Design thinking culture by Dharam Mentor

How Design-thinking helps to grow an innovative culture & mindset Dharam Mentor @ GDGB

Good Design-thinking is Good Business Dharam Mentor

Dharam Mentor @ GDGB

Profitable

Successful/Famous

Good Design-thinking is Good Business Growth

Specialist/known

Dharam Mentor @ GDGB

Customers love it Looks Attractive

Good Design-thinking is Good Business Innovative Communicate brand values

Dharam Mentor @ GDGB

Good Design-thinking is Good Business is a term used to represent a set of - thinking methods, - strategic approaches, - practical processes by which innovative concepts/solutions are developed.

Dharam Mentor @ GDGB

An Innovation Process

Good Design-thinking is Good Business Follow 5 stage process

Dharam Mentor @ GDGB

Design-thinking: 5 stage process

1

Empathize

1) During the Empathize stage, you understand the problem.

Source: Ideo

Dharam Mentor @ GDGB

Design-thinking: 5 stage process

1

Empathize

2

Define

1) During the Empathize stage, you understand the problem.

2) During the Define stage, you (put together) collate the information

Source: Ideo

Dharam Mentor @ GDGB

Design-thinking: 5 stage process

1

Empathize

2

Define

3

Ideate

1) During the Empathize stage, you understand the problem.

2) During the Define stage, you (put together) collate the information 3) During the Ideate stage, you start generating ideas.

Source: Ideo

Dharam Mentor @ GDGB

Design-thinking: 5 stage process

1

Empathize

2

Define

3 4 Ideate

Prototype

1) During the Empathize stage, you understand the problem.

2) During the Define stage, you (put together) collate the information 3) During the Ideate stage, you start generating ideas.

4) Prototype stage is an experimental phase, and the aim is to identify the best possible solution

Source: Ideo

Dharam Mentor @ GDGB

Design-thinking: 5 stage process

1

Empathize

2

Define

3 4 Ideate

Prototype

5 Test

1) During the Empathize stage, you understand the problem.

2) During the Define stage, you (put together) collate the information 3) During the Ideate stage, you start generating ideas.

Source: Ideo

4) Prototype stage is an experimental phase, and the aim is to identify the best possible solution 5) During the testing stage we understand how people think, behave and feel about the product/design Dharam Mentor @ GDGB

Design-thinking - 5 stage process leads to 3 types of innovations

Source: Ideo

Dharam Mentor @ GDGB

Design-thinking - 5 stage process leads to 3 types of innovations These innovations are meant to fulfill the emerging demand

Source: Ideo

Dharam Mentor @ GDGB

Design-thinking - 5 stage process leads to 3 types of innovations These innovations are meant to fulfill the emerging demand

People

Desirability

Source: Ideo

Demand is coming from the consumer’s desirability Dharam Mentor @ GDGB

Design-thinking - 5 stage process leads to 3 types of innovations These innovations are meant to fulfill the emerging demand Use technology to serve emerging Demand

Technology

Feasibility

People

Desirability

Source: Ideo

Demand coming from the consumer’s desirability Dharam Mentor @ GDGB

Design-thinking - 5 stage process leads to 3 types of innovations These innovations are meant to fulfill the emerging demand Use budget to serve emerging Demand

Use technology to serve emerging Demand

Business

Technology

Viability

Feasibility

People

Desirability

Source: Ideo

Demand coming from the consumer’s desirability Dharam Mentor @ GDGB

Use budget to serve emerging Demand

Use technology to serve emerging Demand

Business

Technology

Viability

Feasibility

People

Desirability

Source: Ideo

Process Innovation

Demand coming from the consumer’s desirability Dharam Mentor @ GDGB

Use budget to serve emerging Demand

Use technology to serve emerging Demand

Business

Technology

Viability

Feasibility

People

Desirability

Source: Ideo

Demand coming from the consumer’s desirability

Process Innovation Example: - Green Printing Technology - Unique Materials, Special Inks

Dharam Mentor @ GDGB

Use budget to serve emerging Demand

Use technology to serve emerging Demand

Business

Technology

Viability

Feasibility

People

Emotional Innovation

Source: Ideo

Desirability

Demand coming from the consumer’s desirability

Process Innovation Example: - Green Printing Technology - Unique Materials, Special Inks

Dharam Mentor @ GDGB

Use budget to serve emerging Demand

Use technology to serve emerging Demand

Business

Technology

Viability

Feasibility

People

Emotional Innovation Example: - Sophisticated quality - Sustainability Source: Ideo

Desirability

Demand coming from the consumer’s desirability

Process Innovation Example: - Green Printing Technology - Unique Materials, Special Inks

Dharam Mentor @ GDGB

Functional Innovation Use budget to serve emerging Demand

Use technology to serve emerging Demand

Business

Technology

Viability

Feasibility

People

Emotional Innovation Example: - Sophisticated quality - Sustainability Source: Ideo

Desirability

Demand coming from the consumer’s desirability

Process Innovation Example: - Green Printing Technology - Unique Materials, Special Inks

Dharam Mentor @ GDGB

Example: - New print technology - Advance printing

Functional Innovation Use budget to serve emerging Demand

Use technology to serve emerging Demand

Business

Technology

Viability

Feasibility

People

Emotional Innovation Example: - Sophisticated quality - Sustainability Source: Ideo

Desirability

Demand coming from the consumer’s desirability

Process Innovation Example: - Green Printing Technology - Unique Materials, Special Inks

Dharam Mentor @ GDGB

Design-thinking leads to innovate 3 types of innovations Brand Requirement: Wanted to look sophisticated

You use budget to serve emerging Demand

Product: Falls under the premium dental care category Design Strategy: Adding the glamour quotient through the use of special packaging (holographic met pack) materials and inks.

