is Good Business

|

Dharam Mentor

Post-Modernism (1975 - Still on

Neo-Minimalism The rise in neo-minimalism is due to the trend ‘Less is More.

Neo-minimalism is all about achieving maximum creativity using minimum elements.

Good Design-Thinking is Good Business

|

Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

WHY

Neo-Minimalism

Good Design-Thinking is Good Business

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Dharam Mentor

Why is Neo-minimalism getting popular?

1. Audience/consumer’s

2. Audiences/consumers

3 Audiences/consumers

attention spans are

are becoming savvier;

do have a scarcity of time

becoming shorter than

they need less info to

in life

ever.

understand the subject

Therefore, having a

Therefore, we have to

matter.

straightforward message

communicate faster

Therefore, we need to

could work effectively on

and feed most essential

communicate what

many occasions.

information quicker

ignites their interest and

to vividly register in the

rest everything they can

consumer’s mind.

do Google search anyway.

Good Design-Thinking is Good Business

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Dharam Mentor

3 main reasons why complicated designs are problematic.

1. Complex design can be confusing and suffocating : It feels claustrophobic because It’s visually exhausting.

Your eyes are constantly moving around, and everything loses importance because nothing stands out.

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Dharam Mentor

Three main reasons why complicated designs are troublesome.

2. Complex design is usually less memorable.

Simplicity is more comfortable to remember than complexity.

For example, religious followers worldwide get emotional when they see their symbol because it embodies all the lessons and stories they have learned.

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Dharam Mentor

Three main reasons why complicated designs are troublesome.

3. Complex design can be less persuasive.

In Neo-minimalism, we insist that you pick the top one or two benefits and showcase them.

It does focuses our design communication value Adds persuasive power to the design solutions.

Good Design-Thinking is Good Business

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Dharam Mentor

HOW

Neo-Minimalism

Good Design-Thinking is Good Business

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Dharam Mentor

How to create an excellent Neo-minimalist design solutions.

Good Design-Thinking is Good Business

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Dharam Mentor

How to create an excellent Neo-minimalist design solutions.

Images Image is important for establishing a focal point.

When using imagery, carefully consider balance, symmetry, open space, and contrast.

What is Neo-minimalism

What is not Neo-minimalism

Good Design-Thinking is Good Business

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Dharam Mentor

How to create an excellent Neo-minimalist design solutions.

Fonts Neo-minimalism has few focal points; typography receives lots of attention. So get creative with your font; make sure it’s legible. And keep it down to one or two font types.

Simple forms apply to the fonts as well.

Neo-Minimalist fonts are straightforward, crisp, and most of the time lack any decoration. Serifs are not prohibited, but by default, their usage is quite limited. Two of the old but widely used fonts for NeoMinimalist design are Helvetica.

What is Neo-minimalism

What is not Neo-minimalism

Good Design-Thinking is Good Business

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Dharam Mentor

How to create an excellent Neo-minimalist design solutions.

Colors

What is Neo-minimalism

What is not Neo-minimalism

Neo-minimalism is all about simplifying form; thus, one can’t expect an intricate design and the subtle shades of a color.

The use of color and shapes varies through time.

Today, Neo-minimal designers use more complex shapes and rich color palettes than traditional De Stijl artists who limit themselves to basic geometric shapes and primary colors.

Pick a color that compliments the message and mood. Use two contrasting colors to create pop and pique interest.

Good Design-Thinking is Good Business

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Dharam Mentor

How to create an excellent Neo-minimalist design solutions.

Element Drive away from decorative styling/ elements.

If you’re thinking about adding an element, ask yourself if it enhances the design.

Does it serve a purpose?

If not, cut it.

What is Neo-minimalism

What is not Neo-minimalism

Good Design-Thinking is Good Business

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Dharam Mentor

Neo-Minimalism WHEN

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Dharam Mentor

When to use neo-minimalism in communication design solutions When you hope to speak to a straightforward audience Neo-minimalism works both ways.

The straightforward audience can appreciate the directness of Neo-minimalism.

- Nothing fancy.

- No tricks.

- Just the real deal.

Good Design-Thinking is Good Business

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Dharam Mentor

Neo-Minimalism WHERE

Good Design-Thinking is Good Business

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Dharam Mentor

Where to practice neo-minimalism design-thinking While designing communication materials: - Brand Identity & Visual Language - Brand packaging design - Brand Digital communication -Web Page - Communication materials for an event, etc.

Good Design-Thinking is Good Business

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Dharam Mentor

Where to practice neo-minimalism design-thinking Example: Brand Identity & Visual Language

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Where to practice neo-minimalism design-thinking Example: Brand Identity & Visual Language ‘why are we here?’ – and the answer soon became clear: ‘because the world needs creativity’.

Johnson Banks, We were appointed in 2016 by University of the Arts London (UAL) to help define their brand.

