Snuze- Air Pillow Massager

Mattii Labs Ltd. Snuze- Air Pillow Massager

Devishi Kapoor N0840670

Inspiration And Research Frequent long-haul air travellers often suffer from chronic neck and back pain, despite using a flight travel pillow. At the same time, it is also cumbersome to carry around.

This was the inspiration to redesign the pillow so it could not only support the neck, but also relax the muscles under stress from sitting in the same position for hours.

On conducting primary research, via online surveys and telephonic conversations, it was found that, out of a sample of 130, 56% people suffer neck and back aches during air travel, and 80% people find travel pillows difficult to carry when not in use.

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According to the International Air Transport Association (IATA), in 2016 there were a staggering 3.8 billion air travellers, a number it predicts will balloon to 7.2 billion passengers by 2035—a near doubling of current levels.

Opportunity In The Market

From 2004 to 2011, 12.3% to 16.2% of the population was diagnosed with a prevalent neck/back pain problem, the rate increasing on average 4.09% per year.

Research conducted for American Airlines and United Airlines showed that 88 percent of travellers felt some sort of neck and back pain.

User Market / 36 years old / family of 4 / corporate professional / frequent traveller / avid reader / suffers from cervical pain

Pexels, Twitter, IndianEagle

Packaging

Significant weight increase will raise transportation cost

Lip balm tube

There is no way to create a lid to close the tube.

Research vials Silicone is not completely inert

Suitcase with antiscratch protection

Initial Ideas Exploring a variety of ideas and sectors came with weighing pros and cons with regard to the idea, material limitations and market study. After analyzing various ideas, the travel pillow for the travel and tourism industry came out as the most feasible.

Significantly increase the weight

Glow in the dark jewellery

Roller in mouse Product does not focus on silicone finger

Already exists in the market

Fidget toy

Ear-phone sleeve Massaging travel pillow

Similar product already exist in the market

Very small part of finger is being used, rest is wasted.

Design Development

In the initial design, the entire surface of the pillow was to be covered with silicone, however, it would be heavy for the shoulders.

The next consideration was that of a neck massager- that alone was readily available in the market as more of a home self-care product.

Combining the two ideas, the design for a compact pillow travel massager emerged.

Final Design The silicone fingers are used to form massage pads that worked on key pain areas- the back of the neck(cervical vertebrae), and over the collar bone(clavicle).

Compressible to about half its size, it can be easily placed in a handbag.

The inflating system will work on a simple one-way valve which reduces the hassle of blowing in air by the user.

100mm

The massager will run on a small chargeable battery that will power the circuit and be placed in the back of the pillow.

The outer material is a plush velvet that is comfortable to the skin and gives a luxurious finish. The inner layer is made of a rubber latex that can be inflated.

300mm

75mm

Technical Detailing

420mm

Electrical Components

On/Off Switch

The silicone pads will vibrate to cause a massaging sensation.

Resistor

Coin Vibration Motor

Transistor

Battery

Wires Transformer

Capacitor

Charger

eBay, UnmannedTech, BuiltElectronicCircuits, Bukalapak, Elecktor

Marketing and Promotion Snuze- Air Pillow Massager, will be marketed as a travel essential for comfort and healthy posture of the cervical vertebrae.

Snuze will be sold with a small zip pouch in which in it will be folded and stored when not in use.

It will be priced at ÂŁ29.99, a reasonable price for a frequent economy traveler.

Slide 3- Opportunities In The Market

References For Research

<https://www.nationalgeographic.com/environment/urbanexpeditions/transportation/air-travel-fuel-emissions-environment/> [Accessed 31 March 2020].

Sinnott, P., Dally, S., Trafton, J., Goulet, J. and Wagner, T., 2020. Trends In Diagnosis Of Painful Neck And Back Conditions, 2002 To 2011. [Accessed 31 March 2020].

Stewart G. Eidelson, M., 2020. The Effect Of Flying On Back And Neck Pain: Survey Results. [online] SpineUniverse. Available at: <https://www.spineuniverse.com/conditions/back-pain/effectflying-back-neck-pain-survey-results> [Accessed 31 March 2020].