Source: Ideo

Business

Technology

Viability

Feasibility

People

Emotional Innovation

Desirability

Demand coming from the consumer

Dharam Mentor @ GDGB

Design-thinking leads to innovate 3 types of innovations You use budget to serve emerging Demand

Business

Technology

Viability

Feasibility

People

Emotional Innovation

Desirability

Demand coming from the consumer

Brand Requirement Ponds rejuvenation Product Ponds Age Miracle Range Design Strategy Giving a very aesthetically enhanced look which appeals to their target audience.

Dharam Mentor @ GDGB

Design-thinking leads to innovate 3 types of innovations Business

Technology

Viability

Feasibility

You use technology to serve emerging Demand

People

Desirability

Process Innovation

Demand coming from the consumer

Brand Requirement Capture their belief and philosophy in their brand touchpoints.

Product Olive Leaf Tea. Design Strategy Translating their ideology of capturing all-natural olive goodness into their packaging by using sustainable material and processes.

Dharam Mentor @ GDGB

Design-thinking leads to innovate 3 types of innovations Business

Technology

Viability

Feasibility

You use technology to serve emerging Demand

People

Desirability

Process Innovation

Demand coming from the consumer

Brand Requirement Wanted to reduce their footprint and build on their initiatives towards cleaner, greener, and safer practices.

Product Shoe Category Design Strategy They looked at the most difficult and stagnant issues facing the retail industry in regards to sustainability and environmental harm: packaging, and more specifically shoeboxes.

Dharam Mentor @ GDGB

Golden Age of Innovation is here...

Dharam Mentor @ GDGB

3 trillion economy

5 trillion

Dharam Mentor @ GDGB

Economy growing from 3 trillion to 5 trillion:

Huge opportunity for growth / sectors Food and Beverage

Other Sectors

Dharam Mentor @ GDGB

Economy growing from 3 trillion to 5 trillion:

Huge opportunity for growth / sectors Food and Beverage

Perfume/Deo

Immunity enhancing Foods

Other Sectors

Dharam Mentor @ GDGB

Economy growing from 3 trillion to 5 trillion:

Huge opportunity for growth / sectors Food and Beverage

Perfume/Deo

Immunity enhancing Foods Personal care

Other Sectors

Protein Foods FMCG

Organic Foods

Superfood

Plant-based Meat

Dharam Mentor @ GDGB

Economy growing from 3 trillion to 5 trillion:

Huge opportunity for growth / sectors Food and Beverage Perfume/Deo Immunity Enhancing Foods Personal Care Protein Foods FMCG Plant-based Meat Superfood Organic Foods

Dharam Mentor @ GDGB

Design-thinking Case study Personal Care Sector:

Dharam Mentor @ GDGB

How Good Design-Thinking is Good Business

High Quality High Price Shampoo - INR 530 Conditioner - INR 630 Total - 1160

Dharam Mentor @ GDGB

How Good Design-Thinking is Good Business

High Price

Premium market

Low Quality

High Quality

Low Price

Dharam Mentor @ GDGB

How Good Design-Thinking is Good Business

High Price

Low Quality

High Quality

How to capture this aspiring market?

Affordable Luxury Low Price

Dharam Mentor @ GDGB

How Good Design-Thinking is Good Business

More Money

How brand Dove applied Design-thinking process to increase their product reach.

Less Quality

More Quality

Design-thinking was instrumental to arrive at a new format (sachets) that eventually made Dove an affordable luxury brand

Less Money

Dharam Mentor @ GDGB

More opportunities for printing

Dharam Mentor @ GDGB

How Good Design-Thinking is Good Business

- More Business - More Products - More Design - More Printing

To meet the rising demand brand Lifebuoy had to expand into different categories which provides more opportunities for more business Dharam Mentor @ GDGB

How Good Design-Thinking is Good Business

- More Business - More Products - More Design - More Printing

Same goes for MTR range of products

Dharam Mentor @ GDGB

How Good Design-Thinking is Good Business

- More Business - More Products - More Design - More Printing

In less than 16 years brands like ID expanded in a short period of time, giving a huge opportunity for the printing business to capitalize on.

Dharam Mentor @ GDGB

Coming days are the Golden Age for Printers,

Dharam Mentor @ GDGB

Coming days are the Golden Age for Printers, only if we keep innovating Dharam Mentor @ GDGB

Follow these 3 steps to grow an innovative culture in your organization 1) Focus on Research and Developments

PRINTING PRESS

2) Experimenting with new printing techniques 3) Building knowledge about the current market trends

Dharam Mentor @ GDGB

In Sum Example: - New print technology - Advance printing

Functional Innovation

You use budget to serve emerging Demand

Business

Technology

Viability

Feasibility

You use technology to serve emerging Demand

People

Emotional Innovation

Desirability

Process Innovation

Demand coming from the consumer

Example: - Sophisticated quality - Sustainability

Example: - Green Printing Technology - Unique Materials, Special Inks Dharam Mentor @ GDGB

Thank You Dharam Mentor @ GDGB