What is a Facebook Ads Sales Funnel?
A sales funnel is the journey a customer takes from discovering your brand to making a purchase. In Facebook Ads, a well-structured funnel helps to guide users through stages of awareness, engagement, and conversion.
Stages of the Sales Funnel:
- TOFU (Top of Funnel): Awareness
- MOFU (Middle of Funnel): Consideration
- BOFU (Bottom of Funnel): Conversion
Stage 1: Awareness (TOFU)
Objective: Introduce your brand to a cold audience who has never heard of you.
Ad Types: Use Video Ads, Brand Awareness, or Reach campaigns.
Targeting Strategy: Focus on broad interest-based audiences.
Goal: Drive awareness, educate about the brand, and spark initial interest.
Stage 2: Consideration (MOFU)
Objective: Nurture interested users and encourage deeper interaction.
Ad Types: Lead Generation, Traffic, or Engagement Ads.
Targeting Strategy: Retarget those who watched TOFU videos or visited your website.
Goal: Drive traffic to landing pages, generate leads, or grow email list.
Stage 3: Conversion (BOFU)
Objective: Convert warm leads into customers.
Ad Types: Conversion campaigns, Catalog Sales, Dynamic Ads.
Targeting Strategy: Retarget cart abandoners, website visitors, and previous leads.
Goal: Get purchases, bookings, or other key conversions.