2024 CEO Bytes
Dear Team,
I am writing to you on a very important topic today, a topic that is central to our existence as a company.
In February 2021, our Management team defined our Values and Behaviors. Since then, we have been on a journey to institutionalize these principles across all our daily business processes and practices. Immediately after identifying these Values and Behaviors, we conducted workshops to ensure every employee understood them. We integrated these values into our Performance Management System (PMS) and Rewards & Recognition (R&R) policy, encouraging employees to embody them. New joiners are sensitized to these values during their monthly induction. These behaviours are detailed in the enclosed presentation.
As the CXOs and I travel around the country visiting markets and plants and speak to our teams/ business partners, I do notice that there are instances where we have compromised on our integrity. These instances are not necessarily financial in nature but could relate to deliberate violation of policies, misrepresentation of data, behaviors not in consonance with the best interest of the organization, inappropriate dealings with business partners, etc.
I wish to reiterate that our values cannot be compromised, and it is not anyone’s choice not to adhere to them. All of us are bound to behave in the best interest of DFM Foods.
All your CXOs and managers are here to support you in your work. You are free to reach out to any of us should you need guidance, assistance, or clarification.
2024 CEO Bytes
Having said that, strict action will be initiated against employees and business partners who do not comply with our Values & ethical behavior, resulting in violations of our code of business conduct.
We need to be vigilant against any unacceptable behaviour around us also. If you observe any irregularities, report them immediately to your immediate supervisor, skip-level manager, function head, or CHRO or me.
Please escalate the issue in this order should it remain unaddressed.
If you wish to remain anonymous, please write to values@dfmfoods.com and your concern will be addressed.
Thank you for upholding our values and making DFM Foods Ltd. a company we can all be proud of.
& CEO
Vipul Prakash
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MAD Awards Q1
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Reward & Recognition
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Birthday celebrations
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Apni Baat
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New Products Launched
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Safety Training
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New Nitrogen Plant
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Employee Well-being
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Religious Functions
2024 Sound Bytes
Harsh Punn - Head, Warehousing & Logistics
Strengths
• As Head of Warehousing & Transportation for DFM Foods Limited, my key strengths lie in my extensive experience of over 14 years in operations strategy, network design, and stakeholder management across various sectors, including international maritime trade and logistics.
•My expertise in leading largescale operations demonstrates my capability to drive cost-saving initiatives and improve operational efficiency.
•Additionally, my strong problem-solving abilities, knowledge of performance improvement methodologies like Kaizen and TQM, and ability to manage customer lifecycle and business transformation enable me to optimize warehousing and transportation processes effectively.
•These competencies are complemented by my proven leadership in directing cross-functional teams and fostering strategic partnerships to scale operations and enhance market presence.
Challenges
•In my role at DFM Foods, I anticipate challenges in managing a large network of company-owned and third-party CFAs and ensuring compliance with regulatory standards such as FSSAI, environment safety, and labor laws.
•I also foresee the challenge of maintaining a high level of service performance amidst increasing sales volumes, optimizing storage space, and ensuring prompt and accurate order fulfillment.
•One of the key areas where I look forward to applying my expertise is minimizing expiries and damages through effective FIFO management and improving the reconciliation of stocks across CFAs.
•Additionally, managing transportation costs, ensuring timely dispatches, and negotiating competitive freight rates will be vital in maintaining operational efficiency while achieving cost-saving targets.
Opportunities
•At DFM Foods, I see significant opportunities to leverage my experience in operations strategy and network design to enhance the company’s warehousing and transportation functions.
•I am excited about the prospect of optimizing CFA and warehouse operations to improve service levels, reduce costs, and ensure compliance with industry regulations.
•The opportunity to implement advanced supply chain management tools, streamline processes, and utilize data analytics to monitor KPIs presents a chance to drive measurable improvements in efficiency and cost savings.
•Furthermore, I look forward to contributing to the expansion of DFM Foods’ distribution network by consolidating CFAs and ensuring seamless coordination with transporters and distributors, ultimately supporting the company’s growth strategy and market leadership in the snack food industry.
2024 Sound Bytes
Harshit Goyal - Regional Sales Manager
“Lead with vision, inspire with action”
“The future depends on what you do today”
I am privileged to have worked in the FMCG industry for over a decade. An ever-evolving market and emerging competitors are the top challenges in this domain. To ace this number-driven industry, it is imperative to have a firm grip on the following aspects:
1. Strategic thinking: Develo -
ping and executing successful sales strategies to drive revenue growth.
2. Leadership Skills: Inspiring, coaching, and developing a high-performing sales team.
3. Communication Skills: Engaging effectively with the sales team, customers, and internal and external stakeholders.
4. Result-oriented Focus: Achieving annual operating plans and meeting short and long-term business goals.
5. Coaching and Development: Identifying skill gaps and designing on-the-job and case study-based training programs.
6. Data Analysis: Interpreting sales metrics to make informed decisions and evaluate the cost-benefit ratio for the business.
7. Collaboration: Working seamlessly with cross-functional teams, including marketing, trade marketing, supply chain, finance, and HR, to ensure smooth operations.
The cornerstone of any successful sales function is a motivated team. As a leader, I believe in empowering my team with flexibility and structure to foster innovation.
CRAX holds a significant share in the snacks market, but maintaining this position is an ongoing challenge. Packaged snacks are popular with all age groups, and the competition is ever-growing. Its high demand and innovation potential present an opportunity to create a sustainable growth model. CRAX’s rich product portfolio gives it an edge over other brands.
Delhi-NCR region’s large size, dense population, and fierce business competition present unique challenges like diverse
consumer preferences, complex distribution networks, and stringent traffic regulations. Success in such a market requires agility, innovation, a customer-centric approach, and a deep understanding of consumer preferences and market dynamics. Key focus areas include Sales Process Optimization, Data-Driven Sales, Infrastructure Development & Partnerships, Business Enablers, and Sales Talent Acquisition & Development.
I look forward to joining hands with all of you at DFM and seek your support in taking this organization to greater heights.
