How Luxasia became a beauty omni-leader with Anchanto

How Luxasia became a beauty omnileader with Anchanto

Anchanto's know-how of the APAC region, backed by strong product infrastructure, has helped us establish ourselves as a beauty omni leader in the region.

Satyaki Banerjee

An insightful case study on how Luxasia successfully managed its brands across multiple channels, expanded successfully in APAC, delivered a seamless shopping experience, and maximized ROI with Anchanto SelluSeller.

Challenges A leader in the beauty segment situated in multiple countries, Luxasia had a colossal responsibility of managing seamless eCommerce operations across 11 countries. For such an organization, the challenges were quite riveting: Limited Control & Visibility: Given that each country has different eCommerce marketplaces, sales channels and platforms, it is quite challenging for an organization such as Luxasia to maintain total control over its operations while acquiring complete visibility.

Operational Errors

With an impressive portfolio of brands such as Bvlgari, Ferragamo, Guerlain, Hermes, La Prairie, Prada, and Peter Thomas Roth, Luxasia wanted a solution to conduct 100% error-free operations across all countries and all channels.

Restricted Growth Apart from conducting error-free operations, Luxasia also wanted to grow the business for its brands across all the channels. This challenge was quite big, given that Luxasia had limited prior experience in the APAC region.

Existing Assets & Investments Luxasia already had a network of warehouses across multiple regions and an SAP system in place. As the investment in getting warehouses’ SAP system was pretty sizeable, Luxasia was not willing to replace these with a new solution.

Implementation The Luxasia Management decided to sign-up for Anchanto’s signature multichannel eCommerce management software - SelluSeller. They decided to deploy the enterprise version of the software across their operations in 11 countries. SelluSeller is a powerful eCommerce selling management software built with Sellers, Brands, eDistributors & Services Providers in mind. SelluSeller helps enterprise businesses manage end-to end eCommerce operations across multiple sales channels in Thailand and Asia Pacific.

Results Leveraging SelluSeller turned out to be a game-changing decision for Luxasia’s APAC strategy. The company went on to achieve 7X growth when they experienced massive growth in terms of orders, SKU’s and revenue for all its brands and fulfilled

its ambition of running seamless operations in the region in just 1 year. Here are some of the prominent pointers: Control & Visibility Across Regions With SelluSeller, Luxasia acquired complete control & visibility across its overall operations on a single dashboard. Luxasia was able to collect data for each eCommerce order and also track country-wise operations on a micro level.

Expansion Across eCommerce Marketplaces Luxasia went live across more than 220+ shops and few other eCommerce platforms in just 8 months for 50 brands after implementing SelluSeller without any negative impact on their backend operations or SAP customization.

Transformation with Existing Assets They achieved all the growth and transformation without making any changes in their warehousing, staff or SAP implementation. In other words, they got a remarkable profit without investing a single dollar in hard-assets.

Error-free eCommerce Management Luxasia managed eCommerce operations for all its brands without facing any significant errors or issues.