But as the market for creative education, both domestically and internationally, became increasingly competitive, it was time for the scheme to work harder.

Good Design-Thinking is Good Business

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Dharam Mentor

Colons became part of the Visual Language

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Where to practice neo-minimalism design-thinking Example: Publication design

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

|

Dharam Mentor

Good Design-Thinking is Good Business

|

Dharam Mentor

Where to practice neo-minimalism design-thinking Example: Brand Identity & Visual Language

Good Design-Thinking is Good Business

|

Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Good Design-Thinking is Good Business

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Dharam Mentor

Where to practice neo-minimalism design-thinking Example: Brand packaging design

The packaging design ‘essence’ was tried to capture in the identity unit itself...

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Dharam Mentor

The first round of packaging design explorations

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Dharam Mentor

The second round of packaging design exploration

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Dharam Mentor

They are currently being showcased at The Taj Mahal Tea House.

Good Design-Thinking is Good Business

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Dharam Mentor

Where to practice neo-minimalism design-thinking Example: Brand Digital communication -Web Page

www. designhorse.in the webpage design

Good Design-Thinking is Good Business

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Dharam Mentor

Where to practice neo-minimalism design-thinking Example: Communication materials for an event.

Video

Good Design-Thinking is Good Business

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Dharam Mentor

Where to practice neo-minimalism design-thinking Example: Communication materials for an event.

Images Image is important for establishing a focal point.

Fonts Typography receives lots of attention. So get creative with your font; make sure it’s legible.

And keep it down to one or two font types.

Colors/shapes/forms Neo-minimalism is all about simplifying form; The use of color and shapes varies through time.

Element Keep away from decorative styling/elements.

Good Design-Thinking is Good Business

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Dharam Mentor

Potential takeaways for the participants:

Good Design-Thinking is Good Business

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Dharam Mentor

Potential takeaways for the participants: - The concepts of Minimalism and Neo-Minimalism - The need for neo-minimalism in design marketing and brand building - How companies have moved their design-heavy visual branding to minimal design - The relevance of neo-minimalism in the context of consumer behavior and customer experience - The relevance and implementation of neo-minimalistic design - Application of neo-minimalistic designs - How to integrate neo-minimalism in design thinking?

- Pitching to clients and grabbing mandates based on design intelligence

Neo-minimalism is ‘Minimalism on steroids’

Good Design-Thinking is Good Business

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Dharam Mentor

Potential takeaways for the participants: - The concepts of Minimalism and Neo-Minimalism - The need for neo-minimalism in design, marketing, and brand building - How companies have moved their design-heavy visual branding to minimal design - The relevance of neo-minimalism in the context of consumer behavior and customer experience - The relevance and implementation of neo-minimalistic design - Application of neo-minimalistic designs - How to integrate neo-minimalism in design thinking?

- Pitching to clients and grabbing mandates based on design intelligence

Good Design-Thinking is Good Business

|

Dharam Mentor

Potential takeaways for the participants: - The concepts of Minimalism and Neo-Minimalism - The need for neo-minimalism in design marketing and brand building - How companies have moved their design-heavy visual branding to minimal design - The relevance of neo-minimalism in the context of consumer behavior and customer experience - The relevance and implementation of neo-minimalistic design - Application of neo-minimalistic designs - How to integrate neo-minimalism in design thinking?

- Pitching to clients and grabbing mandates based on design intelligence

Good Design-Thinking is Good Business

|

Dharam Mentor

Potential takeaways for the participants: - The concepts of Minimalism and Neo-Minimalism - The need for neo-minimalism in design marketing and brand building - How companies have moved their design-heavy visual branding to minimal design - The relevance of neo-minimalism in the context of consumer behavior and customer experience - The relevance and implementation of neo-minimalistic design - Application of neo-minimalistic designs - How to integrate neo-minimalism in design thinking?

- Pitching to clients and grabbing mandates based on design intelligence

Good Design-Thinking is Good Business

|

Dharam Mentor

Potential takeaways for the participants: - The concepts of Minimalism and Neo-Minimalism - The need for neo-minimalism in design marketing and brand building - How companies have moved their design-heavy visual branding to minimal design - The relevance of neo-minimalism in the context of consumer behavior and customer experience - Application of neo-minimalistic designs - How to integrate neo-minimalism in design thinking?

Good Design-Thinking is Good Business

|

Dharam Mentor

Potential takeaways for the participants: - The concepts of Minimalism and Neo-Minimalism - The need for neo-minimalism in design marketing and brand building - How companies have moved their design-heavy visual branding to minimal design - The relevance of neo-minimalism in the context of consumer behavior and customer experience - Application of neo-minimalistic designs - How to integrate neo-minimalism in design thinking?

By understanding the school of thought, its principles and manifesto, and practising them...

Thank you Good Design-Thinking is Good Business

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Dharam Mentor